Super Resort Tycoon

Chapter 240 Love Package
The sun in Bali is really not covered, it is very venomous, Li Yang was so exposed that he had to quicken his pace, after walking for a while, Li Yang saw a European and American couple on a viewing platform, taking wedding photos, which is true Li Yang's eyes brightened, and the ideas in his mind became a little more inspired.

"For the time being, let's call this marketing plan "carrying out love to the end!" Li Yang cursed. After this field trip, a very complete plan for revitalizing the Eisener Resort Hotel has emerged in his mind.

After returning to the hotel from Lover's Cliff, Li Yang immediately turned on his laptop and began to write the plan.

If the acquired Eisener Hotel wants to turn a profit, Li Yang must open the Chinese market, which is also the market he is most familiar with.

But Bali is no stranger to many people in Huaxia, and it is one of the popular destinations for Chinese outbound travel. This is a double-edged sword!

On the one hand, I no longer need to spend money to popularize this beautiful island, on the other hand, it also means fierce competition.

In order to stand out from the crowd of resort hotels, Li Yang also needs to make the hotel have a more refined positioning - that is love.

First of all, he plans to shift the hotel's original service positioning from vacation and leisure to love-related weddings and honeymoon travel.

This is also the reason why he named his plan "Carrying out love to the end", which means to focus on the theme and positioning of love, in-depth development, and one-stop service.

He did so for three main reasons:

The first point: it is very close to Lover's Cliff, and the hotel can be bound together with the legend of Lover's Cliff. Even the unique seaside cliff landform here in the hotel can also simulate the landscape of Lover's Cliff as a scenic spot for wedding dresses and travel photography. .

The design style of the bird's nest in the hotel is also very suitable for the implication of the Chinese people's love nest. Li Yang has even tentatively named the hotel's future name as Nest of love, hoping that the name of the hotel can directly target the target group.

The second point: The current consumption orientation of the hotel is still relatively high-end people, at least people from middle-class families can afford it.

Although there are still a lot of these families in China, and they all have enough spending power, the problem is that most of the people who have reached the middle class are older generations, and these people are not willing to travel abroad and island tours. Not strong.

He even said that it would not hurt them to spend hundreds of thousands to buy a car for their children, or hold a wedding, but it would be a little distressed to ask them to spend 10,000+ to go abroad for vacation.

But how to make their money?
The answer, of course, is the children's wedding.

And these middle-class families are fully capable of affording their children's overseas weddings, and they are willing to spend money on their children's weddings.

As we all know, Chinese people value the three major events in life: childbirth, wedding, and funeral.

Compared with the three major things in life, leisure and vacation seem insignificant, and people are more likely to spend impulsively on these three things, regardless of the cost, or even do everything to make it different, vigorous and earth-shattering.

This is also the situation that some well-known and available wedding banquet hotels in major cities in China are completely in short supply.

In order to be able to book a good wedding venue, it is a test of money and time, endurance and physical strength.

On the other hand, some less famous wedding hotels are not so popular.

why?
Because the wedding is a major event in the hearts of Chinese people, even if other things can be saved, but the wedding cannot be saved, it must be high-end and high-end, especially for some wealthy families, then you must not let your child's wedding be worse than others.

This has led to the more famous and higher-grade wedding banquet hotels, the more sought-after, especially when there are so many good days in a year, and everyone rushes to those few days, which leads to the shortage of wedding venues.

And at the wedding, because the main group has turned to the post-[-]s group, this group of people who used to be a maverick generation in the mouth of the older generation naturally hopes to be different and have their own personality and creativity in their pursuit of weddings .

Therefore, a high-quality, high-quality, distinctive wedding is definitely the dream of many girls.

It is also one of the ways for their parents to show their financial resources, highlight their social class, and their high pursuit and high taste. Just imagine, for most people, there are several times in this life that they can be seen by all relatives, friends, and colleagues. Those who prove their economic strength and taste in front of them.

Someone once said that discovering needs and meeting them is a business opportunity!
So Li Yang felt that he could make a big fuss in overseas weddings, as long as he did well, he would definitely not worry about making money.

However, in recent years, large-scale wedding companies with some business acumen have also begun to promote overseas wedding services.

