electronics manufacturer

Chapter 432 2000 yuan is the main battlefield
As an online mobile phone brand released by Lanchang last year, the new brand IQOO has gained the attention of many users. In the eyes of most users, the establishment of this brand can be regarded as a success.

The most interesting thing about this conference is the keynote speaker of this conference, Song Wei, who is also the product manager of the IQOO brand.

After all, in the entire mobile phone circle, the number of your product managers is still very small, and Song Wei is wearing a short skirt today, such a dress can attract the attention of a large number of users.

Even the popularity of the mobile phone released this time was snatched by the product manager.

This also made many mobile phone manufacturers start to think about whether they should consider using better methods to gain more popularity for their company's brand.

"Welcome all cool customers to this product launch event! On this launch event, we will release the new IQOO3 and NEO series!"

Song Wei looked at the excited users online and offline, and couldn't wait to directly announce the protagonist of this press conference.

The phones released this time include the digital series for rice phones and the NEO series for the flagship series of Mihong phones.

As a main online cost-effective product, IQOO has already set its sights on rice.

In order to gain a certain market share, he has to do this, use the most limited time to gain more market, and direct hand-to-hand combat with Youshang is the best way to snatch the mobile phone market from friends.

"The IQOO3 we released this time is a very comprehensive and game-oriented mobile phone. This time we have also done a lot of design on the appearance of the mobile phone!"

Just as Song Wei finished speaking, the screen behind her began to play the rendering of the mobile phone this time.

As a mobile phone that mainly focuses on games, IQOO's first mobile phone is relatively gamified.

The exterior design of this mobile phone is very in line with the design of ordinary mobile phones. The camera adopts the design concept of center arrangement, which looks more suitable for daily use.

This also means that today's design team hopes to transform this mobile phone from a mobile phone focusing on games to a bucket mobile phone with a comprehensive level of gamification.

Judging from the renderings this time, the appearance of the mobile phone this time is relatively ordinary. The mobile phone has three colors of black, white and blue.

The rear camera uses the most mainstream triple camera this year, and the front screen uses a hole in the upper left corner, which looks a little smaller than mainstream mobile phones.

"This time we have done a lot of design on the appearance of our IQOO3 mobile phone. Now our body is only 7.9 mm thick and weighs only 188 grams. Whether you hold it horizontally or vertically, you will have a good experience. feel."

Song Wei is still very confident in the company's brand new mobile phone product. The design of this mobile phone is very heavy on the daily habits of consumers.

This also means that this phone will be very comfortable to use.

"And this time we used a OLED screen customized by Liangyin Company on the mobile phone. The power consumption ratio of this screen is 20% lower than that of mainstream screens on the market, which means that this screen is more power-saving. !"

"And this top screen supports 1080P HD+ resolution, 120 Hz refresh rate and 480 Hz touch sampling rate, and supports color temperature sensing, DC dimming, and can reach 1100 nits in peak brightness."

Song Wei introduced this screen to all users with a smile on her face. This screen can be said to be an extremely top-notch screen in the entire market.

Of course, this mainly depends on the strength of Liangyin Company. Now Liangyin Company has completely replaced Samsung and has become the main supply chain manufacturer of screens for domestic mobile phone manufacturers.

According to relevant statistics, more than 60% of domestic OLED screens are produced by Bright Silver, while 40% of LCD screens are produced by Bright Silver.

Relying on its high-quality screens, Liangyin Company occupies more than half of the entire screen supply chain of domestic mobile phone manufacturers.

At the same time, even companies like Apple are considering cooperating with Liangyin to obtain higher-quality screens and satisfy the high-quality of their own mobile phones.

The suppliers of Tianyu Huateng's series of factions have gradually been recognized by domestic mobile phone manufacturers. High-quality and inexpensive supply chain components are what all mobile phone manufacturers need.

"And this time we have also made a lot of optimizations on the screen. First of all, we have adopted pressure-sensitive operation. Users can specify an area on the screen. When pressing on this screen area, there will be a custom-specified operation! "

Of course, as a game-oriented mobile phone, this mobile phone has also been upgraded in terms of games. In order to be more in line with the favorites of game players, the function of pressing the lever on the screen is still needed.

Of course, more mobile phones will implement pressure-sensitive buttons in this aspect in the future.

"Of course, a very comprehensive mobile phone needs a powerful screen and a powerful core!"

After introducing the screen used this time, the next thing to introduce is the most important SOC aspect of the mobile phone this time.

After all, the processor of a mobile phone has certain factors in the mobile phone. Although the mobile phone processor is only a part of the hardware of the mobile phone, it can represent the true level of a mobile phone.

The processor chip is related to all aspects of the mobile phone, just like a person's brain.

The processor chip maintains a certain calculation, which can be related to the algorithm of the screen, the algorithm of taking pictures, and even the charging, which requires the processor chip to perform the algorithm.

