Super Resort Tycoon

Chapter 260 A Rising Comedian
In order to formulate cooperation strategies with AYANA, Sky Garden, and Four Seasons Sayan, Li Yang came to Bali again.

Our representatives met together at the resort hotel in Liyang, and conducted in-depth exchanges and discussions around win-win cooperation and cooperative products.

The main markets faced by the four resort hotels are actually different. For example, the main markets of Sky Garden and Four Seasons Sayan are Europe and the United States, while the resort hotels of AYANA and Li Yang focus on China.

However, the recognition and emphasis of the four companies on the Chinese market are highly consistent.

After a day of discussion and research, the four hotels finally reached a win-win cooperation plan, and they will launch several honeymoon packages formulated by Li Yang Company simultaneously on their hotel's official website and related reservation platforms.

On the one hand, they share each other's customer sources and markets, and on the other hand, they join forces to enhance each other's influence and competitiveness.

In the evening of the next day, Tong Shuya also arrived in Bali, and Li Yang took her to stay in his own resort hotel. This was the first time Tong Shuya came to Li Yang's resort hotel.

"Sure enough, it's more beautiful than Ayana's room, and more in line with the aesthetics of modern people!" Tong Shuya said with a smile.

AYANA Resort Hotel incorporates many local religious and cultural characteristics, but because it was built earlier, it feels somewhat old, and the decoration style of the rooms is actually more inclined to the classical aesthetics of Europeans and Americans.

However, Li Yang's resort hotel training style is more atmospheric, more fashionable, and more in line with the aesthetics of modern people, especially the definition of luxury here is more in line with the Chinese people's understanding of luxury.

"Well, this is a villa with the same price as the one we lived in in AYANA. My place is much bigger than that!" Li Yang said, "The sleep testers who have been here before gave very high evaluation!"

"I like this place better!" Tong Shuya said as she leaned on Li Yang's shoulder.

In fact, Li Yang also knows that although AYANA is currently very popular, especially in the Huaxia market, it is not difficult to find from their previous investigation and analysis that the main consumer group of Huaxia staying there is still biased towards the middle and low-end people. The occupancy rate of Huaxia consumers is very high. The suite-style rooms at AYANA are relatively low, while the occupancy rate of villas is even lower. The main occupants are mainly Europeans and Americans.

According to Li Yang’s survey and analysis of China’s mid-to-high-end consumer groups, 80.00% of them are more willing to choose resort hotels with more fashionable decoration styles and more modern aesthetics like their own hotels when choosing villa hotels.

The main purpose of the rest of the people who went to AYANA was to go to the popular online celebrity check-in spots in China, especially some of them chose there for their girlfriends.

Moreover, from the overall evaluation of AYANA Villas by this group of people, they expressed their dislike for the old and dull style of the villa, especially the reddish-brown solid wood decoration that can be seen everywhere, which is old-fashioned and depressing. .

But Li Yang has never underestimated low-end consumers, he knows a truth very well!
Spending power will change with time. Nowadays, the middle and low-end consumers, with the success of their careers, or marrying rich people, directly become the middle and high-end consumers. The spending power of these people should not be underestimated. watch for.

This is why Li Yang wants to provide suite-style rooms like Ayana did, and cooperate with Ayana to share the source of customers.

Li Yang and Du Yunhao and his wife made an appointment to meet in Kuta tomorrow at [-]:[-] pm. It just so happened that one of their itineraries tomorrow was to go to Kuta Beach, and Li Yang happened to take Tong Shuya there to shop and play.

The next day, Li Yang and Tong Shuya stayed in the villa until noon before going out. After having lunch, they strolled around the hotel before taking a car to Kuta.

When Li Yang and the others arrived in Kuta, Du Yunhao and the others had just set off from the hotel, and there was still a long way to go from their hotel, so Li Yang chose the nearest one and took Tong Shuya to visit the sun in Kuta. department store.

Li Yang is very clear that the things in the department stores in Bali are not cheaper than the duty-free shops at the airport, but the main purpose of going to the mall is to avoid the heat, after all, it is really hot outside at this time.

In addition to shopping, there are also cold drinks and snacks in the mall, as well as a place to rest. By the way, you can also buy some local small objects, souvenirs and the like.

No, the two of them were walking, and they were attracted by a shop that sold dream catchers.

The shop is full of dream catchers of all kinds and sizes.

Tong Shuya likes dream catchers very much. Last time she came to Bali, she bought a very large dream catcher and took it home.

