I want to make headlines

Chapter 665 Domestic Box Office (Two in One)

Movie announcements are an important part of the film's hit at the box office. At this time, there is still nearly half a year before the scheduled December. Gan Jing's Weibo preview is a warm-up, and a professional team will be responsible for the subsequent announcement activities. .

As for the stalk of actors and directors, Gan Jing used it once before when he was promoting the box office of "Only You" starring Zhou Dongyu, and now he thinks about it and uses it again.

The effect is not bad!

Faced with such a microblog, fans of the actor faction, the sci-fi faction, and the comedian faction among the fans joined forces to suppress the director faction, and at the same time crazily posted messages on Forrest Gump's Weibo.

Of course, the fans are only interacting half-seriously and half-jokingly, but Forrest Gump's ability to drive the box office has been proven once before. Such interactions are undoubtedly very enviable in the eyes of industry peers.

"When will the pre-sale of Maoyan start? My wallet is already hungry."

"Meet Forrest Gump, see you in December."

"I want to see Shuaihu, so let's take a look at A-Gump for Shuaihu's sake."

"It's still a long time, but I'm looking forward to it. I want to watch the scene between Widow Sister and Forrest Gump."

Numerous comments on Weibo are naturally included in the data of Hundred Days Red's publicity and distribution team. Generally speaking, everyone has high expectations for this film. This is the cumulative effect of Forrest Gump's word-of-mouth since his debut.

The market's reaction to Forrest Gump is positive, the actor award is a real honor, and China has become the second largest box office market in the world. Only the combination of these factors can contribute to the investment and freedom given by the two Hollywood giants.

Gan Jing has noticed everyone's feedback, and he feels very comfortable in his heart, but at the same time, he also has some small apprehensions. Although he thinks that the editing of the third edition is already very good, but before it is released, everyone will Not knowing what to expect.

The Chinese film market is developing very fast. This situation can bring miracles as well as wonderful ones. What Gan Jing has to do before December is to do his best to fulfill the prerequisites for miracles.

In late June, Gan Jing attended a joint meeting between Hundred Days Red and Huayi. At this meeting, as the film’s domestic investor, he expressed his expectations for the film’s box office.

15 billion Huaxia coins.

Last year's domestic box office topped the list of "Journey to the West: Conquering the Demons" with 12.46 billion. This figure was something that many people would not have dared to imagine a few years ago. The perfect marketing of "Owing a Ticket to Master Xing", so what did the 12.67 billion of "People on the Journey: Lost in Thailand" last year rely on?

This proves that with the rapid development of the domestic market, films with a box office of one billion are no longer uncommon.

"I think there should still be a lot of room for the box office ceiling in recent years. 15 billion can be our goal. If we are more optimistic, 20 billion Huaxia coins may be captured by the film in the next two years."

Gan Jing made a judgment on the future at this meeting, and at the same time gave his own film a goal.

This "Love What I Love" is different from the "Only You" directed by him. The latter can be regarded as a ticket. He doesn't pay much attention to the box office. He needs this film to prove his status and export.

The domestic fundamentals must be strong, and it must be worthy of the lineup and the value of the two foreign investors, so as to have more say in future cooperation.

Although only two billion-dollar movies have been released in the past two years, why can't this year's one be mine?
Gan Jing was apprehensive, but also confident.

The two domestic film and television companies, Hundred Days Red and Huayi, need to pay for his self-confidence.

There are only a few domestic film and television giants in total. At present, they have made it clear that they will make way for the Christmas schedule. There are movies starring Huang Bo, and the adjustment of other movie schedules requires Huayi to communicate tacitly in private.

It is not a good thing to kill one thousand enemies and harm yourself by eight hundred.

What Huayi has to do now is to ensure that there are no strong domestic films to compete in the Christmas schedule. This is good for everyone, and it can be regarded as a hidden benefit for it as an investor.

At the end of June, the dragon sign of "Love What I Love" came down, and the process went smoothly without any hiccups. Apart from Forrest Gump's own promotion and warm-up, other channels of activities began to be promoted.

As a member of Bairihong Film and Television Company, and as the president of Forrest Gump Hong Kong Fan Support Club, Li Yongyi got a recent task.

