Hong Kong drama begins with Liang Kun

Chapter 57 Market Segmentation

Chapter 57 Market Segmentation
In the Mong Kok area, the venues of the Hung Hing Association mainly include a dance hall, a mahjong parlor and a bar.

This is a business directly under the association, and Li Qiankun, the Mong Kok talker, must manage the business for the association.

The association has set a rule for so many years, that is, [-]% of the turnover of all its businesses is regarded as the commission of the association, and at the beginning of each month, the entire share of the previous month must be handed over to the association.

That is to say, no matter how good or bad the person in charge manages these businesses, the association must earn 20% of the net profit. The speaker is free to distribute, he can put it in his own pocket, or share it with his brothers...

For example, for the three businesses in Mong Kok, if the total turnover of this month is 100 million, then 20 will be handed over to the association. If you pay for your turnover, the club doesn't care which business you are losing money on.

And if all three businesses lose money, or even reach a situation where they can't make ends meet, then don't be the talker, or they will be held accountable by the association and lose money...

In fact, Li Qiankun has been in associations and business fields for so many years, and he has some understanding of the net profits of various businesses.

For example, among the three businesses that I manage now, the mahjong parlor has the highest net profit margin. This kind of business does not need to spend any cash every day, but it can earn a lot of cash. If the fixed cost of the house is not considered, it is almost It can be said that it is a business without capital.

For example, although the net profit margin of dance halls and bars is higher than that of other industries, it is not as good as that of mahjong parlors, and there is still a certain amount of working capital for daily operations, so the cost is still relatively high.

Of course, these are only the club's own businesses, not all sources of income for a speaker in the future.

In fact, for a long time, the title of "Dazi Hongxing" has been circulating in the world, which means that apart from the business venues directly under Hongxing's management, Hongxing's main source of income is watching venues for others.

During the period when the previous Mong Kok speaker was at the helm, Hong Xing managed a total of 6 restaurants, a nightclub, two dance halls, and six bars in the area of ​​Mong Kok.

Coupled with hundreds of other small shops, the former speaker can collect more than 100 million yuan in protection fees every month.

As for the income from the protection fee, the club still takes [-]% of the commission, so almost all Hong Xing's talkers use the business of collecting protection fees as their important source of income. The original motivation to fight for territory...

After all, if you want to do a good job in the business under the association, after spending all the costs and taxes, it is difficult for the net profit margin to exceed 40%. The department requires rectification and closure of business for rectification, as well as expenses such as medical expenses, funeral expenses, or resettlement expenses for the younger brothers who are injured. If the net profit margin can reach 25%, it is considered a good business operator.

As for income such as protection fees, I don't need to invest money at all. As long as I send people to serve customers well, I can receive a lot of money on a regular basis.

So this kind of money is the most important part of the talker.

Li Qiankun is now facing such a situation, the first thing he needs to do well is naturally the business under the three associations in his hands. As for the protection fee, Li Qiankun has his own plan.

He didn't want to be like the previous speaker, fighting and killing for territory every day, exhausting all his energy,

And because the territory is too large and there are too many protected objects, sometimes even if the territory is successfully occupied by you at the moment, it is impossible to change it forever.

Maybe there will be someone like Chen Qi who will take away all the sites he has managed for so many years overnight.

And if the site is taken away by someone, the association responsible for watching the site has to be responsible to the customer, not only to compensate for the damage to the fixed property, but also to be responsible for the expenses during the suspension period.

This is professionalism!Collecting protection fees is actually a kind of security business in essence!
So Li Qiankun decided not to make the stall too big, especially not to charge protection fees from ordinary small shops, which is actually very similar to extortion. If you go to make trouble for less than the protection fee, the small shop will not encounter any major troubles at all, and naturally it does not need protection.

Therefore, Li Qiankun locked the potential customer group on the business partners with the highest profit margin, the best business, and the best money in the area of ​​Mong Kok.

As for what this business is, it must be a mahjong parlor.

The business of mahjong parlors is a legal business in Xiangjiang, and even represents a unique regional cultural color.

In the 50s, the government issued a total of 144 licenses, and only planned to issue this number of licenses to the public. It is difficult for future applications to be approved.

However, if some mahjong parlors are closed down and canceled, the number will decrease accordingly. So over the years, there are actually not so many mahjong parlors in Xiangjiang.

Of course, although the issuance of a mahjong parlor license is dedicated to a specific person, it is stipulated that it will be operated at a specific location and at a specific time.

However, this qualification can also be inherited or acquired. Many people have more than one mahjong parlor under their names through various acquisition methods.

Almost all of the remaining more than 100 mahjong halls are located in the old urban areas with high population density, such as Mong Kok, Yau Ma Tei, Wan Chai, North Point and Tsuen Wan.

In the area of ​​Mong Kok, there are now 30 mahjong parlors open in various places with a lot of traffic, and the daily business is not bad. Some of the best mahjong parlors can even earn more than 80 yuan a day...

Hung Hing's mahjong parlor in Mong Kok was actually established by the older generation of the association in the early years, and it has continued until now.

This is the same as the mahjong parlors under other associations. It was founded by the older generation of the association. Now it is independently operated, and there is no need to invite other association members to come to watch the game.

Therefore, the types of customers that Li Qiankun wanted to target were those mahjong parlor owners who were not acquainted with the community, or who were not strong enough in the community.

Especially those bosses who have acquired multiple mahjong parlor licenses through acquisitions.

And Lu Ping is a big boss with seven mahjong parlors under his name!And it's a female boss!

(End of this chapter)

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