beast basketball

Updated: 2013-02-15

In Stephen's first two seasons, apart from winning two consecutive Finals Most Valuable Players, he did not gain much in terms of individual awards. The best sixth man and best rookie are not counted as important individual awards.high-speed update

On the one hand, his status in the Spurs and his role in the system determine that his playing time is not so abundant. If he does not have enough playing time, he will not have impressive statistics. After he came to the Sonics, his personal statistics rose and There is a direct correlation between increased minutes and decisions in the team's position and system.

On the other hand, his position in the team is not fixed. He often plays in any position without an obvious position. He will be at a disadvantage when evaluating. After arriving at the Supersonics, Stephen usually plays The position of shooting guard.

After the position is fixed, when many media comment on the outstanding personnel in this position, Stephen will naturally be included in it, so that Stephen's reputation will be known to more people, otherwise, not all Fans will pay attention to the Seattle SuperSonics game.

Sometimes those commentary articles or commentary programs are more influential than the game itself. Stephen’s performance this season has been discussed or hot topic in many programs and articles, such as who is more comprehensive between him and LeBron James? Kobe Bryant's offensive grasp is better, he and Paul Pierce's post-up skills are better, his ranking among historical shooting guards, and other topics are often talked about or paid close attention to.

It is through these controversial topics that Stephen is becoming more and more known, and the increase in popularity represents the popularity of the commercial endorsement market. At the same time, Stephen has also been pursued by many non-profit organizations.

Stephen now has the titles of six non-profit organization ambassadors, from "Ambassador for Caring for Hungry Children in Africa" ​​to "Ambassador for Free Use of Human Organs". In fact, he just authorized the other party to use his own name. Of course, Stephen also participated in several activities It's just that they are all non-public, and there is no income for participating in these organizations, but it can make your personal image positive.

When Apple’s first-generation “Love Crazy” mobile phone was released, it had a large screen, operated only by touch, had a unique system, and was not aesthetically pleasing in design. It was considered by all experts to be a failure. , but unexpectedly won the favor of young customers.

Although many people cannot give up their BlackBerry phones because of their work, they would rather have two phones than give up the entertainment convenience of the "Love Crazy" phone, especially its extremely powerful application functions.

When Apple launched this mobile phone, it also recruited program developers to provide various applications for this product, and then distributed profits according to the paid downloads in the App Store. This very rare method attracted a large number of programs. Developers have joined the ranks.

Steve Jobs was a genius, especially when it comes to creativity, he was unmatched, he dropped out of Reed College in Portland, Oregon, after only six months, and then went to work with Steve Woz Nyak founded Apple.

Apple Computer once became synonymous with personal computers, but after International Business Machines Corporation joined hands with Intel Corporation and Microsoft Corporation to launch an open-environment personal computer, Apple Corporation gradually declined due to the closed market environment.

At this time, the power of capital drove Steve Jobs out of Apple. After leaving Apple, Steve Jobs still insisted on the idea that technology and creativity can change life. He first founded Pixar Animation Factory and produced "Toy Story" , "Monster Story" and other computers, and later founded a computer company and invited Steve Jobs back. <The system developed by the computer company has re-released the new Apple computer and Apple notebook, using advanced industrial design concepts to dedicate elegant and high-quality industrial products to customers, and has won market recognition again.

But he is not satisfied with his success in the computer market. He keenly realizes that the future is a world where entertainment is king. The role of computers is not just for work and calculation, but for more.

He changed the previous practice of a purely closed environment and became more open, but this openness is not as unlimited as the Intel-Microsoft alliance. Under the auspices of Jobs, several products launched by Apple have been successful.

Many people believe that Apple has neither accumulated technology nor experience in market development in the communications market. At the same time, this market is also a fully competitive market. It is not easy for a newcomer to succeed in this market.

But they all underestimated the vision of Steve Jobs. This product was a great success, and the confident Apple decided to launch the second-generation "Love Crazy" mobile phone. on the agenda.