Li Yang also likes it very much. In fact, when he first came to Bali and saw the dream catcher, he thought it was a local characteristic wind chime and thought it was very beautiful. A legend as dreamy as its name.

The dream catcher originated in the 18th century. The Indians used it to capture beautiful dreams and let the nightmare disappear with the morning sun. They believed that the air at night was full of all kinds of dreams, and only the dream catcher could filter the dreams. Bring them into a beautiful dreamland.

The traditional dream catcher is made of branches woven into a circle, then wrapped with leather around the circle, and a net is woven in the circle with tendon thread.

People will also wear colorful beads on the tendon thread, and at the end of the circle, there will be three threads hanging from some beautiful feather pendants, just like wind chimes.

Later, people made many improvements to the dream catcher. Most of them used white or colored thread to wrap the circle. The middle net can also weave many beautiful patterns, some like the sun, some like flower petals, and some like some kind of dreamcatcher. This ancient mysterious totem is extremely beautiful and full of exotic features.

Li Yang's Dream Catcher Group actually originated from his trip to Bali, from the legend of the Dream Catcher.

Because he also hopes that his hotel can bring all the guests the best and most dreamy memories, and help them filter and eliminate those unhappy things.

At present, there is a big dream catcher hanging in the office of the group, and Li Yang even bought back many dream catchers as souvenirs for the employees of the company.

"Did you see the round hole in the middle of the net? It is said that only good dreams can pass through this hole and flow down the feathers, while bad dreams will be trapped in the net and disappear with the sun of the next day. Without a trace..." The Indonesian lady who sells dream catchers is telling Li Yang and the others about the legend of dream catchers.

Although Li Yang and Tong Shuya had heard it many times, they still didn't interrupt her.

"The last time I bought it was too big, so I can only hang it at home. This time I want to buy a small one. I can carry it with me, or hang it on my bag!" Tong Shuya picked out the dream catcher. Net, while talking.

"Well, this small one is also good as a pendant!" Li Yang helped choose one, "What do you think of this one?"

"Very good, this is it!" Tong Shuya took the dream catcher Li Yang chose, "Hello, I want this!"

After buying Dreamcatcher, Tong Shuya and Li Yang found another cold drink shop, ordered two cold drinks, and then continued to wander in the department store.

Not long after, Li Yang received a WeChat message from Du Yunhao.

"They're here!" Li Yang took Tong Shuya towards the entrance of the mall, and told Du Yunhao to look for them in the mall through WeChat.

When Li Yang and Tong Shuya came to the entrance of the department store, Du Yunhao and Shen Qiuyue also got out of a car, and they immediately saw Li Yang and Tong Shuya, after all, these handsome men and women were conspicuous.

"I didn't keep you waiting too long!" Du Yunhao walked over and said with a smile.

"No, I don't need to introduce it specially!" Li Yang said with a smile.

"No need!" Du Yunhao said with a smile.

"Let's find a bar to sit for a while! Then we will go shopping in Foreigner Street together!" Li Yang said with a smile.

"Okay!"

A few people came to a nearby bar together, ordered some drinks, and chatted. Before they knew it, more than an hour passed, and the sun had begun to set towards the sea level.

There was no direct sunlight on the street outside, the four of them strolled around Foreigner Street together, Du Yunhao and Shen Qiuyue bought some small items, and then went to Kuta Beach to watch the sunset together.

After dark, a few people went back to the commercial street to hang out again, had dinner again, and then they said goodbye and went back to their respective hotels.

……

Time flies, and in the blink of an eye, the program "Let's Get Married" has already aired three episodes. Thanks to the activity of initially selecting amateur guests, the good publicity in the early stage of the program, the traffic and popularity of Lu Yuhan and his wife, and the wonderful performance of celebrity guests in the program.

Since the program was launched, the ratings have continued to rise, and the combination of home life and travel in the program is very popular.

But to say that it contributed the most to the ratings and popularity of the show, it is not only Lu Yuhan and his wife, but also the "Heitan" Zhang Yang who was not known to many people.

Now Heitan has really become Zhang Yang’s nickname. This is because he complained about himself in the show. When he went to the cafe of Youmao Inn to pick up cats that day, he mistakenly thought that Heitan’s fans were his own fans, and he wondered about the fans. When will I give myself a nickname called Heitan, and then I will be happy, wave my hands, and feel satisfied.

It turned out to be an embarrassing one...

