Reborn Resource Tycoon

Seeing Luo Mingguang coming in, Shi Zhihui immediately stood up, greeted him with a big smile, and gave Luo Mingguang a hug.

Luo Mingguang scolded with a smile: "Huizi, what kind of wind is blowing today that you, a busy person, are blown into this small temple of mine? You don't need to come and block me in person even if you want to eat and drink?"

Shi Zhihui blushed and said: "There is no such person as you, who will expose people's faults when they meet. Isn't it just drinking two glasses of wine at your house, which may not be able to fill your two dimples. As for the person who is so obsessed Is it? Today I came to see you, but I have a serious business, which is related to the future development of your Lucky company. Let me introduce you, this one is Mr. Fang Mingyuan. Fang Shao, this one is my brother, Luo Mingguang, the manager of Beijing Branch of Lucky Company."

It was only then that Luo Mingguang noticed that there were two other people in the reception room. One looked very young but was sitting on the sofa, while the other was a middle-aged man standing not far behind the young man.

He glanced at Shi Zhihui who was winking at him, and then thought about what he had just said about Fang Shao, but he was shocked.Others don't know, how can he know Shi Zhihui's background? Although in a place like the capital where dragons and tigers are hidden, an elder at the deputy ministerial level is not a big man, but Mr. Shi has only retired for two years, so he can be said to be a tiger. The old Xiongfeng is there, how can Shi Zhihui be considered a prostitute, and he can be called this, at least the status is higher than him, and the middle-aged man behind this young man looks like a bodyguard at first glance. It seems that this People have a lot of background.

Fang Mingyuan stood up with a smile, stretched out his hand and said, "Manager Luo, please forgive me for the inconvenience caused by taking the liberty to come to visit."

"Haha, Young Master Fang is too polite. It's my good fortune to have a distinguished guest. I can't call it an interruption." Luo Mingguang hurriedly reached out to shake hands.

"You're right about that, it's indeed your good fortune that we're here this time!" Shi Zhihui said with a proud expression on his face.To be honest, it was beyond his expectation that Fang Mingyuan changed his mind and came to Lucky Company.

"My luck?" Luo Mingguang couldn't help being startled, not understanding what Shi Zhihui meant by this.But he understood that Shi Zhihui was definitely not joking with himself on this kind of matter.

Everyone was divided into guests and hosts, and after a few words of politeness, Shi Zhihui got straight to the point: "Lao Luo, we came to you today to talk to you about Lucky's advertising. Do you know Sanjiang Advertising Co., Ltd.?"

Luo Mingguang was stunned for a moment, frowned, and suddenly clapped his hands and said, "Did that house take a picture of something that came first, the bird or the egg? You don't know, I don't know, only the bird knows; the bird disappeared first." Or the egg disappears first, you know, I know, only the bird doesn't know. So please love the wild animals!' PSA company?"

Shi Zhihui was taken aback by what he said, and looked sideways at Fang Mingyuan. He didn't expect that Luo Mingguang had such a deep memory of this public service advertisement, and even memorized the original text. "Old Luo, it seems that I don't need to give you a detailed introduction. Fang Shao is here on behalf of Sanjiang Advertising Co., Ltd. to talk to you about Lucky's advertising."

Luo Mingguang was really moved. He had heard that the background of this Sanjiang Advertising Co., Ltd. was extraordinary. After the establishment of their company, the first advertisement was able to appear on China TV and Beijing TV, and won the unanimous approval of the audience. praise.The exquisite shots of those birds, as well as the advertising words with profound meanings, all left a deep impression on people.

It's not that Luo Mingguang didn't think about asking Sanjiang Advertising Co., Ltd. to tailor an advertisement for his company to expand Lucky's popularity in China.This is also Lucky’s solution to the squeeze from Kodak and Fuji—the potential of the Huaxia color scroll market lies in the working class and rural areas. Establish color expansion points in several counties to cultivate their own customers.And Huaxia TV Station, whose signal can basically cover the whole country, is undoubtedly the best choice.

However, after consulting the advertising price of China TV Station in the factory, the leaders hesitated again and again about this idea, and it was still difficult to make a decision in the end.For them, under the premise that the advertising effect is still uncertain, this advertising fee is really too high.It is so high that the leaders dare not make this board at all!

But he never thought that people from Sanjiang Advertising Co., Ltd. would come to his door today, and they were brought by Shi Zhihui.Just looking at his age, is he too young?Fang Shao?Could it be said that it is the grandson of a leader in the capital?

