electronics manufacturer

Chapter 34 Huawei's Decision

As soon as ten eight o'clock arrived, Zhao Riyue fixed his eyes on the computer screen. Although he was full of expectations, the final result made his whole heart go cold.

In 5 minutes, his own Honor brand only sold 15 mobile phones, and the sales trend gradually calmed down after 5 minutes, as if there was no growth.

"This……"

The background data on Zhao Riyue's computer also felt flustered in her heart, and she even felt a burst of cold sweat on her back.

What the Honor brand is facing is the [-]-yuan mobile phone market below [-] yuan. In the current situation, it seems that only those consumers who received coupons bought Honor mobile phones, while other users did not continue to snap up Honor mobile phones.

"Manager, there's news from Rice Company that their Mihong mobile phone price cut at 70 o'clock has been on sale for nearly half an hour and has sold more than [-] units!"

The news of the location of the employees who came to the office made Zhao Riyue's heart instantly feel empty.

The first sales of the Honor brand not only failed to beat the peak mobile phone, but even the Mihong mobile phone. Such a record is really ugly.

Zhao Riyue's heart can be said to be bitter right now, under such circumstances, she has already lost the competition for the first sale of her Honor brand, which is a very fatal blow to the Honor brand.

"Mr. Zhao, your phone number!"

Just when Zhao Riyue was feeling sad all by himself, suddenly his mobile phone on the desk rang.

Zhao Riyue looked at the name on the phone, hesitated a little, and finally got through the phone. He knew that the result of his failure in sales this time might disappoint the senior management.

Half an hour later, Zhao Riyue's body completely collapsed on his office chair, and now he threw his mobile phone aside fiercely, feeling extremely depressed in his heart.

This time, the Honor brand got off to a bad start. Not only did it lose its reputation, but it also failed to improve its sales. This caused dissatisfaction among the company's employees and even the company's labor union.

Under such circumstances, the shareholders' meeting and the labor union put pressure on the chairman one after another, forcing Ren Zhengwei to take certain actions.

Ren Zhengwei's final instruction to Zhao Riyue was to withdraw the current Honor brand and continue to sell it under the Huawei series.

And asked Zhao Riyue to reduce the price of the mobile phone by [-] to [-] yuan to promote sales and ensure that the goods in the warehouse can be completely sold.

The results of Zhao Riyue and the Honor brand for the first time are also very clear. It is a very normal decision to cancel the Honor sub-brand now, but he still feels very uncomfortable.

Although he admires the sales volume of Peak mobile phones, Zhao Riyue believes in himself, as long as he works hard, Honor will be able to achieve this level in the future.

Zhao Riyue had no choice but to swallow his bad breath for the rice company's behavior, and he would have to ask the rice company for it one day.

"Let's drop the Honor brand by two hundred, or I'm afraid the market will be swallowed up by Mihong phones!"

Zhao Riyue, the trembling staff standing aside, also temporarily lowered the price of the Honor mobile phone according to the decision made by the company's top management.

After all, in this situation, if the mobile phones are piled up in the warehouse and cannot be sold, then it will be a real loss.

Although the profit is reduced if the price is lowered, it can be supplemented by sales volume. Obviously, this method of low-price promotion is the solution to the problems that Honor mobile phones are facing now.

The Honor mobile phone has not been released for two hours, and the official website has reduced the price of the Honor mobile phone to 799.

This is also unique in the mobile phone market. The price of mobile phones began to be reduced on the first day of selling, which is simply a record.

With the price reduction of the Honor mobile phone, its sales volume began to climb completely. In addition, the Mihong mobile phone was sold out at 100:[-] p.m., resulting in the final sale of nearly [-] million units of the Honor mobile phone before [-]:[-] p.m.

In Huafei Company, the elderly Ren Zhengwei was sitting at his desk, watching today's battle between the three major manufacturers, and at this moment he also silently felt emotional.

The total sales of mobile phones on this day basically reached nearly 300 million, which is a rare scene in the Huaguo mobile phone market.

This also allowed Ren Zhengwei to see the hope of the Huaguo mobile phone market. Although the Honor sub-brand was withdrawn and the Honor series returned, Ren Zhengwei was unwilling to withdraw from the thousand-yuan mobile phone market.

"How is the progress of HiSilicon's research and development of mobile phone chip processors?"

Ren Zhengwei looked at his daughter Meng Zaozhou beside him, and said to his daughter lazily.

As the saying goes, a tiger father has no dog daughter, Ren Zhengwei feels that his daughter is very capable, and even now a large part of the company's affairs have been handed over to his daughter.

"There is still research and development over there. After all, it is not an easy task to develop a new processor chip, but progress should be made soon!"

Meng Zaozhou looked at his father and said calmly, although the peak mobile phone has put a certain amount of pressure on the current domestic mobile phone manufacturers, but such pressure is also a motivation.

Ren Zhengwei believes that his company's chip is still in the research and development stage, and he is still very much looking forward to the early production of the new processor.

Although the current Huafei has a certain reputation and scale in China, it is still not as good as big brands like Samsung and Apple in the international market.

And Ren Zhengfei understands that if a mobile phone company wants to truly go global, it must have its own characteristics.

The processor chip of the mobile phone is exactly this kind of characteristic. Both Apple and Samsung have the technology of independently producing processor chips, so they can finally gain the leadership position in this world-class mobile phone market game.

Ren Zhengwei has been aware of this since four years ago, and has been letting his subsidiary HiSilicon develop new mobile phone processor chips. Now he seems to have discovered an opportunity.

"The technology of Huateng chips is relatively mature. If you have time, you can also communicate with them and learn from their technology!"

Ren Zhengwei looked at his daughter handling the company's affairs, and said calmly.

As a business tycoon, Ren Zhengwei doesn't have much emotion about the current failure of the Honor mobile phone competition game.

In his mind, it is normal to have some failures in the mobile phone industry. The most important thing is to be able to gain experience from failures, so as to promote the development of his own mobile phone brand.

But in this game, he was able to see that the sales volume of the peak mobile phone with a price range of 3000 yuan completely defeated the sales volume of the Honor mobile phone, and he saw many reasons.

Ren Zhengwei clearly understands the sales volume of a mobile phone. Although he can obtain enough sales with the price/performance ratio, his core technology still determines the sales volume of a mobile phone.

For international manufacturers like Samsung and Apple, although the price of mobile phones is very expensive, the internal configuration of their mobile phones is very good, and there are many core technologies in them.

This allows them to be far ahead of domestic manufacturers in terms of price and sales.

Science and technology are the primary productive forces, and a core technology is the core competitiveness of a mobile phone.

(End of this chapter)