Start a company to make games

Chapter 43
Xiaolin didn't welcome Tieyou very much. He was the first one to return the goods before Tieyou, which hit everyone hard.

So Xiao Lin called Liu Xiong out quietly, and said in a low voice: "Boss, we don't want to supply this Tieyou any more. How dare we be the first to return the goods. Now it's time to show them a little bit. Anyway, they are only a third-tier company." channel business."

Liu Xiong shook his head with a smile: "Xiao Lin, remember, game companies will never have feuds with sales channel vendors, and some are just temporary disputes."

After all, who has trouble with money?
Back in his office, Liu Xiong said to the senior manager of Tieyou: "We, Feimeng, agree to supply you with goods, but the sales share ratio will be reduced from 15% to 10%, as the return of the previous products will cause Feimeng to increase storage costs. compensation."

A slight reduction of 5 points is not too much to ask.

Facing Liu Xiong's conditions, Tieyou's senior manager replied with a smile: "The price of the game is not high, and the number of game sets is not too high. Even if it is reduced from 15% to 10%, it is still a small amount of money."

"We are willing to accept Fei Meng's conditions, but we also have a request."

"please say."

"Small profits but quick turnover. Our current channel fee is only 10%, so we ask for an increase in supply. Asking for more game CDs also speaks volumes about our determination to play Tieyou."

The channel dealer asked to provide more goods, and Liu Xiong naturally had no reason to disagree.

Liu Xiong, who was about to agree, asked, "Then how many sets do you plan to buy?"

The senior manager replied: "It depends on how many sets Fei Meng has."

"There are about 5000 sets left."

"I want it all!"

It is a good thing that channel providers are willing to buy in large quantities.

However, Tieyou is only a third-tier channel provider, and its market share is not worth mentioning compared to industry giants such as amusement houses and most games.

Is the little Tieyou really capable of eating so many sets of goods?

Liu Xiong hesitated, but agreed to supply 5000 sets.

The 5000 sets of inventory were directly consumed by Tieyou, and Liu Xiong contacted the disc factory again to carry out additional production of game discs.

And the sales of "Blood Lion: Red Alert" are gradually on the right track. There are more and more news about blood lions on the Internet. In the retail stores of distributors, more and more players buy blood lions.

Add 30000 sets, add 50000 sets, add 50000 sets, add!

After more than two months, the total sales of games through various channels combined exceeded 300000 sets!
Various mainstream game websites have also made evaluations for "Blood Lion: Red Alert" one after another.

Generally speaking, although there are many areas worthy of criticism and improvement, considering that this is the work of Feimeng, a super tumor with performance, it cannot be too demanding.

This may be the advantage of Feimeng that Liu Xiong said at the beginning.

That is, the industry's requirements for Feimeng are very low. As long as the game's standard is a little bit normal, it will receive universal praise and encouragement.

Of course, only the Youdi APP still spared no effort to black-out Feimeng and "Blood Lion: Red Alert".

But the eyes of the masses are discerning. Under the excellent level of the game itself, the few articles about the Black Blood Lion written by Emperor Youdi failed to make any waves. It was just a small group of sunspots entertaining themselves...

Among the total sales of 30 sets of Blood Lion, Tieyou is particularly eye-catching.

As a third-tier channel provider, Tieyou sold more than 80000 sets!

Liu Xiong is also very interested in Tieyou's outstanding sales. Why can Tieyou's blood lion sales reach such a high share?

After some inquiries, Liu Xiong discovered that the original business philosophy of Tieyou was different from that of ordinary distributors.

Most channel operators in the industry have a distinction between flagship stores and non-flagship stores.

In the popular areas of big cities, the store scale of channel operators is often very large, with a complete range of games and a variety of products.

In the second-tier cities, small and medium-sized cities, the size of the stores of distributors has shrunk a lot.

In these non-flagship stores, the number and types of games are also greatly reduced, and often only some popular games or backlogged games can be bought.

For example, "Blood Lion: Red Alert" can be bought in stores in large and medium-sized cities in the amusement house.

But in the store in the small city of the amusement house, Blood Lion, which is far from being a popular game, is hard to buy.

The model of Tieyou is different. Tieyou does not distinguish between flagship stores and non-flagship stores, nor does it distinguish between big cities and small cities.

In big cities and small cities, in popular areas and unpopular areas, Tieyou chain stores will have different store layouts, but the games sold are the same.

What can be bought in megacities must also be available in small counties.

In fact, more chain stores of Tieyou are opened in small and medium-sized cities.

In these small cities, industry giants such as amusement houses and most games are not very powerful, which gives the second- and third-tier channel operators such as Tieyou room to survive.

So, is Tieyou's nationwide non-discriminatory model any good?

At least now it seems that Tieyou, which is developing rapidly, should have found a path that suits it.

After all, the sales volume of Blood Lion is very good, but it is not enough to cause heated discussions in the market.

As a non-popular game, the vast majority of channel operators did not focus on promoting "Blood Lion: Red Alert".

However, Tieyou, which has a good development momentum, has been focusing on promoting Blood Lion. In this way, it is not surprising that Tieyou can monopolize the sales of 8 sets.

……

Blood Lion is not considered a popular masterpiece, but the sales volume of 30 sets has surprised almost all the experts and media players.

Many people asked themselves doubtfully, could it be that Fei Meng really rose this time?
Leaving aside the market's surprise at the 30-unit sales of "Blood Lion: Red Alert", Feimeng's own internal affairs were quite happy during this time.

Looking at my own game, growing up step by step in the midst of being infinitely underappreciated, and selling more than 30 sets, this sense of accomplishment and satisfaction is very comfortable.

Liu Xiong booked a room in a high-end restaurant and held a small celebration party.

Liu Xiong raised his glass: "Congratulations to our game sales breaking through 30 sets! Cheers!"

"cheers!"

30 sets, which means that the total sales of "Blood Lion: Red Alert" has exceeded 1400 million yuan, and at the same time, Liu Xiong's net profit has also exceeded 800 million yuan!

Considering the unbelievable low cost of developing Red Alert, this return on investment is astonishing.

This is Liu Xiong's profit after setting an ultra-low price for the blood lion in order to open up the market.

If the price of the blood lion is more than 100 yuan, Liu Xiong has earned at least 2000 million yuan now!

Perhaps for a slightly larger game company, a profit of several million or 2000 to [-] million is not worth mentioning at all.

But for Liu Xiong and Fei Meng, this small 800 million means a lot!
(End of this chapter)