Reborn Resource Tycoon

At the beginning of 2, Sega Co., Ltd.'s new host "Aquarius" officially went on sale. Compared with the release time of Sony's PS[-] host and Microsoft's Xbox host, it was right in the middle.

"Aquarius" has been popular in the market for its excellent performance and rich variety of games as soon as it was released. From the release to the last day of 7000, "Aquarius" has sold nearly [-] million units worldwide. It has set a new record for the sales of home game consoles of Sega Co., Ltd. Although it has not surpassed the record of over [-] million units of PS, it is recognized not only by the people of Sega Co., Ltd., but also by the society that "Aquarius" has sold over [-] million units. It's just a matter of time.And because the "Aquarius" was soon handed over to Deguang Electronics Group for production in China, the manufacturing cost was quickly reduced.By May and June [-], the production cost and selling price of "Aquarius" were basically balanced, and by the end of [-], "Aquarius" had already turned a profit.And such a quick guarantee of profitability in console production has also enabled Sega Corporation to overwhelm Sony and Microsoft in terms of profitability, and this is very important in today's game industry environment!

And enough profit, in turn, ensures that Sega Corporation has enough funds to invest in the research and development of the new mainframe. It unfolded silently—it was great to sit at the top of the industry, but the pressure from the rear made Sega Co., Ltd. dare not be careless.

Sony's ps2 console was released nearly a year earlier than "Aquarius", and coupled with the prestige of ps, the first console in the history of home game consoles to sell over 2 million units, the sales volume of ps320 consoles is only lower than that of " "Aquarius" slightly less than 90.00 million units.Although the sales volume of the last Xbox that went on the market is far from being comparable to the game consoles of Sega Co., Ltd. and Sony Corporation, but the rich and powerful Microsoft, the amazing liquidity makes Sega Co., Ltd. and Sony Corporation dare not slack off on it— —Microsoft really deserves it.The annual profits made on computer operating system software can fully guarantee Microsoft's "small" losses on home game consoles.Although this "small" loss is enough to guarantee that [-]% of the companies in the world will go bankrupt because of this!
These days, the pressure in Uda Zhong's heart can be said to be increasing day by day. The news from Sony and Microsoft proves that the two companies are actively developing a new generation of home game consoles, and the new generation of home game consoles, in the In terms of various main performances, compared with the current home game consoles, there will be a qualitative leap!If Sega Co., Ltd. cannot complete the finalization of the new console in time, once it is seized by Sony and Microsoft.It is not an easy task to recover it.

And in May, both Sony and Nintendo publicly announced at the e3 game show in the United States that the new handheld will be officially launched for sale this year, which undoubtedly put huge pressure on Sega Corporation in the handheld market, further compressing Sega Corporation's share of the handheld market.If you don't consider the strong strength of Fangjia Capital, but only from the strength of the company itself, Sega Co., Ltd., which is the leader in the industry, is the one with the worst ability to resist risks.Whether it is Sony or Microsoft, home game consoles are only part of their own huge business.

Thinking of this, Uda Zhong couldn't help feeling resentful towards Fang Mingyuan.He is the major shareholder of Sega Co., Ltd., and has flirted with Sega Co., Ltd.'s main competitors, whether it is Sony or Microsoft. Not only Deguang Electronics Group also undertakes the console production of Sony and Microsoft. The games of Gamestation and Square Co., Ltd. are also multi-platform.The two parties also have a cooperative relationship on many other projects.If only Fang Mingyuan could devote himself to Sega Co., Ltd. and devote all his resources to Sega Co., Ltd.Why do I have to be so worried like now, for fear of being surpassed by Sony and Microsoft.

However, his resentment can only be revealed in private. Although it is said that there is a relationship with Uda Mitsuri, although strictly speaking, after the shocking wedding scene on the Australian island, Uda Zhong also He was already regarded as Fang Mingyuan's elder, but as Fang Mingyuan got older, Yu Tianzhong felt that standing in front of Fang Mingyuan, it might not be possible for him to have the status of an elder in his life.Although Fang Mingyuan has a good temper, at least he has never seen Fang Mingyuan's rage, but as long as he is swept by Fang Mingyuan's slightly serious eyes, he feels as if he is facing his own elders and boss, and he unconsciously sits with his breath held. straight body.

