electronics manufacturer

Chapter 354 9 Series
Apple's press conference has always attracted the attention of consumers and users, and is known as the Spring Festival Gala of the technology industry.

And this year, the mobile phone released by Apple has caused a lot of heat before it was released. After all, this time the Apple mobile phone has canceled the so-called charger.

In the minds of most users, the charger is an indispensable thing, and Apple's cancellation of the charger at this time has caused accusations from many users.

Although Apple has caused condemnation from some netizens because of such things, Apple's popularity has not been low. Even this press conference also attracted many users to stay up late to watch.

And this time the mobile phone series brought by Apple is the so-called iPhone9 series.

Due to the difference in time and space and the sudden entry of a small butterfly like Tong Hao, the iPhone 9 series that had disappeared appeared in people's sight.

In Tong Hao's era, Apple's next-generation product after the launch of the iPhone 8 was the so-called iPhone 10, which is what people call the iphoneX.

The appearance of the so-called iphoneX mobile phone is actually a special version launched to commemorate the 10th anniversary of the release of the Apple mobile phone, so the iPhone9 was directly skipped.

It's just that time and space are different. This time, after the iPhone8 series, Apple launched the new iPhone9 series in numerical order.

"Welcome everyone to this press conference!"

Cook, as the chairman of Apple, at this time, slowly followed the camera and walked inside Apple under the gaze of everyone.

Introduce the iPhone9 series this time to current users very casually.

As the iPhone9 series this time, Apple has made many upgrades. Of course, the cancellation of the charger is also part of the upgrade.

"In order to meet the needs of more consumers, this time we have brought three models of the iPhone9 series, namely iPhone9, iPhone9pro and iPhone9proMAX!"

At the beginning of this conference, Cook introduced three products of Apple's new series to consumers this time.

The mobile phones released by Apple have always been basically two mobile phones in one series, but this time Apple has released a brand new iphone9proMAX for an unprecedented time.

"This time the iPhone will use a new Intel baseband, making communication more convenient!"

When Cook promoted the characteristics of the entire series, the first sentence completely stunned everyone.

Consumer users did not expect that this time Apple actually abandoned the original Qualcomm on the chip baseband and used a brand new Intel baseband.

"Intel baseband is the most widely used new baseband in the world today. Its communication technology is very good. I believe that the cooperation with Apple will bring users a brand new communication experience!"

With a smile on his face, Cook looked at the camera and introduced the new Intel baseband to current consumers.

In Cook's view, it is a very good choice for Apple to use the Intel baseband. After all, the annual cost of Qualcomm is a large amount, and Qualcomm is a patent hooligan, so Apple has always been a little unhappy.

This year, in order to deal with Qualcomm, Apple directly canceled the cooperation with Qualcomm, and turned the partner to Intel, using a brand new Intel baseband.

Intel baseband?
The domestic audience who were watching the press conference also had a strange look on their faces when they heard such words.

Obviously from Cook's mouth, they feel that this brand new Intel baseband should be very good.

"Is the Intel baseband okay?"

The top executives of Tianyu Company were watching Apple's press conference at this time, and they were also puzzled by the news that Apple first broke the news.

After all, this is the 4G era. In the 4G era, Qualcomm's status is like a hegemon. It is basically difficult for domestic mobile phone manufacturers to really challenge Qualcomm. Unless they have their own baseband, Qualcomm tax and other things Never escape.

"Is it finally like this?"

Tong Hao sat on the seat, he didn't feel so strange about Apple's change this time.

After all, in my own era, Apple fell out with Qualcomm because of economic interests, and finally used Intel's baseband. Of course, the final result was very miserable.

Intel's technology has always been inferior to Qualcomm's technology, and since the beginning of the 5G era, Intel has been unable to break through 5G technology, causing Apple to put down its face and make peace with Qualcomm.

In the end, Apple compensated Qualcomm a large sum of money, and finally allowed its own A-series processors to use the Qualcomm baseband again, and then really used 5G.

"Cook is indeed a businessman who attaches great importance to economic interests. Apple's use of Intel's baseband can solve short-term problems, but in the end..."

Tong Hao looked at the company's senior management quietly, then raised his head to look at him at this moment, and said half of what he said in his tone with a touch of emotion.

After all, since Jobs passed away and Apple entered the Cook era, its technological innovations have been far less shocking than in the Jobs era.

After all, Cook is essentially a businessman. In Cook's eyes, everything should be centered on economic interests in order to maintain the company's development.

And the wealth left by Jobs when he left was enough, and now Cook has maintained it for many years.

As a result, there are not many aspects of Apple mobile phone upgrades every year.

And this year's iPhone series can be said to be the most upgraded series of Apple mobile phones in recent years.

After all, in the past few years, the mobile phone technology of the Android camp has gradually reached a level that can threaten Apple.

