Super Car Sales System

Chapter 2 Doing Business with Integrity
Before starting the text, I think it is better to explain,
This book is about second-hand cars, and it is not a suggestion that everyone must buy second-hand cars.

Don't get me wrong about this.

The purpose of writing this book is to introduce as many models as possible to readers in the form of stories, tell you the advantages and common faults and common problems of a certain model, and the performance and characteristics of certain models.

Everyone has a better understanding of the car model they like, and then they buy a certain model according to their actual situation and hobbies, so that they can buy a car without regret.

For example, the same BMW, BMW [-]-series, [-]-series, and [-]-series have different positioning. If you like to control, you can buy the BMW [-]-series with short shaft and manual transmission. If you buy the BMW [-]-series, you will not experience the pure It's fun to drive.

For example, the Mercedes-Benz C63AMG507 is very cool to drive, but it also has a lot of problems. Its fuel consumption is high and the steering wheel is dead. Hit the tires and more.

For example, the three major pony cars Dodge Challenger, Chevrolet Camaro, and Ford Mustang, their differences, features and performance, which one is the most suitable dream car for you.
For example: the difference between CVT, AT, and dual-clutch gearboxes.

Because all models have advantages and common problems, regardless of what the OEMs and the Internet say are hype or unbearable, only by using it for a period of time can you discover the advantages, find out the common problems and problems.

A used car is generally a vehicle that has been used for a period of time, with mileage ranging from thousands to hundreds of thousands.

In the process of using it, I happened to have time and energy to discover this model.

You can't go wrong with what you have seen and discovered with your own eyes.

In addition, second-hand cars involve imported cars, joint venture cars, domestic cars, niche cars, small trade cars, large trade cars, etc. There are countless models, instead of just writing about a certain brand as monotonous.

There are also many shady scenes in buying and selling new cars and used cars, and the tricks of scammers will also be disclosed in the book one by one.

Finally, let’s push the starting point to complete the book (I was a car dealer in those years)

thank you all.

Chapter 002: Doing business with integrity
If there is no performance, you will definitely be fired.

Without a job, how can I pay the rent?

I thought of the remaining 500 yuan in my pocket, which was not even enough for living expenses during this period.

Life is easy, work is easy, life is not easy.

Fang Yuan didn't even know how he got out of the manager's office, but just as he was in a trance, a strange voice suddenly sounded in his mind: [The car dealer system has been successfully activated].

what?
Car dealer system?

Fang Yuan froze in front of the manager's office.

In the auto sales industry, there are a lot of jargon and terms that are well established.

Fang Yuan knew that unlike used car bugs and used car scalpers, the word "car dealer" specifically refers to used car merchants.

Then, a shining system panel appeared in Fang Yuan's mind, with options such as [car dealer mall], [personal center], [mobile], [network], and [management] written on it.

After the panic, Fang Yuan tried to open the [Personal Center].

A column of data quickly appeared on the panel:
[Host] Fang Yuan.

【Points】1000.

[Level] Trainee car dealer.

[Mastered skills] is blank.

"How to use this car dealer system?" Fang Yuan was confused.

[System prompt] The current level of the host is a trainee car dealer. You can use points to exchange for skills in the car mall. Only after meeting the system requirements can you be promoted smoothly. After becoming the highest-level car god, you can get a mysterious super prize.

Use points to redeem skills in the mall?
Apprentice car dealer?

racer?

Fang Yuan was very disappointed, he didn't know how to earn points, he didn't know what was the use of his trainee car dealer level, and he didn't know what the mysterious prize was after becoming that car god.

There was no other way, Fang Yuan closed the [Personal Center], tried to open the [Car Mall], and a long list of options was displayed.

【Elementary used car sales skills】: 1000
[Second-hand car primary identification skills]: 1000
[Car Primary Maintenance Skill]: 1000
【Primary car maintenance and maintenance skills】: 1000
【Primary Car Modification Skill】; 1000
[Elementary Racing Skill]: 1000
[Elementary Language Skills]: 1000
[Elementary Dialect Skill]: 1000
[Primary Charm Skill]: 1000
……

Fang Yuan was fascinated by the first [Elementary Used Car Sales Skills], and couldn't help but ask what is the use of elementary used car sales skills.

[System prompt]: [Elementary used car sales skills] It records in detail the basic parameters, advantages, disadvantages and common problems of some models, as well as some basic car information and common sense.

Advantages, disadvantages and common problems?

Fang Yuan memorized the basic parameters of the models of Zhenghong used car dealership by rote, and the advantages, disadvantages and common problems of these models, as well as some basic car information and common sense are what he lacked.

Fang Yuan was overwhelmed with surprise, in a trance, feeling like the pie fell from the sky, and it just fell into his own mouth.

Isn't there exactly one thousand points?

In order to prove that he is not insane, nor a hallucination, Fang Yuan immediately clicked on [Second-hand car sales skills].

[System prompt]: The host spent 1000 points to get [Elementary Used Car Sales Skills], please pay attention to check.

Suddenly, countless materials poured into Fang Yuan's mind, flipped through in his mind, as if they existed in the first place.

