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After a day off in Atlanta, in the morning, Stephen was invited to the headquarters of the Coca-Cola Company, visited their production process, and at the same time went to the secret room where the Coca-Cola formula was stored. defense measures.

At least from Stephen's point of view, this kind of security measures, not to mention petty theft, even if you send thousands of people, you may not be able to rush in. At the same time, even if you do rush in, the formula will be destroyed by the self-destruct program. But according to Stephen's father, that thing is just caramel water, and he can make it taste exactly the same with a little effort.

Stephen didn't believe it at first, but his father made it for him once. Anyway, he couldn't tell the difference when he drank it. Wick and Johnny couldn't tell the difference, so Stephen felt a little funny when he was so strict with Coca-Cola.

However, Stephen naturally showed it on his expression, but because he needed to hold back, his face looked very dignified, which made the people of Coca-Cola very satisfied. Such a star player with great development potential has not yet had any drinks. This makes Coca-Cola attach great importance to this meeting between the two parties.

Nine consecutive 21-plus games, [-] [-]-plus games, repeatedly broke the league's scoring records. What's more, Stephen is still very young, less than [-] years old. In addition, Stephen has a good appearance, good image and temperament, and Is a very topical person.

So the Coca-Cola Company knew that Stephen was up for sale, so they took the initiative to approach Mordance, hoping that Stephen could become their global image spokesperson, and proposed a price of 240 million U.S. dollars for five years.

Calculated, the annual endorsement fee is 240 million US dollars. This price does not seem too high, because Coca-Cola has nearly a hundred celebrity spokespersons, and they implement such a business strategy. Stephen's endorsement price is already the top one. up.

As one of the two giants in the beverage industry, Mordance is also negotiating with Pepsi, but Pepsi only hopes that Stephen can become the spokesperson of the sports drink Gatorade, but the price is only 70 US dollars per year.

However, if Stephen has signed an endorsement contract with Coca-Cola, when Stephen drinks Gatorade again, he must drink it secretly or cover the bottle when drinking it. This is because Gatorade is the only drink designated by the league, but The endorsement contract has an exclusive clause, and Stephen cannot have any contact with Pepsi's products in public.

Although there will be a lot of inconvenience after signing, Stephen is still ready to agree. Accepting the invitation of Coca-Cola to appear here means that Stephen is already a little tempted. Apart from the amount of the endorsement contract that makes Stephen more satisfied, the treatment provided by Coca-Cola It also made Stephen very satisfied.

The Coca-Cola Company divides endorsers into four grades. Naturally, what they prepared for Stephen is the first grade of endorsement cooperation. Among so many spokespersons, there are only six people in this grade, and Yao Ming's name is also in it, but only In the second level, there are more than 30 people in his level.

After Stephen agreed, he didn't just sign and take the money directly. The specific terms still need a lot of negotiation to be finalized. You have to fight for it, and that's what the team of brokers that Stephen supports.

For an athlete, the most important sneaker contract is still being negotiated. The first choice is still China's Vick company. After all, the two parties have a basis for cooperation, but Nike and Atticus, two wealthy companies, are watching. However, Wake can only continuously increase its own price.

After Stephen won four [-]-plus games, several parties stepped up their pursuit. After all, Wake Company is not strong enough to compete with Nike and Adidas in terms of funds, but both of them have a large number of stars. Naturally, the resources they can invest are not comparable to them.

They proposed to upgrade Stephen to be the ultimate spokesperson of their company. As long as Stephen’s sports career continues, he will always be the only global spokesperson of their company. Of course, they can sign other people to create series products, but there can only be one global spokesperson. .

At the same time, they proposed an endorsement contract of 200 million US dollars per year. This price is only about the same as that of Adidas and a little bit worse than that of Nike, but their advantage is that they have many favorable terms for Stephen.

For example, according to the important personal honors that Stephen obtains every year, there will be certain additional reward terms. At the same time, according to the sales of products under Stephen’s name, a certain amount of shares will be returned to Stephen. It is clear that it is not funds but shares.

For example, if the sneakers under Stephen's name can reach 20.00 million pairs, starting from this contract, then Stephen will be able to get nearly [-]% of Wick's shares. In this way, Stephen will become Wick's second largest Shareholders, if coupled with the new sportswear products they plan to develop for Stephen, this share will continue to increase.

