beast basketball

Updated: 2013-06-02

"Only 2000 million? It's too cheap." Yao Ming came to tell Stephen, and Stephen immediately exclaimed in surprise. It's too cheap to own a team for only 2000 million. You know, 2000 million yuan is not enough. How could it not surprise Stephen to own a top league team in such a large market as China for $300 million.

Now China's sports market has not yet developed, but it is because of this that it is worth investing in. If they wait until they develop to the level of the United States, then a team will not only have a few million dollars.

According to the current market situation, the league's teams can be divided into three tiers according to their value. The Los Angeles Lakers and New York Knicks can be divided into the first tier. If you are in a metropolis like New York or Los Angeles, the football market is good. The value is high, their value is about [-] to [-] million US dollars, but such a cash cow can make a stable profit every season, if you want to buy it, if you add a premium, it will be around [-] billion US dollars, this is still the Dolan family Or if the Bass family is willing to make a move.

The second level is most of the teams in the league. They are located in big cities like Chicago, Houston, and Atlanta. The ball market can maintain their own profits and losses. The Bulls and the Los Angeles Clippers are barely close to the first level, and the San Antonio Spurs have a relatively good record and market in recent years, so they can also be included in this level. These teams are basically worth less than [-] million U.S. dollars On, and under normal circumstances, will not enter the trading market.

And the third level is the Charlotte Bobcats, New Orleans Hornets, Sacramento Kings, and Memphis Grizzlies. The cities are not big, and the basketball atmosphere is not very good. Basically, they are losing money every year. If the Seattle Supersonics hadn't been too eye-catching last season, they would be behind these teams. The valuation of these teams is generally around [-] million U.S. dollars. Even with a premium, it is impossible to exceed [-] million U.S. dollars .

When Bennett bought the Seattle SuperSonics, because the team was in a downturn, he only paid $[-] million to buy the team from the original owner Howard Schultz. After a season, due to the team's excellent record, the ball market has also improved, and it has a stable core lineup, so when Chris Hansen bought it from him, he spent nearly an extra $[-] million.

Although the Supersonics are excellent this season and the market has recovered, they still haven't reached a healthy state. Only after two or three seasons of stability, with a beautiful arena, and Seattle itself is a big city, can we Enter the second grade.

However, among the teams in the third tier, the Sonics are already the team with the best operating conditions. Last season, they were basically able to be responsible for their own profits and losses. Although this is related to the team's low salary expenditure, but Still pretty good.

The most rubbish team is also after 20 million US dollars, which is nearly 2000 billion yuan in RMB, and a development league team is worth tens of millions of dollars. This is a second-tier league team, so when Stephen How surprised to hear that a team like the Eastern Sharks is only [-] million yuan, it is too cheap.

The scale of a city like Shanghai is already close to the standard of an international metropolis. In terms of population, it is more in line with this standard. If China develops to the level of the United States, it will be equivalent to the standard of New York. It is conceivable that this The only team in the city is only 2000 million yuan, which naturally feels cheap.

With the development of the economy and society, the spiritual and cultural needs of the people are also gradually increasing. Originally, they may only be satisfied with watching TV at home, and gradually they will develop into more high-end activities, such as watching movies, enjoying concerts, live entertainment, etc. Activities such as watching sports games will naturally enter people's lives. A metropolis like Los Angeles holds at least hundreds of concerts every year. It can be said that there are several concerts held every day. In the future, the Shanghai stock market may also develop. to this extent.

At that time, this team will not be available for only 2000 million. Buying at a low value is the best time to invest. Although it takes some risks, it is completely worth it, so Stephen thinks this investment is worth it Do it, but Yao Ming doesn't see it this way: "It's like this. This team is still in a state of serious losses. It doesn't mean that it is enough to spend 2000 million yuan. As far as I know, the team's operating expenses are more than 1000 million yuan every year." More than [-] million yuan, if you want to achieve success, you may need to increase your investment.”

This is what Yao Ming is most worried about. 2000 million yuan is not a problem for him, but if you buy it, it doesn’t mean it’s all right. 2000 million, this is not a small number, now I can still make money, what should I do when I can't make money, then I won't sell it if I want to.

