Superstars start with punch cards

Chapter 207 Fan Hong, Too Much Hate (Two in One, Please Subscribe!)
"Xiaofan, the talk show is ready. If you and Xiaoxia have time later, you can come and watch it."

A few days later, Liu Fan received a call from Gong Xialan.

Hearing that the production of Liu Fan's talk show has been completed, Liu Fan immediately beamed with joy, and said happily, "Okay, let's go there right away."

After hanging up the phone, Liu Fan came to Su Lixia's office immediately, and said happily, "The talk show is finished, Sister Lan invited us to go over and check it out."

The talk show is one of the most important projects of the company at present. In front of it, other work can be put aside for the time being. Su Lixia tidied up a little and then rushed to Shengshi Entertainment with Liu Fan.

Fortunately, the distance between the two companies is not far away. Huang Yongchao drove, and Liu Fan and Su Lixia arrived in a short while.

The place where the film was reviewed this time was a small screening hall inside Shengshi Entertainment.

As a film and television company, Shengshi Entertainment also spent a lot of money to build a small cinema screening hall, and all the equipment is the most advanced at present to ensure the effect of watching movies.For the film and television dramas produced by Shengshi Entertainment, an internal movie viewing meeting will be organized here in advance, and the leaders will also come to see the situation.

Today is the first official internal screening of the talk show after it was produced. Liu Fan's talk show is still quite important to Shengshi Entertainment. This is the first step for Shengshi Entertainment to step out of variety shows. Many people want to watch it Is there any use value for this chess piece in the first step?

When Liu Fan and Su Lixia walked in, there were already many people sitting in the auditorium. Many middle-aged men in suits were sitting upright, holding a small notebook in their hands, ready to fight.

Liu Fan couldn't help poking Su Lixia with his hand, and asked softly, "Who are they?"

Su Lixia looked in the direction of Liu Fan's finger, quickly withdrew her gaze, and replied softly: "It should be the person in charge of review in the internal publicity department of Shengshi Entertainment. Today, I should decide the follow-up publicity resources based on the quality of the program. .”

Liu Fan nodded knowingly.

Although Shengshi Entertainment is a first-tier entertainment company, there are many people in the company who need resources. First-tier and second-tier stars, etc., all have their own resource needs. When it is released, the company will also conduct an internal review in advance to determine the intensity of publicity based on the quality.

If the quality of the program is excellent, it will naturally promote it vigorously, spend money vigorously, and quarrel with the popularity;
On the contrary, if after the internal review, the quality of the program is considered to be mediocre and there is no need for promotion, then Shengshi Entertainment's money is not blown by the wind, and naturally it will not make useless investments. At most, it will give some change and let the program group advertise.

Of course, if after the official release, you can rely on the audience's word-of-mouth or some other means to become popular, then Shengshi Entertainment doesn't mind adjusting your resource level to give you more resources.

To put it simply, this department holds the initial publicity funds for Shengshi entertainment programs.

I found a place to sit down, and a few minutes later, Su Lixia brought Luo Yunling and the others to arrive late. When they were all seated, the lights in the projection room dimmed instantly, and the big screen lit up, and began to play Liu Where the content of the talk show.

"Zuzu, as expected of a big company, can make a movie out of a variety show." Liu Fan smacked his lips and said with a little envy.

Hearing the sound, Luo Yunling leaned over, raised her head, and said with some pride and regret: "This is the method my father racked his brains to come up with. Without their strict scrutiny, Shengshi Entertainment would not be where it is today."

The film and television series produced by Shengshi Entertainment have always been praised by the audience as the conscience of the industry. All the film and television dramas produced by Shengshi Entertainment and promoted on a large scale will be chased by the audience without thinking. Because of the quality assurance, there is no need to worry about being disgusted by traffic artists. viewing experience.

And these are the credit of these auditors.

The show officially started, first of all was a cool VCR.

Liu Fan's figure came out from the darkness, the clothes in the suit and the watch flew towards him, he swung his hands back, the clothes were put on directly, and then he raised his hands to the sky, and the watch was automatically put on.

