Gaowu Football

Chapter 432 Parents Arrive and Build Their Own Brand
After Inter Milan defeated Samp, they were called the strongest Inter Milan in history by the media. They will compete with Lazio for the Coppa Italia championship in Turin.

Many fans who love the Nerazzurri began to look forward to the dream of the Triple Crown Inter Milan.

Mourinho, who has always been considered outspoken, is called the most courageous head coach at the moment by fans who love and admire him.

Think about how many people were sprayed with arrogance and wishful thinking at the beginning of the season when they announced that they would establish the era of the Great Inter Milan, but look at it now.

The league championship is almost in the bag, the cup is in the final, and the Champions League is the semi-finals. It is getting closer and closer to the dream at that time. Looking back now, Mourinho’s remarks are not wild. It is clear that he has ideals, ambitions and drive. The three have great "youth".

Many people ran to Mourinho's Twitter to apologize to him, and many celebrities translated Mourinho's original remarks during the big Inter Milan era and forwarded them @ 自己朋友圈.

For a while, Mourinho's enthusiasm rose.His influence in Italy is not only in football, it is a fashion to talk about Mourinho in all walks of life...

Under this atmosphere and reputation, Inter Milan, which has not been very popular with Italian bamboo shoes, rarely enjoys a leading role treatment.Italian bamboo shoes postponed the cup final day, the specific time depends on Inter Milan's Champions League record.

For a team aspiring to play in the Champions League, the points in the European War are definitely more important than the Cup.The final opponent Lazio is also the beneficiary of the European War points, and they all agree with the decision of Yizhu Shoes.

The Inter Milan players who have been promoted in this way can finally breathe a sigh of relief and prepare professionally for Arsenal.

The miracle night at San Siro spread to London, and Arsenal were surprised and delighted.

Surprised, because I am afraid of Inter Milan's offensive ability.Hi, Inter Milan played four games in a row within ten days. Such a high physical consumption will make the players uncomfortable.

Human muscles have memory. Let a person who does not exercise much climb a mountain once, and after going down the mountain, it is not possible to recover after a few days of rest.

In the same way, the sudden overload of professional players who are used to double matches a week will also cause muscle fatigue, not to mention that Inter Milan's defense is still a veteran who has just returned from injury.

Mourinho also knows this. After the war, he gave the main players a two-day holiday. The training after the holiday is also mainly about recovery, supplemented by easy games.

Xia Qi couldn't be idle during the two days of vacation. Li Xin's parents came to Milan to visit their daughter and made an appointment to meet Xia Qi's parents. In fact, the two parents met.

"Taxing" the daughter of a family who only pays [-] million is definitely not acceptable. Xia Qi is serious about Li Xin, and in the name of inviting his family to watch the semi-finals of the Champions League together, he facilitated this meeting.

The parents on both sides are very sensible, knowing that Xia Qi's preparation for the Champions League did not take up much of his time. Accompanied by his father Jack Xia, he visited the city of Milan and experienced the Italian style before the Champions League.

Saying that it didn’t take up Xiaqi’s time, in fact, it still took up some time. The future father-in-law didn’t know that Xiaqi could be trained in the learning machine, so he took him to recall his daughter’s time in the past, and talked about Li Xin’s childhood. Hope Xiaqi Be able to treat her kindly, don't be a "lovely" carrot.

A father who looks forward to his daughter getting married but is reluctant to let her get married, unknowingly becomes an old woman who talks too much.

Sometimes life is like this. When you want to concentrate on a certain thing, things will come in a hurry. I am busy preparing for the Champions League and entertaining my in-laws. Xia Qi’s agent Becker called.

"Xia, there is an endorsement for you to decide."

"Push it!"

"One hundred million euros in five years, 'Eng' Bao Company."

"One hundred million euros is more than James, is he crazy?"

"Did you know that 'Neck' acquired 'Yingbao'?"

"Of course." Neck is the world's largest sports brand company, and Yingbao is the largest sports brand company in Europe. It was acquired by Neck the year before last.

This has a great impact on all sports in Europe, and it is impossible for Xia Qi not to know.

"Enbro's sales have fallen off a cliff this year. If this continues, Naike will kill the Enbro brand. They want to save themselves and don't want to lose their brand."

"why me?"

"Enbro's main focus is sports shoes, which account for 60.00% of their sales. This year, only Inter Milan can win the Triple Crown. They are also betting, and you have a good image and word of mouth, and the market behind it is also large. Although Enbro's The focus is not on China, maybe after signing you, China can become their life-saving straw."

Yingbao is a European brand, so he always looks for endorsements in the five major leagues. It is not surprising that Xiaqi is also a top group of people in the five major leagues.

It's just that the endorsement fee is frighteningly high. James in the United States only paid [-] million U.S. dollars for the endorsement of Naike, but now Yingbao is paying Euros.

According to the usual practice, endorsements in the United States are always higher than outside the United States. Why is it not because of "money" that Beckham wants to travel east to the United States?
"Xia Qi, there is a risk. If you can't get sales to recover, it will definitely affect your reputation in the industry. Although Naike is its parent company, it has been secretly making trouble, which is also an important reason for Yingbao's fall. "

Athletes eat their youth, and it is impossible to say that they are not tempted.

Where there is risk, there is opportunity!

Xia Qi sank into his mind and communicated with Xiaobai: "Xiaobai, can I exchange the alien sneaker design?"

"Of course, master, sports equipment is also one of the sports assistance capabilities."

With Xiaobai's reply like this, Xia Qi has confidence.

"Mr. Becker, I don't need their [-] million."

"Okay, I'll reject them." Becker thought that Xia Qi was going to reject the contract, although he was a little disappointed, he still accepted.He is one of the few agents in the industry who players view as conscientious and ethical.

"No, Becker. I want to change the cooperation model with them. We jointly launch a brand similar to Jordan shoes. Both parties own shares, and we pay the endorsement fee and the design of the shoes."

"Why? You also design shoes?"

"Don't forget that my mother is a designer. Clothes and shoes are similar. She designed a shoe that suits me very well. We are going to China to find a partner. Your call came."

"Oh! God told you to keep this brand in Europe."

"Becker, I'll send you the design first. You can find someone to evaluate the value. Don't forget to register for patents. You must register in Europe, the United States, and China. I don't want what happened to Jordan shoes to happen to me again. In addition Considering the suppression of Naike, we can let Yingbao go out of the sales channel and hand over the production to Chinese manufacturers, so that we will take the initiative and get more shares, and you can take 10% of my income from this contract."

"OK! You are such a generous boss. I am full of passion, and I will contact you later. I really wish I could have such a capable mother, good night Xia Qi, remember to thank your mother for me."

"Good night."

On April 4, the semi-final of the Champions League finally came. Xia Qi put aside mundane matters and began to work hard for his future and money.

(End of this chapter)