Xueba's technology tree

Chapter 56 Hunger Marketing?

After Wang Lu bid farewell to her group of friends at the Bird’s Nest, she returned home and waited for the Protoss Bracelet to go on sale. He was going to snap up the Protoss Bracelet. He was looking forward to the functions of the Protoss Bracelet and couldn’t accept the long wait.

[Fenghua Xuelu]: "Most of us in the group have seen the press conference of the Protoss bracelet, are you going to buy it?
I am going to buy the deluxe version. The function of the normal version is too poor. I don’t think the premium version is worth it. I value the function of ultra-sensitive light pressure perception the most. My work and rest time is very irregular now, and I am afraid that I will die suddenly. "

[Peerless and independent dog]: "I must buy the premium version, and I also want to buy a few more hats with antennas.

Last time I was on a business trip to the UK, the Nokia base station equipment failed, which made the 4G network unavailable in a large area in London, which delayed a lot of my business.

In the past, the satellite phone was inconvenient to use and the price was too expensive. This time, the Protoss Bracelet can directly use the satellite phone. Of course, you need to buy the premium version. In case of unexpected situations in the future, you can use this function for emergency. "

[Misty Rain]: "The deluxe Protoss bracelet is enough to use, this is the first time I have spent such a high price on smart devices, but I think it is worth the money.

As long as the interval between Diving Star's new product launches is longer, the price of the Xingling bracelet will not fluctuate too much, which is very conducive to product value preservation. "

[Lifetime love]: "I'm a student party, and buying a holographic bracelet will consume my living expenses. Now I can only pickle vegetables every day, and I plan to buy the ordinary version of the Protoss bracelet with flowers."

[Sky Cannon]: "You guys are still blowing water! Xinghuo Technology's official website has already started pre-ordering the Protoss Bracelet, so hurry up and pre-order."

[Mei Lingyue]: "The payment has been completed, and the order for the luxury version of the protoss bracelet has been successful."

After she finished speaking, she sent a screenshot of the Protoss bracelet payment order.

[Fenghua Snow Road]: "It's not that it's officially on sale at 18:00, why can you place an order now, Spark Technology doesn't play cards according to routines."

【Sky Cannon】: "Reply to Fenghuaxuelu. I'm optimistic that this is a reservation. It is expected to be shipped before 8:2 on August 12. This is the batch of goods that are scheduled to be produced by the factory.

It will be officially launched in a while, and the spot is the one to grab.

Even if it is in stock, the staff needs to ship it slowly. It is better to start booking now. Early booking is more worry-free than grabbing the spot. "

Tenglong Building Spark Technology Company.

The Xingling bracelet will be released soon, and Xinghuo Technology employees are working overtime to prepare for possible emergencies.

Zhou Yu asked Lin Yun: "Are there many consumers who are ordering now? We must ensure that all orders are correct and that the equipment is delivered to consumers in full.

It is also necessary to prevent the price of the protoss bracelet from fluctuating too much, and promptly crack down on the hoarding of scalpers. "

"Mr. Zhou, please rest assured that we have more than 130 million Xingling bracelets of various models in stock, with a total of nearly 400 million units. The official website keeps 50 units of various models, and other devices are sold through cooperative channels.

We have cooperated with Xinghuo Intelligent Company to develop artificial intelligence recognition software, which can identify whether it is a manual order or a machine order.

Even if the scalpers use manual orders to order, they will intercept the scalpers' orders in time based on the big data feedback of the goods' addresses.

We are now open to pre-order equipment, and some consumers have already started to pay and pre-order Protoss bracelets in advance. Now the total number of orders has reached 20 units, and the luxury version of Protoss bracelets accounts for 73.5%. "

"The deluxe version of the elf bracelet actually accounts for 73.5%." Zhou Yu asked in surprise.

He didn't expect such a big gap in the sales data of the different versions of the Protoss Bracelet.

"That's right, the data displayed in the background is like this." Lin Yun nodded seriously.

"Xianghua, pass the sales data to Yuan Keqing, the general manager of Xinghuo Precision Manufacturing Co., Ltd. in real time, so that he can adjust the production line configuration in time according to the sales data." Zhou Yu explained to Xianghua.

