Superstars start with punch cards

Chapter 189 Leveraging Short Videos (Please Subscribe!)
"There is no variety show."

Liu Fan began to think about it.

It's a bit difficult to find variety shows now, and I'm running out of time.

After all, for a variety show, there is still a period of time between the recording and the official broadcast, and it is difficult for the own team to participate in a variety show with high ratings.

Need to think of a solution.

Liu Fan thought about the promotion methods of film and television dramas in his previous life, wondering if he could find a good promotion channel.

The smell of wine is afraid of the deep alley!
Suddenly, Liu Fan thought of the first propaganda method he used after coming to this world.

That's right, it's a short video.

On the earth, it is normal to use short videos to promote film and television dramas. Every movie and TV series will create its own Douyin or Kuaishou official account, and release some tidbits of filming every day. The leading actors will also use Douyin to promote themselves. Some with flexible thinking will start their own sales career on Douyin.

Didn't the two of the Tuga warriors finally become Ga, who used the short video platform to successfully transform into professional counterfeit wine households?
If you want to quickly promote the love apartment, find some wonderful clips to edit and play, and at the same time cooperate with video editing bloggers to cut out an episode of official content, which can also attract many people.

Liu Fan was never worried about the attraction of iPartment.

Truth be told, short video clips are magic too.

It can turn a boring movie into a vivid image through editing; but on the contrary, it can also turn some originally interesting movies into boring. Although it will not affect the box office, it will affect people's first impression of it. one reaction.

However, if you are working with editorial bloggers, you must choose the best, and you will not find those who are not good enough.

As for You Ruyun and Zhao Qi, they can also participate in the editing and take charge of dubbing.

On earth, Hua Tsai was helping to dub the movie when he was promoting his movie, and he brought a small easter egg to tens of thousands of fans!

As long as the brain is active, there is absolutely no lack of methods of publicity.

Thinking of this, Liu Fan looked at Su Lixia who was frowning, and said to her: "Let's use Kuaiyin to promote it, find some influential film and television editing accounts, and ask them to help us edit an episode and promote a wave of love apartment."

"As for you two," Liu Fan turned to look at You Ruyun and Zhao Qi, paused for a moment, and then continued, "There are several options, let's see what you choose."

"First, you can help with video editing and dubbing, which is also a good way of publicity."

"Second, you can find some fast-sounding big Vs, join them, and make some videos about store exploration, make-up, etc. Anyway, it's just a matter of presence now!"

"Third, the two of you can also go back to find An Hua, and help you two to shoot some tidbits alone, and then release them on the official Kuaiyin account of iPartment as a small easter egg."

Liu Fan listed all his methods.

"By the way, I suggest that you all also create a Kuaiyin account. The effect of Kuaiyin's publicity is quite good."

Liu Fan reminded him friendly.

All the people present were dumbfounded, they didn't expect Liu Fan to propose a fast tone.

Su Lixia lowered her head and began to write and draw on the paper, as if calculating the feasibility.

The more she calculated, the brighter the light in her eyes became. If Liu Fan didn't mention it, she didn't notice Kuaiyin.

No one has thought of using short video platforms to promote it.

She looked at Liu Fan, wondering why her boss suddenly became so smart.

Short video platforms promote film and television works, which is still an untapped blue ocean in modern times.

As the saying goes, only those who are courageous can be the first to eat crabs, and they are the fattest ones.

Anyway, there is nothing I can do now, so I might as well break the jar and try it out, and she feels that what Liu Fan said just now is feasible.

The most important thing is that since no one has tried to use the short video platform to promote film and television dramas, the price of the short video platform is relatively low now, and there may even be some small profits. This is what makes Su Lixia excited.

"I think these three points are all feasible, what do you think?"

Su Lixia has already approved this plan, so it is necessary to seek the ideas of You Ruyun, Zhao Qi and their manager Yi Yuyin.

You Ruyun nodded subconsciously. He always agreed with Liu Fan's proposal.

Yi Yumeng put her hand on her glasses, and the moment she raised her head, her eyes met Zhao Qi's, and they both nodded at the same time, agreeing.

