actor big star

Chapter 495 All-Star Game
An actor without so many achievements, how on earth can he get tickets to the 2000 million salary club?
The results of "Joker" are used to slap those critics in the face, and here is to promote how popular this man is.

Look at the number of live broadcasters, look at the impact caused in a short period of time, and look at the hot discussion on the Internet after Zhou Le appeared on the scene as a clown. Huaxia bought the copyright for the live broadcast. Screen, as long as you turn on the barrage, don't try to see any pictures, the entire screen is covered by dense barrage.

Whether it is One Plus One or Zhou Le, there is no way to say to all the audience: "I'm sorry, maybe "Joker" can't be released in China."

They can only let nature take its course and release it in North America first, and then talk about it later. For Chinese audiences who can't see it, they can win the online paid live broadcast, which can be regarded as giving everyone an explanation that is enough to explain the past.

It has always been said that popularity flow does not last long.

What Zhou Le interpreted was not only the flow of popularity, but on top of that, adding strength, the influence of flow of popularity would be multiplied.

A live broadcast of a small game such as Texas Poker in the face of a large market does not have too much publicity. There have been crazy reports on this matter on the Internet.

Neither Warner nor OnePlus One paid any media publicity fees, let alone invested in any publicity expenses. Only Zhou Le's popularity alone supported the best publicity effect of "Joker" before it was released.

What will be the effect of spending tens of millions of dollars on previous propaganda?Comparing the effects of big data in all aspects, it seems that it is not much better than it is now, and the effect is similar.

Winning an award in Berlin is the best way to promote the film before its release. A commercial comic film won an award at three major European film festivals, and the starring role is the hottest star. After the best effect, there are also derivative changes brought about by the expectations of most audiences.

Zhou Le's popularity is not only in this movie, but he has also filmed four movies with a salary of 2000 million, which is already the biggest selling point. All four movies will get this popularity bonus, no matter which one Even those who don't like Zhou Le will be curious about how this actor from China can get such recognition in Hollywood, and then pay attention to his news or go to the cinema watch.

Such an actor, such a movie, what kind of publicity do they need?
It seems that there is no more. According to everyone's understanding, it is enough to spread out some publicity at will, and then deepen everyone's awareness of this movie and attract more people to enter the cinema to watch the movie.

smash.

For Hollywood movies, when it comes to publicity, apart from winning awards, the only way to do it is to spend money.

A smashing word can reflect the huge gold-swallowing consumption ability of this path.

Previously, it was possible to put these two publicity effects side by side-the topic of hype.In recent years, the Internet has exploded, and the timeliness of entertainment topics has become shorter. There are endless news every day. No one dares to ensure that his topic can be hotly discussed.If it doesn't have the effect it should have, it seems to be somewhat embarrassing.

Zhou Le.In recent years, he is one of the few people who has a personal topic on the world stage. Today, on a stage that does not actually have a super big attention, he and a group of "Paul's family and friends" created a "super big stage'.

He was the first to appear on the stage. The clown makeup made him the focus of the audience, and all the machine cameras locked on him.

Two world-class professional players, Dewan and Ivy, and then came out a well-known Malaysian boss player Paul Phua in the poker circle, and he was given a name on the Internet that is close to the Chinese people's habit of addressing—— — puffs.

Jason, Paul and Teng Dezhang, the boss player from Xiangjiang, formed the boss team. Mr. Teng is not well-known in the poker circle, but his information can be searched on the world's major search engines. He is an absolute super boss A level player with a net worth of billions makes him, like Zhou Le, the most popular 'God of Wealth' on a table that is about to open.

Puff is often referred to as the boss, but obviously, in front of the three of Jason, he would prefer the title of professional player.

Seven players are enough to surprise the audience, but the next two will make this already 'big stage' completely enter the All-Star stage.

The former football god, Ronaldinho.

The great god on the tennis court, Nadal.

This is just a game of Paul's family and friends. With more and more famous people, it seems that the promotion of the "Joker" movie has become a secondary purpose, an all-star game.

No, it's the All-Star Charity Game.

After everyone was seated, the host outside the venue announced the collective decision of the nine people. Each of them will draw a fixed amount of 1000 U.S. dollars for each chip pot exceeding a certain amount, which will be used for charity and donated to several special ones. Charity organizations, the names of these organizations are directly printed on the screen. The purpose is very clear. What I want to do is to do a charity under public supervision, and it will also give confidence to all the viewers who watched it. At the same time, it will give this All-Star Game , adding higher positive influence.

