electronics manufacturer

Chapter 391 Seizing the South Asian Market
"This is to first prepare to seize the largest share in the overseas market. When the share in the overseas market expands to a certain extent, it will inevitably choose to compete for the share in the domestic market!"

The sudden appearance of the Tianyu company in the South Asian market made the enemy feel a little headache. After all, the cost performance of this real mobile phone is higher than that of Daming and Pioneer mobile phones.

After all, converted into Huaguo currency, the starting price of this mobile phone is only more than 1300 yuan, and this 1300 yuan has an oled screen and 50W fast charge, and the performance is relatively good, Qualcomm Fire Dragon 725 processor chip.

The strength and level of this processor chip simply surpass a series of cost-effective mobile phones.

The sudden emergence of such an opponent in the South Asian market has indeed made Rice Company and Tianyu Company start to pay attention.

Realme is not an independent brand, but a new mobile phone brand backed by Green Factory.

Behind him is the financial resources and supply chain of Green Factory.

The things behind these can help such mobile phone brands produce mobile phones with sufficient output, and can get stronger financial support, so that the mobile phones can be sold better.

As the latest mobile phone, Realme X1 has a very high cost performance. It is also a policy of the brand to expand the mobile phone market. It is similar to the IQOO series of Blue Factory.

"Pioneer Mobile has developed several major series of mobile phones in China, which can truly maintain the sales share of mobile phones. However, the South Asian market is also a very large market for us. We must do our best to completely win this market!"

Tong Hao attaches great importance to the mobile phone market in South Asia. After all, the population of South Asia is very close to the population of China, and these populations are the market share.

Relying on the support of South Asia's market share, Rice easily squeezed into the top five in the global mobile phone market.

This is enough to show that the mobile phone market in South Asia still plays a very important role in the impact of domestic mobile phone manufacturers on globalization.

Compared with China and developed countries, South Asia's mobile phone communication is still slightly behind, and the economy is also slightly insufficient.

This makes the South Asian market need a more cost-effective brand, so that more South Asian market users can buy smartphones.

The original rice mobile phone relied on this method to quickly deploy in the South Asian market.

Pioneer mobile phones and even the current Realme mobile phone have also discovered the considerableness of the South Asian market, and finally plan to get a share of the South Asian market by relying on cost-effective methods.

"Pioneer must launch a series of mobile phones in the South Asian market that can become a national mobile phone brand in the hearts of South Asian users!"

Tong Hao looked at the senior management of his company with a serious look in his eyes.

Now he has fully understood how to truly stir up the situation in the international mobile phone market, and also understands what kind of mobile phone can be recognized by market consumers.

Only mobile phones that are truly suitable for users in the local area can be recognized by local users. Coupled with extremely high cost performance, the configuration is enough to win more mobile phone markets.

"Pioneer mobile phone brands need to be localized in the South Asian market!"

Tong Hao looked at the seriousness of the company's top management, and said the most important purpose of this meeting.

In order to better expand the international mobile phone market, Pioneer's mobile phone brand must be localized in various markets. Only in this way can users in the local market truly accept and recognize Pioneer's mobile phone.

This will also make it easier to expand the mobile phone market and win more mobile phone market share from other manufacturers.

"According to our South Asian market mobilization, we found that most users in the South Asian market place more emphasis on the battery life of mobile phones!"

"In the eyes of these users in Nanya, the configuration parameters of mobile phones are from high to low. The basic arrangement should be the battery life of the mobile phone, followed by the charging of the mobile phone, and then the processor chip and screen of the mobile phone. As for taking pictures, Nanya Users in the market don’t have much demand!”

Chang Cheng, as the product manager of the Pioneer mobile phone brand, has long heard the news that his chairman wants to focus on the South Asian market, so he has already made preparations for this meeting.

After all, consumers in South Asia and Huaguo belong to two different types of consumers. With the continuous improvement of domestic economic development, the camera and performance of mobile phones have always had an unavoidable position among users.

Coupled with the recent improvement of people's lives, the demand for mobile phone system fluency and daily life is gradually increasing.

This has led to a difference in the proportion of mobile phones in life in the two markets. In the Huaguo mobile phone market, mobile phones are not only mobile phones but also tools for life, work and entertainment.

However, in the South Asian market, due to the underdeveloped economy, smartphones are in the hands of most users, but they are just a tool for calling and a mobile phone for surfing the Internet during rest.

"In addition, users in the South Asian market still pay more attention to the sound quality of their mobile phones. These users like to listen to some music on weekdays, and the speaker needs to be done well!"

Chang Cheng looked at the senior management of his company nodding in agreement, and added a little bit.

A mobile phone that needs a long battery life must do a good job in terms of battery and fast charging.

Tong Hao suddenly had his own idea in mind, planning to separate the production of domestic Pioneer mobile phones and foreign Pioneer mobile phones.

With the development of the domestic economy, the cost of production is also increasing.

