beast basketball

Before the start of the sixth game, Stephen accepted an interview with the "Daily Telegraph". The reason why he accepted an interview with a British media was because Stephen was about to get rich again.

As a man with a very magical charm and label, Stephen didn't have any endorsements in cosmetics, and it wasn't that no manufacturers came to him, but their remuneration did not match Stephen's identity, so it has not been confirmed.

In the end, Unilever’s offer impressed Mordens and Stephen. Stephen had endorsed their Lux men’s perfume, but after the contract expired, Unilever did not choose to renew the contract due to the excessive increase in Stephen’s endorsement price. It's a new spokesperson.

Because they have too many brands, it is not worth spending such a high price for a product under such an unimportant brand, but Unilever has not broken the relationship in this regard, but has been working with Mo Downs made contacts to negotiate about Stephen's endorsement of other brands.

Unilever owns nearly [-] brands of cleaning products and food products, including Vaseline, Lux, Heluxue, Sijibao, Sunsilk, Dove, Omo, Knorr, Pond’s, Jeno, Lipton, etc. All major markets in the world have a huge market share.

But just like Pepsi is to Coca-Cola, they also face a giant competitor at the same time, that is Procter & Gamble.

Procter & Gamble owns more world-class brands, including Olay, sk-2, INAMI, Pantene, Rejoice, Head & Shoulders, Sassoon, Clairol, Wella, Safeguard, Gillette, Braun, Husper, Crest, Bang Baoshi, Tide, Ariel, Pringles, Nanfu.

It can be said that in addition to food, Unilever is at a disadvantage most of the time and in most markets in the field of cleaning and chemical products in the competition with Procter & Gamble.

In the North American region, Procter & Gamble has an overall advantage. In the European market, Unilever, relying on its local advantages, has more than enough defense and insufficient offense, barely maintaining a balance. Although these two markets are huge, they are relatively mature markets , there is no longer any growth, and if you want to gain more profits and market share, you must go to the competitors to grab food.

It is not an easy task. It is difficult to change the consumption habits of users, so both companies have set their sights on emerging markets. Although they also have to face competition, it is relatively easy. Among them, China This market, which can be compared to North America and Europe, is something they are absolutely unwilling to give up.

In the field of shampoo, Unilever only has two brands, Sunsilk and Lux, and the recognition of the Lux brand is more focused on soap, so Unilever only has Sunsilk, a world-class brand, to deal with Procter & Gamble at the same time. The company's Pantene, Rejoice, Head & Shoulders, Shayi, Clairol and other brands.

A good man with two fists is hard to beat with four hands, not to mention that Xia Shilian is not a good man, and the opponent is not four hands, but seventy or eighty hands. Naturally, Xia Shilian is not an opponent. Shampoo is a major player in the washing and chemical industry. The field is also a relatively lucrative product. Seeing that the market share is declining, Unilever decided to introduce a new shampoo brand in the Chinese market, that is, Clear, a professional anti-dandruff shampoo product that distinguishes between men and women. .

Its main rival is Procter & Gamble's Head & Shoulders, a product that also focuses on anti-dandruff. Unilever believes that it can win a direct victory in such a relatively professional niche market.

When it was released last year, they invited Xu Xidi, a well-known female host, nicknamed "Little S" to endorse, but as a product that distinguishes between men and women, it is best to invite a male celebrity to endorse, and at this time, they thought of stephen.

Stephen is now a world-class star, and his image and popularity are more in line with the positioning of the product, and Stephen's super popularity in the Chinese market and his American background are more suitable for this brand Global Spokesperson.

So they came to Modans with the plan of this brand. After seeing it, Modans recognized the brand more, and when submitting Stephen's decision, Stephen also agreed to endorse this brand. This has nothing to do with his life. The impact is nothing more than not being able to use other brands when shampooing in the future.

However, regarding the price of the endorsement, Mordance had an arduous negotiation with the negotiating endorsement sent by Unilever. The two sides have been in five rounds of negotiations, and the negotiation lasted for more than three months before finally being settled. Stephen One party made concessions on the contract period, while Unilever increased the endorsement amount.

