Force me to be reborn, right?.

Chapter 655: Solitary Favorite
The explosive marketing of pomelo tea lasted for two whole days.

Cheng Zhu's model is indeed more sophisticated than what Shen Qingning had originally planned.

What effect will it have if 24 movie tickets are drawn within 1 hours?

When the lucky draw starts, it will be a grand event with a large number of people participating, and then with the interaction with the official movie, it will directly become a hot topic.

The next day, the heat should have cooled down, right?
Hey, we’ve opened the prize draw!

24 hours are up, give me a draw!

With 1 users winning the prize, you can imagine how popular this will be!

Those who win the prize may post a Weibo post, and those who don’t win may leave a comment under the Weibo post.

This made the term [柚茶奖开奖] become a hot search on Weibo again.

A mere few hundred thousand dollars can produce an incredible advertising effect.

Suddenly, imitators began to emerge.

A large number of movie ticket raffles began to spread online.

This is actually a good thing for many netizens.

These days, the popularity of the Spring Festival period is still quite terrifying, and everyone likes to go to the cinema to watch movies when they have nothing to do.

It’s not like a few years later, when movie theaters entered a cold winter and many people lost interest in going to theaters to watch movies.

Nowadays, as long as it is a popular period, some bad movies can have a very high box office.

Everyone's enthusiasm for watching movies is still quite high.

In this case, if we can conduct lotteries on a large scale online, of course we should take advantage of it for free.

The marketing department of "The Mermaid" was so happy that they couldn't stop laughing.

"It's crazy, this rhythm is really crazy!"

"The benefits this will bring are incredible!"

These people began to deeply realize the gap between themselves and Cheng Zhu.

He deserves the reputation of the King of Marketing!
Countless businesses and internet celebrities who create a wealthy persona are looking forward to taking advantage of this wave of popularity, hoping that "The Mermaid" can also have a collaboration.

Their idea is simple.

"If they can collaborate with Yuzucha, they should be able to collaborate with us, right?"

"We'll draw 10,000 tickets too! No, 20,000 will do!"

"And now the momentum has been built up. Frequent collaborations can keep the heat going. For the film companies, this is also a mutually beneficial and win-win situation."

From a normal business perspective, the film company would not want to miss out on such a good opportunity.

But the development of the situation has surprised these trend-following things.

"The Mermaid" seems to have suddenly become aloof!
No matter how you @ the Mermaid’s official Weibo, no matter how many tickets you draw, there will be no linkage!

"No! Why don't you interact with us?"

"At least give it a thumbs up!"

"That's outrageous. You can't even give me a thumbs up?"

A bunch of followers all want to get a share of the huge traffic, but it seems that all this is exclusive to Youcha and Cheng Zhu!

Everyone could only watch from the sidelines and feel jealous.

Why do you prefer pomelo tea?

On the contrary, several other movies during the Spring Festival performed particularly positively.

If someone holds a movie ticket lottery online, the official Weibo accounts of these movies will interact enthusiastically.

The effect it can achieve is not even one-tenth of that of grapefruit tea!

The reason is simple. The marketing of pomelo tea this time is supported by multiple effects.

The groundwork was laid from the very beginning with "I owe Stephen Chow a movie ticket".

Only with these layers of preparation can such an explosive effect be achieved in the end.

If you just draw a lottery for no reason, the effect you can achieve will definitely not be very good.

In addition, these people actually overlooked one point.

Cheng Zhu also has a clever trick in this grand marketing campaign!
That is, the official Weibo of "The Mermaid" had previously cooperated and would give each winning user a voucher for grapefruit tea.

Although Cheng Zhu paid for this out of his own pocket, they were just cooperating in the acting.

However, moviegoers don't think so.

I came to see "The Mermaid", and I was holding a cup of milk tea that Stephen Chow bought me. Shouldn't I take a few fucking photos in the theater?
After shooting, you have to post it on all major social media platforms, right?
This will have a relatively long-term advertising effect.

——The king of marketing, so terrifying!
The Spring Festival passed just like that.

"The Mermaid" broke various box office records in one fell swoop, pushing the box office of domestic films to 30 billion!
Various investors made a fortune, and among all the advertising sponsors, Yuzu Tea undoubtedly benefited the most.

After the new year, Youcha's expansion has not stopped and it is still opening stores like crazy.

Cheng Zhu plans to raise funds again in March or April.

“If Heytea can raise its valuation to 600 billion, then my Youcha can certainly do it too,” Cheng Zhu thought.

In addition, what he is most looking forward to now is the broadcast of "Mars Intelligence Agency" and "Who's the Detective".

[Youqu] spent a huge amount of money to sponsor these two online variety shows.

Although these two variety shows are new and the effects and responses after they are broadcast are unknown, the star lineups are quite strong, so the sponsorship fees will not be low.