——Fan benefits, idol feelings, tap water army.

Generally speaking, the more charismatic people in the fan group can get in touch with the star himself, no matter how bad it is, they can also get in touch with the star's assistant. Therefore, they know more about the star himself.

Li Yongyi is from Hong Kong, and she came to the capital by the opportunity of an exchange student. She was very lucky to meet A-Gump when she didn't join the Hundred Days Red Company. After joining the company, she was mainly responsible for the work of fans.

The Hong Kong Fan Support Club was established relatively early. At that time, she became a fan because of watching Forrest Gump’s variety show in Hong Kong, "Ear Score". Fans are also quite influential.

In the capital office, when Li Yongyi met Forrest Gump, she still had half the mentality of a fan, and the other half was the professional attitude brought about by work.

"Is there no standard for this task?" Li Yongyi asked A-Gump behind the desk. After receiving the task, she was called into the office to hear A-Gump talk about the film's promotion in the fan group.

Gan Jing read the last line of the document in his hand, and then smiled at his fan leader: "There is no standard. Originally, Lao Chen wanted to say that there should be rules and regulations, but I don't think it is necessary to be too deliberate. I have There are quite a few works, so you can just write about them, and just write about your opinions on my works and images. Sometimes, I am also quite curious.”

Li Yongyi thought for a while: "Does it need to be beautified?"

"Uh, do I have any shortcomings?" Gan Jing looked surprised, "It's fine if you can't write truthfully."

Li Yongyi had a black line, after she got in touch with the company more, she found that A-Gump was sometimes quite vile, and it was hard to tell the truth from the falsehood!
"You don't have to have any scruples. From the first work to the present, I really don't feel that there is anything wrong with my heart." Gan Jing took a sip of coffee, "This mission is more about your fan status, not the focus. Same. Just be real."

A-Gump said it very gently, Li Yongyi felt that this was the idol image in her mind, of course, she also knew that the guy just now was too.

"Okay, I understand. Then after I write it, I will communicate with the new media department and study the specific release method." Li Yongyi understood A-Gump's meaning.

"Yeah." Gan Jing nodded, "I need to talk about this year's goal first, and then you will come."

"What is the goal of "Love What I Love"?" Li Yongyi asked curiously.

The goal set in the previous meeting has not been spread yet, Gan Jing said calmly: "This year's box office champion."

"Then according to the inertia of the previous two years, I'm afraid there will be [-] billion." Li Yongyi is very clear about these figures.

"It's set at 15 billion." Gan Jing said lightly, flipping the document on the desk to the back.

Li Yongyi's eyes widened, 15 billion... this number seems a bit difficult.

After she left with a feeling of worrying about A-Gump, Lao Chen stepped into the office, and when he came in, he looked anxious.

"Transformers 4's first-week box office is out."

Gan Jing raised his head, eyes flickering: "How much?"

Old Chen frowned, and his voice was slightly louder: "3.3 million!"

In the middle of this month, "Transformers 4" landed globally, and the first week's box office record just came out. It won 3.3 million Huaxia coins in China in one fell swoop, setting a new domestic record.

"It's a bit strong." Gan Jing muttered to himself after hearing this figure. According to this box office trend, it seems that it can break the judgment he made at the meeting of the two companies not long ago.

How much will the domestic box office ceiling be?
Will it be broken this summer?

Old Chen nodded and shook his head first: "It's not a little strong, it's really strong. According to the company's analysis, according to this momentum, it is really hopeful that changing to 4 will hit the domestic 20 billion!"

"That's 20 billion!" Lao Chen emphasized in disbelief.

Gan Jing pursed his lips and tapped his fingers rhythmically on the desk. It seemed that the difficulty of being the domestic box office champion of the year was actually more difficult than the 15 billion goal?
This is really interesting.

In his heart, he was amazed at the growth rate of the domestic box office market. Although the Chinese market is not as mature as it is seen in Hollywood and the United States, this kind of barbaric growth is really a bit speechless.

"Amazing." That's all Gan Jing could say.

