electronics manufacturer

Chapter 140

As one of the four returnees, Lu Han is naturally unparalleled in terms of traffic and fans.

And the number of fans on Lu Hanguang's Weibo has reached 8000 million, which can be said to be the star with the most traffic in Huaguo.

Tianyu company paid a lot of money to invite Lu Han to endorse the new mobile phone brand, in itself to attract more users to buy their own company's products, thereby expanding their company's influence.

This move is a big move, and it is the beginning of Tianyu Company's real grabbing of the offline market.

Because the products released by Tianyu Company will be aimed at the offline market, and the opponent will switch from Huawei Rice to the blue and green factories.

Tianyu Company not only wants to win a very good share in the online market, but also must not lag behind in the offline market.

"The mobile phone endorsed by me, the first generation of beauty, will be launched on the 20th. I hope everyone will like this product!"

As the spokesperson of the new product, Lu Han also reposted Tianyu's poster on his Weibo, which immediately attracted countless netizens to watch.

Soon there were nearly 50 to [-] comments on Lu Han's Weibo, and more than [-] likes.

Asking Lu Han to endorse this time did bring a lot of traffic to the new series of mobile phones, but Tong Hao also understands that if his mobile phone wants to truly beat the blue and green factories, the sales this time may be difficult to achieve.

The idea of ​​the executives in Tianyu Company is also very simple, take advantage of this opportunity to sell mobile phones to seize a part of the offline market share of mobile phones, and strive to become a mobile phone manufacturer comparable to the blue and green factories in the offline market.

Following Lu Han's release of Weibo, as the most popular variety show in the past two years "Run!dude! " also announced the second season of the show on Weibo, and Dianyan Mobile became the title sponsor of the show.

And announced that the second season of the program will also be officially broadcast in September.

It can be said that with Lu Han and "Run!"dude! "With the support of the official Weibo, Dianyan Mobile has gained a certain reputation in the entire market.

Although Blue Factory can see what Tianyu Company has done, it still maintains an unshakable calm.

After all, all of this is not something that Blue Factory is blocking.

It can be said that the current blue factory can control the price of mobile phones on the official website, but it cannot control the price of mobile phones in the offline market.

The main way for Blue Factory to enter the offline market is to sell mobile phones to dealers, who then sell them to other mobile phone sellers. After increasing prices layer by layer, they finally reach a certain price.

As for the price announced on the official website, it is based on the estimation of the blue factory, and finally gives a price that is similar to the price on the market.

This sales model makes Blue Factory's mobile phones have a lot of offline markets, and it also makes it difficult for Blue Factory to truly unify the prices of offline mobile phones and control the price fluctuations of mobile phones.

As for Tianyu Company doing this, although Blue Factory will feel a bit of a headache, the sellers and mobile phone sellers will be even more troubled.

The sales of Dianyan mobile phone in the offline market have been completely determined to be direct sales, and the pricing of the mobile phone is completely determined by the company. As for the rent of the store in the offline market and the salary of the mobile phone sales specialist, Tianyu Company is responsible.

This sales method is easier to manage, and it also enables Tianyu Company to firmly control the price of its own mobile phones in the offline market.

The enemy is now!

This was Shen Wei's first impression of Blue Factory, and he even had the idea of ​​building a direct-sale store in his heart.

On July 20th, Dianyan mobile phone, which has been warmed up for almost five days, directly landed in Huaguo's mobile phone market.

This time Tianyu Company did not hold a press conference for mobile phones as before.

After all, Dianyan mobile phone is aimed at offline users and female users. As for the press conference, it is superfluous.

In five days, Tianyu Company has completely distributed the 400 million Dianyan mobile phones produced in the past two months.

Online, Tianyu Company reserved 400 million units for online market sales, but the senior management of Tianyu Company understands that the online performance of this mobile phone may not be comparable to any mobile phone released by Tianyu Company in the past two years.

Offline, Tong Hao directly prepared 2000 million units of mobile phones this time. Basically, each of the [-] stores has thousands of units in stock, and offline stores can also deliver them from the company's warehouse when they need them.

Lu Weibing, He Li, and Chen Chen have all used their connections in the production of mobile phones this time.

Coupled with the fact that the production of Dianyan mobile phone costs a lot of money and the volume is also large, the assembly foundry is very willing to accept the order from Tianyu Company.

It can be said that the first generation of Dianyan mobile phones and Pioneer mobile phones are treated in front of OEM manufacturers, which can be described as a heaven and an underground.

Since the Pioneer mobile phone generation focuses on cost-effectiveness, in order to reduce costs, the assembly fee for mobile phone OEMs is only 15 yuan.

These large domestic manufacturers basically have their own OEM quotas every year, and it is impossible to give more quotas for such a small assembly fee.

After all, there is only so much money for OEMs to produce Pioneer mobile phones. Apple and other mobile phone manufacturers can basically get 25 to 30 yuan for OEMs.

Later, in order to expand the production of the first generation of Pioneer mobile phones, Tianyu company finally raised this indicator to 20 yuan, and finally found some manufacturers to accept orders for OEM production.

However, due to the limited production of X85 processor chips, the monthly output of the Pioneer mobile phone generation cannot exceed 700 million.

But this time, the Dianyan mobile phone is not the main cost performance, and the foundry fee has directly risen to 25 yuan, and Huateng has already prepared a sufficient amount of processor chips.

This time, the supply of Dianyan mobile phones can be said to be very sufficient, which can basically meet the current offline mobile phone market.

With the passage of time, Dianyan's mobile phone has already been prepared, and it is also expected to be tough with Lanchang X6.

When ten o'clock came, many users who were interested in mobile phones flocked to the official website of Tianyu Company, wanting to see the configuration and price of the latest mobile phone.

After all, Tianyu Company's performance in the past two years can be described as very strong, and each product released can cause very large fluctuations in the market.

But this time, the Dianyan mobile phone is very mysterious, and it has done a good job in publicity, but there is no news before the mobile phone is released.

The only clues that can be detected can only be found from the posters of Lu Han's endorsement.

The back cover of Dianyan mobile phone is still ancestral 3D curved glass.

Since the peak mobile phone pro has used the back cover of this 3D curved glass, the back covers of a series of mobile phones released by Tianyu Company in the future all use this material.

Although this kind of glass is made of hardened glass independently produced by Tianyu Company, some cracks will appear after being dropped on the ground for a long time, making the product unsightly.

However, the appearance and grip of a mobile phone made of this material are much better than the so-called plastic and metal, and of course the price is naturally a bit more expensive.

In addition to the appearance of the back of the phone, careful netizens can only find that the camera used in this phone is the so-called rear three-camera camera.

The rear three-camera camera, in the era when people do not refer to mobile phone sensors, three cameras are very attractive to ordinary people.

After all, in this era, many people think that the more cameras there are, the stronger its ability to take pictures.

(End of this chapter)