Fortune fortune

Chapter 606 Reference
This kind of people have a lot of friends, and after their publicity, many people came to Yunwu in the morning the next day, and made a special trip to experience the spirit root ointment.

……

Puhai.

Douyin Group.

In a conference room, all the company's top management are present at the moment.

Tang Canjie sat at the first place, but his expression was very serious, and the atmosphere in the entire conference room was also extremely depressing.

It took a long time for Tang Canjie to open the conversation: "Everyone, the short video market has always been firmly dominated by 钭音 and Chopsticks, and we have always regarded Chopsticks as our sworn enemy.

Even if the powerful Penguin Group enters the arena, we have never regarded Weishi as an opponent.

We always believe that this market is a foregone conclusion, it will only circulate between the chopsticks and the sound, and other people will not be able to squeeze in, but the reality has given us a slap in the face.

The emergence of fast waves, I think everyone has noticed.It's been online for less than half a month, but the number of daily active users has already exceeded [-] million, far away from Weishi, and has the qualifications to challenge Douyin and Chopsticks!

In the original short video market, [-]% belonged to Douyin, [-]% belonged to Chopsticks, and the remaining [-]% belonged to Weibo and some small platforms.But now, the situation of two dragons competing for hegemony is vaguely transitioning to a situation of three pillars, and Kuaibo is constantly robbing us of our market share!

He Yuanzhi is a very powerful person, and the people he recruits are all elites in the short video industry.Their recent moves have indeed proved that they are a strong team.

Start with coupons to attract the first wave of users, and then bring in Tianwang to further attract users.After two moves, Kuaibo's reputation will be established in one stroke, giving them a good start.

Afterwards, Tianhou's concert and gifts for punching cards attracted a group of users and stabilized them!
Now first-line star Qin Buyi is joining Kuaibo again, making them popular again.

If this set of combos continues, the frequency of users using fast waves will increase, and they will even get used to using fast waves.

Once the user feels that Kuaibo is similar to the sound of chopsticks, it is time for us to be replaced.

Everyone, do you have any ideas, can you limit the development of Kuaibo? "

Although Tang Canjie was talking nonsense on the Internet, but he was able to achieve such a large scale of 钭音, how could he be expected.In a few paragraphs, we can clearly analyze the power of Kuaibo.

Everyone present frowned, thinking quickly.

Not long after, Kang Guoshu, the director of the marketing department, pushed his glasses on the bridge of his nose, and said politely: "Mr. Tang, I have observed Kuaibo's actions these days, and they are really powerful.

Especially in the area of ​​checking in and giving gifts, it is likely to be an investment of more than one billion yuan, which has a huge lethality, and it is difficult for us to emulate.

However, there are many things that we can emulate, and we can even use the Spear of the Son to attack the Shield of the Son!
The star they invited on Saturday is Qin Buyi, who is indeed very important, and will be able to attract many idle netizens.

But Qin Buyi is not a top star, we can definitely invite a king or queen to hold an online concert in Yin Yin.The time is set at eight o'clock on Saturday night! "

Kang Guoshu is thin, with pale skin, and looks very bookish with glasses.This man is very capable and has a unique vision.

Hearing Kang Guoshu's words, everyone in the meeting room was shocked at the same time.

Tang Canjie instantly grasped the point here, glanced at Kang Guoshu appreciatively, and said excitedly: "If we can invite a more famous star, as long as it is not a loyal fan of Qin Buyi, those idlers who want to watch the online concert Users will definitely come to Douyin to watch the concert.

Mr. Kang, your sniper move is really good! "

"This method is good. Once the popularity of Qin Buyi's live broadcast room is bleak, Kuaibo's online concert plan will basically be a failure, and other artists will easily not go to Kuaibo!" Du Yongqiang, the director of operations, said vigorously.

Others echoed, saying it was a good idea.

Tang Canjie made a final decision: "Then follow Mr. Kang's method! Mr. Kang, you are also in charge of inviting celebrities, and you will have to work hard again."

Kang Guoshu smiled elegantly, and said gently: "Mr. Tang, don't worry, it is related to the rise and fall of the company. I will do my best to invite and try to get it done today."

"Good!" Tang Canjie exclaimed loudly.

"By the way, Mr. Tang, do you want to join hands with Chopsticks to attack Kuaibo together?" Vice President Wang Huan asked.

Tang Canjie hesitated for a while, then asked, "What do you think?"

Du Yongqiang said: "If the chopsticks are down, our biggest opponent is Kuaibo. Kuaibo has money and resources, and he is full of energy. He is more difficult to deal with than chopsticks. My suggestion is to unite with chopsticks and suppress Kuaibo!"

Guo Shantong, director of the public relations department, said: "Mr. Du is right. At this time, it is a better move to unite with the chief chopsticks. The chief chopsticks are relatively easy to deal with, but Boss Xu is more difficult to deal with."

Kang Guoshu echoed: "My suggestion is to try to curb Kuaibo!"

Everyone's suggestions coincided with Tang Canjie's. Tang Canjie said, "Okay, then I'll wait for Mr. Kang to invite a suitable celebrity, and then contact Chopsticks. Everyone, do you have any other suggestions?"

Kang Guoshu rolled his eyes again and said, "Actually, Kuaibo's check-in activity is also very useful. Although we can't give such valuable gifts, we can give some small gifts.

For example, if you check in for a week, you will be free to members who read novels for one month, members who get Penguin Video for half a month, members who make music for one month, and so on.

These members themselves are worthless, and they can promote their software, and even charge them a wave of advertising fees.

Although this move cannot be as massive as Kuaibo, to a certain extent, it can increase the viscosity of our users and prevent them from being diverted so easily. "

If it weren't for the inappropriateness, Tang Canjie would have wanted to drag Kang Guoshu over for a kiss.

This damn is another golden idea!
Nowadays, many softwares want users. In order to get users, they do not hesitate to spend a lot of money on advertising and promotion.Such as novel software, video software, dating software, comic software, music software and so on.

These software generally have membership functions.

Membership is actually a virtual thing, and there is not much cost in itself.

If Douyin can do this kind of cooperation for them, they will probably be able to receive advertising fees!
Once this measure is implemented, it will not only increase the user viscosity of Douyin, but also make money. This move is really subtle!
"Mr. Kang, your proposal is absolutely brilliant!" Before Tang Canjie could speak, Guo Shantong from the public relations department praised first.

"It's really good, Mr. Kang, your inspiration exploded today!" Operation Director Du Yongqiang admired.

Tang Canjie laughed loudly and said, "It's really good. I feel that it can be done. Mr. Kang, this matter happens to be under the control of your department, so you might as well handle it together."

"Okay, let's try to negotiate this today." Kang Guoshu didn't refuse.

Seeing that Kang Guoshu is so reliable and has really solved a major problem for the company, Tang Canjie felt that all the depression these days had dissipated, and said happily: "When these two things are implemented, the performance of the marketing department this month can be doubled." Hand out. On Mr. Kang's side, I will also give out a red envelope."

Come out to work, isn't it just to ask for money?Hearing that there is money to take, Kang Guoshu was overjoyed, and hurriedly thanked: "Thank you Mr. Tang for your kindness, I will definitely take care of the matter!"

(End of this chapter)