fantasy entertainment empire

Chapter 23 Word of Mouth Marketing
Liang Shuyue is willing to be a tap water.The self-cultivation of a tap water should be like this.

She discussed this work enthusiastically with her friends in her fan group of thousands of people.

"This company feels like it has just been established, so I don't know if it is reliable or not."

Seeing someone say this, Liang Shuyue immediately tapped on the keyboard: "What's so unreliable? Just that short film, I don't know how much money it will cost. Have you read the link I just sent? The CG is also Very good, with such a level, how could it be unreliable?"

"It's true." The news of that person also came out soon, "This studio is so strong, I feel."

Another person also raised his head and said: "There are not many of this level in China, right?"

Liang Shuyue: "I decided to pay more attention to this company in the future. Let's see the finished product of "Full-time" first. I have a hunch that his family may bring more surprises in the future."

……

The publicity plan was actually decided by Fan Zhe.

At the beginning, the publicity company just followed the usual meaning, saying that it would be over by finding a few big Vs to post on Weibo.For them, Fan Zhe's list is just a small thing that sticks between the teeth, and the person in charge doesn't care at all.

But Fan Zhe himself had to pay attention.

That's all he's got for publicity.The money I earned from the opening animation of "Assassination Squad" bought a new machine for the "Dimension" system, registered a studio in Shenghai, paid Mi Le's wages, paid Lu Yuxiang's agency commission, and helped the family A sum of money was paid...

This series of things cost more than 30 yuan, and most of the money earned from the opening animation of "Assassination Squad" has been thrown out.

My old arrears, and it's time to repay them again.That is a total of more than 50 yuan in debt. Although it is not necessary to pay it off in one go, a sum of money must be prepared first when the repayment date comes.

Then, a cartoon needs more than just the picture, the subsequent character dubbing, sound effects, music, these things have to spend money to get them.

He is very tight on funds now, and if he can squeeze out 10 yuan for publicity, he has already spent a lot of money.

In fact, if he could, he wouldn't want to fight like this. If he didn't succeed, the risk would be great.According to his idea, wouldn't it be nice to do a few more outsourcing projects like "Assassination Squad" and make some money first?
But not very reliable.

The main thing is that he lacks the resources for this.He also asked Lu Yuxiang before, if there is any such outsourcing, but Lu Yuxiang told him no.

Although Lu Yuxiang assured him that as long as there is an opportunity in this regard, he must be contacted as soon as possible.But Fan Zhe can't just sit on the sidelines like this, waiting for a new job to come to him, while holding a powerful 'dimension' system in his hand like a salted fish.

Ever since, he had no choice but to take risks and take the initiative to look for opportunities.

In fact, after paying this publicity fund, it is still a question of whether the remaining part is probably enough for the post-production of animation.

The 10 yuan publicity fund is the limit he can come up with.

That's all the money, and it must be spent wisely.

After thinking about it for a while, Fan Zhe approached the public relations company and asked to revise the publicity plan, and finally decided on word-of-mouth publicity.

Instead of spending money to find big Vs, just let them find a group of trolls, and post targeted posts at places where anime and novel lovers gather.

In this way, the audience is directly contacted, and it is hoped that the product will be of sufficient quality to attract a certain amount of attention in terms of word of mouth.

Is word of mouth marketing okay?
From the current point of view, Fan Zhe has paid attention to it himself, and feels that the publicity effect is quite reliable, especially the many tap water attracted by the so-called outflow clips, which makes him quite satisfied.

"Everyone is so watery..." Fan Zhe kept muttering.

At present, this is just a warm-up of publicity work.So far, don't worry about it.

Word-of-mouth marketing is difficult to become popular all at once. There is always a fermentation process, and the quality of the work needs to pass the test.

In this regard, he is full of confidence. The last thing he worries about is the quality of his works.

After seeing the current reaction on the Internet, he felt that the previous publicity work was almost done.

Now, the animation remake project of "Full-time Master" has not been completed yet, and there is still a bit of a tail in the main animation, and the sound effects and character dubbing in the back have not been done yet.

And after all these are done, the feature film will have nearly an hour of content, and it will be released on the Internet completely free of charge for people to watch.At that time, the second stage of publicity work will also start, and it will still be based on word of mouth marketing, which is the best way to cause a sensation.

In the end, what Fan Zhe hopes to achieve is to attract the attention of Lewen Group and grab the animation production rights for the second part of "Full-time Master".

And even if this goal is not achieved, as long as he puts out his new name of 'Dimension Entertainment', it will be considered a success.A mature, well-reputed and sensational work will bring incalculable benefits for him to win more projects in the future.

In other words, he never expected the work to make money at all.

There is a 'dimension' system in the calculation of the feature film, so Fan Zhe doesn't need to care about it; Mi Le can handle the rest of the sketches.What he started to worry about was post-production.

Thinking of this, he called Ke Jianliang, the former sound engineer of his company.

With the basis of previous communication, things will be easy to handle.Ke Jianliang readily agreed to help Fan Zhe with animation sound effects.

He will be responsible for all the sound effects of this animation, such as the sound of weapon handover, footsteps, door opening and so on during the battle.Even, including some soundtrack parts, he will help out.

After talking about these things, at the end, Fan Zhe raised his mouth: "Hey, by the way, Xiao Ke, can you get in touch with some seiyuu and dubbing? I also need these for this animation."

"No problem." Ke Jianliang said, "Boss, you don't know that this business is actually not easy to do. I have many friends and old classmates. Life is not very comfortable. If there is a chance to earn extra money, I must Willing to come."

"Well...I probably want five or six dubbings."

"No problem, leave it to me."

"How much will it cost?"

"It depends on the level and the reputation." Ke Jianliang said, "If you want to find some big brands, it's not cheap. You can't spend too much money to find a more ordinary one."

Fan Zhe said: "I don't have a lot of budget, I don't need to look for big brands, and I don't need to have special features, but I must have solid basic skills."

"Well, I will find a time and contact a dubbing studio, and it will be finished soon."

"Okay, I should also go to Shenghai at that time, the quality must pass the test."

"Boss believed me to be right."

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(End of this chapter)