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Chapter 223 Clear Market Positioning

Chapter 223 Clear Market Positioning
Since the last time he talked with Mark, the boss of Terra, Tang Xiaochuan had one thing in his mind. He still remembered that Mark said that the battery power of the blueprint car was indeed unique, and even Terra had to admit that it was slightly inferior on this point. one chip.

However, in terms of car design, driving experience and ride comfort, Blueprint Car is still too young, these words have been stuck in Tang Xiaochuan's heart like a thorn.

Is it because Blueprint Motors has just been established and lacks foundation?Is it because of the lack of talents in all aspects of automobile manufacturing, or the lack of technology?
When he came to Jiangcheng again, Tang Xiaochuan told Tang Hanmin, Lu Dehui and others about Mark's evaluation of the blueprint car.

After listening to Tang Xiaochuan's words, Lu Dehui said: "Mark's evaluation is indeed very pertinent. Our blueprint car is still a little worse in this respect. It is slightly worse than those old car manufacturing companies, and we have long known about these shortcomings. Now we have recruited top talents in various fields from De, Mei, Eagle and Italy with high salaries!"

"For example, professional high-tech talents in automotive structural design, suspension systems, materials, etc., this is already two months ago!"

Speaking of this, Lu Dehui said to a staff member next to him: "Go and bring the latest design to show the boss!"

"Okay, Mr. Lu!"

A designer quickly brought a storage disk and inserted it into the projector. When the projector was turned on, a brand new car appeared on the screen.

"Boss, this is the latest car we have designed. Whether it is the car frame and internal structure layout design, or the suspension system, central control, seats, interior layout, etc., it is the latest design, and there are many parts on it. The parts will use our company's newly manufactured high-quality and high-precision parts. We believe that by manufacturing it, both the driving experience and the comfort of the car will have a qualitative improvement, and it will not lose to other brands of cars! "

Tang Xiaochuan asked: "Can it be made now?"

"The design of this car was only completed yesterday, and now the workers are building a few to verify its performance!"

"how long it takes?"

"This newly designed car has not yet been prepared for the production line, so the time to manufacture a car will be slower. I think I can see the real thing by this time tomorrow!"

"Then I'll wait a day!"

It was not until the afternoon of the second day that the workers built five new cars according to the new design ideas.

At the test site, a new car stopped in front of Tang Xiaochuan, and the test driver got off the cab, "Boss, this is a new car. I like the design very much. The interior of the car is also very good. Take a look!"

Tang Xiaochuan opened the rear door and put his head in to take a look. The brand new leather electric seats have a large distance between the front row and the rear row. When he sits on them, there is more space for his legs, feet and body to move.

When the performance of various models of cars is not much different, the most important thing is to look at the driving experience and ride comfort. When this car is not moving, Tang Xiaochuan feels very comfortable sitting, leaning on the back You can fall asleep on it.

"Do the seats have electric heating?"

"Yes! This function is more useful in the cold northern regions, and it is just a tasteless function in the southern regions!"

"Turn on the cooling mode of the air conditioner and see its effect!" Tang Xiaochuan said.

The test driver turned on the air conditioner, and Tang Xiaochuan felt a burst of coolness when the cold wind blew. Moreover, there are multiple air outlets, not only in the front, but also in the back.

"Does the air conditioner consume electricity?"

"The power consumption is not high. It is mainly maintained by the electricity generated by the generator during the running of the car. It does not consume additional power for the car. The electricity generated during the driving of the car can not only drive the air conditioner to run, but also meet the requirements of maintaining a steady flow. Compressor operation!"

Tang Xiaochuan nodded and said: "This design is not bad. I'm afraid that this kind of technology is only available in our blueprint car. Other car manufacturing companies don't have such a technical level at all!"

This is true. The motor level of Blueprint Motors leads the world, and the utilization rate of electric energy is much higher than that of motors produced by other companies. The same is true for generator equipment.

It is precisely because the electric energy utilization rate of the electric motor of the blueprint car is much higher than that of other electric vehicles, and its cruising range can far exceed that of other electric vehicles. No other EV can match!

"Driving, let me try how comfortable it is to sit in the back seat!" Tang Xiaochuan said to the test driver.

"Ok!"

The test driver drove the car on the test drive site for more than 20 laps. No matter how fast the car was, the car was as stable as an old dog. Tang Xiaochuan fell asleep unconsciously while sitting in the car.

"Boss, after running 24 laps, are you still running?" the test driver asked.

