Lawyer in the world of film and television

Chapter 127. 126. Argument
"Do you know how risky our biological industry is?
Few capitals in the investment circle are willing to spend money on our biological industry. After all, our pits are too big, the risks are too high, the rate of return is too low, and the return period is too long. "

The pharmaceutical representative shook his head helplessly: "The R&D investment cost of a pharmaceutical company can catch up with the GDP of a country for a year, so who dares to touch this bottomless pit with ordinary capital.

If it is really for profiteering as everyone said, why not choose a project that brings money quickly, more money and less cost, instead of filling the pit of medicine?

It’s okay if the project succeeds, but once the project fails, billions and tens of billions will be in vain.

And our company's research projects, the research content is not limited to this one drug, and the cost of other failed drugs, are we in vain?

Then where will the funds for our future research and development of drugs come from?Could it be that after my investors have paid back their capital, they will reinvest the money that has been paid back, and they are doing this kind of business at the risk of losing their money?

A specific drug has been developed for chronic myelogenous leukemia, so you have to kill chickens and take eggs to catch the fish. Then terminally ill patients who have not yet developed a cure, should they wait to die?

So the question comes back, these patients don't want to die, so should the scientists and investors who have worked so hard on research and development die?

In the future, should those patients who cannot receive specific drug treatment for various reasons be damned? "

The medical representative smiled with disdain: "If you insist on talking about profit margins, I suggest you look up the Fortune Global [-] Profit List.

Take a look at the rankings of our pharmaceutical companies, and then look at who No. 1 is on the list.You will know whether we are a profiteering industry or not. "

Zhang Wei frowned when he heard this, but he still said: "Maybe what you said is not wrong, but the problem is that the profit you have earned for such a long time is definitely worth a lot, so why can't it be in a limited range? How about a price cut?

Is it true that the price has reached the real bottom line as you said?I'm afraid this is a bit false! "

The medical representative shook his head when he heard this: "Price reduction? We have met countless customers and patients over the years, and we know that they will never have a satisfactory price in their hearts. No matter how much we lower it, some people will think it is expensive.

Why do these patients feel expensive?It's not because our pharmaceutical factories are chasing huge profits and raising prices, but because the ultra-low prices of Indian pharmaceutical factories have broken the original market balance.

This generic drug is a pirated version, and he only needs to copy the formula, without years of research and development by himself, and its scientific research cost is zero.

He only needs to bear the cost of manufacturing, not the cost of scientific research, which is the most precious place.

And even if our pharmaceutical factory sells the medicine for [-] yuan, some people still can't afford it, and some people will ask for a price reduction.

There will always be "poorer" people in the world, so where is the price cut? "

The medical representative spread his hands helplessly: "So no matter how much our original price is, even if our conscience explodes and we are willing to lose money to sell it, as long as someone dares to bid lower than it, consumers will always tend to choose a lower price.

Let me give another example that may not be very appropriate. A high-end brand lipstick sells for 400 in domestic counters, 300 in foreign countries, and 200 in duty-free shops at airports. Go and inquire about it. Are there fewer people asking for purchasing agents?

Even lipstick, which can be purchased or not, has a price difference of 200 yuan at most, and there are still a large number of people asking for it, so why do you think that as a life-saving medicine that has to be bought, the public grievances can be completely quelled by reducing the price? What? "

"Our company has been investigating counterfeit medicines. When this fake medicine first appeared, it was priced at 5000, and some people still thought it was too expensive.

Do you know why Zhang Changlin was reported?In the past, the genuine medicine costing 4 yuan was still taken by others. Why did he raise the price to 2 yuan and it was sold?

It's nothing more than in the eyes of those who can't accept the price difference of [-] to [-] yuan, if you don't let me take medicine, I can't let you have a good life.Why is it that I am the only one who can't afford it? Then everyone should stop eating it and die together.

These people are always greedy and insatiable, holding the attitude that I am poor and I am reasonable, so such a price reduction will not solve the problem at all. "

When the medical representative said this, he shook his head speechlessly, sighed, and then pointed to Cheng Yong.

"Let's talk about him. He set the price at 500 at the beginning. Why did the pharmaceutical factory in India stop producing it? According to what we know, his purchase price was 2000. Why did he sell it at a loss.

Because those people have already accepted the price of 500, it seems to them that it is a matter of course for you to sell 500, if you dare to sell 2000, I don’t care if you lose money, anyway, I think this is wrong, he will end up with that Zhang Changlin Same fate.

This is the reason for the so-called Dou Mi En and Sheng Mi Qiu.You help them, but if you don't help them, it's hatred in their eyes. Why don't you help me?

So this kind of thing cannot be solved by lowering the price at all. After you lower the price, they will ask you to lower it again. This kind of unreasonable request will never end. "

"Hey, Representative Li, I'm afraid that what you said is a little bit of suspicion of changing concepts." Zhang Yansong, who was sitting next to him, couldn't help but say something when he heard this.

"What is stealing the concept? The experience I have gained from working in the pharmaceutical industry for so many years is the truth I have learned over the years, the iron truth."

The medical representative was not angry when he heard this: "Obviously we did nothing wrong, but we were called traitors on the Internet, and some people said that I transferred my nationality to a foreign country.

I put my ID card here today. I am still a Chinese citizen. There is nothing wrong with everything we do. We are all contributing to the development of the country.

On the contrary, it is those ignorant people on the Internet. Their unscrupulous attacks do not know how much impact they have had on our industry.

I know a doctoral student in the Department of Biochemistry. He saw this incident on the Internet and saw the attacks from netizens. He said that he would never dare to enter the pharmaceutical industry.

How many people do you think will be lost because of this incident.

Because we can't meet everyone's needs, as long as you can't meet them, others can attack you unscrupulously.Isn't the impact of this incident bad enough?
So I insist on a strict sentence for him. Only in this way can we ensure the positive development of the pharmaceutical industry and even the scientific research industry. "

The medical representative concluded that they insisted on the view of the head office and demanded a strict sentence against Cheng Yong, so as to prevent similar incidents from happening.

(End of this chapter)