fantasy entertainment empire

Chapter 320
"Ruzidi" is currently facing a very strong opponent: "Library of Heavenly Way".

It is also an adaptation of a novel, and the popularity of "Library of Heavenly Dao" itself is much higher than that of "Ruzidi".

The two are not of the same type, the former is a fantasy theme, and the latter is a fictional history; the former takes a refreshing route in the novel, while the latter is completely based on the plot.

'Rainbow Investment' obviously studied the successful route of 'Dimension Entertainment'. They found a popular novel and bought it, and then invested a lot of money to adapt it.The cast is quite good, the leading actors are first-line popular male stars, but the most important thing is that this drama has also invested a lot of money in the setting of fantasy scenes and in special effects, and it is said that the visual effects are also quite powerful.

As for the business model, 'Rainbow Entertainment' cooperates with Youku, which is also a pay-to-view model.

Obviously, "Tianhong Investment" is taking the same path as Dimension Entertainment's "Martial Arts Master" in the work "Tiandao Library". They hope to replicate the success of "Martial Arts Master" in this way.

Numerous experiences have shown that following the footsteps of successful people is the easiest way.

However, Zhang Xinhua was always a little uneasy.

Although David is the boss and the general boss, he is still the person in charge of 'Rainbow Investment' after all. He has a lot of work and often has too much time to spare.Currently, the actual executor of 'Rainbow Entertainment' is Zhang Xinhua.

At the beginning, he was opposed to completely copying the business model of "Martial Arts Master", but he failed to convince the boss.

After all, the work still has to continue. After the work is completed, the time is selected, and it will be launched about two days earlier than "Ruzidi".

Regarding the publicity work of "Tian Dao", Zhang Xinhua was in charge of it, and the person in charge of the actual work of the publicity was Cao Yufei, one of the middle and high-level managers of 'Tianhong Entertainment'.

The operations executive who used to work for Penguin Video was recruited by 'Tianhong Entertainment' and took over the company's operations. Under coordination, he obtained many external publicity resources.

I have to say, let’s not talk about Cao Yufei’s character, at least his work ability is quite outstanding—otherwise, it would be very difficult for an Internet company of BAT’s level to become a middle-level executive position of the manager.After he took over the content operation of 'Rainbow Entertainment', he really brought a lot of value.From his own working ability, to the resources and contacts he has accumulated in the past, he has done a good job in the content operation of 'Tianhong Entertainment', which has significantly improved the company's performance.

It is also such achievements that allowed his position in the company 'Rainbow Entertainment' to climb rapidly in a very short period of time. He is now one of the most important decision-makers in the company with the shortest entry qualifications.

But Zhang Xinhua didn't really like this person. He could always see the shadow of a villain in Cao Yufei.Some of the deeds about him that I heard vaguely were not very good, and many of them could even be called bad, which deepened Zhang Xinhua's dislike for that guy.

However, it seemed that David admired this person quite a bit, and even handed over all the promotional work of "The Way of Heaven" to Cao Yufei.

The work "Tian Dao" is a very important pawn in the plan of 'Tianhong Entertainment'.In order to strive for the performance of the work to meet expectations, the company's publicity budget is quite extravagant.

With such a huge amount of resources, Zhang Xinhua still remembers Cao Yufei grinning so much that his mouth almost reached his ears.In front of David, that guy assured him that he would do a good job in publicity and completely crush "The Emperor".

In this regard, Zhang Xinhua did not have too many doubts.

In terms of subject matter, "Ruzidi" is a historical drama, and it is not as good as a fantasy drama in terms of the attractiveness of traffic. What's more, there is a huge difference in the cast and publicity budget between the two parties.

Facts have also proved this.

As the actual executor of the company, Zhang Xinhua can clearly see that among the data collected by all parties, it is clear that the popularity of "Tian Dao" has climbed at a fairly fast speed after the intensive publicity began.

Especially on the eve of the launch of the "Library of Heaven" series, the related popularity index has reached a very high level.

In a horizontal comparison, the popularity of "Tian Dao" has indeed crushed "Ru Zi Di" as Cao Yufei promised.

Judging from search engines, the number of comments on related articles, and the popularity of social media, although "Ruzidi" performed well, some viewers, especially fans of Dimension Entertainment, are paying attention to the situation of this drama, but This level of attention is incomparable to the popularity of "Tian Dao".

Actors' lace, previews edited from the highlights of the episodes, predictions from articles on the official account... The popularity of "The Way of Heaven" almost achieved a crushing victory over other works in the same period.

Even if it is a vertical comparison, the current popularity of "Tian Dao" does not seem to be worse than that of "Martial Arts Grandmaster", and it even looks better in terms of statistics.

After seeing this result, Zhang Xinhua was relieved a lot, and at the same time, his bad feeling towards Cao Yufei was slightly reduced.

At least, this guy didn't say much, and he did have his own skills in marketing and operations.

And now, it's time for "The Way of Heaven" to be launched soon.

Although all the work has been arranged, Zhang Xinhua still couldn't bear it, and came to the company in person, always keeping an eye on the results after going online.

The work was launched on time, and then Zhang Xinhua could see that various data began to soar through the synchronized news.

An hour later, the good news came.

"It's a big hit on the first day! It's only been online for an hour, and the total number of views exceeds [-] million!"

Seeing such data, Zhang Xinhua couldn't suppress the joy in his heart.

This result is quite outstanding.At the beginning, even if it was "Martial Arts Master", the total number of broadcasts on the line exceeded [-] million, and it is said that it took five hours.

Of course, there are many reasons for this. "The Way of Heaven" released 82 episodes on the first day it went live. The first five episodes are free, and the sixth to twelve episodes are free for Youku members. Until the [-]nd episode, they are all purchased at the price of one yuan per episode and member discounts. .

Apart from other things, just purely free content, "Heavenly Way" has two more episodes than "Martial Arts Grandmaster", not to mention that when the latter went online, it only released five episodes, which is three times worse than the fifteen episodes.

But in any case, Zhang Xinhua could not have imagined that he could overwhelm "The Grandmaster of Martial Arts" in terms of the number of broadcasts at the beginning of its launch.

This achievement, with the current popularity of "The Ruzi Emperor", is impossible to achieve, and it is even worse by more than an order of magnitude.

"It seems that I can sleep peacefully today."

(End of this chapter)