Cook naturally understands this situation. In order to enable Apple to firmly occupy the dominant position in the smartphone market, under the situation where this enemy is gradually threatening him, he can only squeeze a little more of the original toothpaste.

"Of course, this time the iPhone9 series, the entire series is equipped with 15W fast charging and 5W wireless charging, which is enough to meet the needs of users."

Of course, this time Apple has replaced a few generations, and the other biggest upgrade is the change in mobile phone charging.

When Android manufacturers began to develop fast charging technology and gradually succeeded in gaining market recognition, Apple really woke up and realized that it could no longer continue to rely on the ancestral 5V1A support.

For this reason, Apple has specially supported 9W wired fast charging and a new 15W wireless fast charging in the new iPhone5 series this time.

Although these changes are still a bit behind compared to Android phones, for Apple, this is a very big upgrade.

After all, Apple has always supported the ancestral 5V1A 5W charging, and this time the upgrade can be described as huge, and the charging speed has been directly increased by three times, which can be said to be a huge improvement for Apple mobile phones.

"Apple has always been an international leader in supporting environmental protection, and has always hoped to contribute to the global environmental protection cause!"

"In order to support global environmental protection, we at Apple have canceled the charging head of the mobile phone this time, and contribute our part to environmental protection!"

Of course, after Cook introduced the progress of charging for iPhones, he announced the cancellation of the charging head directly at the press conference.

It can be said that in order to reflect the correctness of the cancellation of the charger for the iPhone9 series, this time Apple forcibly linked the cancellation of the charger with environmental protection.

This has naturally caused complaints from some domestic users. After all, the charger has been canceled, and ordinary users will suffer the most.

As a result, the reputation of environmental protection was snatched by Apple, which made many consumers feel that Apple's actions were shameless.

It's just that no matter how opposed by users, Apple will not give any feedback to users. There is no way back to choose something that Apple has fully determined in its mind.

"iphone mobile phones have always been in the leading position of domestic mobile phones, and the experience they have always brought to users is ahead of other mobile phone manufacturers!"

"It may not be that this time we have done more algorithm optimization in terms of photography and video, which can bring users more photography and shooting experience!"

After Cook introduced the upgrade of mobile phone charging this time, he began to introduce the upgrade of this Apple mobile phone in terms of camera and video.

It can be said that Apple mobile phones have very strong advantages in terms of taking pictures and video cameras compared to other mobile phone manufacturers.

Although domestic mobile phone manufacturers have continuously improved their photography and camera levels over the years, and even in terms of taking pictures, some mobile phone manufacturers have been able to completely surpass Apple's photography.

But Apple is far ahead of other mobile phone manufacturers around the world in terms of video shooting.

As a result, many digital bloggers who shoot videos like to use Apple to shoot videos. After all, the level of videos shot by Apple surpasses all Android phones.

This time, although the camera and camera of the Apple mobile phone have improved compared to the previous generation, in the eyes of most users, it is basically at the level of squeezing toothpaste.

However, due to Apple's own advantages in taking pictures and videos, although it is said to be squeezing toothpaste this time, it is still much better than other mobile phone manufacturers.

Of course, the biggest and most core part of Apple's upgrade this time is naturally Apple's system and Apple's A-series processors.

This time Apple has adopted a brand new A12 processor chip. Compared with the previous generation A11 processor, this time the A12 processor still uses TSMC's 10nm manufacturing process.

In terms of performance, compared with the previous generation, the CPU has increased by 10%, and the GPU has increased by 15%. All in all, there are not many upgrades for the A12 processor chip released by Apple this year, but its performance is still very good. tough.

It can be said that the most powerful of all processors this year is the A12. After all, the A-series processor chips are ahead of other mobile phone manufacturers' processor chips for a full year.

"This time we have adopted a brand new A12 processing chip, a double-layer motherboard design, and a new IOS system for games and daily life, which will give you a smooth and smooth technological experience!"

Cook naturally clearly understands that Apple's mobile phone is currently the leader among global mobile phone manufacturers in terms of chips and systems, and it is also one of the most important reasons why Apple can dominate the global mobile phone market.

Next, Cook very seriously introduced to the users the improvements made by the Apple mobile phone in other aspects this time, and also fully reflected the different configurations of the three different series of mobile phones.

As the most common version of the iPhone 9, its body size is only 5.7 inches, and its battery capacity is only 2780 mAh.

In addition, the most common LCD screen is used in terms of screen, and in terms of camera, the rear camera only has two 1200-megapixel dual cameras.

As one of the big cups, the iPhone9pro has increased its body size to 6.1 inches, and its battery capacity has also increased to 3000 mAh.

Compared with the upgrade of the normal version, this time the iPhone9pro has upgraded the original LCD screen to an OLED screen provided by Samsung.

As for the iPhone9proMAX, which is a super-large cup, compared with the big-cup iPhone9Pro, the original body has been upgraded to 6.3 inches, and its battery capacity has also been increased to 3180mAh.