If Pioneer mobile phones are produced in China and sold in the South Asian market at the same time, part of the cost will still be required.

In this way, the price/performance ratio of mobile phones will naturally not reach the ultimate price/performance ratio, and the economy of the South Asian market is still slightly behind compared to Huaguo, and the labor force there is very sufficient.

The labor force is very abundant, but the economy is very backward, which gives Tianyu a signal.

South Asia has cheap labor. Why not set up a new production and assembly plant in South Asia to reduce a series of costs, and at the same time facilitate the transportation of mobile phones, save transportation costs, and improve the cost performance of mobile phones.

"The current South Asian market plays a pivotal role in the Pioneer mobile phone brand. We must take down the South Asian mobile phone market at all costs!"

"For this reason, I decided to set up a branch in South Asia, and plan to invest and build a factory in South Asia to facilitate the production and transportation of mobile phones, so that Pioneer mobile phones can be better accepted by users in South Asia!"

Tong Hao now has his own decision in his heart. In his opinion, if he wants to fully develop the mobile phone, he must make certain preparations. Only in this way can he be better recognized by the market.

With the sudden addition of the real me to the mobile phone market in South Asia, the competition in the original mobile phone market has become more intense. According to the sales of mobile phones in May, the sales volume of my mobile phone is very close to half of the sales volume of Pioneer mobile phones.

This is a new mobile phone brand that has just been released, and it has achieved such excellent results that it really shocked the entire mobile phone circle. Even the Huaguo mobile phone market has heard about this new brand that is fighting in a foreign country.

Rice Company and Tianyu Company also discovered such a problem.

As the mobile phone company with the largest market share in Huaguo, Tianyu Company finally decided to enter the South Asian market after discussions with the company's senior management.

At the beginning of the month in the South Asian market, Pioneer officially launched a new series in the South Asian mobile phone market, the Pioneer K series.

This mobile phone is a series of mobile phones specially customized for users in the South Asian mobile phone market, and this time the Pioneer Mobile K series of all mobile phones are produced by South Asian foundries.

Of course, Tianyu Company also began to gradually accelerate its entry into the South Asian mobile phone market, and began to invest in the acquisition of factories, striving to establish its own mobile phone assembly plant in South Asia.

Because this mobile phone is produced in South Asia, it saves a lot of transportation costs, and also makes this mobile phone have the characteristics of high cost performance.

The most fundamental reason for the emergence of this mobile phone is to suppress the strong rise of the real self mobile phone.

After all, the current rice company's rice mobile phone still has a very deep-rooted position in the South Asian market. On the contrary, although Pioneer Mobile has continuously expanded the South Asian market in recent years, it cannot shake the foundation of rice mobile phone at all.

Rice Company has existed for so many years and has already become the most trusted mobile phone brand in the South Asian market and South Asian consumers. It is precisely because of this that Rice Company has an unshakable position in the South Asian market.

The first to be shaken by the emergence of real mobile phones is naturally Pioneer mobile phones that have entered the South Asian market in the past two years. If the market share of Pioneer mobile phones is gradually swallowed up, it will inevitably affect the pace of Pioneer mobile phone expansion in the world.

For this reason, after the meeting on the expansion of the South Asian market was held in early May, the company quickly began to adjust its approach to the South Asian market, and started to promote the new mobile phone series in June.

Although this new series of mobile phones has been produced, due to the small share provided by the entrusted South Asian mobile phone assembly manufacturers, the number of mobile phones produced so far is only 50 units.

Of course, this amount is completely enough, this new series is to create a new word of mouth.

At the same time, after the release of this mobile phone, Tianyu Company will vigorously acquire mobile phone OEM assembly in South Asia, and strive to increase the production batch at that time, thereby inhibiting the development of other mobile phone manufacturers in South Asia.

And this Pioneer mobile phone K series product for the South Asian region is completely customized to be recognized by users in the South Asian market.

Affected by the great sales of Realme mobile phones, Tianyu Company also began to localize this series of mobile phones.

First of all, the screen of this mobile phone is a 6.3-inch oled screen. Compared with the real mobile phone, the screen refresh rate of this mobile phone has reached 90 Hz, which is better than the real mobile phone in terms of screen.

Secondly, the processor chip of this mobile phone uses a processor chip that is more powerful than the processor chip Qualcomm Fire Dragon 725 used in the real mobile phone.

The Huateng X115 processor chip is used.

This processor chip can be said to be very insufficient in terms of performance. The only disadvantage is that it is not as good as the G750 processor chip in terms of AI algorithms and ISP, and it is almost comparable to the G650.

Choosing this high-performance processor chip is actually to gain a certain advantage in this mobile phone competition. After all, the consumer groups in South Asia have very weak demand for mobile phone photography.

The Huateng G750 with more powerful ISP and AI algorithms is not as real as the X115 processor chip.

As the X series processor, X115 is the most low-end product among the chips. It is similar to G750 in terms of product strength, but it can reach a certain level in terms of performance.

