Alien King

Chapter 752 Royal Media Group
This point made Yang Qi'an really proud of himself in front of several other ministers.Therefore, regarding Ye Tian's decision, Yang Qi's case simply did not have any opinion, and it was completely implemented in accordance with the rules.

After pondering for a while, Ye Tian said again: "I will soon set up the Royal Media Group in the Royal House of Internal Affairs, which will be specially used to produce images, sounds and texts played by development stones in various places, in the form of feature films, documentaries, musicals and other types. Variety shows can also include news broadcasts, live broadcasts, etc. All the content produced by the Royal Media Group must pass through your Rites and Administration Department and broadcast to the entire Eastern Continent."

Although he didn't quite understand what Ye Tian said about the content produced by this media group, Yang Qi's case knew one thing. The development stones in various places had been installed, and the task of the Ministry of Industry and Politics had been completely completed.These development stones need to be managed by the governors of various cities and states, as well as the subordinate bureaus and offices of ritual affairs. This matter should naturally fall on the head of the Ministry of Rites and Administration of the Empire.

Because it is content promotion, it is closely related to the word "li".In doing so, Ye Tian fully respected his duties as Minister of Rites and Administration.

Nodding his head, Yang Qi'an said: "The old minister immediately announced in the name of the Ministry of Rites and Politics that all local Rites and Politics Bureaus and Rites and Politics Offices will take over all the developing stones from the hands of the Works and Politics Bureau and the Rites and Politics Office."

After Yang Qi's case left, Ye Tian let out a long breath, and the arrangement of the developing stone was considered to be over.Next, apart from the Spring Festival Gala at the Chang'an Grand Theater, what Ye Tian needs to consider is how to prepare for the establishment of the Royal Media Group.

In his previous life, Ye Tian was well aware of the role of propaganda and education.In the previous life, the political party with the highest discipline and highest organization in the world must have a propaganda department even if there is no organization department in the local area.This shows the publicity and importance.

Only when there is unity of thought, and only with one heart and one mind, can this nation and country have hope.Otherwise, all forces will be prior to internal fighting, and the invasion of foreign forces will naturally be irresistible.

This is the most profound truth that this party has learned from the historical reality of China for hundreds of years.

The establishment of development stones in various places is tantamount to spreading the political concepts and propaganda ideas of the empire and the royal family to every city state and every square in the first place.

The square, in fact, is the original place of street politics.

Ye Tian, ​​who is familiar with the political development history of various countries, naturally knows that the square is actually a very important place.It is the most effective and easiest way to publicize political ideas and governance ideas through squares.

Ye Tian not only wants to control the development stones in the city squares of various cities, but also wants to control more bulletin boards in various cities and states.Today, about 700 of the bulletin boards in the capital have been installed with developing stones.In the next step, Ye Tian will install small developing stones on all bulletin boards throughout the Eastern Continent.

In this way, Ye Tian is equivalent to controlling the media in the entire Eastern Continent.The ideas accepted by the public can only be the ideas spread by Ye Tianye.

Although there is disgust for brainwashing, the fundamental purpose of doing so is to maintain the peace of the entire Eastern Continent and prevent the emergence of rebel forces.

After installing the developing stones in various places and the dynamic bulletin boards in the upper capital, Ye Tian decided to connect and debug the machine again.

The content of the test machine is very simple, that is, the ordering officer of the Ministry of Rites and Administration will release a notice.Inform the people everywhere that on the night of New Year's Eve, when the sky is just getting dark, the developing stones on the squares of various places will broadcast to the public the first Spring Festival Gala since the founding of the Tiangong Empire and the unification of the entire Eastern Continent.

Starting from the 28th of the twelfth lunar month, after inspection and debugging by the technicians of the Royal Trade Union and the staff of the Ministry of Rites and Administration, at noon, all the developing stones in the whole place were turned on at the same time.

Soon, the singing officer of the Ministry of Rites and Administration will roll out the preview of the Spring Festival Gala in the morning, noon, afternoon and evening.

In order not to make this preview look too monotonous and boring, Ye Tian also specially arranged for the staff of the Ministry of Rites and Politics to switch the screen to the studio hall of Chang'an Grand Theater after the singing officer finished broadcasting, and played some wonderful sounds and Qin Huai in real time. Bayan's rehearsal scene.

At this time, the deep broadcasting hall in the Chang'an Grand Theater was facing the stage, and on the wall behind the hall, a huge developing stone had already been installed.

The function of this development stone is to faithfully reflect the scene on the entire stage.

At the same time, Ye Tian also gave full play to his talent as a stage director, and installed some small developing stones at different angles on both sides of the stage to record the side shots or close-ups of the actors on the stage.

Even the top of the stage is also installed with a row of developing stones.

Temporarily recruited some professionals who are familiar with singing and dancing skills from Xiangyanfang, Ye Tian built a directing room in the backstage of Chang'an Grand Theater, and let these people be in charge of directing.During the broadcast, relying on their professional quality, they switched between the various developing stones, so that the panorama of the stage and the close-ups of the actors can be switched more rhythmically, which attracts people's attention more and makes the whole party more beautiful.

