Pick a system to be a star

Chapter 405 Huge Advertising Expenses

2000 million, this kind of advertising fee, not to mention ordinary variety shows, even those popular variety shows are already very high, not to mention that this is just an advertising investment fee, not a naming fee or a sponsorship fee The cost is just an advertising cost.

You know, although "I Am a Singer" was created by Zhang Liang, it is just a new variety show that has not yet started broadcasting, and it is still a popular singing variety show theme. It is really hard to say what kind of response it will have. At this time, it is quite a risky existence for a company to be willing to spend 2000 million on advertising investment. If others would want to hold down the person in charge of that company for fear that he would run away, but Zhang Liang still refuses?
More importantly, this smiling mineral water is also an old customer of the variety show of Mango Channel. Many variety shows of Mango Channel have a cooperative relationship with this mineral water. This time it can be regarded as Ding Keping’s various efforts. , but did not expect to be directly rejected by Zhang Liang. It is conceivable how confused Ding Keping was.

This is not only related to Mango TV's income, but also related to his performance and income!

If it were another director, he helped bring in such a big investment in advertising, not to mention the frivolous things like eating, and the little red envelopes are absolutely thick and scary, but it happened to Zhang Liang, don’t worry. It was said that it was a small red envelope, but he refused it directly. How can he talk about cooperation with Xiaoxixi in the future?

2000 million advertising investment!The title sponsor you found by yourself is only 8000 million!

The title is only 8000 million, and you still think it is too little to spend 2000 million on an advertisement?
For Ding Keping, there was too much indignation about this matter, and Liu Zhiming, who heard about this matter, also looked confused.Obviously everyone signed a sharing contract. It stands to reason that Zhang Liang should be eager to make Mango Station earn more, so that he can get more shares, but why did he refuse this time?

The title of "I Am a Singer" was given to Jumeipin, and only 8000 million was charged. The relationship between Zhang Liang and Li Chuhe was involved, and Liu Zhiming turned a blind eye. As far as variety shows are concerned, it can be said that it has passed, but you can't be so foolish, right? You don't even want the 8000 million advertising investment, is it because you think that the ratings can't break 2000% and start to give up on yourself?

But earning a little is a little, isn't it?In this way, when you pay, you can pay less, right?
Because of this, Liu Zhiming suddenly became interested in the accounts of "I Am a Singer".

After all, the cost of doing such a program is still horrific. Leaving aside the appearance fees for those big bowls, the construction of the stage alone is a huge expenditure. After all, Zhang Liang mentioned it at the beginning , "I Am a Singer" audio equipment and so on have to be replaced with the best ones. It is estimated that this alone will cost tens of millions or even hundreds of millions. After adding other expenses, the 8000 million approved by Mango TV is probably gone long ago. Even with the addition of the [-] million of Jumeipin, it is estimated that Zhang Liang has already spent about the same amount, but the program has been going smoothly so far, and there has not been any funding problem, and he directly rejected such a huge amount of advertising fees. Where did Zhang Liang get his money from?
I don’t know if I don’t check it. After this check, it’s a bit scary, especially when Ding Keping is young. When he saw one of the advertising revenues, he was almost frightened and sat on the ground.

3000 million/period!
This is the first time I heard that the advertising fees of variety shows are still calculated on a per-episode basis. These years, the advertising fees are not always calculated on a per-season basis, whether it is naming titles or sponsorships, etc., this is already an unknown The regulations are general, so many times these sponsorships and naming rights are like a big gamble. After all, the contract must be signed from the very beginning, and no matter whether the show is good or bad, it has to accompany the whole season.

However, many advertisements of "I Am a Singer" are charged according to the schedule!And even if it is the sky-high advertising fee of 3000 million yuan per issue, it is still the preferential trial price given by Zhang Liang!I don't know where Zhang Liang found this onion, and they are willing to invest in such a ridiculous advertising fee!

3000 million for one issue, wouldn't it be 4.2 million for the 8000th issue!The naming fee is only [-] million!This is still a discounted price!
Before the program is actually broadcast, all the bragging is baseless, so before the program is officially broadcast, it is naturally impossible to negotiate the price with those advertisements, so Zhang Liang simply came up with this One idea: ad trial!

This trial is not just a trial, but in order to reassure advertisers, they even signed a guarantee contract like signing with Mango Channel. Regarding the guarantee contract for ratings, like Liu Zhiming, Zhang Liang and these advertisers The contract is also a 2% viewership rate. If the viewership rate is not reached, the advertising fee will be refunded in full, that is, they have made an advertisement in vain without paying any money. On the contrary, if the viewership rate increases, the advertising fee will also increase accordingly. , Of course, if you think it's too expensive, you don't have to vote. Anyway, you will be charged on a regular basis.

Of course, according to the importance and attention of the advertisement, the charges are naturally different. The advertisement that scared Ding Keping and the others was too eye-catching. The price of 3000 million for one issue is indeed scary. Zhang Liang talked about this at the beginning It took a lot of tongue-in-cheek to invest in it, but after all, there is a guarantee of refund if the ratings are not reached, and the other party is also holding the attitude of trying.

The audience rating of less than 2% is fully refunded. Although the advertising fee is a bit expensive when it reaches the audience rating, it is worth the money. What is more important is that the advertisement placement idea provided by Zhang Liang is too eye-catching. This investment Shang fully believes that after the broadcast of "I Am a Singer", their mineral water will be thought of whenever someone mentions "I Am a Singer", and this huge amount of advertising expenses is well spent!

People who don't understand the reason can't understand it at all. Even Ding Keping, who has been working in this field, feels that the brains of this advertising investor must be flooded at this moment. Otherwise, how could he do such a crazy thing? matter.

But at this time, Liu Zhiming didn't think so. What he thought of now was that Zhang Liang was indeed too scary. If such a talent could be used by Mango TV all the time, it would not be far away to catch up with CCTV. thing?
It's just that Liu Zhiming at this time naturally didn't expect that the money-making of "I Am a Singer" has just begun!After all, many incomes have not yet begun!

Time naturally passed unknowingly in such turmoil. The first recording of "I Am a Singer" was naturally completed smoothly. After a period of publicity, the first issue of "I Am a Singer" finally The official broadcast, and meet the audience!
(End of this chapter)