Super Prophecy Master

Chapter 196 Andy Is the Protagonist
LN Company is a local sports brand in China, occupying a large part of the domestic market, and has fierce competition with world brands such as NICK and Adidas.

In the world, the competitiveness of LN company is much smaller.

LN Company also hopes to expand its business scope and spread its brand awareness all over the world. To achieve its goal, it must use various methods to expand its brand awareness. In the first-class sports market, when signing those famous basketball stars and football stars, they can only choose domestic stars or second-rate stars in the world.

When Zhang Yang's fame became hot, LN Company took the initiative to contact him.

The only football coach in China who coaches the English League is undoubtedly very attractive. Many domestic fans know Zhang Yang, and more fans will know about Millwall playing in the Premier League next season.

In the field of brand endorsement, popularity is equal to the endorsement effect, the more famous people are signed, the better the endorsement effect will be.

Zhang Yang's advantage is being young, but his disadvantage is also being young.

Like many people are worried, LN is only holding a wait-and-see attitude towards whether Zhang Yang can coach the top league for a long time, and they only hope to sign a short-term contract.

One year.

Even if Zhang Yang wiped out everyone in the future, there would not be much loss.

This is the consideration of LN Company.

Zhang Yang's thinking is simpler. He doesn't worry about whether he will stay on the front-line stage for a long time at all. Instead, he is worried that he will lead the team to achieve good results in the future, and his reputation will increase. Signing a long-term appointment will not be good for him.

In terms of sports endorsements, he also only wants to sign short-term contracts.

The two sides hit it off.

Andy was in charge of contacting and negotiating with LN Company, and finally negotiated a one-year endorsement contract of 400 million RMB.

At the level of the Premier League, an endorsement contract worth RMB 400 million a year is not much, and it can even be said to be the lowest amount of the contract. However, considering the current popularity, it is difficult to attract world-class brands, and the choice of signing short-term endorsement contracts with domestic brands is also limited. good.

The contract is also fairly simple.

LN Company only has two requirements: first, Zhang Yang must cooperate with the filming of an advertisement; second, Zhang Yang can be selected as the image spokesperson of LN Company in the next year.

The only thing Zhang Yang has to do is shoot an advertisement.

----

The next morning, Zhang Yang and Andy went to the branch of LN Company in SH City, and then met the manager in charge of business.

The two were invited to visit the design agency of LN Company.

Afterwards, in a small conference room, the two parties began final negotiations on the details of the contract.After explaining the details of the endorsement fit one by one, the two parties quickly reached an agreement, and Zhang Yang signed the contract.

The signing ceremony will be held in the afternoon.

The small signing ceremony held by LN Company only invited some local media nearby. When the media reporters heard that the person signed by LN Company was Zhang Yang, they immediately rushed to the scene.

May is just coming to an end.

During this period of time, the "discussion craze" about Zhang Yang on the Internet and the media has not yet passed. When Zhang Yang was in the UK, he didn't feel it, but when he arrived in China, countless media wanted to interview him. After more than two hours, the signing site Hundreds of reporters came.

This fiery scene immediately made LN feel that signing Zhang Yang was the right choice.

Before the signing ceremony, the representative of LN Company briefly disclosed the general situation of the cooperation, and then the signing ceremony officially began. Zhang Yang, who was sitting on the side, finally spoke for the first time, "I am very happy to cooperate with LN Company. LN Company It is the most famous sports brand in China, and its reputation has already spread throughout China. I remember that when I was in middle school, if I could wear a set of LN brand clothes, I would be envied by my classmates, which shows the popularity of the LN brand.”

"I didn't expect that one day, I could also become the spokesperson of the LN brand. I cherish this cooperation very much and hope to help LN expand its brand awareness with my own ability!"

Zhang Yang recited the lines he had prepared long ago.

In fact, he is not interested in the LN brand, and he would not wear LN clothes on weekdays. If he was really interested, he would not say it according to the lines. The two parties just entered into a simple contract.

One year contract only.

However, "in his position, seek his own government", the other party has paid for it, and it is also the first time for him to be a spokesperson, so he is quite interested in the process.

The general signing ceremony is short. The two partners will make speeches, followed by a formal signing ceremony. After a symbolic applause from the public, a few commercial questions will be answered.

It's over here.

This time is different.

The media reporters are more interested in Zhang Yang himself, rather than the LN brand, or Zhang Yang endorsed the LN brand. When it came to the questioning session, the first reporter who stood up had nothing to do with the LN company, "Mr. Zhang Yang , You have been the head coach of Millwall for half a season, and you have led the team to complete the upgrade. Can you talk about your feelings about the upgrade?"

Zhang Yang immediately felt at ease.

