Super Resort Tycoon

Chapter 202 Establishing a Brand Center
Afterwards, Li Yang used the ten normal lottery chances again, and in the last ten draws, four out of ten were drawn, respectively, to get "Diving Skill Card, Calligraphy Optimization Card, Memory Improvement Card, and..."

"Persistent card?"

Seeing this last prize, Li Yang was suddenly a little confused.

What kind of persistent method is this persistent card, could it be...

Li Yang was dreaming, with a silver smile on his face...

I immediately took a closer look at the function introduction of the system. This is not a skill card, but a function card, and it is a one-time function card.

After use, Li Yang can maintain his peak physical fitness within 24 hours without any fatigue or side effects afterwards.

"I'm going, this is very powerful, the peak physical fitness lasts for 24 hours, that means I can keep doing it for 24 hours..."

"Push-ups, sit-ups, etc., you won't feel tired. If you run a marathon, I'll go... and you won't lose everything in seconds!" Li Yang was flirting in his heart, "Hey, there are so many prizes in the system. ah!"

Li Yang's ten lucky draw chances are system rewards for member tasks. Currently, the number of club members has reached 365.

According to the previous system task reward mechanism, in addition to the ten lucky draw opportunities, Li Yang has also obtained the right to price the hotel rooms independently, and all the turnover belongs to Li Yang's company.

Judging from the current increase in the number of members, it will soon reach the requirement of 500 members, and then he will also get a system robot assistant, which is a reward that Li Yang yearns for.

The system is so powerful, and the reasonable robot assistant must be very good, maybe it will give me a lot of help in my career in the future.

He already knew about these rewards as early as he was driving, but he was not in a hurry to draw prizes, and because he had obtained more operating authority, Li Yang was thinking about the RV camping project during his self-driving this time. , and carefully and seriously thought about the company's future development and the hotel's next strategic adjustment.

My company will definitely grow bigger and bigger in the future. From the current point of view, my company will also operate Youmao Inn, Youshan B&B Hotel, and the self-driving RV campground that will be built soon. In the future, it will definitely involve resort area.

In the future, there will be countless stores, departments, and personnel involved, and the company's business will become more and more complex.

In fact, many companies did very well when they were small in size, and their operations were well organized.

On the contrary, as it grows bigger and bigger, without a good transformation or a good management, various irreversible problems have arisen, and it either dies directly or stays stuck in the same place forever.

In Li Yang's view, although the scale of his company is not particularly large at present, he must be forward-looking, plan for the future on a higher level, and make preparations, so that when the company develops rapidly, it will not be in danger. We are stretched, and there are problems that cannot be dealt with in one way or another.

So on the second day after returning to Chengdu, Li Yang returned to the Youshan B&B and Resort Hotel, and held a high-level meeting. On the one hand, he learned about the work progress and situation at this stage, and on the other hand, he reviewed the company's next strategic planning and organizational structure. Adjustment.

On the way back two days ago, Li Yang notified Yang Li and the others to make preparations, so at today's meeting, Yang Li first explained in detail the operation of the hotel and the problems encountered at this stage.

"Mr. Li, the above is the work report for this stage!" Yang Li returned to her seat.

Li Yang nodded. He is not at this stage. Yang Li manages the hotel very well, but only in daily operation and management, but in terms of marketing publicity and brand activities, there are obviously some deficiencies.

Of course, Yang Li is good at operation management, not marketing, and her marketing department has only two young employees, and there are no real high-end professionals in marketing.

I used to rely on myself and marketing companies to do it.

This is also one of the most important issues exposed at present. Even though Li Yang and the others have their own very powerful self-media, they cannot fully utilize it, so this is one of the keys to Li Yang's thinking and adjustment.

"The construction of the Shanxia Hotel will be put on the agenda in the next few days, and I will take full responsibility for it!" Li Yang said. The approval procedures have been completed in the past two days, and the construction can start at any time.

The Fuster slide project is currently running very well and is very popular with customers. However, Li Yang's construction of this project is not just to add an amusement project to customers, or a charging project.

What he hopes more is that this project can be used as another selling point or attraction point to arouse some enthusiasm on the Internet, so that the entertainment project and the hotel itself will complement each other and attract more guests.

Of course, the current team is definitely unable to do marketing matters, and he has nothing to complain about.

"In the future, our company will set up a brand center and different project teams to be responsible for different business segments!" Li Yang continued, "After this period of operation, our hotel has stabilized, but we cannot be satisfied with the status quo. And this hotel is not the last project of our company!
This time I went to Xizang to investigate the RV camping project. In the near future, we should also build a RV camping site in Ranwu Lake.

Of course, according to my plan, we still have many projects to do in the future, and even consider operating a resort! "

Li Yang's words were beyond everyone's thinking pattern. Yang Li was better, but the others were obviously confused.

"At present, most of our team will continue to stay in Youshan Hotel and be responsible for operating the entire hotel, but your future development path is not limited to this, you will be our company's first team in hotel operation and management. The team also hopes to become a mature and professional team and become our mainstay in the future!"

"Next, I will set up a brand center in Chengdu, and be responsible for the marketing of our company's Youmao Inn, Youshan Hotel, and future RV campsites, as well as the operation of our company's self-media and customer resources. Integration and other work!"

The establishment of the brand center is one of Li Yang's important decisions this time.

In fact, for many small and medium-sized enterprises, the company's own product line and brand are relatively single, and the customer base is relatively simple and easy to manage.In this case, only the establishment of a marketing department can meet the needs of branding, marketing, and public relations.

However, when the company's business gradually develops and becomes a group company, the product line becomes complicated, or gradually evolves into a business unit brand structure that shares a brand, it is often necessary to establish a group-level department to serve the corporate brand as the core. Resource integration, brand business promotion and strengthening, this department is called the brand center.

Regardless of the current situation or the future development strategy, the establishment of a brand center is necessary and urgent.

Of course, to establish a brand center, what he needs most is the corresponding high-end talents.

"I listed a few job openings, Yang Li, you are responsible for helping me contact the headhunting company, and come with me for the interview!" Li Yang said.

"Okay, Mr. Li!" Yang Li took the document from Li Yang and looked at it carefully.

In the next few days, the construction of the Yamashita Hotel officially started, and Li Yang was also busy looking for a suitable office space in Chengdu as the future brand center of his company.

……

(End of this chapter)