Super Resort Tycoon

Chapter 109 Escape and Healing

"The topic of beauty itself is an eye-catching topic, which can generate a huge "attention economy". In addition to taking advantage of the eyeball effect brought by beauty, our campaign has another advantage, which is the controversy And topicality, and this is in line with the nature of the Internet and the desire of netizens to eat melons, Mr. Li's interpretation of this aspect is very accurate." Lu Guowei continued to explain.

"Our screening criteria for this campaign is 90-point beauties.

First of all, 90-point beauty itself is controversial, because this is a topic without a standard answer.

Secondly, it is bound to be controversial that the event uses good looks as the screening criteria.

Perhaps many people think that causing controversy is not a good thing, but a well-timed controversy can have unexpected effects.

Anyone who has watched Mango TV's variety shows should know that what Mango TV is best at is to stir up conflicts and controversial things. For an originally harmonious show, the trailer can give you the rhythm of editing and fighting every minute.An ordinary person can be edited for you into a person who makes people love and hate from time to time, and who is constantly controversial.

Although this is indeed disgusting, it has to be said that many people are poisoned. While cursing, they still want to know what happened, and at the same time, they are actively participating in the discussion of the controversial person, and continue to convey to this person. flow and heat.

So we cannot deny that it is these controversies that trigger discussions, and discussions will bring heat, behind which is huge traffic and attention.

Our marketing strategy this time is to use the controversy to hype the topic, but Mr. Li doesn’t have to worry, we will take the rhythm and guide the direction of the topic, and the topic itself will focus on 90-point beauties and the event itself, and has nothing to do with the service and reputation of the hotel.

Of course, you should also know that there are many trolls on the Internet, and they always make comments and abuse indiscriminately, or completely according to their own subjective wishes, which is inevitable. "

"Well, I know this, no problem!" Li Yang naturally doesn't care, running a hotel is like being a star, it is impossible for everyone to like and understand you, you just need to grab the part of the customers you want That's it.

"Then let's talk about the specific implementation plan in detail..." Lu Guowei began to introduce the specific implementation methods and steps of the marketing plan in detail.

Including through which channels and network platforms, in what way, event marketing, topic guidance, etc., to detonate this event on the Internet.

The plan is written in great detail, time rhythm, specific implementation strategies, and even the themes of some articles, some internet jokes have already been written, it is completely a mature plan that can be implemented at any time.

"Mr. Li, do you have any comments on this part?" After talking about the implementation plan, Lu Guowei looked at Li Yang.

Li Yang nodded, and had to say that Lu Guowei and the others were professional, and Li Yang could hardly find any faults in the whole plan, and it even exceeded his expectations.

In addition, the effect estimates are written in the plan. After all, these people are engaged in event marketing, with many successful cases and experience, and the prediction of many results is very accurate, so they have such confidence.

"I don't have any opinion, it's very good, let's continue!" Li Yang said with a smile, since he chose them, he naturally decided to cooperate with them after careful consideration and research, and he really believed in their abilities.

"Okay, then let's start the following content!" Lu Guowei smiled slightly, "The following is the second entry point for this event marketing.

Mr. Li, you suggested that the small program itself can be used to stir up topics. We have also discussed this point and confirmed that it is very feasible. We went back and tested the small program for identifying beauties. It is a very entertaining software. If it is done well Marketing can even generate virality.

This software itself also inherits the above characteristics, because it is related to beauties, it is very topical in itself.

And the software is very entertaining, so while we are doing event marketing, we are carrying out a wave of hype from this entry point. The two-pronged approach can definitely detonate this event completely, and it can also help the hotel earn enough traffic and eyeballs. ! "

Listening to Lu Guowei's words, Li Siqi's eyes became brighter and brighter. She quietly turned her head to look at Li Yang who had a serious expression and looked at the projection screen seriously. It's my eyesight.

As a planning copywriter myself, I couldn't see the marketing logic in it at first. It's really prejudice that limited my layout.

After listening to the two marketing strategies just now, she has really gained insight, and she has a new understanding of Li Yang. It should not be luck that he can turn Youmao Inn into an Internet celebrity inn, but strength.

"Of course, all of our marketing strategies serve one fundamental purpose, which is the hotel itself!" Lu Guowei continued, "So we will guide and surround the hotel while the marketing around activities and small programs generates enthusiasm. The marketing itself conveys the hotel's brand, scenery, service, feelings, etc. to everyone.

Better transfer the hotspots and traffic generated by the first two marketing to the hotel itself!But because we didn't have a deep understanding of the hotel before, so we didn't write a particularly detailed plan here, only a general framework! "

"But I visited here today and chatted with Mr. Li. I have an idea about the positioning of the hotel. One is to escape and the other is to heal!"

Lu Guowei's words brightened Li Yang's eyes, as if they resonated!
He lived in the hotel for such a long time, and what he felt personally were precisely these two words.

get away!cure!
"I think fleeing is in line with the psychological state of young people today. Facing the pressure of work and life, unfair treatment, parents' urging marriage, parents' excessive care, or family members' excessive dependence, etc. Wait, many people have had such thoughts, wanting to escape from their original life and family, take a breath, this is their inner desire, just like that poem and the distance can resonate!
And here is very suitable for the theme of escape, away from the hustle and bustle of the city, away from the place where you used to live, and come to a place like a paradise for a few days, isn’t this a wonderful escape? "

"That's very good!" Li Yang clapped his hands, and Lu Guowei almost expressed his whole heart. Sure enough, if you find like-minded people, you can have such a tacit understanding.

"As for healing, I think it is more suitable. Mr. Li should also be very clear about the meaning of healing. Youmao Inn is a place that heals people's hearts, and the same is true here. There are beautiful scenery, fresh air, and wealth. Emotional rooms, rich recreational facilities and places, as well as those lovely animals, these are the most healing things!" Lu Guowei continued.

……

(End of this chapter)