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Chapter 333 Means of Control (Third Change)

Many methods of publicity for later generations are not suitable for this era.And if it costs too much for the control of public opinion, although it is necessary, I can't afford it at this time.

So is there any way to control public opinion without too much cost? In other words, let as many people as possible in Ming Dynasty understand the court policy, and someone can answer it specifically, so that those scholars can not control public opinion, and people who are interested How about tampering with the intention of the court at will?
Unable to think of a good way for a while, Emperor Chongzhen asked his attendant eunuchs to pass on relevant materials related to this era and public opinion control, and studied them carefully.

In this era, the policies of the imperial court were conveyed through ancient newspapers, called Dibao.From about Tang Dynasty to Song Dynasty, a relatively complete system was formed.

That is to say, the Jinzou officials stationed in the capital city of Luzhou County in Song Dynasty were responsible for dissemination, and they were under the jurisdiction of Shangdu Jinzou Yuan.According to different regulations in different periods, they send reports once a day, every 5 days, every 10 days or once a month.Before the report is sent, the Menxia Province will be in charge of reviewing it, which is called "judgment report".The content of the mansion newspaper is mainly the emperor's edict, daily words and deeds, government decrees and bulletins, chapters and memos of ministers at all levels, work reports of provincial temple supervisors and other institutions, and battle reports of frontier garrisons.The original copy of the Dibao was only sent to the top leaders of the yamen at all levels, and bureaucrats and gentry other than the top leaders often only saw copies of it.

In the Song Dynasty, some unofficial newspapers also appeared, called tabloids or news.The publishers of the tabloids were of course people with news channels, and they mainly reported "court secrets" that were not disclosed by the government, emperor's edicts that the official newspapers did not intend to publish or had not yet published, ministerial announcements, and official appointments and dismissals.In the Southern Song Dynasty, the tabloids often carried news of northern soldiers and civilians fighting against the Jin soldiers and memorials of officials from the main combat faction opposing the peace talks.

When sorting out here, Emperor Chongzhen's eyes could not help but light up, which can be borrowed.

Tabloids are generally not allowed by the imperial court, and they will be charged with "creating false rumors" and "spreading chaos", and will be severely banned.But this thing can't be banned, at most it can reduce the scale of transmission a little.

In the Ming Dynasty, the residence newspaper was in charge of the General Administration Department, and theoretically it could only be issued with the approval of the emperor or the cabinet.In addition, since the middle of the Ming Dynasty, the "Beijing News" appeared, and the contents were mostly decrees, memorials, and officials' appointment and removal news copied from the cabinet, and were sold publicly.Newspapers published by newspaper offices can openly sell and accept subscribers.The readers are mainly officials, gentry and businessmen.

This is almost the same as the newspapers of later generations. Emperor Chongzhen couldn't help being a little surprised. He didn't know about this kind of non-governmental "Beijing News" until he checked.

However, the limitations of the "Beijing News" are still obvious at the moment, regardless of the content, the main reason is that the audience is limited, only officials, gentry, and literate businessmen.It would be great if other ordinary people could also read newspapers!
Thinking of this, Emperor Chongzhen couldn't help but twitched the corner of his mouth, revealing a wry smile.To achieve this level, education must be universal, so that all people can read and write.But at this time, is it possible?
Since it is impossible, it is also possible to let literate people read to illiterate people!Emperor Chongzhen continued to tease out this idea.But first, why should literate people read to illiterate people?More importantly, why do illiterate people spend time listening?
As for the first problem, it is easy to solve. You can ask the yamen at all levels to assign an official to do this, and read the newspaper at a fixed time every day.But the second question seems to be unsolvable. Is it possible to give out red envelopes and draw prizes on the spot to attract the audience?hehe……

Emperor Chongzhen shook his head, feeling that this line of thinking was nonsense.He frowned, and when he was trying to think of another way, suddenly a flash of inspiration flashed in his mind, and his eyes lit up.

Isn't the storyteller in Sihailou similar to this, he also tells others the knowledge in the book, regardless of whether he can read or not, he will listen to it, and he has to pay him!
With a sound of "pa", Emperor Chongzhen clapped his hands excitedly, which shocked the eunuchs who were in charge of combing.But when they looked up and saw the emperor's happy face, they were relieved.

Emperor Chongzhen stood up and walked back and forth in the hall excitedly, his train of thought continued.Teaching with fun, hehe, teaching with fun, and, publicizing it widely, public service advertisements, yes, combining these, you may be able to make money while guiding public opinion and interpreting the imperial court's will.

So how can this matter work better, so that most people can hear it!Emperor Chongzhen thought, his thoughts turned sharply, thinking of the most suitable solution.

It wasn't until the next morning that Emperor Chongzhen had a solution he thought was feasible.Therefore, he immediately issued an order to send to the Ministry of War for Liu Mao to have an audience with him.

Liu Mao was originally assigned an errand to set up the Daming Road and Bridge Company to innovate the existing post system.Today, he is still recruiting people in the capital and selecting a suitable location in the south as the first test field.

Originally, his situation was very bad. Not only was there no one at the gate of the house, but when others saw him, they would show him face, scold him behind his back, and some even ran against him face to face, making him unable to step down.But since the news spread, the situation has changed suddenly, and it has completely become two extremes.

Not only did the people who came to visit his house start to line up, even as soon as he appeared in public, his colleagues would greet him warmly, just like brothers.Those who had made things difficult for him openly apologized to him, not to mention hosting a banquet.

All these things made Liu Mao very emotional.In the past, when I abolished the post station myself, I was treated like that; now that the method of reforming the post station has changed, the treatment I get is so different.The emperor's ability has really reached the realm of turning his hands into clouds and covering his hands into rain, which is extremely admirable!
Sometimes Liu Mao was very curious when he thought of this in the dead of night.The emperor is so young, why is his brain so easy to use?In addition, he was also a little strange, why the emperor didn't seem to have such a whimsical idea before, but now he has such a method?This is really strange!
At this time, he suddenly received a decree, saying that he should enter the palace immediately for an audience. He couldn't help being a little curious and looking forward to it. The emperor looked for him, so there must be some other good way, right?
With that in mind, he hurried to the Forbidden City, where the eunuch passed on his message and took him to the Wenhua Palace.

Emperor Chongzhen was all smiles, and he couldn't help being a little surprised when he saw Liu Mao enter the palace to greet him.A few days ago, when I summoned Liu Mao, my energy seemed to be sucked dry by something, but now, that demeanor, tsk tsk, is really a different person.

This feeling, in fact, also has reasons for his own good mood.After Liu Mao saw the ceremony, Emperor Chongzhen said straight to the point: "I have a new idea, and I want Qing to do it!"

　The next update is estimated to be around 11 o'clock.

　　
　
(End of this chapter)