i can be a fish

Chapter 285 Building a Brand

One portion of large white flower fish was cooked by the chef, and one fish was divided into two portions. Basically, two or three hundred people tasted it.

None of the people who can come here to participate in the expo are poor people, more or less they have eaten high-end fish, some people may not be able to taste it, but more people can still taste the difference.

Many people praise these big white flower fish without hesitation. It is delicious and delicious, and it is a rare high-quality fish.

At this moment, Chu Xian was sitting in a small meeting room in the expo. In the room were not only Zhai Yu and her uncle, but also more than a dozen middle-aged people who were in charge of some hotels and supermarkets.

To Chu Xian's surprise, there was Gu Li and his family's Lei Ze Hotel purchasing manager among them.

"Everyone, you have tasted our big white flower fish, what do you think? Can you enter your supermarket and hotel?" Chu Xian sat in the front seat and asked everyone.

"Mr. Chu, there is nothing wrong with your fish, but I want to hear some of the prices you guys gave us, Mr. Chu." A middle-aged man raised his eyes and looked at him and asked.

"First of all, I want to explain one thing first." Chu Xian looked at the crowd and smiled: "There are almost [-] large white flower fish in my fishing ground, and there are also [-] large yellow croakers. You haven't tried the big yellow croaker, so let's not talk about it for now, if you are interested tomorrow, we can talk about the big yellow croaker."

"Although my big white flower fish is farmed, everyone knows the quality. It is no exaggeration to say that even if you sell it as wild, there is no problem."

Some of the people present nodded silently. They could sell the big white flower fish as if it were wild.

"That's right, Mr. Chu, your fish can indeed be sold as wild, and we are willing to cooperate with you because of this." A middle-aged man replied.

Chu Xian was stunned when he heard his words, and then waved his hands: "I don't want you to sell them as wild fish, even though my fish are the same as wild fish."

"Mr. Chu, you need to know that the prices of wild and farmed fish are very different. Even if your fish tastes the same as wild fish, consumers instinctively think that wild fish is better." A woman frowned and reminded road.

Chu Xian shook his head slightly: "Sister, it's okay to sell it under the wild name, but once consumers know about it, it will have a great impact on the fish market. I don't want the reputation of the fish I raised to change. Smelly."

Chu Xian has thought about the issue of breeding wild fish for a long time. The fish he farms can indeed be sold as wild ones, but once someone finds out that they are farmed, then even if his fish is exactly the same as the wild ones, then it will be impossible. will be resisted by consumers.

Once such a thing happens, it will first affect the market of the big white flower fish, and even cause the price of this kind of fish to drop sharply. If this day happens, then his two golden mountains will completely collapse, without the slightest It's worth it, which he doesn't want to see.

So Chu Xian quickly ruled out the idea of ​​selling his fish as wild, but other than that, there was only one way for him to sell at a high price, and that was to establish a brand.

Create a synonym for luxury fish. Once someone hears this name, they will instinctively think that this is a fish brand that is not inferior to wild fish. In this way, once new fish are launched in the future, it will be very easy. accepted by consumers.

"Mr. Chu, it's fine if your fish doesn't go wild, but the price will undoubtedly be much lower." A middle-aged man said.

"That's right, the price will be reduced." Chu Xian nodded in agreement, and then looked at the middle-aged man: "So the sales price I suggest will be about 300 yuan lower than the wild price, which means it will be reduced by almost 1000 yuan. "

The few people present frowned when they heard Chu Xian's words, and an old man with a work sign shook his head: "If it is farmed, the price is a bit high."

"Yes, the price of farming is a bit high."

"Now in the minds of consumers, farmed products are several grades lower than wild ones."

Chu Xian nodded in agreement when he heard what they said: "I know, it's normal for consumers to have this kind of heart, but if I make a brand, if I create a luxury fish, a fish with wild quality and What about a fish brand with equivalent nutritional value?"

"Huh?" The faces of everyone sitting on the table were thoughtful.

When they come here, they are actually psychologically inclined to buy his fish at a low price, and then take it to their own market to make a name for it as wild. Consumers cannot tell the quality of the fish, so they There will be great profits.

"First of all, if you want to build a brand, you must have enough products, otherwise it will be difficult for you to make a name for yourself in the market if you ship products once a year or two." At this time, Di Yu's uncle who was sitting next to him said Said.

"Secondly, the promotion of the brand. You need to let more consumers know about your brand. This is a very critical link. The last thing is the quality of the product. The fish you raise can meet this."

"En." Chu Xian nodded when he heard what he said, and smiled at the people in the venue. In the venue, there were giants in the world's retail industry, staff from domestic boutique supermarkets, and bosses from the seafood market. There are also five-star hotel purchasing managers.

"The people present here are all people with a big platform. As long as you play a brand and a name that is guaranteed to be no less than wild, I think it should still be sold. The specific operating procedures may be clearer than me."

Chu Xian said with a smile to everyone at the table.

Everyone present frowned, a middle-aged man hesitated and said, "Mr. Chu, if you do this, it will definitely affect sales, and our selling price will definitely be lowered."

"That's right, I'm afraid consumers won't recognize it." Several people present expressed their opinions one after another.

"Everyone, it's normal for the price to be affected. Besides, the price I'll give you will be much lower than the wild price. As for selling it under the name of wild, it's okay not to be discovered by consumers. Once found, I believe It will have a great impact on your company. I think you don’t want to damage your own signboard just for one dish, and brand promotion is very simple. You should have done this kind of farmed fish, and you should have all the publicity and sales. did."

"We can discuss the price again, but what can be guaranteed is that your interests will never be affected."

(End of this chapter)