Reborn Japan for entertainment

Chapter 430 Music Without Borders

The stunning performance at the Glastonbury Music Festival allowed Sony Music to see the plasticity of THE SUN in the European and American music scene.

Therefore, adhering to the promotion concept of striking while the iron is hot and taking advantage of the trend, Sony Music passed quickly, and Sony Records, which is also a subsidiary of Sony, released a message to Europe and the United States!
At the Glastonbury Music Festival, the famous Asian band THE SUN will release their first English single, "We Are Young" on July 7th!
This news undoubtedly surprised the European and American music fans who were fans of the Asian band THE SUN at the Glastonbury Music Festival.

It has to be said that as the most famous music festival in the UK, the influence of Glastonbury Music Festival cannot be underestimated.

According to statistics, even under the influence of the economic crisis, the Glastonbury Music Festival still gathered more than 18 spectators within three days!

Among them, more than 5 people witnessed the stunning performance of THE SUN on the spot, and were conquered by "We Are Young" performed by THE SUN.

And these 5 people passed through their circle of friends and social circle one by one, and gradually spread the song "We Are Young".

After all, after hearing a good song, normal music lovers will promote this song to their surroundings.

This is understandable.

The first to bear the brunt, of course, is the British mainland.

For this reason, Sony Music has set the world premiere location of this single in London, England.

Of course, it will not give up the huge market in the United States.

After all, the United States is still the world's largest record market.

Giving up there would mean giving up the possibility of entering the American music scene. . .

Therefore, Sony Music also made a wave of goods in advance in New York.

According to the forecast of Sony Music Department and the feedback of market data, the first batch of shipments of this single was finally set at 50 copies!
30 in London and 20 in New York.

Although compared with THE SUN in Japan, which sells millions of copies at every turn, the number of English singles this time is much less.

However, after all, this is THE SUN's first foray into the European and American music circles, and it is no wonder that Sony will be more cautious.

Although there are enthusiastic responses at music festivals as a reference, no one can say whether these responses can be converted into single sales.

Therefore, 50 is considered a good shipment.

What's more, if it is really out of stock, Sony can replenish it at any time.

However, the conservative Sony still miscalculated THE SUN's performance at the Glastonbury Music Festival. . .

In a few days, the three of Sakamoto and Kiyoshi flew to London, England non-stop after recording the sound and filming the MV, to promote the single.

These days, European and American singers, in addition to appearing on music shows, also have a very effective promotional channel.

That's radio.

In particular, the United Kingdom is the country with the highest digital radio usage rate in Europe and the world. Radio is an important channel for singers to publicize.

In the UK, more than 6000% of the population of 50.00 million listen to the radio.

Such a ratio is simply astonishing.

It can be said that if THE SUN wants to make a name for itself in the UK, it must promote it on the radio platform.

Especially the BBC, the largest news broadcasting organization in the UK, if the BBC can play the song "We Are Young", THE SUN will definitely become famous in one fell swoop!
However, Sony Music, which is very influential in Europe and the United States, also thought of this, and finally reached an agreement through internal negotiations with the BBC.

"We Are Young" will be on the BBC radio channel, BBC Radio 1, which is dedicated to contemporary pop music, and will be played on a loop for a week!
Of course, when playing it with other songs.

What's more, the trio is about to be a guest on a BBC radio show.

It can be seen from this that Sony attaches great importance to THE SUN.

. . . . . .

After discussing the cooperation with the British radio station, the day of the release of the single came quietly. . .

Sunday, June 7st.

On the day of the release of "We Are Young", the three of them, Kiyoshi Sakamoto, came to the BBC headquarters building in London, England, preparing to participate in a radio program with a not very wide audience, but still acceptable.

The program is broadcast in the form of live broadcast, only ten minutes long.

The content of the program is also very simple, just chatting with the DJ, and finally playing the promotional song.

As the only person in the band who is fluent in English and not too nervous, Sakamoto Kiyoshi, as the spokesperson of THE SUN, started chatting with the radio DJ.

Kiyoshi Sakamoto was answering various questions thrown by the middle-aged greasy DJ uncle, while speculating on the sales of the single in his mind.

Before going on the show, Kiyoshi Sakamoto made an analysis based on the sales of British singles in recent years.

He believes that as long as "We Are Young" can sell [-] copies in the first week, it will be considered qualified.

If it sells [-] copies, it is considered very good;

If there are 15 copies, then Kiyoshi Sakamoto and the others can directly open champagne to celebrate.

