electronics manufacturer

Chapter 416 The rise of domestic production
The third generation of Meiwan mobile phone has encountered Waterloo since its launch. Compared with the Black Shark game mobile phone, it is not an opponent at all in terms of sales performance.

The Black Shark game phone sold nearly 30 units in the first day of its release, while the third-generation Meiwan mobile phone, which is a competitor of Meizu, only sold a mere [-] units within a day of its launch.

Of course, such a result can also explain the popularity between the two products. Meizu must have a very large user base. Under this prerequisite, it also lost to the Black Shark game phone. mobile phone level.

Such a result also officially announced the failure of Meizu Meiwan mobile phone.

"I didn't expect to lose so badly!"

Looking at the announced results, Huang Zhang also showed a look of disappointment on his face.

Obviously, after his own products left the supply chain of Tianyu Huateng, they were far inferior to the Black Shark gaming phone in terms of competition. This was a headache for him.

At the time when Meizu experienced the most crisis, it accepted the funds and supply chain of the Tianyu faction behind Tong Hao. Although Meizu, which was on the verge of bankruptcy, was brought back to life, it also gave Meizu the title of the Tianyu faction.

Huang Zhang is a very ambitious person. Under such circumstances, he is not willing to let Meizu be crowned as a faction of other product companies.

The final result is also very obvious. In the design and manufacture of mobile phones this time, no production components from the Tianyu Huateng supply chain were used.

The final result is that this Meizu mobile phone will further increase the cost of manufacturing and production.

Last year, the second generation of Meiwan mobile phone was backed by Tianyu Huateng. The production cost of the mobile phone was only about [-] yuan, and the company could make a profit of several hundred for every mobile phone sold.

This year, the production components of other companies are used, and the cost is about [-] more than last year. And this year, we have encountered such strong competitors as Black Shark Games and mobile phones, so we cannot set the price too high. , This also led to the pricing of Meizu's mobile phones this time very close to the cost.

Even if the price is very close to the cost, consumers still feel that the Black Shark gaming phone is more cost-effective, which leads to the fact that the third generation of Meizu’s Meiwan mobile phone is not as good as the Black Shark gaming phone in terms of sales.

"I think we should seize the opportunity to get closer to the Tianyu Huateng faction, gain more knowledge of technology and components, gradually grow the company, and finally develop our own technology, so that we can truly realize the independence of Meizu! "

Li Nan, as the product manager of the Meiwan mobile phone this time, saw the displeasure of his chairman, and told his chairman exactly what he was thinking.

As the product manager this time, he understands that the components of the supply chain manufacturers of the current Tianyu Huateng faction are not much different from those of other internationally renowned manufacturers, and the prices are more favorable.

If you can rely on this advantage to successfully develop your own company and products, and when you have the opportunity to have funds to develop your own technology in the future, then your company will have room to turn around.

Huang Zhang looked at Li Nan with a serious face, snorted coldly, and finally said in a displeased mood: "Meizu has always been Meizu. Since more than ten years ago, Meizu has been the first company to make smartphones. Is it still the same now? Do you want to live on the breath of others?"

Li Nan looked at his chairman. Although he wanted to continue persuading the chairman with something in his heart, he finally closed his mouth when he saw the other party's bad face.

Li Nan, who is the product manager of the mobile phone this time, also clearly knows that the failure of product design, production and sales this time will eventually be blamed by someone.

And the person who is responsible for this is very likely to be himself in the end.

A few days after the meeting ended, when the Chinese New Year was approaching, Huang Zhang received a resignation letter in the office of the chairman of Meizu.

As a product manager, Li Nan voluntarily resigned and left Meizu.

Huang Zhang looked at the resignation letter submitted by the veteran who had followed him for many years, with a look of sadness in his eyes.

Originally Meizu was about to rise, this is another extinguishment, and this time Meizu must rely on a strong supply chain manufacturer if it wants to really rise.

And Huang Zhang himself is a very face-saving person. Although he hopes to return to the Tianyu Huateng faction, he still can't let go of his face.

It's the end of the year again, and Tianyu Company has also started this time's summary meeting. This year's Tianyu Company can be said to have won a big victory.

After all, this year's peak mobile phone has a very considerable victory in the world, and even Samsung mobile phones have no room to fight back against the peak mobile phone.

In addition, the newly launched system TOS is being accepted by many international users, and now Tianyu's mobile phones have a lot of user recognition internationally.

And this year's pinnacle mobile phone has very proud international results, and the other two brands have also achieved very good and excellent results.

"This year's peak mobile phone sales are very good. The domestic sales have exceeded 3500 million units, while the international sales have successfully exceeded 5500 million units. The total sales this year have exceeded 9000 million units!"

"And this year's sales of 9000 million units have increased by nearly 8200% compared to last year's sales of 10 million units!"

With a trace of seriousness in his tone, Lu Weibing explained in detail the achievements of the peak mobile phone this year to the senior management of the company.

For a long time, Pinnacle mobile phones have always followed the high-end flagship route, and the competitors are all important brands in developed countries.

