Reboot the age of gaming

Chapter 277 "The Era of Dawn" Beta Start (3000 Monthly Tickets 6000 Recommended Tickets Plus Updates)
On October 10st, "Dawn Era" officially started testing!
In the studio, Lao Xie was uncharacteristically urging the test team to hurry up and test, more or less a little nervous.

After all, this is Tianji Studio's first game, so of course I hope it will be a hit.What's more, now that "Resident Evil" is halfway done, it's a time when money is short, and Zhong Ming is also counting on the game "Dawn Era" to become a hit, so as to ease the pressure on the studio's funds.

Even if these are not taken into account, Lao Xie and the others were all recruited by Zhong Ming, and they couldn't just screw up the first game, that would seem so dishonest.

The entire project team is testing the game. Each person has a bracelet in holographic projection mode on the table, playing ping-pong-pong non-stop.

Lao Xie looked at the Weiguang studio, Zhong Ming was still busy with "Resident Evil", and was explaining some details of the level layout to the level designer. Needless to say, he was digging a hole again.

According to the new level designer Lin Hua, during this period, his concept of "level design" was subverted several times by Zhong Ming, and he felt deeply worried about the players.

I'm afraid that when the game is actually made, they will be scared to death...

However, Zhong Ming patted his chest to assure that players have a high level of tolerance. This little horror is just to prevent players from playing the game as a parkour game prematurely. Like not getting home.

Before that, Lao Xie had repeatedly confirmed with Zhong Ming that he would only post it on his own channel, which is the Weiguang game platform, and would not post it on other channels.

Lao Xie is a little worried about this, because judging from various statistics, the number of users on the PC side of the Weiguang game platform is much higher than the number of installations on the bracelet side.

This phenomenon is easy to understand. A large number of games that Weiguang Studio has attracted fans, such as "Taiwu Painting Scroll", "Zodiac Guardian", "Devil in the World", etc., are basically on the PC side.

"Guardian of the Zodiac" has already ended its monopoly on the MGC2 handheld platform, and it has been ported to the PC side as a matter of course and launched on the Shimmer game platform. So far, the response has been very enthusiastic and the sales volume is also very good.

Although "Taiwu Painted Scrolls" is considered to be transplanted to the mobile platform, but because the two studios are currently operating at full capacity, they can't spare it for the time being.

Even if you free up your hands, porting this is not the primary goal. The primary goal must be to develop the next new game.

Therefore, many players only installed the Shimmer game platform on the PC side, but did not install it on the bracelet.

As for whether players can download the installation package after seeing the game on the PC side and then install it on the bracelet?Of course, it is also possible, but there is a natural gap between the two devices after all, and we cannot hope that most PC players will download mobile games obediently, after all, they are not very cold about mobile games.

Therefore, Zhong Ming's decision not to find other channel providers is nothing on the PC side, but it is not so safe in the case of mobile games.

But since Zhong Ming insisted, Lao Xie naturally didn't say anything, not to mention the quality of "Dawn Era" is excellent, and the released promotional video has also aroused a good response among mobile game players, so it shouldn't be bad.

Of course, the most critical thing is the evaluation of the first batch of players. If they have a high evaluation of the game, this trend will blow up sooner or later.

……

"Dawn Era" is also on the MGC2 handheld version, but Lin Xiaoguang also knows that Zhong Ming did not take the MGC2 handheld version of "Dawn Era" too seriously. After all, the handheld version does not have the holographic projection on the bracelet, and still uses the traditional With the display screen as the display method, the biggest gimmick of "Dawn Age" is gone, and the biggest possibility is to become an "okay" choice in the MGC2 handheld game library.

The key to this is to see how "Dawn Era" performs among bracelet users.

"Mr. Lin, morning."

On the way Lin Xiaoguang went to the office, several old employees greeted him, and Lin Xiaoguang nodded to them with a smile on his face.

Moa Technology's office conditions are very good, as is the handheld business department, but most of the employees who are working seriously still have some anxiety on their faces, because the tasks assigned by the top management are still very heavy recently, including a new machine. type of research and development work, and more exclusive game requirements.

For some reason, Lin Xiaoguang couldn't help thinking of the scene where he took this group of people to change jobs together. If that was the case, they might have to leave the beautiful building of Moya Technology. People willingly left Moa with him.