After all, there are a lot of wedding venues in foreign countries, and they can be on the stage, which is different. The most important day is that you can choose whatever you want, and no one will compete with you!
But the distance also knows that most of the wedding companies do not have a large scale at present, they are just doing small things to serve those customers in the city where they are located.

Moreover, they have many limitations in doing this, and they cannot really show their strengths. After all, the wedding venues are all cooperative hotels. They need to balance the needs of users and the needs of the hotel. all needs.

On the other hand, I am different. My hotel can do whatever I want, and I can completely customize the wedding venue temporarily according to the needs of customers. The initiative advantage is more obvious.

And what Li Yang has to do is also different from them.

Of course, Li Yang may also cooperate with these wedding companies in the early stage to share their customer resources.

The third point: the real concept of vacation and leisure is not applicable to China's current market. On the contrary, honeymoon travel is a trend pursued by young people, and it is also a way they are willing to spend a lot of money to travel, or they can reasonably seek their parents. Ways to finance travel.

This is a huge market with great potential, and Li Yang must grasp it.

Of course, what Li Yang wants to do is to form an industrial chain from wedding photography, wedding customization, to honeymoon travel. He can even directly make one-stop packages and package them for sale.

According to Li Yang's plan, the package directly includes the newlyweds' wedding photography, wedding planning and customization, wedding banquet, honeymoon travel, as well as meals and accommodation expenses for family members, relatives and friends attending the wedding, and even their round-trip air tickets.

Moreover, under this form, Li Yang can directly negotiate cooperation with airlines and get air tickets at a low price, just like a tour group. This can not only make consumers feel affordable, but also allow him to earn part of the price difference to balance profits.

In this way, your own service packages will have price advantages and competitiveness. Of course, the same is true for wedding planning and customization. Your own venue, your own team, and the need for wedding companies to make the difference will have better quality in terms of price and service. It is also more secure.

"By the way, I almost overlooked it!" Li Yang's hands typing on the keyboard suddenly stopped.

Frowning slightly, he pondered a little carefully.

"If you only rely on a resort hotel for honeymoon travel, it is obviously not enough to meet the current needs of Chinese consumers!"

Li Yang groaned, he knew very well that most people in China still prefer to go sightseeing when going abroad for vacation, even if they are on honeymoon, they hope to stay in more distinctive hotels and visit more scenic spots.

Therefore, there must be enough items in the honeymoon travel in this package, and it is even possible to design several different itineraries according to the package price and different needs.

So the question is coming?

The attractions are easy to handle, and the chartered cars and boats involved in the itinerary are not difficult. How to arrange the resort hotel for accommodation? I only have such a resort hotel in Bali.

"It seems that we can only find other hotels to discuss cooperation according to the travel agency model!" Li Yang cursed.

"However, with my current cash flow, I can also consider choosing a few reliable hotels to invest in, so that I can have more say!"

The last time Li Yang bought the Four Seasons Resort Hotel, he had nearly [-] million yuan left. This is definitely not a small sum, and he can also mortgage the Four Seasons Resort Hotel to continue investing.

Thinking of this, Li Yang smiled slightly, everything would be much easier in this way.

Then the next step is how to choose a hotel for cooperation or investment, and how to formulate a honeymoon itinerary that consumers like.

"Currently, we can roughly divide the cooperative hotels into three categories. The first is my kind of seaside hotel, the second is another major feature of Bali - the hotel in the tropical jungle, and the third is the hotel located in the urban area. Some resort hotels!" Li Yang cursed.

He has checked a lot of information before, and in order to confirm the feasibility of his plan in the past few days, he has also collected a lot of information, some of which are industry data that Mihir helped to obtain.

What Chinese people like most when they come to Bali is the seaside hotel like Eisener bought by Li Yang. After all, people who come here want to feel the beauty of the sea, and seeing the sea is considered an island vacation.

And the hottest seaside resort hotel in Bali among Chinese people is AYANA.

It became famous in China because of the wedding of Liu Shishi and Wu Qilong, and later it became the first choice of Chinese tourists because of a large group of Internet celebrities who planted cursive essays.

