Super Resort Tycoon

Chapter 207 New Clients
"In the first stage, the lottery, fans who repost the news of the event will have a chance to be drawn and get free tickets, with a total of 100 people.

This stage is our marketing publicity period, and the specific number of winners will be adjusted according to the actual publicity effect to adjust the winning probability, but judging from the current popularity of the self-media and movies we have.

The number of participants in the event will be high, and the speed of transmission and effect will be very good.

In the second stage, online ticket purchase is 50 yuan for ordinary tickets and 200 yuan for VIP area tickets.

Different fares satisfy different consumer groups and consumer psychology!

If the effect of the first stage of activities meets expectations, the tickets for this stage should be easily sold out, and the supply will definitely exceed the demand.

At this time we will start the third stage.

Those who can wait until the third level are basically true fans.

At this stage, there is only one way to get tickets. If you buy peripheral products in the online store and purchase more than 298 yuan, you will get free ordinary tickets. If you spend more than 1000 yuan, you will get free tickets to the VIP area. We declare that only the first 100 people can get it, which increases the sense of urgency.

Imagine that if you really want to participate in this offline event, but you have not been able to get tickets before, you will be very impatient at this time, so it is easy to produce impulsive consumption. "

"Mr. Hou, I have a small question, whether the tickets for our VIP area will be a bit expensive, and we find out that they are much more expensive than ordinary tickets, and whether the consumption threshold for the third stage is also a bit high. I am worried that it will affect our The effect of the activity!" Someone questioned.

Hou Zhengyu paused, and continued: "Well, we have also considered this point, but the design of this event plan is based on the consumption psychology of the new generation of consumers after the current consumption upgrade.

Nowadays, some petty bourgeois restaurants or dessert shops are very expensive, but they are more likely to become popular, and even become Internet celebrity shops.

Those Internet celebrities, young girls also like to take the initiative to post the punch cards of these stores and help spread the word.

In fact, in the final analysis, it all stems from the invisible class division psychology at work.

In recent years, the country has been in an outbreak of class division. In the past ten years, the national economy has improved, the gap between the rich and the poor has gradually widened, and invisible classes have also emerged. The middle class and the high-income class are what many people yearn for. class.

In the past, money was used to divide the ranks simply and crudely.

I drive a luxury car and buy a famous watch, and that’s it. But now class divisions include taste and accomplishment in addition to money.

Only money but no taste is called a local tyrant, no matter how rich you are, you can’t get on the stage, it’s not the pursuit of the public.

More rich people no longer rely solely on money to classify their classes, that is to say, simply buying brand-name clothes and brand-name watches can no longer meet the needs of class classification.

Those who are rich and tasteful will have more elegant lifestyles and habits, such as going to restaurants of petty bourgeoisie, having afternoon tea, traveling, watching dramas, going to musicals and so on.

And those who are struggling to get into the middle-class circle will often imitate the habits and consumption views of these people, travel with them, watch dramas with them, and post them, so as to To prove that you are in this circle and class needs.

"And what we want to earn is the money of these people. They have a certain spending power and are willing to pay for consumption that can highlight their own class!"

Hou Zhengyu had a very thorough analysis and understanding of the current consumer group, or the target customer group of his inn, and what he said made Li Yang full of confidence in this event.

"Well, very good!" Li Yang nodded, "But I have a question, if a customer buys our product and gives him a ticket, what should he do if he returns the product later? After all, the product is returned within seven days without any reason!"

"That's right, that's why we set the rules. After the user confirms receipt, the ticket will be automatically sent to his mobile phone! Generally, those who can participate in the event are either local in Chengdu or nearby, so there is absolutely enough time!" Hou Zhengyu explained.

"Well, you can rest assured!" Li Yang said.

"Currently in the first phase, we plan five activities. The goal is to achieve online sales of more than 80 yuan, on-site sales of more than 50 yuan, ticket revenue is expected to be at least 20 yuan, and other income is more than 5 yuan. The cost of this event adds up. It is less than 10, and we will seek cooperation from other industries to share the cost of our activities!" Hou Zhengyu continued.

"Okay, let's do it according to this plan. When the summer vacation is over, I will give you bonuses!" Li Yang said with a smile.

When everyone heard the bonus, their eyes lit up and they were full of energy.

The next day, the event started as planned. The first stage of the event quickly became popular thanks to the popularity of the movie, and even occupied the Weibo hot search list for a long time.

Tickets for the second stage were sold out in almost 10 minutes.

At present, less than an hour after the start of the third phase of the activity, the sales volume has exceeded 60, which is even better than expected.

In the office, Li Yang, who was reading the activity report sent by Hou Zhengyu, suddenly received a reminder from the system.

Immediately, a dialog box popped up, writing: The third client has been confirmed, please confirm with the host.

"The third client?"

Li Yang almost forgot that he still had a challenging task to complete.

He immediately looked at the guest's information.

Name: Annie

Gender: Female
Age: 17 years old
The task information is so streamlined again.

"Only seventeen years old?" Li Yang was a little surprised. He didn't expect that the target of this task was a girl, and the name seemed to be a foreign child.

However, when Li Yang retrieved the customer information, he discovered that the girl named Annie was from China.

But judging from the photo, she should be a mixed-race girl, with a very delicate appearance, and a girl with a score of over 90 points. She has already joined the Youshan Beauty Club.

She checked in at noon today...

"20 days??" Seeing the girl's reservation information, Li Yang was a little shocked. A 17-year-old girl directly booked rooms for 20 consecutive days. Tent hotel, but the cost of these 20 days is not low.

You know, the current hotel prices have been raised by [-] to [-]%.

"This is definitely a child of a rich family!" Li Yang slandered, but what made him strange was why this girl came to stay alone, without family or friends. Wouldn't the family worry about it after leaving for 20 days?
And judging from the service targets released by the system before, this time it was definitely not just because the girl stayed in for a long time that she was selected.

There must be some unknown story about this girl.

Li Yang called up the monitor near the tent hotel where the girl stayed in the system, and planned to observe the girl first, get to know her first, and see if he could find a suitable entry point to provide her with better services.

And he can't go back to the hotel right away these two days, the girl will stay for a long time, he is not in a hurry, it's better to know yourself and the enemy first.

……

[I wish you all a happy new year. Lao Qi wishes you all a new year. The epidemic has been serious recently. Lao Qi hopes that all brothers and sisters will be safe and healthy! 】

(End of this chapter)