Now some users think that buying a mobile phone should not only depend on the processor, but the processor determines the true level of the mobile phone.

The processor chip is the brain of the mobile phone, and it can determine how high the other hardware of the mobile phone can be.

就拿手机摄像头处理器来说，一款顶尖的处理器芯片配上一个1/2底的传感器，和一款只是入门级的处理器配上1/1.76的传感器相比，肯定是顶尖处理器配上1/2底传感器拍照更加强悍。

"This time we used the Huateng G860 processor chip, and there is no doubt about its performance!"

This time, the processor used by IQOO3 is still the flagship processor of Huateng. Compared with the processors of Huateng in recent years, the output of chips has also been improved, so that the high-end G8 series processors have also begun to takeout.

This also allows many manufacturers to use this flagship-level processor at a cheaper price than Qualcomm Fire Dragon on their own mobile phones.

Although the GPU level of Qualcomm Fire Dragon's processor is stronger than that of other mobile phone manufacturers, Huateng's processor chip is still not inferior to Qualcomm Fire Dragon, and it has vaguely reached the level of Qualcomm Fire Dragon in terms of comprehensive level. level.

"This time the processor chip has extremely strong performance, and we also brought an external discrete graphics chip for it, and adopted the latest Iron Triangle model!"

"LPDDR5+UFS3.0+Huateng G860, the brand-new Audio-Technica level makes IQOO3 performance score reach..."

Just as Song Wei finished speaking, the screen behind her also showed the running score of the phone this time.

536506 points!
The score of 53 points did make a crowd of users burst into cheers.

After all, such a score is very good, and it is not much worse than the peak mobile phone T4 series.

I have to say that the manufacturer IQOO has a very good level of performance release, and other manufacturers still cannot compare with IQOO.

What level a processor chip can achieve still needs to be polished and optimized by various mobile phone manufacturers. After all, the processor chip is just a platform.

It can reach the lowest limit for each mobile phone, and it needs to be optimized and adapted to a higher level.

And these jobs show the level of mobile phone manufacturers.

Like the current MediaTek Tianxuan series, although the overall level is very good, the overall performance has reached a certain standard, and even the price is much cheaper, but there are still some manufacturers who are unwilling to use MediaTek's processor chips.

The main reason is that MediaTek's processor chips are more difficult to polish than other manufacturers' processor chips in terms of optimization and polishing, and a lot of personnel are required for subsequent adaptation and optimization.

If there are some optimization problems, it will also affect the reputation of a mobile phone at that time, which is why although Tianxuan is good now, most mobile phone manufacturers are not willing to use it as a flagship processor chip.

Even the most powerful Tianxuan 830 of MediaTek this year, the price sold by Rice Company is only 1999 yuan, and this processor chip is completely regarded as a mid-range chip.

Although MediaTek's top-notch chips are not favored by manufacturers, this year's MediaTek Tianxuan 730 has a good level in the thousand-yuan phone market, and even robbed many markets of Huateng and Qualcomm.

"In addition to such strong performance, this time our mobile phone is equipped with a 4200 mAh battery, and it is also equipped with 120W wired charging, which can fully charge the mobile phone in 17 minutes!"

After introducing the screen and the core processor chip of the mobile phone, it is the biggest selling point of this mobile phone, which is also the aspect that all users are most looking forward to.

With 120W wired charging, the phone is fully charged in 17 minutes.

With the full exposure of such parameters, the users on the scene burst into cheers.

After all, this level of wired charging speed is too strong, and even some users feel that with this selling point, the overall quality of this phone has been improved to a very large level.

However, with such a strong wired charging, IQOO3 does not add wireless charging. After all, with such a strong wired charging, all wireless charging is basically tasteless.

And mobile phone manufacturers can put the cost of wireless charging in other places.

"Of course, in terms of taking pictures, we used Sony's IMX566 sensor this time. This sensor has a 1/1.73 bottom and supports 4-in-1 composite photography of 4800 million pixels; of course, in addition to the main camera, this sensor It is also used in the wide-angle lens, which can support 4800-megapixel 123-degree wide-angle shooting.”

As soon as Song Wei finished speaking, the users who were watching the live broadcast at this time were completely dumbfounded. They didn't expect that this time the photo was taken with dual main cameras.

Although it is said that one main camera lens is not comparable to other flagship phones, the combination of two main cameras can completely compare with some flagship phones.

"And this time we also added an 800-megapixel periscope telephoto lens that supports triple optical zoom. This time, all three of our cameras have IOS optical image stabilization!"

Song Wei is still very confident about taking pictures with her mobile phone this time. After all, the three cameras this time are relatively powerful cameras, and all three cameras use optical image stabilization.

The use of optical image stabilization at all focal lengths is amazing. For example, the rice mobile phone Jiu only uses optical image stabilization for the main camera, while the Z30pro of the Mihong mobile phone does not use optical image stabilization at all.