2019年8月1日18:00，星灵手环全网同步开售。

Xinghuo Electronics Company began to review orders, and customer service personnel also began to answer complex questions from consumers, because simple questions were answered clearly by artificial intelligence customer service.

Lin Yun was stunned when she saw the huge data traffic pouring in instantly, and hurriedly asked Xinghuo Cloud to support server resources, so that the entire purchase process went smoothly.

At 18:25, the luxury version of the Protoss Bracelet on the Tmall platform was sold out.

At 18:32, the premium version of the Protoss bracelet on the Tmall platform was sold out.

At 18:42, the normal version of the Protoss bracelet on the Tmall platform was sold out, and the deluxe and premium versions of the Protoss bracelet on the JD platform were sold out.

At 18:45, the normal version of the Protoss bracelet on the Jingdong platform was sold out.

At 18:55, the luxury version of the Protoss Bracelet on Xinghuo Technology’s official website was sold out.

At 19:05, all the Protoss bracelets are sold out, and consumers can only place an order to pre-order the product.

In the comment area of ​​Spark Technology's official website, netizens are actively discussing it.

"Garbage Xinghuo, and said to prepare millions of units, and I can't buy a protoss bracelet in just over 20 minutes."

"What's wrong with learning, even learning how to play monkeys with Rebs and engage in hunger marketing.

If you do this again, I won't buy the Protoss bracelet, this method is too disgusting. "

"Hunger marketing is not a good plan. It will dampen the enthusiasm of fans. If the product is really good, the reputation will naturally increase. It is completely different to use hunger marketing to improve the reputation."

"The diving star has become a monkey star, and everyone is ready for a monkey-playing journey that will make people want to die."

"Everyone, go to the official flagship store of Pinduoduo Xinghuo. There is also a luxury version of the Protoss bracelet for sale. I have already grabbed one."

"Can I buy Bingxixi's things? Don't buy the 'Spark Bracelet', that would be a scam."

"They are all official flagship stores. The goods you buy will not be fake. Go there quickly. Few people know about them now, and they will be gone in a while."

"Xinghuo Technology's stock is insufficient, how can it be possible that there are more than 100 million units of each model, and the maximum is more than 10 units.

I bought it only an hour later, and it was all sold out. I was about to place an order to reserve one, but it took a month to ship it. "

Tenglong Building Spark Technology Company.

Lin Yun clasped his palms tightly and said excitedly: "The 400 million Xingling bracelets were all sold out in 65 minutes. Our Xingling bracelets are completely popular."

Seeing this situation, Zhou Yu also said happily: "Consumers are not stupid when making products with heart, they can perceive the sincerity in the products."

Spark Technology immediately issued an announcement.

Thanks to consumers for their enthusiastic support, the 400 million Protoss bracelets were sold out in only 65 minutes.

Our Xinghuo Technology will urgently arrange the factory to work overtime for production, so that the Protoss bracelet can reach consumers as soon as possible.

When netizens saw the announcement, they immediately became overwhelmed.

"Damn it, it's too scary. It sold out in 15 minutes. If the average price is 1 yuan, the sales will be 400 billion."

"It turned out that we misunderstood Xinghuo Technology. He really didn't have hunger marketing. The popularity of Xingling bracelets is really terrifying. Consumers actually bought out 400 million units of products in such a short period of time."

"I thought the Protoss bracelet was a niche product, but I didn't expect it to be so popular."

Under the heated discussions among netizens, the topic "Xingling Bracelet sold out within an hour" came to the top of Weibo's hot search list.

Of course, the media will not let go of such explosive news and continue to report on the protoss bracelet.

"In the New Era of Smart Devices, Protoss Bracelets Sold 400 Million Units in an Hour," Global Times.

"Apple's Challengers Have Appeared, Protoss Bracelets Are Far More Popular than Apple's Years" Southern Weekend.

"Seize the 5G Smart Era, Another Huge Smart Platform Protoss Bracelet Appears" Tencent News.

"Hunger marketing reversal, selling too fast is the product quality is excellent, product quality determines everything. "Business Daily.

The Protoss bracelet is being discussed on the Internet, because everyone can see that the Protoss bracelet is about to start affecting their lives.

　Thanks for the reward of "Suffering and Worry".

　　
　
(End of this chapter)