New Age Artists

Chapter 42: Heading for a Breakthrough
The success of a movie is closely related to many factors.

Even with the development of the Internet and the rise of self-media in later generations, good movies are difficult to be buried, and no one can guarantee whether a movie will be a big hit.

At this time in 05, the film market was more closed.

The number of domestic films that have box office appeal can be counted on one hand.

How much a movie does at the box office is a gamble.

It’s not as exaggerated as risking one’s future and destiny, but it is also very important.

All of Shen Santong's marketing is focused on movies.

I write books and songs for movies.

The success of a movie will create a wonderful chemical reaction in the previous marketing.

First of all, the controversy surrounding Shen Santong as the “cross-border king” will largely disappear.

It is legitimate to call out the leader of the new generation of directors, and no one can say anything about it.

The box office grossed 36 million in five days.

Looking back, my cautious expectations seemed a little ridiculous.

Even if pirated copies appeared yesterday, breaking 50 million would not be a problem.

Piracy is a characteristic of this era and it is something that you cannot miss.

The film was secretly filmed in the cinema, but fortunately the original film was not leaked, so Shen Santong could still accept it.

Wednesday, May 1th.

The film continued to promote in Jinan for one day and then moved to Qingdao in the evening, with a box office of 403 million.

Thursday, June 1.

One hundred additional copies were released in various theaters, bringing the total number of copies to four hundred and fifty.

The box office reversed the decline and closed at 620 million.

Friday, June 1.

Continue promotion in Qingdao and move to Tianjin in the evening.

All entertainment activities such as eating candy, drinking bird's nest, and playing in mud are stopped.

The publicity intensity is too high. I have to go to the cinema during the day and catch flights at night. It’s so tiring.

Shen Santong became more and more energetic, and only sighed that he had no opponent.

Friday box office: 870 million

Saturday, October 1st.

Continue the promotion in Tianjin.

It is obvious that the attendance rate is much higher on weekends. Wherever we go, there are crowds of people and it is very popular.

The celebration party scheduled for next Monday has been postponed to next Friday.

The box office celebration party is not held casually, but to squeeze out the last wave of box office potential

With Superstore's box office continuing into its third weekend, exceeding everyone's expectations, many plans had to change.

We have also communicated with the DVD disc distributor and postponed the release by one week.

The company responsible for distribution acquired the copyright for three million and made a fortune.

No one expected it to exceed 100 million.

On Saturday, the box office hit a new high of 1386 million

Sunday, November 1th.

Yan Ni and Fan Ming finished the movie promotion and returned to the Wulin crew.

Shen Santong took Tang Yan and Jiang Yiyan to Zhengzhou.

Tomorrow Xu Zheng and his group will head north, and the two sides will meet in Zhengzhou.

Take a break, I'm so tired.

January 1th, Monday morning, rest today.

"How much did you say?" Shen Santong thought he had heard it wrong.

At breakfast time, as usual, I listened to the assistant report yesterday's box office results.

"Sixteen million. To be exact, less than sixteen million. More than fifteen million. Eighteen million." A difference of a hundred thousand or so.

"Are you sure it's true? Have you checked it?" Shen Santong couldn't believe it. It was too exaggerated.

"I checked it, it's true."

"The total box office is now over 85 million. Based on the current trend, it will exceed 100 million next week." Shen Santong was very excited.

This is a real box office that has exceeded 100 million yuan, without any watering down.

According to Huayi’s way of playing, they could have announced to the public that the revenue had exceeded 100 million long ago.

"It's going to break 100 million?" Tang Yan was too excited.

"You bit me." Shen Santong rubbed her hair.

“The box office is a bit abnormal, isn’t it?”

After Tang Yan finished her work, she went to rinse her mouth.

"is a bit."

Shen Santong was confused. He didn't even dare to dream that he could make over 100 million.

Fortunately, the supermarket was a box office hit and many media outlets followed up on the report.

He looked at the media analysis and found roughly three reasons.

First, the pre-promotion was good. Before the release, three trailers were released in a rhythmic manner.

The three promotional songs are incredibly powerful. "Dimple", "Thousand Miles Away" and "My Sky" are all at the top of the music charts.

As the movies became popular, "Dimples", "A Thousand Miles Away" and "My Sky" dominated the list, taking the top three spots.