When I looked at the various models around me again, a lot of information automatically appeared in my mind.

And I recalled the questions raised by previous customers a little bit, and got some answers immediately. Unfortunately, some models still don't understand.

Is this [Elementary Used Car Sales Skills]?
Fang Yuan finally confirmed that he was not dreaming, and at the same time he was looking forward to a higher level of second-hand car sales skills.

When Fang Yuan looked at the young client strolling in the sea of ​​cars again, a strange voice suddenly came to mind.

【system hint】:
"Client: Wang Qiang.

Male, 27 years old, company employee.

Budget: about fifty thousand.

Requirements: I want to buy a car with good handling and cool appearance. "

Fang Yuan was stunned for a moment, and suddenly understood that this was the customer information provided to him by the system.

It turned out that the young customer who bought the Civic just now was called Wang Qiang.

But why is his budget for buying a car only [-] yuan?

Fang Yuan suddenly realized, no wonder Wang Qiang liked this Honda Civic very much, but he didn't buy it.

It turned out that there was not enough money.

Fang Yuan looked very excited, and at the same time screened the key words in the customer's needs in his mind:

27 years old,

A budget of around [-],
A car that handles well and looks cool.

Only after Fang Yuan had the [Car Dealer System] did he realize that the Civic's appearance is stylish and sporty, but his handling is not the best, and it does not fully meet Wang Qiang's needs.

Fang Yuan thought of BRZ, Toyota 86, Cadillac ATSL, BMW 6 Series, Mazda [-] and Reiz.

But the client's budget is too low, only around [-].

BRZ, Cadillac ATSL, Toyota 86, Mazda 6 and Reiz have been ruled out, leaving only BMW [-] Series and Fit.

Fang Yuan greeted the customer again, while making a choice between BMW [-] Series and Cadillac ATSL.

Seeing Fang Yuan walking beside him, customer Wang Qiang's face was full of dissatisfaction: "What are you doing here?"

For the sake of performance, Fang Yuan simply resigned himself to it, resisting the urge to kick Wang Qiang, and pointed to a white car in the distance: "What do you think of that car?"

Wang Qiang looked along Fang Yuan's arm, and saw the kidney-shaped air intake grille, the sharp and charming headlights with angel eyes, the round blue sky and white cloud logo, and the smooth body shape...

"BMW!" Wang Qiang's eyes widened for a moment, he took a sharp step forward, but then backed away, impatiently asking Fang Yuan, "How much?"

"Imported BMW three-series, [-]." At this time, Fang Yuan's smile was brighter than flowers, thinking that this time it must be to your liking, right?

"Imported BMW three-series?" "Fifty-five thousand?" Wang Qiang felt as if he had been hit by an [-]-ton sledgehammer, his body wobbled and he even took a step back, then exclaimed, and ran over quickly .

This white BMW [-] Series lay quietly in front of the two of them. Its slender engine cover, angel eye headlights on both sides and kidney grille were closely connected, like a one-piece design.

The sharp LED headlights are connected with the enlarged bright black kidney-style front grille, which not only has unmistakable family characteristics, but also has the personality of the 3-series sedan.

With the front surround air intake and rounded lines, there is no trace of edges and corners, the overall lines are smooth and stretched, it looks beautiful and elegant, and the three-dimensional image is obvious.

Open the thick door, the car decoration is a bit miserable, and the configuration is not high, but the excellent material selection and high craftsmanship still reflect the dynamic and personalized style of the BMW 3 Series.

The small-sized steering wheel with a solid grip and a blue sky and white cloud logo printed in the middle can be adjusted up and down and forward and backward.

The seat supports the body very well, the wrapping is very strong, the front seat is electrically adjustable, and there is a heating function suitable for the north, and the driver's seat has three sets of memory.

Both interior and exterior rearview mirrors have anti-glare functions.

The instrument panel has no special features, is simple and clear, and meets the most basic driving needs.

I like it very much.

Wang Qiang's gaze was hot, and the other party had long since lost his refusal to be thousands of miles away, and he took the initiative to greet him: "Can you introduce this car to me?"

Hearing Wang Qiang's excited voice, Fang Yuan smiled: "This is a 2006 imported BMW 320i Collector's Edition. It was licensed in August 2007. The new car landed at 35 yuan that year. Now the car dealer has a license plate of 18. It's a personal first-hand car. The real table is [-] kilometers..."

After listening to Fang Yuan's introduction, Wang Qiang suppressed the excitement in his heart, pretended to be very calm, and walked around the BMW [-] Series three or four times, and found that there was no major problem with the paint except for a few scratches, and checked the interior again. .

Fang Yuan introduced softly at the side: The previous owner of this BMW [-]-series was a doctor, and his driving skills were good, so there were no other problems except for a few scratches on the exterior, the real original paint.

Full 4S shop maintenance, no underpinning and accident records, not to mention burning the car with blisters.

Except for the severe wear and tear of the main driver's seat and the gear handle, the interior is in normal wear and tear.

……

Among the top three German BBAs, the interior of Mercedes-Benz is luxurious, the interior of Audi is stable, and the interior of BMW is very simple to let the car owner concentrate on enjoying the driving pleasure. Dross.