Compared with last year's peak mobile phone growth, the growth rate of this year's peak mobile phone is still much lower, but it is undeniable that the peak mobile phone is indeed much more successful than last year.

After all, TOS has entered the entire international market and has been suspected and resisted by some users. As a result, the sales volume of mobile phones in the first half of the year is not as high as expected, and it has declined compared to last year.

It was not until the new TOS system was supported by users all over the world that the unfavorable trend was really reversed.

In addition, other domestic mobile phone manufacturers entered the international market in the later stage and seized the share of the international market one after another, resulting in a partial decline in the sales of peak mobile phones in the later period.

If the peak mobile phone can maintain the original performance and have a certain amount of breakthroughs, then this mobile phone is considered a success.

Moreover, the sixth-generation series of Pinnacle mobile phones were officially launched, which also made many international users realize that Huaguo's mobile phones also have a good standard, and also made many international users truly put Pinnacle mobile phones in the same echelon as Apple and Samsung. for comparison.

"The peak mobile phone in the future will be based on building higher-end mobile phones like Samsung to meet the flagship experience of more users, and we will bring some domestic friendly brands to the international market! In order to develop more product lines and promote products that benefit Better development!"

The future development route of Peak mobile phone is very clear. First of all, Peak mobile phone should still firmly sit in the position of high-end flagship, and strive to pull Samsung and Apple down.

On the other hand, it is necessary to develop more product lines and distribute more products to the middle and low-end markets of developed countries, and these products can be imported from some other brands of Tianyu.

After Lu Weibing announced the results of the peak mobile phone, what needs to be announced immediately is another very popular brand pioneer mobile phone.

Pioneer mobile phones have always focused on cost-effectiveness, and have been favored by many users in China and in many markets such as South Asia, Latin America, and Africa.

However, this year's Pioneer mobile phone was also affected by TOS in the first half of the year, but fortunately, the impact is not as great as that of the top mobile phone, and users in other markets can accept it, which also makes the loss not too big.

Coupled with the high cost performance of the X20 model and increased advertising in various markets, the X20 series has achieved very high sales.

"This year, the sales volume of our Pioneer mobile phones in China is about 5000 million, which is a 9% drop compared to last year's domestic mobile phone sales!"

This year's Pioneer mobile phone sales in China have decreased compared to the past.

Of course, this has a certain relationship with the domestic mobile phone market. This year, the domestic mobile phone market has begun to exert its strength. All major brands have begun to make cost-effective products, which has been threatened to a certain extent, making the total sales of mobile phones lower than last year.

IQOO, Honor, Redmi.These cost-effective brands have used their full strength to compete for the domestic market, making the advantages of the current pioneer mobile phones smaller and smaller.

"However, compared with the domestic sales, the international sales have been significantly improved. This year, we have expanded the markets in Latin America and Africa and started some sales trials in Northern Europe."

"First of all, in the South Asian market, our mobile phone sales have reached 4500 million units, ranking second only to the 6000 million shipments of rice mobile phones."

"In markets in other regions, our sales have also reached a total of 4500 million units."

Although in the domestic mobile phone market, it has suffered from competition from other brands, resulting in a decline in mobile phone share, but in the international market, Pioneer mobile phones have occupied more positions in more markets by virtue of their extreme cost performance.

Especially in the South Asian market, Pioneer's mobile phone shipments last year were only 2500 million units, accounting for only about 12.5% ​​of the market in the entire South Asian region.And rice company owns 6000% of the shipments with an astonishing 30 million shipments.

This year, the mobile phone shipments in the South Asian market exceeded 4500 million units, accounting for 22.5% of the mobile phone market in the entire South Asian mobile phone market.

As for the shipment volume of Realme, a sub-brand of Green Factory, it is only a mere 2000 million units, accounting for only 10% of the market share.

In the current South Asian market, domestic mobile phone brands account for 62.5% of the entire South Asian market, which can be regarded as having a certain degree of control.

"This year, the total shipment of our pioneer mobile phones has reached 1 million mobile phones, an increase of 4000% compared to last year. Such a result can be said to be very good!"

"In the future, our Pioneer mobile phone will definitely firmly grasp the advantage of cost performance, and strive to deliver better products to users!"

Although the domestic market share of Pioneer mobile phones has decreased this year, their share in the international market is getting heavier and heavier, and it also provides Tian Yu with a lot of mobile phone shipments.

The Pioneer mobile phone is to build the cost performance to the end, so that more users can feel the fun brought by technology.

After announcing the shipments of Pioneer mobile phones, another brand of the company, Dianyan mobile phones, followed immediately.

The changes of Dianyan mobile phones this year are still very big. In order to truly impact the high-end market, the technology of under-screen and under-mirror cameras has been added to the mobile phone.

And this time, it successfully entered the European and American markets, letting more European and American female users know about such a new brand, and also achieved a certain amount of sales.

"This time our mobile phone sales in China are only about 4000 million units, which is about 10% lower than last year, but in the entire market, our mobile phone reputation is the best!"

