The rise of the country from the entertainment industry

Chapter 261
In the same period, only "Warcraft" and "Mermaid" can be compared with "Farewell My Concubine".

The fantasy movie "Warcraft" that exploded in domestic theaters at the beginning, this game adaptation film of the same name produced by foreign Blizzard Pictures has also officially released at the box office in China.

"Warcraft" has maintained a schedule of more than 3 shows for 12 consecutive days, with an attendance rate of over 40% and box office accounting for more than 80%.

Its box office trend has been advancing all the way, and "Warcraft" surpassed "Planet Fortress" and successfully reached the top in breaking the record of 6 million at the fastest time.

More importantly, on the 4th cumulative box office, "Warcraft" reached an astonishing 9.55 million, which has created the fastest box office record in history to break 8 million.

It is a pity that with the end of the long holiday, its box office characteristics of strong fan attributes have begun to appear.

When game fans shouted: "Only those who have played "Warcraft" can understand it, and the critics don't know what they should talk about after watching this movie, so they can only comment randomly", they actually This exacerbated the concerns of passers-by and audiences about the quality of "Warcraft".

When the movie started and the familiar Blizzard LOGO was unveiled, cheers from World of Warcraft fans could be heard in the screening hall, but in the following 2 hours, the more everyone watched, the more unpleasant it became.

After all, "Warcraft" is more about "selling feelings", but it is precisely the plot and story arrangement of the film that has become the main shortcoming criticized by fans.

The plot unfolds abruptly, the storyline is thin, the world view is simple and "has nothing to do with the game".

Anyway, it is not as epic as the "Warcraft" game. After watching it, I will only feel "well, the special effects are good".

The official production team of "Warcraft" stated that "Warcraft" is a commercial film, which is destined to not be limited to the original work, and needs to be understood by more people who have never been in contact with the game.

Moreover, the world of Warcraft has a huge outlook, and even a little-known NPC has a lot of stories, so it is impossible to explain everything clearly in just 2 hours.

It is obviously a difficult task for ordinary audiences to pick out the plot line through the countless "Warcraft" costumes, complex races and spheres of influence, and magic spells.

But the director didn't have time to take care of so many characters and their backstories. As a result, the whole story was built into a gorgeous apocalypse, but it gave people a feeling of artificial orgasm, and ordinary audiences didn't get high by this story in the end.

What's even more regrettable is that the big scene was shot, but the epic feeling was not shot.

But at the end of the day, it’s all about eating.

"Warcraft" is obviously a movie adaptation of the game of the same name.

The audience naturally gravitates towards those who have played the game.

It can be said that at least one billion of the 14 billion box office was contributed by game fans for their feelings.

For an epic game IP blockbuster such as "Warcraft", the enthusiasm of gamers and fans is overwhelming.

But the producers are not satisfied with this at all.

They want more.

You know, the investment and publicity of "Warcraft" exceeds 2.5 million U.S. dollars, and the global box office must exceed at least 5 million U.S. dollars in order to break even.

"Warcraft" was released in the North American market two days later than in the mainland. The box office at midnight was reported at US$2 million, and the first day was roughly US$310 million.

This result can only be said to be very dismal.

According to the trend of the film in various markets, it is estimated that its North American final landing point will be 6000 million, and its overseas market may stop at about 2 million US dollars.

In other words, only by ensuring that the Huaguo market receives 2.5 million US dollars can its final global score reach the passing line.

For "Warcraft", Huaguo Market is their last savior.

The box office broke 14 billion.

For this box office, many people think that this is a very high number.

But in fact, there is still a big gap from the expected value, which reflects the fans' disapproval of the quality of the film.

Due to the soaring box office at the beginning of "Warcraft", the industry initially expected that the film would eventually earn more than 20 billion in box office revenue, but in the end it was still less than 15 billion.

On the second day of the long holiday, the box office of "Warcraft" dropped by nearly 2.1% from the previous day to 30 million, and fell by more than 1.4% on the third day to 30 million.

The situation is indeed not optimistic.

The fanaticism of players cannot last forever. After the enthusiasm for watching movies is overdrawn, there will naturally be a cliff-like decline.

Secondly, the tactical energy driven by the marketing war and high-ranking movies has been exhausted, and it is no longer possible to rely on marketing to promote growth.

Who can support the follow-up box office of "Warcraft" not to collapse?

Only passers-by spectators.

When the fanaticism of players recedes, and the social fanaticism driven by the player community gradually subsides, whether the film can attract non-fan audiences, especially female audiences, into theaters by relying on the simple and rough scenes that domestic audiences like, will be the key to the success of "Warcraft" in China. The key to the ultimate success or failure.

It's a pity that success and Xiao He defeated Xiao He.

As a game adaptation, "Warcraft" has a serious lack of audience in the mass market, and the threshold is too high for female audiences, children, and elderly audiences. Therefore, after fans concentrate on consumption, the box office will inevitably drop rapidly.

"Opportunity! This is an opportunity!" Zhenghui seemed to see a business opportunity.

The results of "Planet Fortress" are far from meeting his expectations, and because of word of mouth, he can't do anything about it.

But now that "Warcraft" has an accident, maybe there is still a chance to give it a go!
In this way, the marketing promotion of IQ and Firefly immediately followed up, and the momentum was extremely huge.

Looking at this scene, Jiang Li wondered, "It's all dead fish, do you still want to jump?"

Sometimes the box office list is very important, just like in the online literature circle, after the book that has always dominated the list is finished, the original second can dominate the list.

Once at the top, the data will skyrocket.

The major theaters will also give more film arrangements and publicity to the top of the list.

If it was lost to "Mermaid" or "Warcraft", it would be much better.

But the reputation of your "Planet Fortress" is already rotten on the street, and you can still steal chickens?
He did nothing but one thing.

Uploaded all the previous "Farewell My Concubine" episode soundtracks.

Such as "Farewell My Concubine", "When Love Is A Past", "Revisiting Old Places" and so on.

For most practitioners in the film and television industry, seeing Jiang Li uploading the soundtrack, they only thought that he was taking advantage of the popularity to make another fortune.

In their eyes, few people listen to the episode at all.

If you don't take advantage of the heat to upload now, no one will download it in the future.

But what is surprising is that these pure music also rushed to the new song list!

Many listeners even said that as soon as they heard the music, their memories began to roll.

"I immediately thought of Dieyi and Juxian again!"

"No, I'm going to reread it!"

"Brothers, let's go with the second brush!"

"I can't even buy tickets in this city, it's outrageous!"

It's obviously just an episode soundtrack, but it's already extremely exaggerated to hit the new song list.

It actually feeds back the popularity of "Farewell My Concubine"!

(End of this chapter)