"The Way of Justice" also made it into the top ten. To be precise, the supermarket theme song should be "The Way of Justice".

The second is that the film screening and promotion were well done.

Shen Santong took the main creators to promote the film in theaters across the country, and Xu Zheng also promoted the film in the south, which stimulated everyone's desire to watch the film.

All we can say is that things are dialectically relative.

There are few stars in the Supermarket crew, especially no Hong Kong stars.

That’s why we have plenty of time and many things can be discussed.

It is also difficult to remake some other movies because the stars don’t give them time and they can’t be made.

The third one is Dongtian Network.

As a website for movies, TV shows and books, Dongtian.com has a high degree of overlap with the movie-watching community.

Word of mouth spread, triggering a wave of movie-watching.

After reading it, Shen Santong felt that the analysis made sense.

However, his keen intuition told him that the media's analysis missed something crucial, which was the key to box office success.

"I'm really sorry, Director Wang asked me to go back." Wang Baoqiang apologized.

The two propaganda teams joined forces, ruining the joy of such a happy day.

Huayi wanted to call him back. Before he acted in A World Without Thieves, he had already signed an eight-year agency contract with Huayi.

"It's okay. Mr. Wang has communicated with me."

Shen Santong was not angry either.

To put it bluntly, Huayi felt the crisis.

The grudge with Shen Santong is not a big deal.

Competition in ecological niches is the fundamental conflict of interests.

Currently, the two directors in mainland China who can sell box office films are Feng Xiaogang and Zhang Yimou, while Chen Kaige has not yet proven himself.

Zhang Yimou is from the Northwest circle, and Laomou is an honest man, so all business affairs are handled by Zhang Weiping.

Zhang Yimou and Zhang Weiping only make movies, not run a company.

Feng Xiaogang is with Huayi. Although the little gangster has set up his own company, he still has deep ties with Huayi and belongs to the Beijing circle.

Huayi is a company that focuses on film and television and develops in all aspects.

The tyrant in Beijing circle.

And Shen Santong suddenly appeared, and the movie box office was heading for over 100 million.

After graduating from the Beijing Film Academy, he not only makes movies, but also composes songs and has signed many artists.

Not only making movies, but also running a company.

The impact on the Chinese and foreigners is all-round. After all, Shen Santong is also from the Beijing circle.

Even if it wasn’t before, it has to be once the supermarket comes out.

Hua Yi runs a company, and so does Shen Santong.

Hua Yi is from the Beijing circle, and so is Shen Santong.

Huayi is privately owned, and so is Shen Santong.

Huayi movies sell well, and Shen Santong can also sell box office.

Huayi has to consider the attitude of China Film Group, otherwise Wang Baoqiang will have to be recalled during the first weekend.

Once the box office results for the second weekend came out, Huayi could no longer tolerate it.

The defense was broken on the spot.

With a cost of two million, this box office result is terrible.

Wang Zhongjun was unable to maintain his composure, and Wang Zhonglei was even more devastated, his face distorted beyond recognition.

The key is that there is no water in the amount. If it were Huayi, the price would have been inflated to 150 million long ago.

We will resolutely not allow Wang Baoqiang to participate in subsequent publicity.

"Director, I'm so sorry." Wang Baoqiang felt embarrassed.

Shen Santong was his benefactor and was really good to him. When he approached him, "A World Without Thieves" had not been released yet and was worthless.

Shen Santong did not look down on him because of his high education and professional training. Instead, he respected him very much.

Wang Baoqiang has been through a lot and can feel that Shen Santong really cares about him.

"It's nothing serious. It has nothing to do with you."

Shen Santong had nothing to be angry about.

The more this is the case, the more it shows that he has brought heavy pressure to the Chinese people.

Unlike the previous small-scale squeeze by moving up the release date of a movie, this time it is a direct conflict in ecological niche.

"Bao Qiang, don't say anything else, you must come to the celebration party, and I'll give you a big red envelope."

The dinner between the two sides turned into a farewell party for Wang Baoqiang.

It was just walking, but it was also ten days of high-intensity propaganda, which was purely voluntary labor.

I have put a lot of effort into the movie, so all the necessary scenes should be included.

(End of this chapter)