electronics manufacturer

Chapter 138 Sky-high publicity
The glory of the king!

Users who watched the live broadcast had countless questions in their hearts when they saw the four large characters appearing on the screen.

After all, in the eyes of these users, the third game is likely to be a mobile game version of a certain game, but they did not expect an unfamiliar word to appear.

However, after Ma Huateng's introduction and the operation demonstration on the game screen, these players understood what kind of game this game is.

MOBA mobile games!
It can be said that MOBA games have a very long history, and now the most popular games League of Legends and dota2 are all such games.

It can be said that this type of game has now occupied a very large market in the game market, and active users have basically accounted for more than half of all users.

This type of game has certain requirements for technology and tactics. It can be said that this game is very competitive and entertaining, which has led to this type of game becoming the most popular game in this era of Internet development. one of the types.

And the users watching the live broadcast now also understand that this game released by Penguin is facing today's mobile phone market.

After all, the mobile game market has just started, and MOBA mobile games have basically not appeared yet, and this game will definitely attract countless users in the mobile game market.

"Penguin, create happiness with your heart! I believe that every game will bring you happiness!"

Ma Huateng saw that these three mobile games have been completely released, and a peaceful smile appeared on his face. In his opinion, after the release of these games, Penguin will definitely be able to control the current mobile game market as soon as possible. .

After all, although the Penguin company in Ma Huateng's hands is said to occupy a dominant position in the game market, there are still competitors like Pig Factory threatening his position.

"Fortunately, the other party went to raise pigs!"

Every time Ma Huateng thinks of his competitor, he can't help but feel lucky. After all, the opponent has basically focused his attention on raising pigs.

If the pig factory puts all its energy on the game, then it may be more difficult for the company to achieve this level.

A press conference about mobile games has also ended, and this time Penguin has confirmed that it will focus most of its energy on the mobile game market in the future.

Of course, other game companies need to worry about such things, and now consumers are looking forward to the public beta of these three Penguin games as soon as possible.

On the other hand, the current market pressure of Tianyu Company has gradually become calmer.

As the time reaches August, the supply of Mi 8se has been completely sufficient, and the sales of the first generation of Pioneer mobile phones have gradually leveled off.

According to the opinions of the company's top management, it has been decided to sell most of the mobile phones that will be produced in the offline market.

After all, the sales volume of first-generation pioneer mobile phones in the online market is only three digits per day, and the offline market needs more goods than the online market.

This period of time is already on summer vacation, and the wave of purchases in the offline market is basically during the holiday months.

And many college students who have just graduated from high school usually choose to buy mobile phones offline with the company of their parents within one month before the start of school.

The cheap price of the first generation of Pioneer mobile phones has the performance mirrored by flagship phones. The super cost-effectiveness will definitely win the favor of students and parents in the offline market.

Moreover, Tianyu Company now has [-] offline direct stores, which can be said to basically cover the first and second tier cities across the country.

Although it is not as good as the blue and green factories now, among the mobile phone manufacturers in the whole country, they can also be ranked in the top three offline.

And Tong Hao also felt that the main sales channel for the camera phone for women to be released next would still be offline.

After all, in this period of time, most of the people who buy mobile phones online are relatively young performance parties, and if mobile phones that take pictures of women are sold online, they will not be welcomed by online users.

This type of mobile phone is sold offline, but it is easier to sell.

Of course, the premise must be to do a good job in the promotion of this mobile phone, so that more consumers can know about this mobile phone.

According to the high-level discussion and decision, before the release of this phone, find a young star with a lot of traffic to endorse this female camera phone.

And use traffic endorsement and advertising to expand the reputation of this series of mobile phones, thereby creating a better offline environment to sell this mobile phone.

He Li is very good at promoting women's mobile phones, and has her own promotion plan.

Lu Han's endorsement?An endorsement fee of 500 million yuan a year!
Tong Hao looked at He Li's plan, and he also looked solemn about the spokesperson that He Li had decided on.

As one of the four returnees from Bangzi Country, Lu Han has a lot of fans because of his handsome appearance. It can be said that the traffic he has in this era cannot be underestimated.

He Li still knows the current Huaguo stars very well. She understands that if her series wants to be completely successful in marketing, such a star with a top advantage in terms of traffic is indispensable.

Tong Hao saw the other party's serious face, and then thought about whether he needed to spend such a large amount of money to hire such a traffic star to endorse his brand.

Fifteen million is not a small number. For a high-quality star like Hu Ge, the annual endorsement fee is only 500 million.

But Tong Hao understands that it is not easy to make money from women, and such a traffic star with a lot of female fans is a good tool to pry open the wallets of these female users.

"Yes, but if you sign, you can only sign every year!"

After thinking about it, Tong Hao felt that the 500 million yuan should be taken out, but he also put forward his own conditions for signing the contract.

One sign per year!This is Tong Hao's bottom line!
Tong Hao understands that in the current market, traffic stars are still very useful, but the popularity of traffic stars is not very long-lasting.

Especially after the capital has fully entered the entertainment industry, the time for the replacement of traffic stars can be said to be continuously shortened. Some traffic stars have been popular for two or three months, and finally they are cold.

As for a top star like Lu Han, although he is very popular now, who can explain his future clearly?

One-year signing is the best way to cooperate with these traffic stars.

He Li also knew that it was not easy for the chairman of her own company to agree, and she also understood the restrictions put forward by the chairman of her own company very well.

As for the advertisement, Tong Hao was taken aback by He Li's conditions.

Directly title the second season of "Run, Buddies"!

And the budget proposed by He Li is 2.5 million yuan!

"Are you burning money?"

Tong Hao also had some headaches for the proposal proposed by He Li. After all, the mobile phone has already spent so much money on publicity before it goes on sale.

He Li also understands that the cost of publicity she needs is relatively high, but she also understands that if her series of mobile phones want to succeed in the offline market, she must invest so much in publicity.

Only in this way can more consumers know and buy new series of mobile phones.

(End of this chapter)