Old Chen took a breath, took a sip of water, and exclaimed: "Fortunately, it was released in June. If it is also selected for Christmas, then we will be under a lot of pressure. If the schedule is changed because of it, the image will be changed." Not very pretty."

A-Gump is the film king and one of the representatives of Huaxia in the international film world. This identity also restricts some of his actions. At least, changing the schedule because of a foreign film is easy to be accepted.

Passers-by and audience often don't care about the twists and turns behind them, they only look at the bright side, you retreat, you are cowardly, you don't deserve to be called Hollywood's China No.1.

Although not everyone will think this way, some of them will have this attitude. At that time, a small group of rhythmic people will naturally appear-not to mention far away, but the one who lost his life because of Forrest Gump's remarks NetQin, which is worth a lot of money, will not save some public relations expenses.

"It's actually a pity that we can't fight each other." Gan Jing's eyes were piercing, thinking about the violent scenes of armored vehicles in "Love What I Love", wondering which one the audience will love more, "Hey, it seems that the box office like Bian 4 will It’s a phenomenon in China. I’m going to check it out.”

Old Chen was startled: "Shall we go to the cinema? Don't get caught by the reporters again, or something will go wrong."

"No." Gan Jing said confidently, "I'll pick the midnight show."

……

Twelve in the morning.

The evening wind at the end of June brought with it the charming heat left by the sunshine during the day.

Gan Jing came out of the movie theater and silently took off his mask in the face of the four reporters who blocked him for no reason.

"Hey, Forrest Gump, there are not many people wearing masks at night, and there are not many people wearing masks after coming out of the movie theater." A reporter took a mobile phone as an interview microphone, and opened his mouth with a joke.

Gan Jing couldn't figure it out, how did these people just block him?Was paparazzi watching on the road?
"Hey, the air quality is not very good recently. You should interview more people from the environmental department and urge them to improve the air." Gan Jing stuffed the mask into his pocket as he spoke, turned around and waved at the back.

The four reporters and the audience who came out of the cinema slowly saw a golden retriever running out lively.

A female reporter asked in surprise: "Forrest Gump, are you taking it to watch "Transformers 4" together?" She asked the question and pointed out that Forrest Gump was watching other movies in front of the camera. .

"Yeah." Gan Jing nodded, "It insists on watching, so I'll take it with me."

Everyone around laughed, thinking that Forrest-Gump was joking, only Gouzi nodded slowly. Hearing that Forrest-Gump had activities in the middle of the night and hadn't made a breakthrough in the Moon Essence recently, he strongly demanded to follow.

Anyway, the golden retriever sneaked in without buying a ticket.

"What do you think of this critically acclaimed film?" Another reporter saw A-Gump glancing at the space around him, afraid that he would run away, and hurriedly asked—it's not that A-Gump can't do such a thing!
"Hmm." Gan Jing pondered for a while, "It's okay."

The female reporter's eyes lit up immediately: "It's okay, does that mean there is still room for improvement? A-Gump, do you think the quality of the Changing 4 film can afford the box office record of 3.3 million in the first week?"

Gan Jing regretted the evaluation he gave just now. Hearing this reporter's question, he felt that it was not easy to answer, so he smiled and said, "Hehe, it's actually quite enjoyable to watch."

"Why did you choose to watch the movie at midnight?"

Gan Jing replied confidently: "I'm busy during the day, but you reporters don't go home to sleep at this hour. What are you doing here?"

"We're doing word-of-mouth surveys for movies. Most of the people who watch the movie are more experienced." The reporter replied, "What is your deepest impression on Bian 4?"

Gan Jing stretched out a finger: "The last question. Well, what impressed me the most is the insane advertisement. Let me think about it, Jiannanchun, Yibao, Yili, Zhou Heiya, Red Bull, Oreo, LeTV...etc. Really It took me by surprise."

Everyone around laughed.

So far, Gan Jing kept his word and didn't answer any more questions. After satisfying the wishes of those around him to take a group photo, he got into his car and headed home.

—— "Forrest Gump's Change 4 Hehe Yiyi"

——"Forrest Gump said bluntly, changing to 4 is just okay"

——"Target Exposure, Forrest Gump's new film hits the box office champion"

——"Advertising Movie of Attack"

(End of this chapter)