Super Resort Tycoon

Chapter 149 Creating a Story

"Ahem, Mr. Zhou is right. It is undeniable that the Youshan Hotel has been very popular recently, and even caused a large number of our check-outs this time. But I re-analyzed the reason last night and found that their hotel There was no price increase during May Day, and the price itself is cheaper than ours. I think this is the main reason for the loss of our customers!
Of course, it is undeniable that their hotel has put a lot of effort into marketing recently, coupled with the popularity and star effect brought about by Xu Jiaxi's fame incident, it has also led to changes in the preferences of many customers!I guess that's what caused this massive checkout! Manager Liu said with a smile.

"Have you finally figured it out? Then why don't you see anything in the report about the other party's marketing, how to create popularity, and how to use the celebrity effect?" Zhou Zhenghua slapped the table and scolded, "Look at your report. After writing something, I asked you to analyze their marketing strategies and their merits, not for you to find fault with the other party, not for you to say that the data is untrue, and not for you to make excuses for your own incompetence !"

In fact, what made Zhou Zhenghua angry was not the phenomenon of checking out of his hotel, which was a normal phenomenon, but what made Zhou Zhenghua angry was Liu Dianjiang's attitude. He could see the extreme prejudice contained in the report at a glance.

What he needs is a manager who can face up to the problem, not a person who limits his own structure because of prejudice, a person who is headstrong and does not know how to learn with an open mind.

It’s nothing to lose this little passenger flow, there will always be other tourists staying, but the problem is that if you are content with the status quo and don’t know how to accept new things in the market, learn those new marketing strategies, and learn from your opponents humbly, Even if it is a young opponent, it will be a matter of time before they are eliminated by the market, and this is what he is most worried about.

He, Zhou Zhenghua, is able to be what he is today, relying on continuous learning with an open mind and trying to accept new things, so that he can constantly adapt to market changes and survive the fierce competition.

But after all, he is old and has limited energy, so he needs his managers to learn, innovate, and make breakthroughs.

Obviously Liu Dianjiang disappointed him.

Seeing that the boss was angry, Liu Dianjiang remained silent. Although he was not convinced, he didn't say anything.

"I would like to ask all of you here, what did you see from the series of movements Youshan did at this stage?" After a pause, Zhou Zhenghua suddenly asked.

"Event marketing!" someone replied.

"Well, that's right, it is indeed event marketing, but does this event marketing have a deeper purpose?" Zhou Zhenghua looked at the managers.

Everyone shook their heads. In fact, they also thought of some answers, but they felt that they were too obvious, so they didn't say them.

"Their fundamental purpose is to create a story." Zhou Zhenghua continued. The answer was indeed a bit beyond their expectations. They couldn't help but look bright and listened curiously. Sentence: If you want to speculate on tourism, make up a story first!

But in recent years, with the rapid development of the tourism economy, tourists are well-informed and increasingly rational, especially some relatively young and well-educated consumer groups, whose tourism taste is getting higher and higher.

However, many of the man-made scenic spots following the trend are full of fallacies and false pseudo-cultures. Apart from arousing curiosity, it is difficult for people to have real emotional resonance. As a result, they will inevitably be alienated or even abandoned.

And those of us who are light luxury homestay resort hotels mainly target the relatively young group and those who prefer to pursue new experiences.

And this group of people has lost the freshness of those fake stories, and even has a high degree of recognition. The old routines of the past obviously don't work anymore.

But what did this mountain hotel do?
They didn't make up stories by themselves, let alone rely on cultural and historical things. They created a story, a story that young people prefer!

That is the amateur girl—Xu Jiaxi, the legendary story of becoming famous overnight!

This is a story that people talk about, and it is also a story that is easy to follow suit and spread. It is a more advanced story.

Xu Jiaxi's fame has endowed Youshan Hotel with another meaning. Just because of this story, many young people are willing to pay for it, and the subsequent impact of her star effect is enough to keep this Youshan Hotel alive. .

Some people may say that this is an accidental result, but why does it happen to others by chance instead of us? The patronage of luck is not really fair, and we need to create opportunities.

I know some people will say that his marketing strategy is difficult to copy, yes, I know this too, what I need is not for you to copy and imitate, I just hope that you can learn something from it, get some inspiration, and be able to Divergent thinking, jumping out of the original limitations, looking for more possibilities, so that our hotel can also make breakthroughs, instead of standing still, knowing that one day it will be stepped on by a rising star. "

"Not long before our meeting, Youshan launched a ticket system again, they charge tickets for tourists to go to the top of the mountain, and according to their official news, the tickets for the three-day May Day holiday were sold out in an instant.

A hotel sells tickets, and if you talk about it, you will be scolded to death by your peers?But, they have done it, and it’s still hard to get a ticket. I think you all go online, so you should be able to find out for yourself what young people are thinking and what they need.

There is no rule that cannot be broken! "

……

Li Yang didn't know that he was forced by the system tasks to do things. He taught his colleagues a good lesson, and he didn't know that he was being cursed by countless managers in the industry.

Now, he is holding a mobile phone and playing rustic love chat with Tong Shuya to see who can disgust the other party first.

"Do you know what I want to eat?"

"What to eat?"

"I want to stare at you obsessively!"

Uh--

"Ahhh, I can't stand it, I give up!" Li Yang really can't continue playing, the earthy love story is too much for him, he feels that if he continues to play, this book will come to an end .

Tong Shuya smiled happily over there, very proud: "Haha, if you lose, then you have to grant me one wish!"

"Tell me, what is your wish? I want to give you my whole body!" Li Yang said nonchalantly.

"Hmph, I don't want your body, um... I haven't made up my mind yet, I'll tell you when I think about it!" Tong Shuya said with a smile, "Okay, let's stop chatting and have lunch. Hurry up and eat too, I love you, okay..."

Li Yang ended the call with a smile, and his smile gradually disappeared, and there seemed to be some loss in his eyes...

He is very clear that there are not many days like this. Once Tong Shuya starts working, she will become busy. Maybe her work and rest time will be different from his own, and the time for the two of them to talk will be less and less.

……

[Wish brothers Merry Christmas! 】

(End of this chapter)