He shouted in the show, can you understand the pain of a star who has to rely on four cats to help support his facade?

You always say that you are not as good as cats, but you all live happier lives than cats.

I'm really not as good as a cat!

Zhang Yang's complaints became the hot spot of that episode of the show, and also became the turning point of the soaring ratings and popularity of the show. His complaints ignited the entertainment psychology of netizens, but instantly made his character look like the mouth of a black man when he smiled Big white teeth, clear and clear, and deeply rooted in the hearts of the people.

Not only that, Zhang Yang's complaints and self-deprecation were also spoiled by a ghost animal UP owner at station B. All kinds of ghost animal videos became popular on the Internet for a while, and they were even played as hot memes. Heitan also became Zhang Yang's nickname.

And because of these waves of assists, Zhang Yang suddenly became one of the most popular celebrity guests on the show from a passer-by star outside the third line.

Weibo fans also increased by several million in just a few days, and even the duration of exposure on the show increased.

Although the current publicity is still not the same as those idols or traffic stars, wherever he goes, it will cause commotion and a large group of fans chasing and blocking him.

But at least he is no longer a passer-by star. Every time he goes out or at the airport, he will meet many fans who take pictures of him, even ask to take photos with him, and ask for autographs. These are experiences that Zhang Yang has never had before.

And Zhang Yang is also very naughty, always writing the word Heitan when signing.

This incident seems to have allowed him to discover another potential of himself, another development path, to be a comedian!
So this guy who used to play the hero of the Anti-Japanese War in anti-Japanese dramas, all kinds of greatness, but always heroic.

Now he is completely letting himself go, he is stubborn and self-deprecating on Weibo every day, and even said that he wants to learn talk show from Li Dan and the others, and try to act in comedy in the future. In short, he is going farther and farther on the road of being funny.

However, Zhang Yang's fame has once again brought more attention and popularity to the show, and even many people have become fans of the show because of Zhang Yang.

A successful variety show is actually contributed by many factors. In addition to the creativity of the show and the ability of the production team, celebrity guests also play a huge role in the show.

In fact, the traffic and popularity of the reality show stars themselves are important, but they are not the most important. The personality charm of the guests themselves and some undiscovered personality traits are the key to the increase in word-of-mouth and popularity in the later stages of the show.

……

With the popularity of the "Let's Get Married" program, the occupancy rates of Youmao Inn No. [-] and Wuhu International RV and Self-driving Campground have all increased significantly. Of course, the occupancy rate of Youshan B&B Hotel itself remains high, so the increase Not so obvious.

Another intuitive manifestation of the effect of the program is the increase in the occupancy rate and revenue of the Love Nest Resort Hotel.

At the beginning, Xu Jiaxi’s promotional video, as well as the overwhelming Internet celebrities punching in and planting grass, as well as the appearance of travel strategies and reviews about Ai Nest Resort Hotel on major vertical platforms, all brought love Nest Resort Hotel. substantial increase in volume.

But the effect of the program "Let's Get Married" is even more obvious. After the program became popular, the number of hotel reservations surged instantly. Today's average occupancy rate has reached more than 30.00%, and it is still rising.

Although the various promotional and operating expenses in the early stage are excluded, the hotel is still in a state of loss.

But Li Yang firmly believes that as long as "Let's Get Married" is broadcast, the hotel can quickly realize profitability with the improvement of wedding service business.

"Mr. Li, the above are the wedding planning plans of several groups of guests. We have communicated with them many times at this stage, and have tailored their own theme weddings for them. At present, four groups of guests have given feedback. We are very satisfied with our wedding, and next week we will start focusing on the shooting of the pre-wedding customization process for three groups of fixed guests, and Lu Yuhan and his wife will go to San Vatican on Hong Kong Island to customize wedding dresses next Tuesday!"

"Communicate with the program team and add Zhang Yang and his wife!" Li Yang said.

In fact, it was originally planned that in terms of customizing wedding dresses and invitations, only Lu Yuhan and his wife, led by the planning team of Pumeng Group, would personally go to the Hong Kong Island partner to carry out on-site customization.

Other guests directly completed the relevant customization process in Chengdu to save the cost of program shooting.

But now the popularity of Zhang Yang and his wife is very high, and the popularity and popularity are also very high, so Li Yang decided to temporarily increase the "play" of the two of them.

In fact, only Zhang Yang and his wife were extra, and there was not much extra money, but with the current popularity of the two of them, the return will definitely be far greater than the current effort.

……

(End of this chapter)