electronics manufacturer

Chapter 76 Costs

The time has reached July, and with the latest news from Samsung and a certain company, the originally hot peak pro mobile phone calmed down instantly.

The pinnacle pro, originally known as the light of domestic production, has not yet fully established its position as the king of Android phones and will be recaptured by Samsung.

After a pre-sale of the Pinnacle mobile phone pro player version, the subsequent sales have gradually become mediocre. The daily sales volume is only a few hundred units, which is far less than the one or two months just released.

Of course, Tong Hao didn't take these things to heart. What he is doing now is to design a new second-generation peak mobile phone.

The second generation of Peak mobile phone released in the second half of the year will be the masterpiece of Tianyu Company. Tong Hao will use all the technologies of his company to face this challenge in an all-round way.

In order to produce a sincere work, Tong Hao specially arranged for Lu Weibing to go to the island country to seek cooperation with Sony, hoping to get a better camera configuration.

And Tong Hao rushed to Huaxing Optoelectronics specifically to seek the supply of screens.

The resolution and refresh rate of the screen have always been the two major enhancements of the screen quality.

The difference between a 2K screen and a 1080p screen is vast.

Now Samsung announced that the next mobile phone can basically confirm that the screen is a 2k screen. If the second-generation product of its own company uses a 1080p screen, it has basically been beaten by Samsung in terms of the screen. .

In order to narrow the gap in competition with Samsung, even if he can't get the same high-quality screen as Samsung, he has to increase the screen resolution to 2K to reduce the gap between the two, and beat Samsung's mobile phone with other configurations.

"Hello, Tong Dong, I heard that the screen you customized this time is a bit special..."

After Tong Hao stated his needs and the person in charge of the other party, Chen Peng, the person in charge of Huaxing Optoelectronics, did not directly agree to Tong Hao's request.

As the person in charge of Huaxing Optoelectronics, Chen Peng is naturally aware of the technology of his own factory. Although it can fully produce 2K screens that can be equipped with mobile phones, this 2K screen still has some defects.

The resolution of the screen is composed of countless grids, and 2k uses more grids than 1080p, so it looks more clear.

It is obviously much more difficult to use 2k resolution on a screen of the same size than 1080p resolution.

"Our company can produce a 2K screen that can be carried on a mobile phone, but the size of the screen is probably about to reach 6.21 inches!"

Huaxing Optoelectronics, represented by Chen Peng, can produce 2K screens, but the factory's technology is still far behind Samsung.

Samsung can apply 2k resolution on a 5.15-inch screen, while domestic Huaxing Optoelectronics can only achieve 6.21k on a 2-inch screen. The gap between the two is still very obvious.

6.21 inch screen!
Tong Hao was also shocked by the size of Huaxing Optoelectronics' 2K screen.

The 6.21-inch screen is basically a super-large screen in this era when five inches are very popular.

Although this size will be very common in a few years, it is still an alternative in this era.

Chen Peng looked at Tong Hao's hesitant appearance on the seat, and thought that the other party was intimidated by such a large size, so he opened his mouth and said to Tong Hao: "The quality of these 2K screens is very good, and in terms of price It's all negotiable!"

The current cooperation between Tianyu Company and Huaxing Optoelectronics is very close. Tianyu Company has always been a major customer of Huaxing Optoelectronics. Chen Peng does not want to miss such a major customer.

"The price is negotiable? How can we negotiate the price of the 200 million order? When will the supply be available?"

To be honest, Tong Hao is already sure to get this 2k screen from Huaxing Optoelectronics, but now he must reduce the cost under the premise of being able to get the goods.

The peak second-generation mobile phone is expected to sell 200 million units in the first round, so Tong Hao decided to check the popularity of the first round of sales before deciding whether to place additional orders.

Chen Peng looked at Tong Hao's mouth, and felt a burst of joy in his heart. In his opinion, Tianyu's order for 2K screens was a very large order for his own company this year: "This time, 200 million 2K screens, with a total payment of 20 billion. Delivery in mid-August!"

1000 yuan for a 2k screen?

Tong Hao looked at the price proposed by Chen Peng, and also felt that the price of this screen was unacceptable to be honest. Compared with the screens supplied before, this screen was directly doubled.

"20 billion is a bit much, if it's 15 billion, maybe I will agree!"

"This won't work, this is a 2k screen, at least 19 billion..."

……

After the negotiation between the two, the 200 million screen order was sold at a total price of 17 billion, and the cost of this 2k screen was as high as 850 yuan.

After Tong Hao signed the contract, he left Huaxing Optoelectronics in a hurry.

It is already mid-July, and there are less than three months left before October.

In these three months, Tianyu Company must produce a real flagship mobile phone, and the difficulty in it can be said to be very great.

Basically, the Tianyu company is fully operational now, and even every department has to work overtime from time to time to complete tasks, in order to be able to design and produce the second-generation peak mobile phone as soon as possible.

At the end of July, after in-depth negotiations with Sony, Lu Weibing finally ordered the top camera components at a total price of 15 billion.

Although Sony has not sold the top-notch components, the components of the camera ordered this time are basically much better than the components of the previous generation of Peak Pro.

However, Tong Hao was also very distressed. The cost of producing the second-generation mobile phone this time far exceeded his expectations.

The 2k screen of a mobile phone costs 850 yuan!
A set of camera components costs 750 yuan!
Plus the Huateng G900 processor chip that has been priced at 810 yuan.

The cost of consumption on these accessories alone has reached 2500 yuan.

Not to mention the investment in other aspects such as batteries, charging equipment and appearance design.

Tong Hao has basically fully determined that the cost of this phone is probably higher than the price of the peak mobile phone pro player version.

"The mobile phone we made this time is the real flagship phone!"

Sitting in the office, Tong Hao looked at the mobile phone accessories purchased by various departments, and couldn't help feeling how expensive the second generation of the peak mobile phone was.

Basically, all the accessories of the mobile phone this time belong to the world-class standard, and the price of all the accessories is much higher than that of the peak mobile phone pro.

According to the current statistics of Lu Weibing, all the accessories of this mobile phone cost a total of more than 100 yuan, not counting labor costs and publicity costs.

The cost of accessories is more than 100 yuan. I am afraid that in China in 2014, basically no domestic manufacturers can spend so much to produce a mobile phone.

"Dong Tong, can our mobile phone really beat Samsung?"

Lu Weibing was still full of confidence at the beginning, but as time passed, his worries became more and more serious.

Although the company's mobile phone accessories are top-notch this time, Samsung has always been a top company in the global electronics industry, and Tianyu is just a rising star company compared to Samsung.

The comparison between the two cannot be compared at all.

(End of this chapter)