In the early years, I didn’t see too many Chinese faces there. Now if I catch up with the Golden Week holiday in China, I will have the illusion that I am in Sanya.

But there is also a reason for the fire there. The scenery, service, and location are all superb, and there are many online celebrity check-in spots.

It is also the first choice of hotel that Li Yang wants to visit and experience, and there is another main reason for him to go there, that is, there are many venues where weddings can be held, and it is also a holy place where many weddings have been held.

On the other hand, the hotel I bought barely has one place to hold a wedding.

Fortunately, the scenery of this hotel is absolutely first-class, the hotel covers a large enough area, and has enough places that can be transformed into wedding venues.

Therefore, Li Yang plans to start a purposeful field trip to resort hotels like AYANA next.

Especially some domestic stars have held weddings, and several resort hotels that are most suitable for weddings.

Closer to home, in order to make customers’ honeymoon trips full of richer experience, he must also investigate the second largest hotel in Bali, the Tropical Jungle Hotel, to see if he can invest in a wave or seek cooperation and include it in his own A destination and strategic partner in a honeymoon package.

Most of the island of Bali is mountainous, and the whole island is criss-crossed by mountains. Almost the whole island is covered by tropical jungles. The tropical jungle landscape on the island is also a major feature.

In recent years, the forest resort hotels in Bali have also become popular and become popular all over the world, becoming another major feature of Bali. Many resort hotels built in the mountains and jungles have attracted tourists from all over the world.

Like the AYANA just mentioned, a new forest hotel, RIMBA, was also built in the tropical mountains near her hotel, which is why AYANA became popular in China.

Because staying in this hotel can experience two different experiences of seaside and forest resort hotels at the same time.

But to say that it is more beautiful and more able to experience the real tropical jungle is the Hanging Garden Villa Resort in Bali.

The resort hotel located on the steep mountains of Bali really lives up to its name, with more than [-] small villas scattered around the hotel lobby according to the mountain, looking from a distance, it seems to be suspended in the air.

Although Li Yang has only seen some information pictures of the hotel, he already really wants to experience the experience that is completely different from the seaside resort hotel.

So the Hanging Garden is also the second object of his visit and study.

Of course, it is impossible for him to only look at this one of the forest resort hotels. He still needs to visit a few more, choose a few more destinations, and finally choose the best one.

The third category is actually not the focus of Li Yang’s study and investigation. It is conceivable that the resort hotels located in the urban area will experience more local cultural characteristics and a strong religious atmosphere.

This category is just a candidate destination for Li Yang to increase his honeymoon travel.

Li Yang tapped the keyboard quickly with his ten fingers, and put his plan of "carrying out love to the end" on paper.

"Wait a minute, I overlooked another feature of Bali!" Li Yang suddenly thought of the previous system's introduction to Bali: "Lembongan Island, the beach resort hotel in Lembongan Island!"

To say that Bali can become popular, there is another crucial reason, which is Lembongan Island.

Bali's beaches and sea water are not beautiful, not to mention compared with Tahiti, or compared with some islands in Thailand, but Bali has a younger brother called Lembongan Island.

Lembongan Island is a small island located in the southeast of Bali. It is very close to Bali and takes half an hour by boat at the fastest.

Lembongan Island has a very beautiful white sand beach and Tiffany blue sea water. Because the ecological protection of the small island is relatively good, the sea water is very clear and the underwater ecology is relatively good, especially suitable for snorkeling.

Many people who travel to Bali usually go to this small island to check in.

And in the past two years, this small island has also been known to more people because of a scenic spot, that is the famous scenic spot - Devil's Tears.

It is a magical work of nature, and it is also a must-see place to go to Lembongan Island, but there have been incidents of tourist casualties one after another, and it has been searched several times on Weibo.

So in the honeymoon itinerary that Li Yang wanted to design, Lembongan Island was naturally indispensable.

"I need to arrange the itinerary for these few days of inspection as soon as possible!" Li Yang said to himself, and immediately went online to book a hotel room. It is not the peak tourist season, so the hotel is easy to book.

According to the itinerary, Li Yang first booked a hotel on Lembongan Island. He planned to go to Lembongan Island tomorrow, and then go to AYANA, Sky Garden and other hotels.

……

(End of this chapter)