And this high-performance processor chip can reach the level of Tianxuan 710 in terms of performance running points, and the running points can be infinitely close to the score of 33 points.

And a mobile phone with such a chip performance processor naturally has a more practical daily experience.

Now in the mobile phone market, although performance benchmarks cannot determine anything, they can evaluate the performance level of a mobile phone.

And the score of 33 points is completely enough, and even some large games can be tried first.

In addition to the processor chip, the biggest upgrade of this mobile phone is the battery.

In terms of fast charging of mobile phones, the pioneer mobile phone this time did not directly transfer high-power charging to thousand yuan phones like my mobile phone.

After all, charging with a power of 50W in a thousand yuan phone is simply a killer.

Nowadays, the fast charging level of many flagship mobile phones is almost above 40W, and this time, a thousand yuan phone of Zhenwo has 50W charging, which is indeed a blow to the dimensionality reduction of competitors.

This time, although the charging power used by the Pioneer mobile phone K10 is not as high as 50W, Pioneer mobile phones still lower the 33W charging power of the mid-range phone to this thousand yuan phone.

The most powerful thing about this Pioneer mobile phone is that this phone is equipped with a large 6450 mAh battery.

This battery uses the second-generation technology of the premium battery, which is only half the size of the original, but has a large capacity of 2 mAh.

In this way, the battery life of the mobile phone can be maintained, and the hand feel of the mobile phone can be improved while maintaining the weight of the mobile phone.

Of course, in order to truly achieve the ultimate cost-effectiveness of the mobile phone this time, some very strict measures have been made in some aspects.

First of all, the most common vibration motor is used in the motor, which is a gear down from the rotor motor used in the Pioneer mobile phone thousand yuan machine.

Secondly, functions such as infrared function and NFC, this time the Pioneer mobile phone K10 will also castrate such functions, so that the cost of mobile phones will be reduced again.

After all, functions such as infrared and NFC are not as strong as imagined for people to be honest, and in the economically underdeveloped South Asia, the usage rate of these functions is not very high.

Of course, the castration of these small functions can save a small part of the cost. The most severe castration is naturally the camera of the mobile phone. This time, the Pioneer mobile phone K10 returns to the basics in terms of camera.

Now that there are more and more cameras, three-camera and four-camera are the norm. Even the mere [-]-yuan phone sometimes uses two cameras in terms of cameras.

On the one hand, the increase in the number of cameras is to increase the sales ability of the product, and on the other hand, it is to increase the multi-function of taking photos. Now the camera of mobile phones wants to achieve more functions. Although one lens can achieve it, it cannot really The division of labor is clear.

Ordinary portrait shooting, wide-angle shooting, telephoto shooting, and macro shooting all require special lenses for shooting.

This has also led to an increasing number of cameras on mobile phones, which has also become a major competitiveness for mobile phone manufacturers.

This time, Pioneer mobile phone K10 only uses one camera, which can take 2400 million photos, which can meet daily use and shooting, while the front camera uses a 1300 million front camera.

Such a camera module can only be regarded as a very common level in a [-] yuan mobile phone, but the configuration of this mobile phone has reduced the cost to a certain extent, so that these costs can be completely allocated to the screen and processor chip of the mobile phone .

Of course, this is also learning from the real mobile phone. When the first mobile phone was launched, the camera of the real mobile phone was similar to that of the Pioneer mobile phone K10, which also saved a certain amount of cost for the screen and fast charging of the mobile phone.

Of course, in addition to castration, Pioneer mobile phone K10 has made bold progress in some aspects.

This time the Pioneer mobile phone K10 adopts a dual-speaker design in the mobile phone. In order to allow more South Asian users to enjoy the joy of mobile phone playback, this time the Pioneer mobile phone K10 uses dual speakers.

Although it is said that the phone's dual speakers are better than that.The dual speakers used on other flagship phones are slightly worse, but now other thousand yuan phones and even mid-range phones do not have dual speakers.

The use of dual speakers on a thousand yuan mobile phone has always been a dimensionality reduction blow, not to mention that this mobile phone has stronger performance and screen than the real mobile phone.

Although it is slightly behind in terms of charging, it surpasses many high-endurance mobile phones in terms of battery capacity.

After all, in terms of mobile phone batteries, the battery capacity used in the Pioneer mobile phone k10 this time has reached 6450 mAh.

The pricing of this phone is also very representative and specific.

This time, the Pioneer mobile phone K10 has two different configurations. Thanks to a sufficiently complete supply chain, the cost of this mobile phone is still cheaper than that in China.

The price of this phone is basically the same as that of the real me, and it is 1 rupee cheaper than the real me in terms of certain storage pricing.

Obviously, the positioning of the pioneer mobile phone this time is to completely suppress the true self, so that it can truly gain a foothold in the South Asian market and gradually swallow more markets.

(End of this chapter)