So in the end, a five-year global spokesperson contract of 5000 million US dollars was reached. Although Unilever mainly took a fancy to Stephen's popularity in China and even the Asian market, even if it was placed on a global scale, Stephen was still among the top ranks.

Of course, even if Stephen is still a little short of the top, but he is still young, he still has enough time to grow up, instead of going downhill like some people, if this contract is reached, it will be regarded as the Among Stephen's endorsement contracts, this can be regarded as a relatively large contract.

However, after the contract was reported to Unilever's board of directors, it was questioned by some directors. They believed that Stephen was a top player in the basketball field, but looking at all industries in the world, Stephen was still slightly inferior.

Even if you don’t choose entertainment stars or sports stars, basketball is not the number one sport in the world, but football is. If you choose a global spokesperson, why not choose it from the number one sport, such as Cristiano Ronaldo, or Kakashi? Card, for example Ronaldinho, for example "heartbeat" Shellham, these can be used as spokespersons.

It’s unreasonable to hire a second-rate star to speak for a first-rate price. This is the original words of a director. The person in charge of this negotiation did not say too much. First, he took out a report jointly issued by four professional market research agencies. In addition to the proof, and then put a video.

In the video, people entrusted by their company randomly interviewed 240 potential customers in major cities in China, asking who their favorite male sports star is, and nearly [-] people ranked him as the number one. Absolute advantage, there are more than [-] people talking about Yao's name, and these few football stars can't even compare with Yao's name, especially Shellham, who is so pitiful that there is only one.

It is the consensus of the board of directors to regard the Asian market as the focus of future business development, and it is a well-known fact that China is the representative of the Asian market. There is no doubt about Stephen's popularity in China. This video makes all doubters speechless Yes.

As the global spokesperson for the Clear brand, Stephen naturally couldn't just focus on the Asian market, and in North America, Stephen's promotional work also didn't need Unilever to worry about it, so only the European region remained.

In order to promote Stephen, Unilever contacted "Daily Telegraph" to conduct an exclusive interview. Although basketball is not a big influence in Europe, Stephen's consecutive super performances since this season still often appear in the on sports reports.

Every day, The Telegraph sent an interview team from the headquarters. When they rushed over, Stephen happened to fly to San Antonio, so they had no choice but to come here. Anyway, for them, doing this interview there is no different.

Since it was an exclusive interview and it was arranged in advance, the scene was very relaxed. Stephen was wearing a loose training suit, half lying and half leaning on the sofa. Modans sat next to him, and sat opposite him. Two well-known reporters, a man and a woman.

The two first complimented Stephen on his achievements and performances this season, and Stephen admitted this with a little humility, admitting to his own achievements is an expression of self-confidence, and Stephen did not arrogantly say that these achievements are not worth it. What is it, I will be better in the future or something like that.

Stephen just said that this season is considered a success for himself personally, but it is not a success for the team. Only when he wins the championship can he say that both the team and the individual have achieved success, so now we say This is still early, I can only say that I have paid and reaped at the same time.

The other party asked how Stephen became a blockbuster, how he became so successful as a second-round pick, and the mental journey involved. Since it was an exclusive interview, Stephen also said a few more things that had not been disclosed to the media, and talked about himself. How did you think of changing your nationality, and then how did you join the Chinese national team.

Stephen has never said these things to any media. At this time, Stephen explained his choice. Of course, the reason is that he loves basketball and really wants to try what he can do in another basketball arena. Performance.

Then they asked Stephen about the change of ownership of the Sonics. Although as far as Stephen knows, the deal has been concluded, but before it is announced, all changes may happen, so Stephen dare not say too much , It just means that no matter what happens to the team, I will perform the duties of a player and try my best to play the game.

Regarding the development of the team next season and the prospect of the Chinese national team in the Olympics, Stephen has made some predictions. Of course, no matter which side it is, Stephen believes that after having himself, it will be different from before. After the final interview, they said they would leave here after watching the sixth game between the Spurs and the Supersonics. Stephen had no choice but to provide tickets for each of them, and then went to practice to prepare for the game in the evening .