The camera shifted and shot down from the sky. Liu Fan was stepping on a huge planet, which was the model of Blue Star. At the same time, five big words "Liu Fan Talk Show" appeared on the model of Blue Star.

The style of VCR is different, so the auditors can't help but sit up straight, looking forward to the future development.

But after the VCR finished playing, the auditorium was once again plunged into boundless darkness without a ray of light, and it was only after five or six seconds that someone spoke: "Let us welcome famous singers, actors, directors, Screenwriter Liu Fan appeared."

"Dang Dang Dang Dang!"

Liu Fan's own soundtrack sounded, and Liu Fan also appeared.

The talk show was going on according to the rhythm. During the period, Liu Fan turned his head many times to see the expressions of the auditors, but he only saw indifferent faces.

And unlike the laughter during the recording, today's internal screening was very quiet, with no sound at all, as if everyone was watching a documentary, not a funny variety show.

This also made Liu Fan start to wonder if there was something wrong with the production of the variety show. After all, if a funny variety show can't amuse people, it will naturally fail.

Thinking of this, Liu Fan looked at Luo Yunling who was sitting beside him, a smile appeared on the corner of her mouth, and some laughter came out occasionally, which gave Liu Fan some psychological comfort.

But Liu Fan couldn't figure it out. Curiosity killed the cat. In the end, he couldn't help it. Taking advantage of the break in the middle, he repeated the VCR part and asked Luo Yunling in a low voice, "How do you feel?"

Luo Yunling turned her head to look at him, and asked with some doubts: "I think it's pretty good, it's very funny. Although I've seen it several times, I still want to laugh. Why do you ask that?"

Luo Yunling gave a positive answer, and Liu Fan felt at ease, but thinking of the group of expressionless people behind him, he finally asked, "Then why didn't everyone laugh at the scene?"

Luo Yunling instantly understood what Liu Fan meant, and looked back at the auditors sitting behind, and also discovered this situation, but it was also the first time for her to participate in this kind of internal review meeting, so she didn't know what it was reason.

Gong Xialan, who was next to her, heard the conversation between the two, leaned over, and explained to them: "The company stipulates that the auditors must remain fair and impartial during the review process, and any emotional fluctuations are strictly prohibited. If there is any crying Or laughing and other situations, wages will be deducted, so they are basically unsmiling during the formal review process."

"And because of their leadership, other people who participated in the internal screening will basically not experience emotional fluctuations, so as to avoid affecting the auditors."

"This is also to be able to review from a completely impartial perspective and avoid any emotional bias."

Liu Fan instantly understood what Gong Xialan meant, and there was a trace of pity in the eyes of the auditor behind him.

When they meet their favorite content, they can only act as an "absolutely fair" spectator, and cannot cry or laugh. For them, watching movies is a kind of work, not enjoyment anymore.

But Liu Fan did not agree with this method, and tentatively argued: "But emotions are also triggered by film and television dramas. This is also an expression brought to people by film and television dramas. If it can bring emotional catharsis , that must be a good movie!"

Su Lixia was noncommittal. Although she agreed with some of Liu Fan's statements, even she could only abide by the company's rules and regulations.

After all, she is just a manager, but Luo Yunling who is in charge is a bit special, so the role she plays in the company is also a bit special.But in the publicity department, she has no right to speak at all.

After understanding the reason, even though there was still no sound in the second half, Liu Fan's heart was stable and he no longer had too much worry.

The entire variety show lasted about two hours. After the show was over, the lights in the screening room came on, Liu Fan and others stood up, and the auditors were holding documents that were basically full of words with blank faces. Hastily went out and left.

"Now they have to rush to a meeting to discuss the rating of the program, and finally give the promotional resources of the program."

"The reason for the meeting is that their person in charge believes that the memory is the best at this time, and they can give the program's judgment to the greatest extent."

"Let's go, let's not wait here, the promotional resources are expected to come out tomorrow, but have you found a TV station yet?"

Gong Xialan asked Liu Fan.

