Daming Military Empire

Chapter 496 Flower Market Lights Like Day

At Yuan Ye last year, the flower market lights up like the day.

Willow head on the moon, after dusk.

Early the next morning, when Chen Zilong and Zhang Cai came to the study of Qianqing Palace together, Zhu Cijiong was practicing calligraphy. When he saw the two coming in, he didn't stop, but motioned them to stand in front of the desk and wait.

However, he only wrote half of Ouyang Xiu's "Sheng Zhazi. Yuan Xi", and then he took it in his hand, looking like a baby.

In the eyes of ordinary preschool children, this handwriting is naturally extremely neat and beautiful, but in the eyes of Chen Zilong and Zhang Cai, two great writers, it is really not very good.

The emperor was intoxicated with himself at the moment, and they didn't dare to disturb him, they could only stand there with admiration on their faces.

Zhu Cijiong looked at it for a while, and then came back to his senses. He directly took the half-written poem and asked the two to sit down on both sides of the conference table in the middle.

The two of them were so embarrassed, looking at the "calligraphy masterpiece" placed in the middle of the conference table, they swallowed.

Your Majesty, is this a compliment?This word is really not easy to praise, there is nothing else but neatness.

Zhu Cijiong ignored the embarrassing expressions of the two, but instead asked with a deeper meaning: "What do these words mean, do you see it?"

Doesn't this mean that two young lovers met on the night of the Lantern Festival, and then ran to the willow tree to make love to each other? Could there be any deep meaning?
While they were thinking, Bi Maokang, Sun Yuanhua, Wang Zheng, Xu Fuyuan, Xia Yunyi and Song Yingxing came in a file.

These are a group of famous people in front of the emperor, and almost all of them are court officials. Chen Zilong and Zhang Cai hurriedly stood up.

After the courtesies of the emperor and ministers, the eight people gave in to each other, and then sat down again.

Bi Maokang was forced to sit on the left, and Sun Yuanhua, Wang Zheng and Xu Fuyuan sat behind him in turn.

Chen Zilong was forcibly moved to the right, and Zhang Cai, Xia Yunyi and Song Yingxing sat behind him in turn.

After everyone sat down, Zhu Cijiong asked them to guess the meaning of these words.

This stumped the eight well-educated people present here. No one dared to say that it meant two lovers in one night. If the meaning was that the emperor would never let them guess, then what do these words imply? What's the meaning?

Zhu Cijiong didn't make things difficult for them. Seeing that everyone was frowning and thinking, he was speechless. Knowing that no one would be able to figure it out for a while, he immediately coughed and reminded: "The key lies in this sentence. day."

The flower market lights are like daytime, why not?Everyone was still bewildered.

Zhu Cijiong then reminded: "Think about it, what will the Lantern Festival look like?"

What is the scene of the Lantern Festival?Lively, guessing lantern riddles, watching songs and dances, eating supper, if you are interested, you can play until the next morning.

Everyone is used to this kind of scene, especially the Lantern Festival has become more and more lively in recent years, and everyone really can't think of anything special about it.

Zhu Cijiong was not in a hurry, and still reminded with a smile: "Think about it, on the night of the Lantern Festival, those who sell lanterns, midnight snacks, flowers, and even performers can make a lot of money?"

When it comes to making money, other people don't have too many ideas, but Zhang Cai's eyes are full of light, and he thinks quickly in his head. Combined with the situation of Chang'an Restaurant, and combined with the sentence that the lights of the flower market are like the day, he can't help it. Zhu excitedly said: "I understand, the emperor means to install electric lights in all the shops, so that they can make money at night!"

Although this answer is not very standard, it is almost the same. Zhu Cijiong nodded with satisfaction and said: "Well, what Shouxian said is good. This is my ultimate goal. Think about it, if it is not the New Year's Day, ordinary people don't have much free time during the day." , It’s dark outside at night, and there are not many shops open, so naturally not many people come out to spend money to buy things. If night can turn into day, how many people will come out to spend money?”

Regarding the problem of spending money to buy things, none of the people here have any deep understanding. They all think that, anyway, ordinary people only have so much money, so it’s not the same to spend it later and sooner?
This is naturally different, Zhu Cijiong continued to explain: "Actually, this business is not only about buying low and selling high, but the speed of buying and selling is also crucial. Think about it, if a commoner saves more than ten taels of silver a year, and then At the end of the year, if you spend ten taels of silver for new year’s goods at a time, then for the merchants, did they not sell anything in the first eleven months? If this commoner spends one tael on shopping every month, then the merchants Is it possible to sell goods worth a tael of silver in the first month, and then consider the current population of Daming, that is tens of millions of taels, or even hundreds of millions of taels. How many things can be sold, these things are sold Will it be supplemented by re-production in the future? In this case, will the production workshop increase in volume, and by extension, will the hired workers in the workshop earn more money? Aren’t the hired workers just ordinary people, who earn more money? Is it possible to buy more things again? In this case, is the money rolling in more and more? "

This truth is actually very simple, just like in future generations, if everyone puts money in the bank, the wealth of the whole society cannot increase in value. Only by spending it out, businesses will have the opportunity to develop and create greater wealth.

Of course, this truth is still a little difficult for people in this era to understand. After hearing the words, everyone thought about it for a long time before slowly showing some half-understand expressions.

This problem can only be verified slowly with time. Zhu Cijiong came to them today not mainly for this, but for the street lamp problem.

He continued: "If you want all merchants to install electric lights, you must let them all see the benefits of electric lights. Otherwise, even if it is a free gift, there will probably be troublesome people. Moreover, this electric light is a very profitable new product. The profit It’s a big deal, and it’s impossible to give it away for free. Besides, there are countless merchants in Daming now, and if you give it away for nothing, the government office of the Ministry of Industry must be shut down.”

He said this in a joking tone again, and everyone naturally laughed lightly for a while.

Zhu Cijiong was also talking now, he didn't ask everyone how to let the merchants buy this lamp, but went on to introduce: "About the promotion of this new product, it is actually very simple, it is to let everyone see this new product. The benefits of the product. Like Chang’an Restaurant, everyone who has been in must know that this electric light is a good thing, and this is a good advertisement. The so-called advertisement is to advertise widely. Chang’an Restaurant alone is not enough, and people who can go in and consume After all, there are not many people, how can more people know the benefits of electric lights?"

This is a typical question and answer for himself, and everyone agrees tacitly without opening a mouth, so what is the specific method?Please see the breakdown next time.

(End of this chapter)