Because, that represented THE SUN, and became popular in no time!
However, after the sales came out on the first day, Kiyoshi Sakamoto was surprised from ear to ear.

First day sales are . . .

fifty thousand! ! !

Because the release date is on Sunday, and the weekly update of the UK Singles Chart happens to be on Monday.

Therefore, just one day of sales made THE SUN's first English single squeezed into the UK's weekly singles list, ranking 22nd.

This undoubtedly refreshed Sakamoto Kiyoshi's expectations for this single.

"30 a day, according to this calculation, wouldn't it be possible to sell more than [-] a week?!"

Sakamoto Kiyoshi was almost frightened by his whimsy.

You know, these days, there are very few singles that can sell 30 copies in the first week in the UK, and they are all British singers, especially the masters who are born in major talent shows.

Will Young, the winner of the talent show "Pop Idol", broke the world record with "Anything Is Possible/Evergreen" just after his debut, becoming the UK's highest-selling single in the first week since the 21st century.

The score of 110 million copies is simply a god that THE SUN needs to look up to.

It has to be mentioned that in recent years, the first-week sales record of a single in the UK has been continuously broken by champions from a talent show.

That is the British original talent singing show called "The X Factor", "The X Factor"!
From Shayne Ward, the champion of the second season, to the end of Alexandra Burke, the champion of the fifth season, almost every year's champion debut single sold more than 50 copies in the first week! ! !

The second season champion Shayne Ward, "That's my goal", nearly 75 copies in the first week.

Season 57 champion Leona Lewis, "A Moment Like This", [-] copies in the first week.

Season 57 winner Alexandra Burke, "Hallelujah," opened with [-] copies.

So scary. . .

However, except for the fourth season champion Leon Jackson brother.

It can be said that this little brother is very disappointing. In the first week of his debut single, he only sold less than 30 copies.

You know, in the UK, more than 1000 million people watch "The X Factor" every year. Such a viewership number is also doomed. The player who wins the championship will inevitably sweep the music world with the momentum of victory!

Leon Jackson's score is less than 30, which is embarrassing for the title of "The X Factor". . .

Fortunately, the time for THE SUN to release the film did not collide with these draft picks, otherwise, it would be GG directly. . .

After sweating for themselves, the three of Kiyoshi Sakamoto continued to embark on a promotional tour of the UK.

In order to promote the single, THE SUN kept going to LiveHouse all over the UK to perform singles.

At this time, the song "I'm Yours" that made Kiyoshi Sakamoto famous in the European and American music circles played a very important role.

When they saw the three Asians getting ready to perform on stage, some Brits showed disdain and even booed in the audience.

And when the host introduced that Kiyoshi Sakamoto was the singer who sang "I'm Yours", the audience in the audience all showed a look of surprise.

The audience who kept booing the three fell silent.

They never imagined that the divine folk song that swept the entire European and American music scene was composed and sung by a young man from Asia.

Invisibly, such identities provided convenience for the tour trip of the three of THE SUN.

In just one week, the three of them visited almost all the big cities in the UK, and the effect they got was also very obvious.

Many British music fans know that there is such a band from Asia that is amazing the entire British music scene with the song "We Are Young".

Moreover, the lead singer of that band is actually the singer who sang "I'm Yours"!

These news made the name THE SUN slowly spread in the land of England. . .

And within this week, "We Are Young" was also recognized by the European and American music circles through the Internet.

Two authoritative music magazines in Europe and America, NME and Rolling Stone, gave this single a five-star recommendation score!
What Sakamoto Kiyoshi did not expect was the strong support from many sides.

As a friend of Kiyoshi Sakamoto, Chris Martin, the lead singer of the top British band Coldplay, also recommended this single on his Facebook.

Not only that, Taylor Swift and Avril Lavigne, two European and American goddesses who belong to Sony under the same umbrella as Kiyoshi Sakamoto, strongly recommend this single to music fans on their personal homepages.

This undoubtedly flattered Kiyoshi Sakamoto, and also gave the single "We Are Young" a lot of publicity.

Coupled with the BBC's loop broadcast, the two-pronged approach has achieved obvious results.

2008, June 7.

"We Are Young" parachuted to the top of the UK Singles Weekly Chart with a terrifying sales volume of 30!

This kind of sales shocked the entire British music scene!

Key words such as Asian bands, 30 sales, THE SUN, "We Are Young" and so on, instantly became hot topics in the British music scene.

And the three of THE SUN sitting in a certain hotel in the UK, looked at the single list just released on the computer, and giggled endlessly.

"Speaking of which, we seem to be on fire..."

(End of this chapter)