New Age Artists

Chapter 27 The wind started at the end of Qingping

Shen Santong wrote the novel to raise money for the movie, and sang the song to promote the movie.

I don’t hold novel signing events anymore, except for the first few when the books were published.

It would not be difficult to make a strong single like "Dimple" into a strong album by adding some other songs, but he refused to do it.

These are not fake marketing, they are real money making.

Make publishing houses sigh and record companies stamp their feet.

Don't compete for the shrinking record market in other people's plates, just stand on the dry shore.

Shen Santong is aloof, which leads to his fans being aloof as well.

To put it nicely, it means being unperturbed by fame or disgrace; to put it bluntly, it means watching the fun without minding any trouble.

When Shen Santong looked back, he was shocked.

Damn, my fans are evolving towards being fun-loving people.

Fans of Shen Santong provoked a war of words between fans of Wang Fei and fans of Xie Tingfeng.

Once the word spread to both sides, the two groups of fans started fighting on the spot.

Not only that, there were so many cool moves that it made his scalp tingle.

Pretending to be a fan of Cai Yilin and Milk Tea Zhou, he provoked conflicts in the double J love relationship.

Fans of Sun Yanzi, Cai Yilin, Fish Leong and Xiao Yaxuan were fueling the flames and causing them to tear each other apart.

The fun among the fans of the Four Heavenly Kings is something you can’t miss.

If you add fuel to the fire a little, the fight will turn into a bloody mess.

Zhang Shaohan and JJ's fans are eager to fight each other without any need to add fuel to the fire.

Because both of them debuted relatively late, one wanted to join the little queen's quarrel group, and the other wanted to quarrel with the little king, and both wanted to get promoted.

The actions of Shen Santong's fans along the way were really sparking and lightning.

Xiaodao pulled the buttocks and opened his eyes.

Light up all the beacons.

This also led to the initial coalition forces being unable to maintain their existence, and they began to fight among themselves and declared their disbandment.

"Get the PR department out as soon as possible."

Shen Santong was also amused after seeing his fans' amazing actions.

Of course, this operation was possible because of the involvement of his company and the management framework, which ensured that the fan group would not be leaderless.

The prototype of the public relations department was formed during the battle, and fans who were already working or in college and had the time and willingness were selected.

"In addition to the cinema chain, we will also invite DVD audio and video copyright companies and possibly some industry peers to the film screening. In addition, we will randomly select 100 lucky audience members from BJ to do a small-scale advance screening."

The marketing of "Supermarket" has gained momentum and also received support from China Film Corporation.

Now, Shen Santong has the confidence to negotiate with theaters and audio-visual distribution companies.

Movies, as a commodity, are only part of their success if they are good or bad.

In later times, the quality of a film would account for half of its success.

The piece is so breakable.

If the movie is good enough, it can break everything.

Because of the development of self-media in later generations, theft prevention has also kept up.

If a play is of good quality, it can become popular just by relying on its popularity.

But in 04, at this point in time, the quality of a film accounted for less than one-third of its box office success.

Running water? Not available.

If we don’t do a good job of preventing piracy, pirated discs will be everywhere within a week.

Shen Santong would not take it for granted that the movie would be released immediately after it was finished and then trigger a viewing craze.

It's impossible. It won't be easy to get it released.

Even if a film is directed by a new director, has a low budget and is domestically made, and has good quality, it is difficult to get high box office.

The probability is that it will be like what happened when Huayi came into contact with them, and the copyright will be bought out for three million.

With this movie, I got the ticket to the film industry, but that’s it.

Shen Santong would not look at the present from the perspective of future generations.

China is changing too fast. Every five years there is a change, and every ten years it is like a completely different era.

He took his own pace, was not in a hurry to release the film, and patiently marketed it. Finally, it was time to reap the rewards.

After some marketing by Shen Santong, the play "Crazy Supermarket" attracted great attention.

The song "Dimple" is still at the top of major music charts.

After the exclusive period of the MV on CCTV Music Channel was over, the "Dimple" MV was sold to other local TV stations, making a small profit, and the cycle is repeating.

In addition, it forced China Film Group to make greater efforts in distribution.

Only at this time did Shen Santong have the confidence to sit down and talk with the theaters.

On the one hand, China Film Corporation promised to coordinate 200 copies, but the cinema locations, showtimes, and screenings were still a matter of debate.

In order to make each theater chain sincerely distribute the film, more communication is needed to increase their confidence in the film.

On the other hand, the cinemas will give more prime time slots so that Shen Santong can ask for more copies.

It can’t reach the 400 in “A World Without Thieves”, but it can’t be too far off.

In this era, the first week accounts for half of a movie’s box office revenue, and the number of copies directly determines the box office revenue.

Having enough copies does not necessarily mean box office success, but not having enough copies will definitely mean no box office success.

This is the focus of negotiations with theaters.

Another thing is DVD distribution, not only for copyright revenue, but also to prevent piracy.

With the support of various interest groups such as China Film, major cinema chains, and audio-visual distribution companies, Shen Santong was able to submit "Crazy Supermarket" for review.

There are many strange things in this era, and it is uncertain whether the Chinese will use shady tricks, so Shen Santong is very careful.

cautious!

As for the one hundred moviegoers, ninety of them were randomly selected by Shen Santong from the Internet, and they were movie lovers near BJ.

The other ten are family members of company employees.

It is a welfare, but also a precaution, and it makes people laugh and applaud.

Shen Santong was confident in the quality of the film, but he still made two preparations.

Take a look at the audience’s real reactions and increase your bargaining chips with theaters and other parties.

It is also for publicity, similar to a preview.

All participating audiences are required to sign a confidentiality agreement in advance and not reveal any spoilers.

Another thing is to maintain his image as a movie enthusiast. Word of mouth is very important.

Shen Santong cares a lot about it. Maintaining the reputation will be good for the future.

"Sister Nini, I'll make some time to see you and come to visit you on set in a few days. If you need anything, give me a list. I heard that it's not very convenient where you are."

"Wulin Waijia" was filmed at Feilong Film and Television Base in Pinggu District. In BJ, Shen Santong went to visit the set.

"Don't come, it's a nuisance. We don't lack anything here." Shopkeeper Tong was not very willing and was not in a good mood.

Being with Shen Santong was just a mistake. She was still depressed about her divorce and had lost a lot of weight.

I'm also worried about others gossiping about me.

Before I made a mistake, it didn’t matter, but after I made a mistake, I felt weird.

"Sister Yanni, I'm short of everything. When you come, bring us some more things and we'll give you money."

When we were chatting, Tingmei, also known as Zhu Wushuang, and Ni Jiehong were also there.

As soon as he heard someone was coming to visit the set, he jumped up immediately.

As soon as she shouted, Lao Baishayi and the evil Hua Yao Dazui were all very excited and quickly asked for the order.

The main reason is that there is really a lack of everything here, and it is not very convenient to buy things.

"Okay, you make a list and I'll get it done when the time comes." Shen Santong made the decision right away.

It's just a mistake. Even if nothing happened, we can still be friends. Don't make it awkward.

Yan Ni was helpless and felt a little flustered.

August 11, eight o'clock.

The second duet single by Shen Santong and Tang Yan, the promotional song for the movie "Crazy Supermarket", "Thousands of Miles Away" was released online and debuted in the top ten of major music charts.

All major record industry players called Shen Santong an idiot.

If you don't release an album with songs like this, you're a money loser.

On November 11, with the power of the single, the movie preview and small-scale screenings began.

(End of this chapter)