At the same time, at the bottom of the screen, the accumulation process of the charity prize pool is displayed in real time, which also makes this webcast have a stronger publicity effect.

The most interesting thing is a new rule specifically for this game. The level of the boss on the field is high enough, and the funds of professional players must be inferior. In order to avoid the suppression of funds and frequent all-in caused by continuous buying chips in the field , in order to make this scene where there are actually winners and losers appear more gamified, when the amount of chips in your hand exceeds 100 million US dollars, you can exchange the excess amount on the spot. As long as your remaining chips are higher than 100 million, the excess part can be exchanged at will , Let the chips become money and leave the table.Since it is a charity game, for each redemption, an extra $10000 will be drawn into the prize pool.

After the announcement of this rule, people who are familiar with the game can understand that the bosses are financially suppressed, but the technical level is definitely not enough. Once they get to the top, they will continue to buy in, and it is very likely that they will push all in when they have a little card. This will affect the technical content of the game. At the same time, this strategy is also to protect the professional players on the field, ensuring that they will not be unable to continue playing due to financial problems.

The rules are unreasonable and lack practical support. I don’t know whether it will work, but it finally adds a “relatively fair” chance to this table that is actually unreasonable, and also makes the game more charitable. For some, professional players always win the table after cashing out, and they also dare to create exciting all-in situations, and the viewing level will be higher.

No one would think that such a lengthy pre-play introduction and rules are boring. Just these few people are there, enough for the audience to watch them and imagine how much fun the game will be.The number of people watching the live broadcast is constantly increasing. In a few hours, dozens of countries around the world have bought live broadcast signals and hired professional commentators to conduct on-site commentary. The statistics show that the number of people has doubled.

The increase in the number of viewers and the popularity of the game began to spread to the ears of these people on the field one after another. Zhou Le also secretly rejoiced that there was such a proposition as charity, and it was precisely because of this proposition that the appearance of non-professional players on the field I have enough confidence, it is no longer about winning or losing, but there is also a certain amount of positive image promotion.

$20 single buy.

In the first hand, Zhou Le entered the arena wearing a clown's makeup, and everyone followed suit politely for a while, creating a very amateur nine-handed pot to watch the flop, and then found a hot topic of conversation, Everyone is saying, we can't even read what card you have with this clown makeup, it's not fair to us.

Around this topic, everyone hopes that Zhou Le can wash off his makeup.

Except for a very small number of viewers, the vast majority of people know what the first game of entertainment means. Using a game of cards to carry out hype and publicity must have a good effect. Zhou Le used the wet tea brought by the service staff Wipe off the make-up paint on the face with a towel, and went to the rest room next to it to clean it again.

Real poker viewers feel that this kind of publicity is very low, but they have to admit that the effect is very good. A hand of cards, Zhou Le's clown makeup on the poker table, is called an image penetration, which makes many, many people feel like I saw the real version of the clown in advance, and it was different from the trailer and poster. I was very impressed. Several people chatted with each other for a while, and made a wave of promotion for the movie.

From the family game to the all-star game, it is Jason who operates it. Zhou Le just knew in advance that there are so many masters appearing. He just said that poker is very interesting and wants to play when he was chatting with Jason. , I played a few times in the simulated scene, but in less than five days, this round appeared, and a promotional activity that was planned to be done with 300 million before was also cancelled, and a part of it was used to become a few non-boss all-star members The 'appearance fee', the 20 chips purchased for the first time, they don't need to pay for it themselves.

When Zhou Le came back, he changed out of the red suit and wore casual attire, but this casual attire made some smart people smile at the live broadcast again, and the propaganda is really everywhere.

There were several peripheral products of "Joker" on the scene. Zhou Le, who just came back, even wore a Q-version T-shirt with a clown style.

In the lounge outside the live broadcast screen, Dong Fengyu smiled at the senior management of Warner and DC: "Now do you think the 7% omni-channel share is too much?"

The two high-level executives also got some information. They were ready to increase the exposure of the charity project before, but now they are directly investing more in the charity prize pool. If you donate less, you may not be able to get a publicity effect. will also be scolded.

The effect of today's All-Star game has far exceeded everyone's expectations from the very beginning...

(End of this chapter)