electronics manufacturer

Chapter 277 The Meizu Crisis
At midnight, the carnival of Double Eleven is here.

Pioneer mobile phone 2pro special edition and Tianyu electric bicycle S1, these two products specially prepared for Double Eleven, were snapped up by netizens in an instant.

After all, the price/performance ratio of Pioneer Mobile 2pro Special Edition can be said to be very high, which is much higher than that of other manufacturers' mobile phones.

This time, Tianyu Company prepared 70 in stock, 30 in official stock, and the remaining stock was handed over to other e-commerce platforms.

However, this mobile phone can be said to be very popular, and it was supported and welcomed by netizens once it was sold.

When it was put on the shelves in the afternoon of the [-]th, because there was no press conference for this phone, it did not do enough publicity, so that many users have not noticed this phone yet.

However, after half an hour of rush-buying in the afternoon, the popularity of this mobile phone was completely fired in an instant, so that countless users were waiting for the special edition of Pioneer mobile phone 2pro late at night.

After all, it is not uncommon to snap up Pioneer mobile phones, and with its extremely high cost performance, this mobile phone is destined to become a blockbuster product of this Double Eleven electronic product.

At one o'clock in the morning, the official 30 units were emptied.

At 01:30 in the morning, the Pioneer mobile phone 2pro special edition sold out on major e-commerce platforms.

It can be said that in less than two hours, the 70 stocks prepared were basically sold out, and the only thing left was more than 2 units in offline physical stores.

This time Pioneer mobile phone 2pro special edition is well-deserved to become the most popular electronic product on Double Eleven this time.

The sales of another electric bicycle of Tianyu Company are also very good. In one night, a total of about [-] electric bicycles were sold.

It can be said that such a number is astonishing. Even ordinary electric vehicles cannot sell so many electric bicycles in a month.

In this year's Double Eleven, Tianyu Company can be said to have sold a lot of products.

As the company's flagship product, the Peak IV series sold a total of 60 mobile phones in one day on Double Eleven.

The second-generation Pioneer mobile phone series, which focuses on cost-effectiveness, has become the main product of Tianyu Company in this Double Eleven festival. It is nearly 2 million mobile phones sold.

As for the second-generation series of Bianyan mobile phones, which are mainly offline, the sales volume this time can be said to be very impressive, and nearly 150 million mobile phones were sold within a day.

It can be said that the sales volume of mobile phones this year is very impressive. Tianyu Company has shown its talents among the mobile phone manufacturers this year, which has rapidly improved its status. Coupled with the attractive price of mobile phones, it can be said that the success of Double Eleven is now very easy.

In this year’s Double Eleven list of Tmall, JD.com and various e-commerce platforms, Pioneer can be said to be firmly seated in the first position. As for the two brands of Dianyan and Dingfeng, they are also firmly seated. top ten position.

This time, Tianyu Company's Double Eleven was a complete victory. It not only emptied the inventory of the company's prepared products, but also gained a certain reputation.

As for Rice and Huawei, although the two companies were impacted by Pioneer mobile phones, the Pioneer mobile phone 2pro special edition was completely sold out in less than two hours, which also gave the two companies a chance to breathe.

However, the Pioneer mobile phone 2proMAX and Dianyan mobile phone 2pro after the price reduction still have certain advantages compared to the newly released mobile phones of Rice and Huawei.

This also led to the fact that although the sales of Huawei and Rice on Double Eleven were very good, they did not fully reach the ideal value.

However, the upsurge of Double Eleven is about to pass, and Meizu, a mobile phone manufacturer that has not moved this year, has also made a decision.

On November 20 this year, Meizu launched the latest generation product, the new mobile phone Meizu K1.

Meizu K1 can be said to be menacing, but this time his mobile phone configuration is relatively embarrassing.

First of all, K1 uses the Huateng Z100 processor chip in the first half of the year. Although it performs very well in terms of other screen pixels and batteries, compared with other innovative mobile phone manufacturers, Meizu still has some gaps.

However, once the K1 was launched, it could be said that the sales volume was very miserable, and even Huang Zhang, an old man in the mobile phone industry, began to worry.

With the current market situation, Meizu's development strength is not as good as before, and it is even on the verge of bankruptcy.

It can be said that the current competition in the mobile phone market is much stronger than it was at that time, resulting in the smaller and smaller advantages of small factories.

"My Meizu is a big factory in Zhuhai, how could it be reduced to such a point."

Huang Zhang looked at his company's financial statements for the first, second and third quarters of this year, and couldn't help feeling dizzy. After all, such results made Huang Zhang doubt himself again, whether he had the ability to make the company rise again.

Compared with other mobile phone manufacturers such as Tianyu, Dami, Huawei, etc., which are booming, Meizu's market share can be said to be decreasing year by year, and the company has even suffered losses of nearly tens of millions in the second and third quarters of this year.

This is not a good thing for Meizu. Huang Zhang even feels that if his company continues to do this, the final result may be very detrimental to the company's continued development, and even its ability to survive in this increasingly competitive mobile phone market. It's hard to come down.

After all, Lenovo, LeTV and other major mobile phone manufacturers that used to have great glory are now in a very miserable situation. Some manufacturers have even cut off their mobile phone business departments, realizing that a strong man cut off his wrist in order to continue to survive.

It can be said that Meizu has a history of nearly ten years in the electronic product industry in Huaguo. At the beginning, Meizu had its sights on the MP3 market, or its own product advantages, and successfully won a place in the MP3 market.

And Meizu is also the first company in Huaguo to be optimistic about the smartphone market. It can be said that it is the latest leader in the smartphone market in Huaguo, and has achieved rapid development and occupied a large number of markets.

It's just that Meizu has always focused on its own mobile phone industry, and didn't realize that its own advantages are gradually disappearing now.

At this moment of crisis, Meizu doesn't know what kind of industry they want to develop and transfer to. This is not a good thing for Meizu. It will be falling apart.

"This year's financial report is a loss, and several financing companies are unwilling to invest in our Meizu..."

Meizu’s financial reports for the second and third quarters of this year can be said to have lost tens of millions, and Huang Zhang can basically guess Meizu’s fourth-quarter financial reports by looking at the current sales of Meizu K1.

Needless to say, Meizu may have lost again this time.

According to the current financial report of the company, and one of the investors, I am afraid that they will not invest money in the bottomless pit of Meizu, which makes the future of Meizu look very bleak.

"Mr. Huang, Tong Dong from Tianyu Company is here and wants to..."

Just when Huang Zhang was at a loss for the development of this company, the secretary beside him came to Huang Zhang's side with a serious expression on his face.

Tong Hao?

When Huang Zhang heard the name, he also had a puzzled look on his face.

For Tong Hao, he loves and hates it. The Tianyu company has risen strongly and seized the market of most mobile phone companies, making most of the mobile phone companies basically on the verge of bankruptcy.

But Meizu was on the verge of disintegration at the beginning. If Tianyu Company hadn't helped Meizu, Meizu would have declined even faster.

Huang Zhang has complicated feelings for Tianyu Company. He wants to regard it as an opponent, but he can't really face the opponent directly.

"Please come in!"

Huang Zhang thought for a while, and still invited the other party in.

(End of this chapter)