Cheng Zhu now lets Yue Lingjing be responsible for some basic work.

Yue Dongyi usually calls her every week to ask about her work progress and achievements.

This veteran bully could sense it: "I seem to have learned something by following him quietly." As a partner of Prin Capital, he had a pretty good sense of the direction of the wind.

He has always felt that online variety shows are actually a good new field.

There is a high probability that there will be more popular products in the future!
Nowadays, whether it is online dramas or online variety shows, they seem to be inferior in the entertainment industry.

Oh, even online articles.

But Yue Dongyi feels that with the increasing number of viewers on mobile and PC terminals, it is no longer so important whether dramas and variety shows are broadcast on satellite TV.

On the contrary, online dramas and variety shows may develop better due to their unique advantages.

"It wouldn't be bad to let Jingjing get more exposure to this new field," he thought to himself.

This veteran king was also very curious: "Will there be any outstanding features in the online variety show that Cheng Zhu picked?"

“Looking at the names of these two variety shows, it feels like they are new genres that are not available in China.”

"Whether it can withstand the test of the market is still unknown."

"This kid seems to like doing this kind of thing."

"Common singing variety shows like these are actually quite suitable for Youqu."

"But he seems to like new things?"

Yue Dongyi's attention to these two online variety shows has increased.

At 5:30 in the afternoon, Yue Lingjing finished a full day's work.

She's been really busy lately.

“He said he was here to be Mr. Cheng’s assistant, but it seems like he’s not doing all the work of an assistant?” Yue Ling thought quietly.

Recently, she has been chatting with her senior sister Hu Yan more and more frequently.

She had a vague feeling: Senior Sister seemed to want to spy on Mr. Cheng’s daily work status?
He always comes to me to ask questions indirectly.

"Sometimes, she would ask me what Mr. Cheng was wearing for work today."

“After I describe it, she will try to draw it.”

Yue Lingjing could feel that Hu Yan really loved drawing Cheng Zhu.

In fact, she sometimes wondered, "Does Senior Sister like him?"

She felt that there were still clues to follow.

Otherwise, why would even comics of that nature unconsciously draw the male protagonist to look like him?
To put it bluntly, what's the difference between you and the man in YY?

Moreover, your YY scale is so large.
Of course, Yue Lingjing also believed that Hu Yan did not realize this at first.

"If she realized that, she wouldn't have sent all those comics to me," she thought.

How embarrassing!

"But she never sent me this series again."

"Did she realize something herself?" Yue Lingjing guessed in her heart.

This elegant girl with classical beauty didn't know that it was because of a heavy rain in Shanghai.

Cheng Zhu pointed it out right there and then, in front of her, revealing that she was drawing a picture of herself and him!
This made the situation that day suddenly out of control, so... two shots came.

In fact, these two girls complained about Cheng Zhu a lot in private.

"Junior sister, is he quite scary when he is working? Very serious and his demands are very high." Hu Yan asked.

“Well, sometimes I get very nervous unconsciously.” Yue Lingjing replied.

The Chubby Fox thinks that the boss is good in every way. He is generous with money, it is very fun to chat with him on WeChat, and it would be even more fun to meet him in person.

At work, I feel a lot of pressure.

"Senior Sister, I might come to Shanghai on a business trip in a few days." She typed to Hu Yan.

"Ah? When?" Hu Yan was a little surprised.

"If he comes, it should be next Wednesday." Yue Lingjing replied.

"Will the boss come?" asked Big Fat Butt.

Yue Lingjing felt more and more that she had discovered an incredible secret.

"Senior Sister, I really feel more and more that you are secretly in love with him!" she thought to herself.

However, this good girl is not the kind of person who speaks without restraint.

Even though she was very curious, she would not ask questions proactively, for fear of embarrassing the other person and appearing impolite.

Therefore, Yue Lingjing just typed: "I might go to the Magic City on a business trip with him."

Hu Yan looked at his phone, a little absent-minded.

She actually already had a rough idea of ​​Cheng Zhu's attitude now.

If he didn't tell her in advance that he was coming to Shanghai, it would mean that he was busy with work and had no intention of meeting her.

But if you tell her in advance, it means she can prepare early.

——Do a good job as an illustrator.

"But, I came here with Jingjing this time, which seems to be inconvenient, right?" Big Fat Butt thought to himself.

At night, Hu Yan received a WeChat message from Cheng Zhu.

"I will be coming to the Magic City on a business trip next Wednesday, with your junior sister."

(ps: Please give me a monthly ticket!

Also, I have to go on a business trip to Shanghai these next two days to take care of the toy exhibition in Shanghai. There will definitely be no update tomorrow, and I will try to resume updating the day after tomorrow.

Well, I was really on a business trip, not collecting materials.)
(End of this chapter)