Super Resort Tycoon

Chapter 205 Hu Hai's Suggestion

Li Yang checked the construction plan and quotation given by the system.

Quick construction cost: 300 million

Estimated construction period: 7 days

Anthropomorphic construction cost: 560 million

Estimated construction period: 60 days

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"Sure enough, more than 500 million yuan will be settled!" Li Yang was pleasantly surprised. Such a large RV campground is only 560 million yuan. You must know that the market price of the 20 luxury trailer-type RVs is 400 million yuan. Yes, but the price given by the system is only about 2 yuan per unit, which is simply the cost price of raw materials.

Two days later, Li Yang temporarily returned to Chengdu because various approvals still needed some time.

Fast forward to the end of July, and "Turn into a Cat" has been released for a week, although because it is a pet-themed movie, the initial schedule is not particularly high.

However, as the word-of-mouth of the film continues to rise and ferment, the current number of films scheduled has gradually increased, and the film has also received praise from fans of the original novel, and online reviews are also very good, so the single-day box office in the past two days has directly surpassed the release The five-day box office has seen explosive growth.

Just after returning to the brand center, Li Yang received a piece of good news...

"In the past few days, the sales of peripheral products of "Transform into a Cat" have been very good. From yesterday to now, the 24-hour sales of the online store have reached 60, and the sales of the inn store have also exceeded [-]!" Hou Zhengyu told Li Yang Reported on the sales of peripheral products of "Transform into a Cat" in the past few days.

Li Yang is not at this stage, Hou Zhengyu proposed to set up an online store for peripheral products, selling peripheral products of "Transform into a Cat" and Maotiantuan.

Since I hired a professional designer to carry out product design, the quality of the peripheral products has completely improved by more than one level, and the categories involved are also more abundant.

In addition to the cups, pendants, decorations, mobile phone cases and other products previously sold, products such as T-shirts, sweaters, hats, pillows, hanging pictures, etc. have also been added.

At present, the most popular ones are the four T-shirts designed with the elements of "Four Musketeers in the Eastern District".

The online store is operated and managed by the team that was previously in charge of operating the company’s Ctrip account, Mini Programs, Douyin, Station B, Weibo, Xiaohongshu and other Internet platforms. Traffic entry.

"Well, very good!" Seeing the series of actions and results of the brand center at this stage, Li Yang was even more sure of the correctness of his previous decision.

Sure enough, talent is the primary productive force, although the team size of the brand center is not small, and the labor cost is not low.

But the value they created is absolutely immeasurable. In the future, Li Yang's company will also be provided with a steady stream of intellectual output and create unexpected wealth.

"I have also carefully paid attention to the comments and word-of-mouth of "Turn into a Cat" these days, as well as several other movies in the same period. It is estimated that the box office of this movie will not be low. The dark horse in the back should not be a problem!" Li Yang continued.

He is busy these days and doesn't have time to go to the theater to watch movies, but he also researched the word-of-mouth evaluation of this movie by himself, and thinks that this movie should have a lot of stamina.

"I went to see the movie. It's a very good movie. It's absolutely a work of conscience. There are constant laughs throughout the whole process, and it's not awkward at all. The moving part is just right, without that blunt feeling!" Hou Zhengyu said with a smile, he is not In order to follow Li Yang's words, I actually went to see the movie, and I also carefully investigated and studied the movie's online reviews, and even asked a few of my friends who are movie critics.

They don't like cats very much, but they still have unanimous praise for this movie, and even commented that this movie is likely to become a masterpiece of domestic pet-themed movies, ushering in the spring of domestic pet-themed movies.

So Hou Zhengyu is full of confidence in this sincere work of conscience.

I also believe that this movie may become a masterpiece of domestic pet-themed movies, and it is expected to crush the domestic box office records of foreign pet-themed movies.

Of course, as a descendant of Yanhuang, he really hoped so.

"In addition, Mr. Li, we are planning an offline event. If the movie "Transform into a Cat" really becomes popular, we plan to hold several on-site fan meeting activities in shopping malls or cultural and sports centers, and sell our products on the spot. Peripheral products, as well as promoting our inns and hotels!"

Hearing Hou Zhengyu's words, Li Yang's eyes brightened, and he clapped his hands immediately: "That's good, that's a good idea!"

Li Yang is very clear that if the movie becomes popular, his four cats will definitely follow suit, at least in a short period of time, they will have a lot of attention and traffic, and they will attract countless fans in an instant.

At that time, there will definitely be a lot of people crowding their heads to see the four cats at Youmao Inn, but after all, Youmao Inn has a limited number of people, so doing a few offline activities can easily accommodate more customers. Some good sales, or some marketing activities, under the influence of factors such as herd mentality and impulsive consumption, can definitely sell well.

It is estimated that the income from a few activities can make a lot of money.

Li Yang has never had trouble with money. He needed money before, and now he needs money even more. The company needs money to support so many people. It needs money to build a camp. It needs money for future marketing of the camp. Money is also needed. If he has money, Li Yang also wants to fly suddenly to the city where Tong Shuya landed, give her a surprise, and also wants to build a palace for her like Songtsan Gampo.

After chatting with Hou Zhengyu for a while, Li Yang received a call from Hu Hai asking about the progress of the camp project, and Li Yang told him roughly.

While chatting, Hu Hai suddenly mentioned a thing he had conceived recently.

"Camp Alliance?" Li Yang frowned.

"That's right. RV campgrounds in China are busy working on their own. Few of them can maintain a balance of income and expenditure, and even fewer make money. Instead of busying themselves, it's better for everyone to work together to build a good one. Self-driving camping ecosystem.

You should also know that self-driving is addictive. Generally, this group of people will not only go to one place for self-driving, and the self-driving campsite is a very good stop for their self-driving tour.

If all our camps form an alliance, it may produce the effect of a hotel chain. If we formulate a unified alliance membership system, we will provide each customer who goes to our own camp with member-specific discounts or preferential services, so that everyone can share the source of customers At the same time, one plus one can be greater than two.

Otherwise, the membership system of a single campsite will not attract these self-driving tourists, and the influence that a single campsite can produce is also very weak. After all, self-driving tourists are really passing by, and the possibility of staying again is very low! "

"Well, this idea is good, but it is difficult to implement, and the standards of the camps you join must be considered, otherwise the service quality will be uneven, and the user experience may be very poor, and even affect other camps in the alliance! "Li Yang said in a deep voice, this is like those chain hotels, a hotel's management is not in place, a problem occurs, which will have a negative impact on the entire brand, so it is necessary to establish an alliance and establish a unified competition selection condition and system.

"Yes, I have also considered this, but after all, we will tell customers that we are an alliance, which is different from chain hotels. I think most customers can understand it, and it is not necessary to deny it completely because of poor service. .

Of course, if our alliance really develops, with many members and a certain reputation, we will also set up a strict elimination system to weed out bad members and recruit better camp members to join. The addition of new members is also necessary Those who pass the assessment and meet the standard..."

Hu Hai began to tell Li Yang about his great blueprint and ideas, but his words brought new inspiration to Li Yang. Let's take a look at the thinking of Hu Hai's alliance.

……

[Today is New Year's Eve, Lao Qi wishes all friends a happy New Year in advance and a happy family! 】

(End of this chapter)