This is called a professional reporter!

When the reporter asked questions, he couldn't help but think of 'Wang Hailiang', that rookie reporter was really a headache, but the reporters in front of him were more professional, and the questions they asked made people feel happy.

So Zhang Yang showed his friendly side, and he replied with a smile, "For a club, upgrading to the top league is a major event that can be recorded in the history of a century. For me, a head coach, it is also very meaningful. Results. When the team got promoted, everyone was happy and they were looking forward to playing in the Premier League."

"Of course, I am the same. It may be the dream of many football coaches to coach a team against top teams such as Manchester United and Chelsea. Now I have realized this dream, but I hope to lead the team to defeat each opponent and pursue a better goal. Lots of victories."

The second reporter stood up and asked, "Will the Millwall Club increase their investment in order to achieve good results in the new season?"

This is actually similar to what Wang Hailiang proposed, "What kind of star will Millwall bring in", but another way of saying it becomes a lot more professional and more comfortable.

Zhang Yang replied, "Recently, the focus of the club's work has been on transfers. We will introduce some players who are helpful to the team, and we will also consider recruiting young stars with potential to supplement the lineup. I want to spend a Premier League season. , The main lineup is very important, and the depth of the bench is also very important..."

Afterwards, reporters continued to ask questions, all about Millwall.

Zhang Yang replied one by one with a smile.

The signing ceremony of LN Company became his personal press conference completely. The reporters stood up in turn to ask questions, and Zhang Yang answered them one by one. It lasted for half an hour, until Zhang Yang felt a little tired, and then signaled to the staff that it was time to end. .

This is also the only press conference Zhang Yang has held since returning to China.

----

After the contract with LN Company was completed, Zhang Yang cooperated with the advertising team to shoot an advertising program.

Zhang Yang's talent for acting is not bad. It only took him two hours to satisfy the person in charge of the advertising team. Among them, he spent an hour and a half in preparation, and the actual filming took only half an hour.

Next, Zhang Yang wandered around SH City for a few days, and also went to the surrounding cities to play around, and then participated in the shooting of a football program of SH TV.

He was invited as a guest of honor.

The cost of the cooperation between the two parties is negligible, only a symbolic 1 RMB, but the purpose of Zhang Yang's participation in the program is to increase his appearance rate on domestic TV.

For stars, appearance rate is very important.

If you can be seen by turning on the TV, your reputation will definitely rise rapidly. On the contrary, if you don’t always appear on TV, even if you have achieved extremely brilliant results, you won’t have much popularity. For example, the famous ‘Nobel Prize winner’ 'Mo Yan, most people know this name and his achievements, but how many people know what Mo Yan looks like?
Very few.

So if you want to increase your reputation, you must increase your appearance rate.

Publicity has a great disadvantage in this regard, because there is no domestic media that has the broadcast rights of the Premier League. That is to say, it is difficult for domestic fans to watch Millwall games. Better than no lens at all.

Domestic affairs are almost done.

It took about ten days for Zhang Yang to return home, sign an endorsement contract, and participate in TV shows. The plan was almost completed, and after that it was the real vacation.

This is also Zhang Yang's idea.

The work of the head coach is too tiring, and it is not easy to take a break for a period of time. In July, he will start a busy job. If he can relax before, he should try his best to relax.

Zhang Yang took the plane with Andy and went to Bali, Indonesia.

The two are on vacation.

No, it should be said that Zhang Yang wanted to take advantage of the holiday and wander around to relax completely.

Andy is just a follower.

Zhang Yang originally wanted to go with beauties, and of course there must be beauties on vacation. Lying on the beautiful beach and basking in the sun, sunshine, sea water, iced drinks, and a bikini beauty next to him, it is definitely an incomparably wonderful enjoyment.

But the two beauties that Zhang Yang invited: Catherine and Denise both refused. Denise is a workaholic and the company has just opened, so she must not leave.

Catherine's refusal was because she had no money.

Catherine still has a very character. Even if Zhang Yang paid her to go, she directly refused, "What have I become if I ask you to pay?"

One sentence blocked Zhang Yang to death.

Zhang Yang could only go silently with his follower Andy. He hoped to enjoy the sea breeze for a week, but when he arrived at the destination, he found that Andy was actually the main character within a day.

why?

Andy doesn't like the sea breeze, and he doesn't even have any interest in going to the beach.

"Then my skin will be darker!"

This statement really left Zhang Yang speechless, he could only go for a walk on the beach alone.

lonely, bored...

After returning to the hotel that day, Zhang Yang saw Andy's figure, and was about to shout, when he saw Andy holding a woman who was 'suspected to be a receptionist', opened the door and entered the room!

(End of this chapter)