"Since everyone has no questions, then I am going to contact the blogger of Kuaiyin. Tomorrow at the latest, everyone will start to get busy. Are you ready?"

Everyone agreed with the boss's opinion. As the executive officer of the studio, Su Lixia took over the specific tasks without hesitation. Of course, this is also the reason why Liu Fan asked her to come.

"Haha, I wish I could."

"During this period of rest, my bones are falling apart, and I have long wanted to go out for activities."

You Ruyun and Zhao Qi responded with a smile at the same time.

Now that the follow-up plan has been made, You Ruyun and the three naturally left Su Lixia's office, leaving Liu Fan and Su Lixia to discuss some matters.

"Although there is a promotion method now, what should we do in the future? If all film and television dramas adopt this method, our method will be useless."

Liu Fan sat on the sofa, poured himself a glass of water, took a sip, and asked Su Lixia.

Su Lixia's hand that was about to write suddenly stopped, and she looked up at the man sitting on the sofa drinking water.

She knew that her boss was testing her now.

If Liu Fan was required to think of ways and make up his mind for everything, then he would be incompetent as an executive officer.

Facing the blockade for the first time, I found a way to break through, but in the future, if there is another similar blockade in the entertainment industry, what will I, and the studio do?
Now Liu Fan, every step forward, will touch the interests of another person.

This time, the lack of a variety show to promote Love Apartment, on the one hand, is because of the strength of Beijing Satellite TV itself, and on the other hand, it is also because someone in the circle has made a move, wanting to try Liu Fan's skills.

Su Lixia also found out who made the move. It was Brilliant Entertainment behind Wang Hong. Of course, Brilliant Entertainment alone could not achieve such a huge momentum. There are also some entertainment companies that also contributed. After all Everyone will have some first- and second-tier stars.

Now Liu Fan wants to continue to climb up, that is touching their interests.

If Liu Fan also had an entertainment company behind him, he would definitely not be as powerless as he is now. The key is that Liu Fan is the studio he founded, and he wants to turn himself into capital, which will touch the interests of others.

The cake is so big, do you want to squeeze in and eat it together?

Yes, but you must show the corresponding strength.

Although the relationship between Shengshi Entertainment and Liu Fan is not bad, they can only remain neutral on this matter and not take the initiative to embarrass Liu Fan.

After all, although the chairman of Shengshi Entertainment is Luo Hongsheng, Shengshi Entertainment is not only Luo Hongsheng's company alone, he will also be restrained by other people.

Of course, Luo Hongsheng didn't fully approve of Liu Fan, and that was another aspect.

Otherwise, if Shengshi Entertainment does its best to protect it, Liu Fan will also save the day this time.Only this time, they stood in a neutral position, wanting to see Liu Fan's true strength.

Everyone wants to see what kind of card Liu Fan and his iPartment will play in this predicament to try to escape!

As for Beijing Satellite TV and Tenda Video, if the ratings of iPartment are not good, according to the gambling agreement signed by Liu Fan and them, they don’t need to pay a penny, and they will make a steady profit without losing money. Naturally, they are willing to sit on the mountain Watch the tigers fight.

"Only when we break through the siege this time, will we be recognized by others."

Su Lixia put down the pen in her hand, looked at Liu Fan seriously and said.

"I know, but if something like this happens again later, what shall we do?"

Liu Fan also knows that the future will be much better, but he is not afraid of [-] yuan in everything, but just in case, who knows if someone will organize a second round of siege?
What should I do if there is a second round of encirclement and suppression?

Regarding these related contents, now I and Su Lixia must make a plan in advance, so as not to be caught off guard like today.

"I'm discussing a variety show with Lao Xia. Shengshi Entertainment is preparing to enter the variety show and create its own variety show. I'm wondering if we can participate in it."

"If we have mastered a variety show similar to Happy Family as our voice barrel, then we will have one more voice channel, at least it will not be as powerless as it is now."