But then he shook his head and put this thought behind him. After all, the bet with Zhong Ming was not even a word. Judging from the current situation, it is more likely that Zhong Ming will lose to him an exclusive game.

Entering the vice president's office, Lin Xiaoguang leaned back on his seat and began to deal with today's work.

When it was almost noon, the work finally came to an end. Lin Xiaoguang looked at it, and it was not time for lunch, so he subconsciously wanted to take the MGC2 handheld next to him to play.

However, his hand stopped halfway, and he turned on the Shimmer game platform on the computer and downloaded "Dawn Era".

Since you want to play this game, you must play it in holographic projection mode to better reflect its advantages.

Although Lin Xiaoguang didn't pay special attention to this game, he knew something about it.

He knew that Tianji Studio, the developer of this game, was actually another subsidiary established by Zhong Ming, and Zhong Ming himself built the big framework of the game, and this game also shouldered an important mission, which was to make money. .

It’s not just about making a profit, it’s about becoming a blockbuster, earning a lot of money, even if you earn less, because “Resident Evil” is still in the development process and burns money all the time.

In addition, looking at Zhong Ming's confident look, I wonder if he has prepared 5000 million yuan in advance and plans to set up a subsidiary company for hardware.

As a bracelet game, the game has a large capacity, but the internet speed in this world is very fast, so the download time is not too long.After the download was complete, Lin Xiaoguang stuck the bracelet on a specific location on the computer, and the transfer was completed in ten seconds, and the game was installed on the bracelet.

Then, Lin Xiaoguang automatically logged into his Weiguang game platform account and entered the game.

Originally, Lin Xiaoguang just regarded this game as a pastime before lunch. In the past, he didn't pay much attention to most of the bracelet games. He often played it at the beginning and thought it was good, but he didn't have much interest in opening it the next day.

In fact, this is also a mentality that most mobile game players have.The wristband games on the market have a data called "second retention", which is the retention rate of the next day. In layman's terms, it is the number of players who downloaded and entered the game on the first day, and how many people still logged in the next day.This is a very important statistic, which reflects the most basic content of the game: player recognition.

Generally speaking, the higher the game's retention the next day, the higher the players' recognition for it, so even if the payment rate is low or it seems to be full of problems, it is still worth saving.

At present, for the generally good bracelet games on the market, the secondary retention data is about 30%, while for some barely alive mobile games, the secondary retention may only be 15-20%.Even for the most popular explosive mobile games, there are very few that can achieve 50% next-day retention.

As for the longer-term 7-day retention and 30-day retention, this data is even more appalling. If the 30-day retention can reach about 7% or 8%, it is already a very shocking game.

Of course, it’s normal to think about it this way. Even for some 3A masterpieces, it’s hard for most players to play for a month without getting tired.

However, the next-day retention rate of 3A masterpieces must be extremely high, and it will definitely blow up most mobile games.

However, these data also just illustrate the particularity of the bracelet game. It is precisely because of the free mode that it is difficult for players to stay.In the process of downloading the game for free, many players who feel average about the game have been attracted recently. This is a good thing, at least they have become potential paying people; drain.

So there was a situation where "I played it on the first day and felt that everything was okay, but I didn't want to open the game again the next day anyway, so I deleted it directly".

How to let players download and enter the game is a ditch; after the player downloads, how to keep the player until the second, third, and seventh day is a ditch every day.

To put it bluntly, in the first few days of the bracelet game, a large number of players were lost every day, which is normal.If these players cannot persist for seven days, they will naturally not be able to form the habit of playing this game. There are so many distracting entertainment activities in daily life, and they cannot form a fixed habit, and the player's attention may be blocked at any time. snatch away.

What surprised Lin Xiaoguang was that the initial stage of the game was unexpectedly good.

The first is the "next-age holographic projection" picture advocated by the game.

Lin Xiaoguang himself knows that this is just a gimmick. Zhong Ming has a real conscience, and he donates the tens of millions of income from "The Devil in the World"; but he is really shameless if he is shameless. He can think of such embarrassing expressions as "projection".

Of course, since Tianji Studio is responsible for it anyway, even if the players laugh at it, they won't laugh at Dao Zhongming's head.