"And this year, our Dianyan mobile phone has officially entered the entire international market, and has received unanimous praise from users in Europe, America and other international markets. A total of about 2000 million Dianyan mobile phones have been sold and shipped in the European and American markets!"

He Li seriously announced to the company's senior management the achievements of her brand this time.

Dianyan mobile phone has always been a mobile phone that domestic female users pay more attention to, and has a relatively good reputation. This year, this brand is also hitting the international market.

As for the achievements obtained, it is neither a success nor a failure. After all, such achievements are very in line with the positioning of this brand.

This year, the Green Factory FIND X2 series also impacted the international market. The sales volume in the entire international market is only a mere 300 million units, which is considered a victory in comparison.

However, there is still a certain gap between the two mobile phones. The Dianyan mobile phone was officially launched in August and has basically been on sale for five months. At the same time, coupled with the blessing and promotion of the peak mobile phone, the results achieved are naturally better than those that have only been on the market for about a month. The green factory mobile phone is good.

All in all, the Dianyan mobile phone this time can be regarded as the first step towards entering the international market, and it will have more potential for development in the future.

"I don't know if our company's shipments will surpass Samsung this year?"

As a public relations manager, Luo Hammer is more concerned about whether his company can really surpass Samsung this time. After all, the three major brands have achieved very good results this year.

Among the three major brands, the shipments of peak mobile phones reached 9000 million units, the total shipments of Pioneer mobile phones reached 1 million units, and the shipments of Dianyan mobile phones reached 4000 million units.

Calculated in this way, the total shipments of the three major brands are also very close to [-] million units. Such a result can be said to have a very good chance of surpassing Samsung.

It's just that the final results still need to wait for statistics from a special organization before we can really know whether it surpasses Samsung.

If Samsung's mobile phone shipments are surpassed by its own company this time, then this company can take advantage of this opportunity to reach a higher level, and it will definitely become the new overlord in the mobile phone industry by then.

"Don't worry, we will definitely be able to surpass Samsung in the past two years, and then a new era will begin!"

Tong Hao is full of confidence in the current Tianyu Company. In his opinion, his company has very good strength now, and there is no problem in wanting to surpass Samsung.

In mid-January, the world's most well-known statistical agency also announced the ranking of global mobile phone market shipments in 2018.

And such a list also attracts the attention of many users in the mobile phone circle. After all, the results this time focus on the changes in the entire mobile phone industry.

With the announcement of the list of global mobile phone shipments this time, the entire Huaguo was completely boiling in an instant.

The list results announced this time can be said to make Huaguo's mobile phone companies proud.

The No. 2.92 company is naturally Tianyu Company, which has successfully surpassed Samsung with a shipment of [-] million units, and has become the mobile phone company with the largest shipments in the world in the mobile phone industry.
As for Samsung, which previously ranked No. 2.55, under the siege of the domestic mobile phone industry, its sales fell directly from 2 million units last year to 3 million units. .[-].

Ranked second is naturally Apple, which has an absolutely independent ecology and very loyal users. This year, Apple's global shipments reached 2.18 million units.

Although the performance is slightly lower than last year, Apple is still the best-selling mobile phone brand in terms of single-product sales.

In particular, the total sales volume of last year's iPhone 9 this year has also exceeded 1 million units, which is simply impossible for other mobile phone brands.

After all, there are basically not many mobile phones launched by Apple every year, but the sales volume can surpass many mobile phone manufacturers. It can be seen that Apple has a very good strength.

As for Samsung, which has slipped to No.3, not only has it slipped to No.3, but there are still two mobile phone manufacturers from Huaguo who are still chasing after him.

As Huawei, which has been in the international market for the longest time in the domestic mobile phone market, its mobile phone performance this year is relatively very successful, and the sales of mobile phones have also successfully exceeded 1.95 million units, and it is getting closer and closer to Samsung.

According to Huawei's annual growth rate, it is possible that next year or the year after that, Huawei may officially surpass Samsung and become the third largest mobile phone company in the world.

In addition to Huawei, the fifth-ranked company is still last year's rice company. Last year's rice company conducted the fifth round of financing, had a lot of funds, and successfully entered the European and American markets.

Although the sales volume of Rice's mobile phones in China has not been able to reach the top four standards, it has a very good level in the international market and has a super high cost performance, making Rice's mobile phone 1.4 year ago this year. Sales volume exceeded 1.6 million units to [-] million units.

Behind the rice company is Green Factory. This time, Green Factory also relied on its own sub-brands Zhenwo and OnePlus, as well as its latest flagship product, and successfully achieved a global sales volume of 1.37 million units.

It has officially become the sixth mobile phone manufacturer in the world in terms of shipments. For this reason, four Huaguo companies are on the list of the top six mobile phone manufacturers in terms of global shipments.

And netizens are very excited when they get such news. After all, the total shipments of domestic mobile phone brands have basically reached more than 63% of the global mobile phone market.

This also means that the domestic mobile phone market will have a wider world, and international users will also be more inclined to domestic mobile phone brands.

(End of this chapter)