Su Lixia told Liu Fan about her follow-up plan, and Liu Fan thought about it, and found that it coincided with her own point of view.

"Similar to what I think, we need a voice channel that can appear in time when we need publicity or public relations."

"Now do you have any ideas?"

Liu Fan took a sip of his saliva again, trying to clarify his thoughts.

"This is the difficult point. At present, there is only a plan, but there is no good plan for the specific program planning."

If the ratings of the planned variety show are not good, the effect will be about zero, so the effect of the variety show should also be taken into consideration.

"Give me a few days and let me think about how to plan."

"What's your budget for this variety show?"

Liu Fan recalled the variety shows he saw in his previous life, and wondered if there were any suitable variety shows that he could borrow, but he still needed to figure out the budget of the show first.

If the budget is sufficient, Liu Fan dares to come up with Run Brother or Extreme Challenge.

However, if the budget is relatively limited, then Liu Fan needs to think carefully about how to achieve the best results under the limited budget.

"Because it's Shengshi Entertainment and it's the first time to do a variety show. As for us, our family background is relatively thin and we can't afford big troubles, so the budget is relatively limited. The current budget that can be allocated is about 200 million."

While speaking, Su Lixia also had an embarrassing expression on her face, obviously feeling a little embarrassed for such a low budget.

No way, Liu Fan's studio is just a grassroots team. After investing in iPartment, the money left is very limited. After searching, she managed to keep 100 million and invested it in a new variety show.

Shengshi Entertainment is actually not very interested in variety shows, but Gong Xialan wanted to try it. With the help of Luo Yunling, she also applied for a quota of 100 million, and started to "live a life together" with Su Lixia.

Perhaps only when the ratings of the variety show come out, Shengshi Entertainment will decide whether to invest heavily, or cut the meat decisively and give up the idea of ​​variety show.

After all, the current variety show is still controlled by the TV station. Even if Shengshi Entertainment produces it, if it is not purchased by the TV station, then the broadcast will be a problem.

That is to say, now that video sites are on the rise, that's why Shengshi Entertainment invested 100 million to produce an online variety show to explore the water and see if they can hear the sound.

Online variety shows are currently in their infancy, and there is no definite number on how to judge whether a variety show is excellent or not, and everything is still in the process of being confused.

Only a group of adventurous people such as Su Lixia, Gong Xialan, and Teacher Guo wanted to try the taste of this piece of meat. Other variety show producers still stayed comfortably on the TV station, holding their iron Live on a job.

"A budget of 200 million?"

Liu Fan couldn't help showing a trace of sadness on his face.

This budget is indeed too small. If you find a first-line star, basically the budget will be spent.

Looking at the situation, I can only find some high-reputation, low-cost variety shows. These types are basically language-based. You only need to build a stage, and the budget for the scene is saved.

Fortunately, there is still some content in this part of the previous life, and Liu Fan has read a lot of it.

"Let me go back and think about it. I'll contact you when I have a plan."

While thinking, Liu Fan walked out of Su Lixia's office and returned to his own.

Lying on his sofa, after a period of recollection, Liu Fan has preliminarily selected two variety shows, but he hesitates and struggles.

The first one is the pioneering work of this type of show in the mainland. It only needs a host to guide the atmosphere of the audience. The budget of 200 million is more than enough, but the requirement for the host's ability is a bit high.

The other program is a master of this type, spreading the glory of the host to each guest. Of course, the guests can choose to be famous or outdated. This is also the benefit of this program. As long as there is a topic , even if it is out of breath, it doesn't care.

For a period of time, this turned out to be a god-level whitewashing variety show, and countless artists looked forward to washing off their black material through it.

Both are excellent, making it difficult for Liu Fan to choose for a while.

However, after struggling for a while, considering his limited budget, Liu Fan decided to make the former, which also happened to let netizens experience the style of the show first.

At present, I only have [-] o'clock check-in value, and Liu Fan doesn't know if it is enough, so he can only tentatively inquire about the system, wanting to find out the cost of exchanging programs.

PS: Smart friends, you should have guessed it all!

(End of this chapter)