The so-called "next-age holographic projection" is simply a fabricated concept. Those who don't know it think that the holographic projection technology in this world has made some new breakthroughs, but in fact it is not at all. There is only one kind of holographic projection in this world. Technology, the so-called "next era", is nothing more than raising the fineness of the picture to a higher level when making games. In fact, other mobile game companies can also make it as long as they are willing to spend money and work hard.

But many players were really taken aback, because the picture of this game is indeed extremely fine, and there is a very obvious gap with the previous holographic projection with a vague mosaic feeling.

Even Zhong Ming didn't even do the traditional CG. What should have been the beginning of the CG was shown directly with a holographic projection. What was shown was the scene that was thrown on the video website before, where Tang Hongyu and other three characters killed the Quartet.

Seeing this scene on the real holographic projection of the bracelet, some blingbling special effects are missing, but because it is observed at close range with the naked eye, not through the screen, the feeling not only does not decrease, but also increases.

Lin Xiaoguang felt like a god standing in the distance, overlooking what happened in the world, as if there were really a lot of villains fighting around on his arms.

Especially under the scheduling method of movie shots, it makes this kind of battle look tense and fierce.

The second is some detailed feelings after entering the game.

For example, the operation method is simple and clear, the gameplay guidance process is clear, and the numerical stimulation is clear.

Of course, Lin Xiaoguang doesn't specialize in mobile games, so it's impossible to analyze them so thoroughly, but he can feel that this game is more purposeful than other mobile games.

For example, in terms of operation, "Dawn Era" directly abandoned the setting that allows players to move the viewing angle. After one less operation, Lin Xiaoguang felt that his right hand was liberated. With his left hand, he only needs to make a virtual gesture with his thumb to control the movement of the character, and click with his right hand. Skills are enough, so you won't feel tired at all after playing this way.

What's more, there is also automatic combat.

And obviously corresponding changes have been made in the scene design, such as reducing the obstruction of the player's side as much as possible, and the player's field of vision appears unobstructed in most cases.

In the initial game process, what attracts players is mainly the fighting actions, fighting scenes, and growth content of the characters. For example, after 2 minutes of playing the game, a new weapon will be given, and after 10 minutes, a new character will be unlocked. , and during this period, gradually guide the player to become familiar with the various gameplays in the game, almost like a patient nanny, crushing the things to be expressed and feeding them to you bit by bit.

Several times Lin Xiaoguang felt that it was time to take a break, but the system happened to give a very crucial new reward, maybe a character, maybe a special weapon, maybe a rare item that can greatly enhance the combat power...

In this way, Lin Xiaoguang always thinks unconsciously, I should go to a new level to test the power of the new character/new weapon, and then close the game and rest for a while after the test.

But when he clears the new level, the next reward will come again.

In the early stages of the game, the main goal of the designer is to fight against the player’s constant burnout, use just the right amount of stimulation to allow them to experience the fun of the game, and at the same time constantly arouse their curiosity and let them start to explore the game .

This kind of "temptation" is the strongest on the first day, but it will continue to exist after that, preferably for 7 days, so that players can form a habit, and the first reaction when they have nothing to do is to enter the game to play After a while, complete today's activities and get rewards.

After playing for a while, Lin Xiaoguang saw that recruitment information began to appear frequently in the game, including the world channel and the long scrolling bars on it—that is, things like "Qianli Transsion" or "Big Speaker".

All legions began to frequently swipe their screens to recruit people. Lin Xiaoguang had no interest in this at first and didn't plan to join, but several legions had sent invitations first. It hurts to drop.

Lin Xiaoguang finally clicked in, and then chose a legion with the largest number of people to join.

What he didn't expect was that this legion was very lively, and everyone was chatting while leveling up and clearing dungeons.

The officials inside will remind every once in a while: "Everyone must remember to go online at 12 noon tomorrow to participate in the legion trial!"

This passage is said three times each time, which shows how much the officials attach importance to it.

Lin Xiaoguang was a little puzzled, the game had just been tested, how could this group of officials be so familiar with the gameplay in the game?
In fact, what he didn't know was that these large legions were game guilds contacted by Zhong Ming.For the officials of the game guild, Zhong Ming provided a guide, and their task was to establish a legion after entering the game, and organize all the scattered players.

　8500 words today, ask for a monthly ticket, a recommendation ticket!
　　
　
(End of this chapter)