Of course, this is only theoretical. Based on the average price of Stephen’s sneakers at around [-] U.S. dollars, the sales of [-] million pairs of sneakers is [-] billion U.S. dollars. With so many series and so many products of Nike, the annual sales are only [-] million U.S. dollars. But billions of dollars.

Since many of the terms need to be quantified, Mordance has been putting most of his energy on this contract recently, and other contracts need to be dealt with later. Of course, if this contract is signed, it will be Thoroughly established Stephen's superstar status.

In the afternoon, the team only had a very simple training. After all, they just played back-to-back away games, but they won both games. That's it, the mood swings are dramatic.

Talking about the Atlanta Hawks, the next opponent, the players are very confident. After all, the Hawks are not a strong team. The coaching staff dare not think so. The team has a lot of experience, and at the same time, the head coach of the Eagles, Woodson, is a very defensive coach, and what the Sonics are most afraid of now is encountering defense.

Sure enough, just as Carlesimo and the others expected, the game fell into a hard fight at the beginning. The fast-playing Supersonics did not take advantage of the Eagles at all, but increased their own mistakes. The Eagles' defense is very active. Although not as solid and terrible as the Pistons, it also made the Sonics suffer.

After the first quarter, the Sonics only scored 23 points, while allowing their opponents to score 26 points. The only player on the team who performed normally was Stephen. He scored [-] points while defending the opponent's core player Joe Johnson. points, but it also allowed Joe Johnson to score twelve points.

Joe John's skills are very comprehensive, whether it is offensive or defensive, the level is above the first-class, especially his offensive skills and means are very rich, there is almost no defect, although players like Kobe and Wade, in a certain field The means have reached the level of perfection.

Through the confrontation, Stephen felt that Joe Johnson was somewhat similar to himself and James. Although the three players' playing styles were completely different on the surface, they were very different in essence. Both of them could score, defend, and organize. Assassin's ability, he can play and defend from the first position to the third position, but at the same time, he can't do anything to those small and nimble defenders.

Stephen's strength is that his scoring ability far exceeds that of Joe Johnson. In the second quarter, the scoring gap between the two was wide. Stephen scored 32 points alone in the second quarter. At the same time, under his leadership, the whole team scored Scored 24 points, allowing the opponent to only score [-] points, overtaking the Eagles by five points.

When he was off the court, Stephen shook his ankle, feeling a little abnormal. In fact, Stephen didn't take it too seriously. As a result, Carlesimo saw it. Carlesimo immediately asked the team doctor to take Stephen to the locker room for inspection. up.

Although the team doctor did not find any problems, Carlesimo did not dare to be careless. He knew that Stephen was violent at the beginning and had potential foot injuries, so he should be careful, so Stephen was not arranged in the third quarter. play.

As a result, Joe Johnson only played for more than 3 minutes, and then led the team to suppress the Sonics on both offense and defense. After one quarter, they scored nine more points than the Sonics. In this way, they still led Four points out of the Sonics.

In the fourth quarter, although Stephen returned to the court, the Sonics' offense and defense improved, but they were only on par with the opponent's general. Although Stephen's score came to [-] points again, Joe Johnson also scored. Forty points were scored, the score was tied after the fourth quarter, and the game entered overtime.

In the overtime game, Stephen scored five points with slashes and penalties at the beginning. At the same time, Joe Johnson only scored five points. The main reason was that Joe Johnson's physical strength had problems, and Stephen rested for a whole quarter. , and he only rested for more than three minutes.

In the end, the Sonics narrowly defeated the Eagles by two points. In this campaign, Stephen scored 47 points again, scoring [-] points in ten consecutive games, breaking Jordan and Kobe's joint record of scoring [-] points in nine consecutive games. Only Chamberlain Scored forty-plus in fourteen consecutive games.

Forty plus in ten games further pushed Stephen to a higher level of honor, and also gave Mordance a greater initiative in the negotiation. The Sonics, which won three consecutive away games, embarked on the journey again, although Another back-to-back away game, but everyone is full of confidence.