Liu Fan shrugged, and said helplessly: "I just saw the finished film, but if there is no finished film, I am too embarrassed to find someone to discuss cooperation. I will immediately contact Beijing Satellite TV and Tenda Film and Television to see their quotations."

"By the way, sister Xia, you also remember to make a copy and send it to Mango TV and Blue TV to see our quotations in the market. Only when we negotiate will we know our bottom line."

Liu Fanshun gave Su Lixia instructions, Su Lixia nodded and wrote down the matter.

Returning to his office, Liu Fan sat down comfortably, and after resting for a while, he took out his mobile phone and called Fan Hong.

Fan Hong is the purchasing director of the TV drama department of Beijing Satellite TV. He is not in charge of the variety show department, but it is a TV station after all, so he must know him. There is absolutely no problem in finding someone through Fan Hong.

"Dudu."

The phone rang twice, and was connected instantly. Fan Hong's hearty laughter came from the other end of the phone: "Xiaofan, haha, something good is coming."

Fan Hong was obviously in a good mood, Liu Fan asked curiously, "Brother Hong, what's the matter?"

"Haha, the last two episodes of iPartment are tonight, and the current ratings are already 3.7%. I don't know if it can exceed 4%. If it really reaches 4%, I'm willing to give you a share!"

Fan Hong said with emotion.

If it is possible to produce a TV series with a rating of 4%, then not only I, but also the director's position will be stabilized in an instant, and no one will dare to challenge the director Ling Xuewen.

With an audience rating of 4%, in modern China, this is also a strong contender for the annual popularity championship.

Of course, although it is not 4% now, with the current ratings of 3.7%, iPartment can rank in the top five among the many film and television dramas broadcast this year. Currently, the highest rating is a TV series about the history of China. The audience rating reached 4.3%, and the ratings difference between iPartment and the other party was 0.6%.

But tonight is the last episode of iPartment, and I don't know if it can break through 4%.

If the audience rating really exceeds 4%, then according to the gambling agreement at the time, Beijing TV would have to pay Liu Fan 80 for a single episode, and the combined price would be 600 million yuan, plus 5% of the advertising revenue. .

The majority of income is the bulk of the program.

Why do TV stations want to broadcast TV series with high ratings? Everywhere is competing for ratings, not only for their own political achievements, but also for money.

Enterprises and businessmen are not fools. Your TV dramas don’t have high ratings and few people watch them, so why would anyone watch my advertisements?Isn't that money for nothing?

Therefore, as long as they are interested in advertising, they will keep a close eye on some popular dramas and programs with high ratings. Only these programs will bring them unexpected consumer feedback.

Everyone wants to launch programs or TV dramas with high ratings, but there are only so many resources. A TV drama can at most have opening and ending promotions, plus advertisements during breaks in the film. The advertising space is limited. It is the highest price.

Therefore, the higher the ratings of TV dramas, the more companies want to advertise. In order to grab the limited advertising space, rich business owners never care about the money they pay, but only care about whether they can catch this wave of high ratings. Welfare, especially in some highly competitive industries, such as the mobile phone industry.

During the preliminary bidding of Love Apartment, only one advertiser tried to spend some money to vote, and the other advertising spaces were not sold, but after the ratings of the current two days came out, Fan Hong’s phone was buzzing. The publicity directors of many large companies with strong financial strength called Fan Hong personally, requesting to place advertisements when the love apartment was broadcast.

Due to the large number of people and Fan Hong's desire to make a fortune, he urgently held an advertising launch meeting on the third day. According to what Liu Fan heard, after the launch meeting ended, Fan Hong's mouth was almost crooked. It made a lot of money.

Today is the last day of iPartment. After today is over, Fan Hong's happy days will disappear again, and he will have to pay Liu Fan for the first round of broadcasting rights. Thinking of this, Fan Hong is also very angry. itch.

At that time, I didn’t know that Liu Fan was so good at playing. I signed a gambling contract with him. A TV series that can be bought for only 700 million yuan now costs 1000 million yuan or even more. The money is in my hands. It's hot, so I'm going to give it away again!
(End of this chapter)