Tang Xiaochuan rubbed his eyes and woke up, and said: "Well, you can drive to the sandy road or the country dirt road to try!"

"it is good!"

The test driver drove the car for dozens of kilometers on the national highway, and then directly drove into the country sand road and dirt road. Tang Xiaochuan felt very stable in the car, which shows that the car's shock absorption effect is very good, it should be Thanks to the new suspension system, when the car passed speed bumps and some shallow potholes, the whole body of the car did not vibrate, and the suspension system completely absorbed the shock force.

It has to be said that in order to achieve this level of shock absorption, the design of the suspension system and the performance of its components are the most important!

After returning to Lantu Automobile Company, Tang Xiaochuan said to Lu Dehui: "I sat for two hours and drove for two hours myself. The driving experience and ride comfort are very good, and a lot of tests are still needed! "

Lu Dehui nodded and said: "Yes, we will also conduct test driving tests in various road conditions, various climates, mountainous deserts, and extreme cold temperatures in the north! In addition to these, a large number of impact tests will also be conducted!"

For Blueprint, the company has no accurate positioning. Whether to make it an ordinary car brand or a luxury car brand.

On this issue, Tang Xiaochuan is actually very contradictory. If it is made into a luxury car brand, its sales will undoubtedly not increase. After all, the high price will discourage many people, but if it is made into a general household and commercial car Brand car, and I am a little sorry for its high-tech content.

Tang Xiaochuan asked: "Mr. Lu, how do you position the brand of the car produced by Lantu Automobile Company? What do you high-level executives think about?"

Lu Dehui thought for a while and said: "Mr. Tang has held several meetings with us on this issue, but it has not been settled. We have abandoned a large number of low-end markets and chose the high-end market. Blueprint cars are completely comparable to other luxury cars. We have to compete, but sales channels and market recognition are our shortcomings, after all, its background is too shallow!"

"If you only choose the low-end market, the high-tech content and materials it uses are too wasteful, which reduces its value!"

"However, if both are considered, it will undoubtedly lower its brand image and positioning. In the end, neither the low-end market nor the high-end car market will agree with our brand! So, this is very contradictory! "

"In view of this, I personally think that another brand can be established, that is, in addition to the blueprint brand, our company can establish another brand to carry the positioning of luxury cars, and this brand is only for high-end, and the middle and low-end market is completely entrusted to Blueprint car! If possible, set up another brand and only make top luxury cars!"

Tang Xiaochuan agreed with this plan after listening to it. You must know that Terra’s all-electric vehicles claim to have a cruising range of more than 400 kilometers. In fact, many car owners said that their claimed cruising range is very watery. A little more than 300, and every day it is parked, it will lose at least 1% of its power, and some even lose up to 5% of its power.

Even so, Terra cars are actually sold on the market at the price of luxury cars, and many people pay for them.

"That's it!" Tang Xiaochuan made a final decision.

He then convened a high-level meeting of Blueprint Motors.

"How is the construction of the charging station? Has the construction speed increased?" Tang Xiaochuan asked a question.

Tang Hanmin said: "From the beginning, [-] houses were built every week, and now it has been increased to [-] houses every week. Now the first-tier cities, second-tier cities, and prefecture-level cities across the country are working overtime to build. From two months From now on, charging stations can be built at the county level, and can be built in towns and towns in three months, and can be spread all over the country within a year at most!"

"The construction of such a large-scale charging station and the completion of the infrastructure in such a short period of time cost a lot of money!"

Tang Xiaochuan waved his hand: "Don't worry about the lack of funds. As long as the charging stations can be spread all over the country, any electric car can be charged at any time. Only in this way can new energy replace fuel!"

The facilities of the charging station house do not have high requirements, and it does not take a lot of time to build them. The key is the laying of power lines, which requires the active cooperation of the power supply department and the installation of photovoltaic energy collection devices. The charging station wants to fully satisfy the needs of car owners. The charging demand of the battery, especially to be fully charged within a few minutes, cannot be met by the lines laid by the power supply department alone. It is necessary to install photovoltaic energy collection devices to convert them into electrical energy, and to install pressurized and current-stabilizing equipment, all of which require Professionals do it, so it will take longer.

"Let me tell you another piece of good news. Feitian Technology has made great breakthroughs in the research and application of hydrogen energy. I wonder if we should set up another car manufacturing company to use hydrogen energy as the power!"

What?Everyone was shocked, hydrogen energy can be directly used in car engines?Has technology reached this level?
(End of this chapter)

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