And in terms of taking pictures, an infrared focusing lens has also been added to the rear shot this time, which has once again improved the original taking pictures.

It can be said that the upgrade of iPhone 9 this time is quite big in some aspects, but for other Android manufacturers, the upgrade of iPhone is a bit like squeezing toothpaste.

What is more concerning is the price of the iPhone this time. After all, the charger is canceled this time, and people are more looking forward to whether the price of the iPhone will be lower than last year.

But the result is always unsatisfactory. This time, all iPhone series support 3G running memory, and have two different storage specifications, namely 64G and 128GB.

And this time, Apple not only directly announced the price of the iPhone in the United States at the press conference, but also announced the price of the iPhone 9 series of the Bank of China.

It can be said that this time the iPhone9 series is not only aimed at the world of western painting, but also pays attention to the Huaguo market. After all, the Huaguo market is the second largest market for iPhones, second only to the United States.

而作为这一次整个系列之中的普通版本的iPhone9，普通版本64GB的价格达到了5999元，而128GB的价格则是达到了6999元。

大杯的iPhone9pro的64GB的价格达到了7499元，而128GB的价格则是达到了8499元。

当然作为这一系列之中的最强的iPhone9proMAX在价格方面也完全的超出了人们的想象，其中最为普通的64GB版本价格达到了8999元，而作为最高配置的128GB的价格则是达到了9999元。

It can be said that the price of the iPhone9 series this time is indeed suitable for previous years, and there is not much difference in the price of iPhones. For other users, this time buying iPhone9 will have more choices.

Of course, other ordinary users also began to think about whether to buy an iPhone under such circumstances. After all, this time the iPhone is not equipped with a charger, and it is possible that they can afford the phone but not the charger.

Of course, this time, in addition to the iPhone9 series, Apple also released a brand new Apple Watch iPhone watch 2, and the price of this watch is still not cheap, even higher than the price of an ordinary Android phone .

The price of the new iPhone watch 2 is 2999 yuan, which is more expensive than other domestic mobile phone manufacturers, but in the eyes of Apple users, these are very normal prices.

The release of Apple is over, and domestic and foreign networks are full of dissatisfaction with the cancellation of chargers for Apple mobile phones.

After all, the chargers for Apple mobile phones are not cheap. Including the price of the iPhone9 series mobile phones and chargers, it exceeds the expectations of some users.

However, under such circumstances, people also turned their attention to Samsung mobile phones and peak mobile phones that have not yet been released.

As the most powerful mobile phone brand in the global Android camp, Samsung mobile phones have examples of their own research and development and production.

Although the status of Samsung mobile phones in China has plummeted, Samsung’s strength cannot be underestimated. Even if Samsung’s status has been shaken by top mobile phones in recent years, Samsung is the only mobile phone that can compete with Apple in the consciousness of most users. brand.

Similarly, the peak mobile phones that have risen in recent years are also one of the manufacturers that these users are concerned about. After all, the level of peak mobile phones is not weak, and even surpassed Samsung mobile phones in some aspects in recent years.

On the second day after Apple announced the mobile phone, it started the official sales of mobile phones. After all, seizing the market has always been a matter that Apple values ​​more.

As the second largest market for Apple mobile phones, the Huaguo mobile phone market is naturally the market that Apple is most concerned about.

On the first day of Apple's release, there was a phenomenon of out of stock, and even many users did not buy the iPhone1 series, and the number of reservations on JD.com has completely exceeded the staggering 9 million.

For this reason, Apple specially published Weibo to celebrate such a thing. Obviously, even if Apple cancels the charger, it is still welcomed by current consumers, and the results achieved are still very amazing.

Of course, the iPhone 9 series sold out directly on the first day of sales, and there are also Apple and many reasons.

First of all, this time when the iPhone9 series of mobile phones just went on the market, Apple did not choose to put a large amount of inventory in the Chinese market, but chose to use this method to maintain popularity and let consumers understand that the iPhone9 series, although canceled Chargers, but this phone is still the best-selling product.

On the consumer side, in addition to ordinary users buying the iPhone9 series, most scalpers have also joined the rush to buy mobile phones, wanting to take advantage of this opportunity to make a fortune, and the iPhone9 series has just been launched, which is indeed a good opportunity to make money.

Under such circumstances, the iPhone 9 series was sold out directly on the same day, and it gave people the illusion that the iPhone 9 series was very popular.

Of course, the iPhone series has always been a very popular product, and even among the top ten single product sales in the world, basically half of them are iPhone products, but the best-selling time of the iPhone is not the period when it was just released.

It is the time period after the price reduction of mobile phones or the release of new products. Such a time period is the best time period for selling iPhones.

Because of this, the emergence of the iPhone9 series has led to a further reduction in the price of the iPhone8 series, making this iPhone released last year the best choice for many users to buy a mobile phone.

(End of this chapter)