At this time, on the Heroes Square in Shangjing, a huge developing stone was being installed on the top of a house number in the middle of the square.

The development stone is a double-sided display, and the front and back can play images at the same time.The developing stone in Shangjing is the largest among all cities and states, reaching the specifications of 40 meters wide and 30 meters high.

At noon, an image suddenly appeared on the developing stone.

First there was a burst of pleasant sounds, and then, a row of girls in gorgeous dance costumes were dancing with graceful steps, and they were dancing ancient-style dances against the backdrop of dazzling lights.

In an instant, the people passing by Heroes Square were immediately attracted.

In all fairness, such graceful singing and dancing can only be seen in some high-end entertainment venues or palaces.Ordinary people, many of them have never had the chance to see such singing and dancing in their lifetime.

On the squares in various cities and states, people stared wide-eyed, looking at the image on the development stone in shock, and felt as if they were in a dream for a while.

But Ye Tian deliberately whetted people's appetites. The rehearsal scene in Chang'an Grand Theater only changed a few times, and then the serious face of the Ministry of Rites and Administration officials appeared.

The singing officer said according to the script: "Received the decree from His Royal Highness the Princess of the Empire and the Minister of State Ye Ye, to hold the Spring Festival Gala on the eve of the New Year's Eve in Tianyuan [-] at the development stones of the Chengzhou Squares in various places on time. People will watch it then.”

After the singing officer finished speaking, there was another continuous playback and switching of rehearsal shots in Chang'an Grand Theater, which attracted the people to gather around the development stone.

This video, which is similar to a program trailer plus a short commercial, will be broadcast every other hour starting at noon on the 28th of the twelfth lunar month.At the same time, because the rehearsal footage in the Chang'an Grand Theater is different every time it is broadcast, the public is even more eye-opening, saying that such a dance party is really unbelievable and unheard of.

Even the big merchants, noble officials, and people who often go to high-end entertainment venues have never watched such a gorgeous and colorful party.

In less than a day, the word "Spring Festival Gala" has spread rapidly throughout the Eastern Continent.People were excited and talking a lot, and their anticipation for the show had increased dramatically.

And more importantly, whether it is the people of the Eka and Inca Empires, or the people of the Barrow and Eli Empires, they all saw the most beautiful and beautiful scenes of their own country and their own nation from the rehearsal video of the Chang'an Grand Theater. The outstanding singing and dancing skills, this point, especially the common people of these dependent countries, feel sincerely amazed.

After the campaign was almost done, Ye Tian was very satisfied with the reactions of the people everywhere.Next, on the 29th day of the twelfth lunar month, Ye Tian added another message on top of the routine preview of the Spring Festival Gala.

The content of the message is very simple, it is to announce the establishment of the Royal Media Group to the entire Eastern Continent.The Royal Media Group is the only designated content provider for the development stones and dynamic bulletin boards of the city and state squares in the entire Eastern Continent.

Merchants from all over the world, if they want to publish product information and business advertisements on the development stone, they can use the Royal Media Group to carry out content production and audio-visual dissemination.

This news is already out-and-out advertising.

In Ye Tian's conception, the Royal Media Group is naturally the only publisher of images and sounds monopolized in the whole continent.I believe those chambers of commerce and big businessmen with a keen sense of smell will soon realize the effect of displaying all the products or businesses of a certain designated brand on the square development stones and dynamic bulletin boards all over the cities and states of the Eastern Continent.

An advertisement of this scale has never appeared on the mainland before.Many products and businesses rely on word-of-mouth to expand business to other regions bit by bit.But that way of dissemination and expansion is very slow.Although the goods and services provided are very good, it will take several years, or even decades, to slowly spread and occupy more markets.

If people in the entire Eastern Continent can know a certain store, a certain factory, a certain chamber of commerce or business at once, naturally there will be no need for word of mouth. I believe in such a commercial effect, those who have been in business for many years people will naturally feel it.

Ye Tian's thoughts are also very funny. Among the main sources of profit of the Royal Household Office, the Royal Pharmaceutical Bureau, the Royal Carriage and Horse Company, and the Royal Central Bank are the three main sources. The next Huangding Vehicle Factory is likely to become one of them. Big profits, but no one has enough money, so Ye Tian has been planning to make the Royal Household Office earn more money.

Ye Tian had the idea of ​​Royal Media Group when Xiangyanfang and Rougelou cooperated to promote the dance of Qinhuai Bayan to the whole country.

Later, with the development stone and sound stone, this idea can basically be realized.

Now the cities and states of the entire Eastern Continent have achieved full coverage of the development stone and the sound stone. Ye Tian's Royal Media Group is actually the largest advertising supplier in the entire continent.

Such business opportunities are undoubtedly extremely huge.

Ye Tian is absolutely certain that as long as the advertising business is fully developed, the income it will bring may be second only to the Royal Central Bank in the financial industry, and the income of the car and horse dealership, the pharmaceutical bureau, and the vehicle factory will definitely not compare to the Royal Media group.

In this regard, Ye Tian has absolute confidence.

(End of this chapter)