Luo Mingguang rubbed his hands in embarrassment, and hesitantly expressed his welcome to Fang Mingyuan. At the same time, he also hinted that Lucky Company's current cash flow is tight and it cannot afford the huge advertising expenses.With Shi Zhihui by his side, he naturally couldn't be sloppy.

"Lao Luo, this is a rare opportunity!" Shi Zhihui was anxious at the time and couldn't help but mutter.He believed that this advertisement produced by Fang Mingyuan's own company would definitely bring obvious economic benefits to Lucky Company.Even Kodak, it is absolutely impossible to refuse this advertisement!Such a good opportunity, but he had the cheek to ask for it from Fang Mingyuan, and Luo Mingguang refused even to look at it?

"Manager Luo, do you know that as a businessman, why do you advertise?" Fang Mingyuan stretched out his hand and pulled Shi Zhihui.

"Of course it is to expand the popularity of new products and let more people know about our products." Although Luo Mingguang was surprised, he still answered.

Fang Mingyuan smiled slightly: "Manager Luo, you can't say it's wrong, but it's not complete. With the development of the economy, in fact, unless it is a monopoly commodity, the difference between various commodities will become smaller and smaller. Just like Refrigerators are the same as color TVs. Except for the different brands and appearances, they tend to be homogeneous in terms of functions and picture quality. If consumers are not experts, it is difficult to rely on the advantages of the products themselves. and characteristics to distinguish different manufacturers. Does Manager Luo agree with this?"

Luo Mingguang nodded. In fact, if you remove the outer packaging of Kodak, Fuji, and Lucky films and only look at the photos, you are not familiar with this area, and want to accurately divide the films into three parts. It's different, but it still takes some effort.

"Then why do consumers buy products of this brand instead of products or substitutes of other brands? Therefore, it is necessary to find a reason for consumers to buy, a reason that can convince him psychologically! And how to dig out such reasons, because With the disappearance of the obvious differences of products, it becomes an inevitable choice to look for differences outside the products, and the purpose of our advertising company to produce and disseminate advertising information is in essence a persuasion strategy, through advertising to change consumers' minds. A certain concept formed, prompting them to form a new concept of the product and thus change people's behavior. We can let consumers have a good attitude towards the advertised product and brand through advertising campaigns, and then we can persuade consumers to buy the advertised products Products or services. In fact, when consumers buy a product, they often do not necessarily understand its functional characteristics first, but have a good impression of it from an emotional point of view, such as seeing it pleasing to the eye, such as seeing it You can have a happy mood... Therefore, if advertising can start with consumers' feelings, it can often achieve unexpected results! As Manager Luo said, it is just the most basic use of advertising."

If he just wants everyone to remember his brand and have an impression of the manufacturer, Fang Mingyuan has n many advertising plans in his memory, which are enough to annoy and disgust people to death.For example, let a deep voice read the word "Lucky Film" twelve times!Broadcast three or four times a day for a month, to ensure that Lucky Company is well known in the city and criticized by thousands of people!Completely smelly street!
Luo Mingguang looked at Fang Mingyuan in surprise. He never thought that this young man who seemed to be barely sixteen or seventeen years old would say such a thing.Whether it was right or not, he didn't know, but it sounded very reasonable.

Shi Zhihui was also very surprised. This Fang Mingyuan, when it came to advertisements, was so clever. What else did he know?

"Haha, Manager Luo, as the old saying goes, hearing is believing, seeing is believing! Having said so much, it's just talk on paper. In this way, you don't have a video recorder here. We have brought a sample of the advertisement. Why don't you let Luo Take a look at the manager and make a decision!" Fang Mingyuan patted Shi Zhihui and said.

"Yes, yes, Lao Luo, you have a video recorder and a TV here!" Shi Zhihui jumped up, took out a video tape from the briefcase beside him, and dragged Luo Mingguang out of the reception room.

While handing the video tape to Luo Mingguang, he lowered his voice and said, "Old Luo, go get someone to move the TV and VCR here, and make a decision after watching it. But don't say I didn't remind you, if you don't Take this ad seriously, but in the future this ad will belong to Kodak!"

"Owned by Kodak?" Luo Mingguang said excitedly, "Huizi, what do you mean by that!"

"I don't have time to talk to you in detail, so I'll just tell you that this advertisement was originally intended to be shown to Kodak by Fang Shao. If it wasn't for your brothers and me, Fang Shao would also want to support domestic products, otherwise he would not I'll show it to you! If you miss this opportunity, when Kodak's sales soar in the future, you kid will find a place to cry!" v! ~!