Wang Qiang carefully inspected the interior, and didn't see anything ugly, but he felt that, as Fang Yuan said, the driver's seat and gear handle were severely worn, and other places were acceptable. The situation is very reliable.

"Fifty-five thousand, and maintenance is needed." Wang Qiang was overjoyed to be able to buy an imported BMW for more than 5, but he still wanted to spend less money, let alone pay for maintenance, and wanted to give Fang Yuan a discount point.

Rolling his eyes, Wang Qiang found an excuse and said to Fang Yuan: "I don't like the color of this car, is there a black one?"

"Black?" Fang Yuan smiled. According to the information given by the car dealer's system and seeing Wang Qiang's reaction, Fang Yuan guessed that he liked it very much but deliberately found fault with it. This was to bargain.

Zhenghong used car dealership belongs to Zhenghong Group, the largest car sales group in Dahai City. The prices of the models in the store are clearly marked, and there are no discounts except for models that cannot be sold.

Fang Yuan had no choice before, but now that he has [Elementary Used Car Sales Skills], he has already thought of how to face the customer's criticism.

Fang Yuan calmly told the client Wang Qiang: "You are wrong."

"How did I go wrong?" Wang Qiang's eyes widened, he was very puzzled, he was picking on the color, how could he be wrong?
Fang Yuan explained that the most classic color of the BMW [-] Series is black, the most classic color of the BMW [-] Series is champagne, and the most classic color of the BMW [-] Series is white.

These three colors of BMW models have the largest sales volume and are the favorite of customers. Customers who know cars often specify white when buying BMW [-] series, and they have never asked for black.

"Oh, that's it." Of course, Wang Qiang would not give up the most classic white, and wanted a black BMW [-]-series, but he didn't give up, and said, "Why is this car so short? It's still a [-]-series, so it's cheaper. .”

"You are wrong again."

"Why did I make a mistake again?" Wang Qiang was speechless. Chinese people like extended models. Is it a sin to enjoy comfort?
Fang Yuan smiled and told Wang Qiang,

If you want to control well, have driving fun, and playful models, you must have rear drive, a compact chassis with good texture, and a heavy steering wheel that can arouse our hopelessness in Wang Yuan.

If the car purchase budget is not high, don't expect second-hand BRZ, Toyota 86, and Cadillac ATSL.

Whether in the past or now, if you want a precise steering wheel, a compact chassis with great texture, distinctive features, and excellent handling performance on high-speed corners and wet roads, the second-hand cheapest BMW is the only one.

Just remember three things when buying a good BMW:

First: Buy a BMW [-] Series.

Second: buy the short axis version.

Third: manual transmission.

Because the BMW [-]-series is driven by the boss, the BMW [-]-series is driven by the big brother in society, and the BMW [-]-series is the goddess in the hearts of manipulation enthusiasts.

This imported 2006 BMW 320i Collector’s Edition is quite cheap second-hand, but even if it’s more than ten years old, it still has precise direction, positive throttle response, and the suction texture of the gears and the compactness of the chassis are unparalleled, even if it is driven With 10,000+ kilometers, it can still match the word BMW. It is not a little bit better than Civic, Fit, MG 6, etc. It can beat them by a few blocks.

In Fang Yuan's view, the target group of the BMW [-]-series with short axle manual transmission is young people who mainly play with cars, which fully meets all Wang Qiang's requirements.

Of course, Fang Yuan only talked about the control experience, the driving pleasure, and the fun.

Don't expect it to be able to turn [-] times on the road, because the naturally aspirated power equipped with this BMW [-]-series looked okay back then, but it is not even as good as the Civic now.

"If you don't tell me, I really don't know." Wang Qiang felt enlightened at this time, and his heart to buy this BMW 18-series became more determined. However, the mileage of 12 kilometers and the age of the car made him still Concerned, "Is there anything wrong with it?"

Hearing Wang Qiang's concerns, Fang Yuan stopped talking, because this was also a question he had been thinking about since the first day he joined Zhenghong Motors: whether to tell customers the common problems and shortcomings of the car they want to buy.

Colleagues in the car dealership, including salesman Wanghu, and even other car dealers in the second-hand car market in Dahai City where Zhenghong Motors is located, always use two words when selling cars: Huyou.

Four words: Fudge hard.

They boast that the models that customers fancy are the only ones in the sky, and there is nothing on the ground. Even Luxgen Daqi can boast that it is fuel-efficient, durable, leather, and worry-free.

As for customers who discovered problems in the future, they pushed back six-two-five, never acknowledging what they said and promised, and arguing with customers who came to the door, and even fighting.

Fang Yuan believes that now is not a seller’s market like in the 90s and [-]s. There are countless imported models, joint venture models, and domestic models. Buying a car has endless troubles.

Customers with a good temper and few social connections will also be sued in court angrily.

Customers with a bad temper and a lot of social connections can use any means, ranging from hitting the door to make trouble and claiming to return the car, or using means to retaliate, and neither the car dealer nor the salesperson can escape. (True thing, a customer asked the tax bureau to check the accounts.)
(End of this chapter)