Especially now, his feeling is even stronger, not only because of the global hit of "The Matrix", which allowed him to see Fang Mingyuan's ability to make money again, but also because he knows that Gamestation and Square Co. The reason why the club was able to stand out among the Japanese game production companies at this time was largely due to Fang Mingyuan's guidance. Not only did he cut off many projects that were being done and planned by the two companies, It also exerted influence to make the games of the two companies biased towards sports games and war games.As a result, while other game companies in Japan were losing ground in North America and Europe, the market shares of Gamestation and Square Co., Ltd. were as stable as Mount Fuji.Now there is a trend of further expansion.

This time, seeing Fang Mingyuan, he said that he wanted to fight for better conditions for Sega Co., Ltd. No matter what, he couldn't let Sony and Microsoft climb over his head.Uda Zhong was thinking wildly here, but he didn't notice that the door of the lounge was pulled open from the outside, and then Fang Mingyuan, Lin Rong, and the president of Gamestation, Utada Masahiro, walked in.

"Cough!" Utada Masahiro coughed lightly, which woke Uda Zhong up, and he subconsciously jumped up from the sofa.

"Chairman Uda, I kept you waiting." Fang Mingyuan smiled and said, "Please sit down." Anyway, Uda Zhong can be regarded as his elder, and Uda Zhong has always cooperated well with him. Fang Mingyuan can grasp Sega Co., Ltd., Uda Zhonggong is indispensable.Therefore, even though it was a business matter, Fang Mingyuan also used honorifics.

The four of them sat down, Udokuni Masamitsu's assistant brought tea to the four of them, and then they backed out and closed the door.

After some politeness, Fang Mingyuan quickly got to the point. First, Utada Masamitsu reported to Fang Mingyuan the performance of gamestation company in the first half of the year.Due to the existence of Uda Zhong, many things are just a matter of discussion.Then the topic quickly turned to the cooperation between gamestation and Sega Corporation.After all, Sega Corporation is a company controlled by himself, Fang Mingyuan still does not want its position in the home game console industry to be shaken.

"By the way, I heard that Sony is going to release a new ps2 console, which is only a quarter of the size of the old ps2 console, and only a little bigger than a dvd disc case. Is this true?" Fang Mingyuan suddenly remembered, ps2 new ps2 Of course he knew about the console, but Sony was able to shrink the ps[-] console to this point in [-], which undoubtedly showed Sony's world-class craftsmanship and design level.

Uda Zhong and Utakuni Masahiro glanced at each other, Uda Zhong said: "We have also heard the news, it should be true, it is said that Sony plans to launch it sometime in the second half of the year." For the corporation, it is also a challenge.

Japan is a country with a small land area and a country with scarce resources, so some Japanese citizens generally prefer small and exquisite items that occupy a small area. If the new ps2 mainframe can really be reduced to the level advertised by Sony, it will definitely cause a sensation among gamers.And in this way, it is also very beneficial for Sony to reduce the manufacturing cost of ps2.

Fang Mingyuan pondered for a moment and said, "Chairman Uda, when will Sega Corporation's new generation of home game consoles be finalized?"

"The research and development work is coming to an end. If everything goes well, it will be confirmed in ** month, and it will be ready for listing at the beginning of next year at the earliest." Uda Zhong said hastily.At the same time, he took out the information of the new mainframe from his briefcase and handed it to the three of them.

"The beginning of next year, isn't it a bit too early?" Fang Mingyuan flipped through the materials and said thoughtfully after a while.How long will it take for the "Aquarius" game console of Sega Corporation to start making profits, and launching new consoles too quickly will undoubtedly affect the sales of existing consoles.Moreover, these game companies in Japan can be said to have just fully understood the performance level of the "Aquarius" game console. If they launch a new type of console at this time, the game companies will have to adapt again.This also increases the burden on these game companies.

"Fang Shao, both Sony and Microsoft are developing a new generation of home game consoles, and we must rush to release them ahead of them." Uda Zhong immediately said, "Besides, we can sell both consoles on the market at the same time. The way to gradually expand the production share of new mainframes."

"The finalization of the new console is slightly pushed back. During this period of time, let the R&D personnel think about how to reduce the size of the console as much as possible! Even if it can't reach the level of the new PS2 console, I hope the gap will not be too big. Obviously!" Fang Mingyuan said. (To be continued..)