Chapter 278 Publicity and Positioning

Tea is a good thing, this is the conclusion of Xi Zhicai, especially green tea, which can completely replace wine in many cases.

Alcohol is a good thing, but not everyone likes to get drunk.The key point is that there is a shortage of food everywhere, and the price of wine has also risen. When it will recover, no one can say for sure.

"Green tea can be sold in small quantities, so as to ensure Li's monopoly! On the contrary, black tea can be considered a joint venture, but the owner of the craft should keep it secret!" Xi Zhicai put down his teacup, and then suggested to Li Ming.

"I also plan in this way. At the same time, I can consider that if the people in Kuaiji County plant a small amount of Longjing and Biluochun on the hillside, the taste may not be as good as those in Wu County and Qiantang County. The advantage is that it is easier for us to master!" Li Ming nodded. nod.

If the tea becomes famous, the origin of these two kinds of tea will probably be bought by the local tycoons immediately. If they want to buy it, they will probably have to pay more, thus increasing the cost of the tea.

"Why don't you try to buy the area where the tea trees are located first?" Xun Cai walked in, "My wife has already made a move! Now in Wu County and Qiantang County, the hills where the tea trees are located belong to the Li family! "

"Why... did you use that money?" Li Ming was a little surprised, where did Xun Cai get the money, but then she realized that she was afraid she would sell the dowry for money.

"This is considered an investment by my concubine...well, my husband said this before. The tea from the two places is the new dowry of my concubine. If my husband doesn't want to be my concubine in the future, I will have to rely on the tea from two places to live. ..." Xun Cai pointed to himself, and then said with a pitiful expression.

"I won't let you go for the rest of my life!" Li Ming hugged her directly.

"Husband...it's in broad daylight, and others are still watching..." Xun Cai was so shy in being hugged, and it was hard to resist, so as not to disturb the fetus in her womb.

"My lord, since the tea has been bought, the key is to promote the black tea and green tea. The subordinates think that they should invite all the families over to enjoy tea together!" Xi Zhicai suggested.

"I'm also planning to do this. After all, the family is really short of money now..." Li Ming smiled wryly.

"The subordinates are incompetent!" Xi Zhicai and Zhang Mo replied one after another. The two of them knew how to make suggestions or march and fight, but they were blind to how to develop the economy and even how to make money quickly.

Li Ming retreated for ten days, and he knew it after a little inquiring.For Kuaiji County, Li Ming's movements are the first thing that needs to be paid attention to, so he naturally did not hide the matter of tea making from others.

The Chen family seems to have bought a hill in Damo County and tried to transplant tea trees on it.It's just that in the eyes of many people, the economic benefits of tea trees are not as good as food, so everyone didn't take it seriously at first.

Li Ming suddenly sent an invitation card, inviting them to come and taste tea, and everyone just came here with a happy attitude.After all, tea is something only a few scholars would drink. Not many people study it, not many people like it, and there is no market to speak of.

Many people thought that this time they were just here to be arty, and they just chatted casually before drinking tea, just as a social gathering.

"This smell... so strange..." The fragrance of tea slowly wafted into the air, and many people smelled real black tea for the first time.This is definitely not a bitter and salty stuff with a lot of seasonings.

It's a bit like a medicinal soup, but it's softer, and it doesn't have the taste of cooking tea with a lot of seasoning or even oil.

"Come here, I just made some tuancha tea at home, everyone come and taste it! You can find this stuff in the wild. If it can be cultivated systematically, the cost can be further reduced, and mass shipments are also possible!" Sitting Only then did Li Ming, who was on the main seat, speak. At the same time, there were servants who brought cups of tea to everyone.

"Why don't you add tangerine peel and salt to this tea?" Gu Yan had tasted tea before, mainly because Cai Yong had the habit of drinking tea, but he was a little insensitive to this kind of thing, at most he only drank it for the sake of being arty.

"What I want is the original taste. Adding milk and sugar according to my preferences can actually have a different flavor. The key to this thing is that it is cheap. As long as it is stored properly, it can last for half a year without any problems. Everyone knows that this wine has become more and more expensive. In the future, I'm afraid It’s not that the big families might not be able to drink it, so is it possible for ordinary small families to drink this kind of black tea instead?” Li Ming asked.

"This is a good deal!" Mrs. Gu nodded. If the shelf life is so long, it can be sold further.

"The key is that it relieves greasyness!" Li Ming pointed to the teacup, "Everyone eats meat in winter, so at this time, you can drink some tea to relieve greasyness, and it's easy to relieve your hands..."

This immediately attracted more people's attention. After all, when winter comes, you will face the problem of constipation, which also troubles many people.Especially the big families, the pain of constipation in winter is more serious than that of ordinary families.

The key point is that this is not Jiangdong. The whole country has this problem. Now everyone understands the value of tea!
"The grassland... I heard that they are troubled by this all year round. They hardly eat green vegetables, eat a lot of meat, and it is difficult to feel comfortable..." Li Ming directed everyone's attention to the grassland.

"Don't talk about it, the Xun family is definitely willing to get involved in this business!" Xun Biao didn't talk nonsense, he could tell that Li Ming planned to start the tea business, and among the crowd, only the Xun family had a caravan that could go to Sizhou or even the north grassland.

"Our Chen family is also willing to get involved!" Chen Ying spoke on behalf of the Chen family, and had already received Chen Cong's orders when he came.

"Mr. Gu is also willing to invest some money in... I have to say that after the arrival of the prefect, I feel that money will be used in many places..." Mrs. Gu also expressed his position, and what he said was correct. Li Ming's arrival did cost a lot, but Also earn a lot.

"Mr. Zhu is also willing to invest some money, and we can also provide guards to protect the caravan!" Mrs. Zhu also expressed his opinion.

"The Lu family (Zhang family) is also willing to contribute!" The leaders of the Lu family and the Zhang family also responded one after another.

"The sale of tea involves the cultivation of tea trees. Fortunately, this thing can be planted in the mountains, so we can consider large-scale introduction. At that time, the tea will be purchased and produced in a unified way, so that we can avoid a lot of trouble." Li Ming laughed.

"Good!" Everyone nodded one after another. Unified procurement means that they will give priority to purchasing their tea, which is also an income.There is almost no way to open up wasteland for farming in mountainous areas, and planting tea for profit is also a good choice. The most important thing in Kuaiji County is mountainous areas.

"There is another kind of tea, which is the secret of the Li family. I call it green tea. It tastes better than black tea..." Li Ming laughed. There are also good-tasting black teas, but the existing tea leaves are made Green tea tastes naturally better.

Sure enough, when the green tea was brought out and brewed in front of everyone, the fragrance really attracted everyone.

"According to the varieties of tea trees, I divide green tea into three types: Kuding tea, Longjing tea and Biluochun tea. The production is limited, and the price may be ten times higher than that of black tea. Non-noble people can't taste it!" Li Ming gave green tea directly Made a qualitative.

The output is small, and only a small amount can be supplied, and the key technology must be in his hands.The separation of green tea and black tea can also highlight the identity of the tea drinker.However, Li Ming intends to let green tea enter the high-end market directly.

These guests, after tasting the taste of green tea, immediately understood Li Ming's intentions and nodded in agreement.

(End of this chapter)

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