Even after saying these words, the screen behind him also played a very powerful motorcycle video shot by the IQOO3 mobile phone.

In the video, the mobile phone is bound to the motorcycle for video shooting, and the shooting results basically do not see any jitter.

"I'm in charge of shaking, and it's in charge of stabilization. IQOO3's camera is so powerful!"

After the video was played, Song Wei calmly introduced to the users the camera quality of their phones this time.

And the users who were watching the press conference at this time are completely blown up now.

I am responsible for shaking, it is responsible for stability!
What kind of wolf word is this?
"I'll go, I'll start racing if I don't pay attention!"

"As expected of thighs, she is beautiful and drives well!"

"Based on the other party's words, I will buy this phone!"

Obviously, such a sentence has completely blown up the entire live broadcast room.

At the same time, many users believe that the clips of this press conference can become a meme in the mobile phone circle.

"Our mobile phone is equipped with NFC function, and it also has dual speakers while retaining the 3.5mm headphone jack!"

"Of course, besides, this time our mobile phone is equipped with a dual Z-axis linear motor. The vibration is very strong, just to make you feel good!"

Song Wei then introduced the four main parameters of this phone, and she did not forget to introduce other powerful features of her phone in the future.

However, due to the rapid departure just now, the users who are watching the live broadcast now feel that what the other party says is like driving.

After introducing these parameters, all users feel that the level of this mobile phone is very good. It is a very comprehensive game. Compared with the Mi 9 released a few days ago, the mobile phone is at a similar level.

Of course, the Mihong mobile phone z30pro is naturally not the opponent of IQOO3 released this time.

Of course, what current users look forward to more is the price of the mobile phone this time. After all, regardless of the price and the configuration, it is playing hooligans.

“这一次我们的IQOO3拥有着8+128和8+256两种不同配置，而8+128手机的价格为……”

After Song Wei announced the configuration of the mobile phone this time, she couldn't wait to announce the price of the mobile phone this time.

Soon the price of 3498 appeared on the screen.

The users on the scene burst into cheers when they saw the price. Of course, some users could see that this time IQOO was targeting the Mi 9.

After all, the price of Mi 9 is 3499, and the current IQOO is only one yuan cheaper than Mi 9.

Anyone with a discerning eye can see the ambition of IQOO this time.

"Of course, in order to allow more users to enjoy IQOO, the price of our mobile phone will be reduced by another 200 this time. The starting price starts at 3298 yuan, and the price of 8+256G is 3498 yuan, and all support 12 periods of interest-free!"

This time, Song Wei was determined to seize the market. After announcing the original price, she lowered it by 12, and offered a [-]-period interest-free offer to attract more users.

This time, it seems that it intends to beat Mi 9 to the ground.

"It's fighting!"

Tong Hao.He is also watching this press conference of friends, and he finds it very interesting about the pricing of friends this time.

It seems that in May of this year, all mobile phone manufacturers have completely gathered their strength, trying to win more market share from other mobile phone manufacturers.

"In addition to our digital series this time, we also released a brand new NEO series!"

Now that IQOO has begun to fully benchmark against the rice company, and the digital series is benchmarked against the digital series of the rice mobile phone, then a brand new series such as NEO is naturally the Z30pro that is benchmarked against the Mihong mobile phone.

After all, with the development of the economy, 2000 yuan to 3000 yuan has become the main price range for many users.

据统计去年国内购买2000到3000元价位手机的用户达到了惊人的29%，而购买3000元到4000元。以上手机的用户只有14%，4000元以上的手机只有10%。

而购买1000元以下的有21%的用户，购买1000到2000的用户有26%。

从这样的统计数据来看，1000元到3000元这个价位。所占据的市场份额达到了55%，3000元以下的市场份额甚至到达了惊人的76%。

However, judging from the comprehensive data, the market share of models above 3000 yuan is increasing day by day. Compared with 15% in the previous year, it has risen to 24% last year.

It is estimated that as people's income levels increase, this proportion will increase year by year.

But there is no doubt that no matter how it increases year by year, the price range that people are most concerned about is still in the price range of 1500 to 3000 yuan.

This is also the price range that major manufacturers are most concerned about, and every true fragrance machine basically appears within this price range.

IQOO, Mihong, Honor, and Pioneer are currently the four major cost-effective manufacturers in China, and the main battlefield among them is in this price range.

"NEO is a brand-new series, so what it has is not bad. Next, I will bring you a brand new IQOO NEO!"

Song Wei still attaches great importance to this new series of her own. In his opinion, this brand new series can bring more sales to the company. After all, its price range is relatively low, so it can naturally attract countless users.

As soon as the voice fell, a brand-new mobile phone appearance video method appeared in the public's field of vision.

(End of this chapter)