Originally, Jobs had no such plan, but by chance, he saw an article describing Stephen’s miraculous performance, and thought that Stephen’s mysterious and miraculous qualities were very suitable for his own needs, and he liked Eastern mystic philosophy and Buddhism. He is a master of Zen, and he believes that the characteristics of Stephen can impress those oriental consumers.

Apple's performance in recent years is certainly very good, but it is not so easy to impress Stephen, especially since Stephen has already endorsed Microsoft's xbox360, he does not plan to endorse the products of information technology companies anymore .

However, Apple's bid was very sincere, and the market analysis report also moved Mordance. Finally, after being reviewed by the brokerage team, it was passed and submitted to Stephen. Stephen is using a BlackBerry now. "If you don't have a mobile phone, you must not use a BlackBerry any more.

Blackberry is advanced in its mobile mail function. For Americans whose email has already become an inseparable part of life, the convenience of Blackberry is beyond everyone's imagination.

After the "911" incident, the communication network in the United States was almost paralyzed. At this time, only the mobile mail function of the BlackBerry mobile phone could be used normally. hot.

Corporate executives, legal and financial consultants, Wall Street businessmen, almost all successful people own a Blackberry, but for work, the Blackberry is a good personal assistant device, but it is too poor for entertainment, especially It is compared with Apple.

Stephen doesn't have any love for Blackberry mobile phones, it's just convenience, and for 200 million US dollars, he can give up this convenience, not to mention that after trying the "Love Crazy" mobile phone, he can't put it down because of its powerful entertainment, Quickly accepted this novelty.

After his side agreed, Mordance quickly entered into final negotiations with Apple. This negotiation refers to the negotiation of each item after the two parties have determined the general framework of cooperation. However, Apple does not care too much. Many, the two sides quickly reached a cooperation intention.

Since Stephen endorsed the second-generation "Love Crazy" mobile phone, although Apple has completed the design of this mobile phone, there are still two or three months before the official release. During this period, Apple will provide Stephen with a project machine for Stephen's use.

Stephen also needs to keep this phone a secret, because Apple has implemented Jobs' mysticism and forbids anyone to release all the information about this phone before it is released. In order to keep it secret, they even prepared a leather case for Stephen. to cover up.

In fact, most people really can't find the difference between the first generation and the second generation, but their demands are not too much. If you want to get money from them, you have to be a little restrained. 400 million US dollars is not a small amount, at least this season, Stephen's salary is only $500 million.

In addition to Apple's endorsement contract, another endorsement contract has also entered the negotiation stage, that is Nikon from Japan. Nikon wanted to choose a global spokesperson for their digital cameras, and finally chose Stephen.

In the professional field of digital cameras, Nikon's strength is still quite strong, and it is also in line with the endorsement principles set by Mordance for Stephen. Although Nikon's price is only 220 million US dollars a year, and the contract is still signed once a year, but Mordance thinks this endorsement contract is worth signing.

It's just that when he came to Stephen, he was firmly rejected by Stephen. He was very aware of the grievances between China and Japan, especially on the public side. He could endorse other brands to open up the Japanese market, but he could not endorse Japanese brands.

Modans didn't understand, but he still didn't understand, he still respected Stephen's wishes, and informed Nikon of his attitude of refusing to cooperate. The price of endorsement reaches 300 million US dollars, and the contract can be signed for two years.

Modans was very angry. Doesn't this mean that he didn't play any role in the previous negotiations? If Stephen hadn't refused, otherwise he wouldn't be able to test the other party's psychological bottom line. It's a pity that Stephen insisted on refusing to endorse this brand However, Mordance had no choice but to firmly reject the other party.

And the reason for the refusal cannot be said, because the Japanese market is also a very important market in the world. After all, such a small country is the second largest independent economy in the world. For any brand or manufacturer, it is a problem that cannot be ignored. market.