Because he was born in this team, he knows the current situation of this team very well. The internal operation is unreasonable, and the team lineup is not strong. He needs to go to war to take over, and once he does so, it will affect the lives of many people. interests, and when he asked for advice, his parents expressed disapproval of him taking over the team, but his agent was in favor, and he himself was hesitating.

Players eat their youth, even if they can still eat for a few years, what should they do in the future? As a basketball player, I know basketball best. Yao Ming doesn’t like being a coach or commentator too much, but he is the owner of the team. This role is still in line with his ideas, but the investment is a bit too much, and he will not be able to make a decision for a while.

After hearing this, Stephen also began to hesitate. Even if it is 2000 million yuan per year, it is only 300 million US dollars. It is still not a problem for him, but it is a burden to continue to invest. If it is invested for several years, there is no problem .

"I haven't personally been to the game here. How popular is basketball? Is it better than football? How much does the audience need to spend to watch a game? How much is the monthly income? Is the sales of related products ideal? How about advertising and broadcast revenue? What about it?" As a basketball player, he is naturally very familiar with the team's operations. The few words Stephen asked are the key income of a team. If there is still room for growth, then there is no problem, and the record has improved. The ball market will naturally improve, the key depends on whether there is a possibility of improvement.

"The situation of the Eastern Sharks in the past few years, watching a game ranges from 20 yuan to as much as 100 yuan. The football market can be described as extremely miserable. This amount of money is nothing to most people. A few tenths of the average income." When Yao Ming said this, he smiled wryly, he really couldn't bear to see his home team fall to such a point, although he said it was as little as 20 yuan, in essence, according to him As we all know, in many cases ten yuan is allowed to enter, otherwise the seats will be empty if they are empty.

"20 yuan? Renminbi?" Stephen asked incredulously, seeing Yao Ming nodding, he also smiled wryly. It was indeed too low, but it was also good news, since it was not counted for most people. What, there is room for growth, and room for price increases, but this has to wait until the performance improves.

"It's not as good as football. After all, basketball has only developed in recent years. Not to mention related products. The basketball management center for advertising revenue is all contracted to Infront. The team has no income in this regard. As for the broadcast income, It’s good not to give people money.” Yao Ming took a look at the situation, and Stephen frowned, the ball market is not good, the sales of related products are not satisfactory, there is no advertising revenue, and there is no broadcast revenue. Is this still a professional team?

The sales of related products are closely related to the team's record and the popularity of the players. As a player, Ronaldo's strength is obviously greater than that of David Beckham, but in terms of popularity and the sales of related products, several Ronaldo Added up, it is not as good as Beckham alone. This is the gap, but these can be improved.

It is unacceptable that there is no advertising income and no broadcast income. With the improvement of the ball market and more and more live audiences, the value of sideline advertisements will also become higher and higher. All contracts were contracted to Infront, and a company was in charge, but this is not a normal phenomenon for the team's income.

Of course, it is said that this is also for the balance of power. Some teams are popular and some teams are not. The popular teams will naturally sell well. A company will be responsible for it, and then the unified distribution of profits will also be the same. Yes, the league is also like this, but the contracting fee is handed over to the basketball management center, and the basketball management center does not allocate or allocates very little, which is abnormal, but it is a policy thing that may be changed.

As for broadcast rights income, this is a matter of business philosophy. Now that the media has the upper hand, it is natural to feel that they have the final say. If all the teams work together to form a league and prohibit any media broadcast, you will not be able to broadcast it anyway. If you give me money, it’s better not to let you broadcast it. Anyone who wants to watch it has to come to the scene. In this way, the audience will naturally force them to come to the team to negotiate.

So in order to change this status quo, first, the team must play well, have many fans, and be popular; second, it must be united, and unity has strength.However, according to Yao Ming, this is also related to the basketball management center. The basketball management center has not restrained the team in this regard, nor has it actively fought to protect the interests of the team. It seems that the root problem is still in the basketball management center.

The league came into existence out of such a situation. Up to now, the league and the team have been in a symbiotic relationship. The team cannot do without the league, and the league cannot do without the team. It seems that buying this team is not enough I have to talk to the people in the basketball management center again, just to take advantage of the gold medal.