blackstone code

Chapter 804 Thinking About Others
"Nell, and Koman, society is developing very fast."

"Some people always sit on dirty chairs or lie on dirty sofas and think about a question, why do rich people get richer and poor people get poorer?"

"In fact, the reason is very simple. The speed of social development is getting faster and faster, which is why the gap between the rich and the poor is getting bigger and bigger."

"When you are still thinking about where your store will open to attract more customers, and what service content to improve service quality, your potential customer base has almost been robbed."

"We have money and you have professional knowledge, so let's not start with the stupidest start!"

"But before that, let me tell you a story..."

In another world, there is a catering brand known as "one of the three major catering empires". Although there are no advertisements or advanced development methods, it miraculously has its own restaurant in every city. The site, and even went out of the country.

At that time, Lynch talked with one of them about the development of their catering empire. He thought that some high-end business secrets might be involved in it, and it was not easy to come up with clichés.

Unexpectedly, the other party did not mind telling the secret of their rapid development and growth, that is natural selection and the combination of interests.

In this catering empire, there are a group of people called "Pathfinders" or "Pioneers", who played the most important role.

They will rent a short-term storefront in various cities where they think they have commercial value, and then start their fast food work.

Take a husband-and-wife store as an example. If the profit of this store per person per month is higher than the local per capita salary within three months, they will send the news of this store back to the headquarters of the restaurant empire.

The headquarters of the catering empire will announce this news to the franchisees. There is a store that has opened up in a certain area of ​​a certain city, and how much profit it makes every month. It is suitable for families or groups of several people.

At this time, there will be franchisees or newly joined groups bidding, and they will take out the transfer fee, equipment fee, etc. in line with the minimum bidding fee given by the "pioneer", and win this store that can be said to be sure to make money.

After the store is transferred, these "pioneers" will look for new business opportunities. They earn their own wages in three months, and then earn a transfer fee. In fact, they earn more than others.

At the same time, they also bear risks that other franchisees do not need to bear. For example, if the operation of the store is not effective, they may lose three months' rent.

But in general, there are still more times to make money.

In this way, with the help of "pioneers" one after another, a catering empire has quietly spread all over the country, and it can be seen overseas!

This is not the result of investing billions and tens of billions in promotion and promotion. It has never been advertised, but people have become accustomed to its existence and are used to seeing it everywhere, and then spend a little time to solve some stomach problems. The problem.

Of course, it is impossible for Lynch to tell these things in their original form. His stories have been processed and are more in line with the values ​​​​of this world.

Of course, it is also more fruitless in terms of capital operation, and it doesn't seem too wrong to say that it is cruel.

"If we had opened a gym in Sabine, from the time we started it to making enough money to run the next one, maybe we would have missed the whole wave."

"So in this matter, we have to open up the situation as quickly as the Blazers, but we shouldn't bear the losses ourselves. We need other people to bear these losses for us."

"We're going to adopt a company-to-individual partnership approach to promote quickly. I believe there must be countless fitness trainers in this industry who want to be store managers themselves, right, Koman?"

Coman called Lynch "Mr. Lynch", but Lynch called him "Mr. Coman" less respectfully. The Federation is a country that pursues freedom and equality, but there is a premise that the social classes of both parties are equal of.

Mr. Coman, who was sitting across from Lynch, swallowed, and nodded as if he had seen a ghost, "Yes, Mr. Lynch." This is what Lynch usually hears the most.

Always "Yes, Mr. Lynch", rarely "No, Mr. Lynch", no one can say no to him!
"It is true that there are many fitness trainers like me who want to make a career on their own, but...", he still hesitated.

He probably understood what Lynch said just now. Lynch wanted to open a store quickly, but he didn't want to take the risk himself. He wanted to pass the risk on to the fitness trainers who wanted to open a gym.

As a fitness coach, Coman felt that he had been humiliated, but as "Mr. Coman" who might become Lynch's mother's second husband and wanted to make a difference, he finally decided to give up discussing this with Lynch. question.

"What should I do?", he asked.

Nell, who was sitting by the side, didn't speak, but from the way he lit another cigarette, he was also looking forward to what Lynch would say next, what a capitalist should do, even though Lynch didn't Admit yourself to be a capitalist.

"You have to understand that the value of a brand is not just as superficial as the value of its only store. The value of a brand lies in its influence and people's trust in it. What we have to do is to invest in the value of the brand."

"Those coaches who want to be store managers and open their own gyms, they only invest in specific wealth. Compared with the value of chain brands, we actually invest more."

"They have a more or less clear understanding of the fitness groups in each city. We find the best location and rent the best store. If they don't have enough money, they can ask us to borrow it."

"In short, we are responsible for influence, brand planning, and career development planning, and they are responsible for paying for it."

"If the store starts to enter the profit period and we can make money, we will continue to keep the store. If we can't make money, we will immediately kick out those partners and terminate the contract. Just find a reason, for example, a customer complains that they are in counseling. Move your hands and feet..."

When Lynch was talking about how to be a capitalist, Nell suddenly interjected, "Is it possible that we can also kick them out and replace them with cheaper employees when the business is the best?"

Lynch looked at Nell in surprise, while Coman looked at Nell with a "you're not a fucking person".

Nell was a little embarrassed by the two of them, especially Koman's expression. He scratched his head, "Am I wrong, so that we can maximize our interests."

Lynch pointed at him, "You are right, you are also one of the shareholders, and you have the right to make decisions, but I suggest not to use this trick too much, just use it once in a while."

"If we kick out the original partners on a large scale, this time our brand will stink, and the value of the brand will be worthless, understand what I mean?"

"And our set of things is easy to replicate, they have mastered and successful experience outside here, and soon we will have competitors."

This is different from what Lynch said about kicking people immediately if the investment fails. In fact, if these stores cannot make money, Lynch immediately terminates the partnership contract and is not doing harm to others. This is very important!
It may seem like Lynch has nothing to lose, and coaches who dreamed of owning their own gym not only stumbled, but lost all their money. That's not the case.

Sometimes what you see and hear is far from the truth.

If we continue to maintain this partnership, these fitness coaches will start to be in debt, and the debt will increase as the business performance is not good, and eventually it will become a debt that crushes them.

They will fall into the abyss for the rest of their lives because of the failure of this entrepreneurial venture.

As the most conscientious and socially responsible person among the capitalists, Lynch will definitely not let this happen.

Although they may lose all their entrepreneurial money, they will not bear any debts because of their entrepreneurial ventures. Not only will they not curse Lynch, but they will also praise him!
Lynch explained briefly, and Nell's eyes on Lynch also changed. After a while, he nodded and realized his mistake, "You really have a fucking conscience!"

Lynch smiled and expressed his affirmation of Nell's recognition of his own shortcomings, and then said, "We didn't do nothing during this process. We only thought about using other people's money to start our own business. This is wrong."

"I ask you to sign those beauty pageants and bodybuilding champions as soon as possible, and organize a bodybuilding competition of our own, and the size as possible."

"I will find some stars to become our members and let them occasionally appear in a gym somewhere. These will be transformed into our brand value and our influence."

"Those groupies will walk into our gym to sweat because of this, and they will dedicate their youth to the equipment!"

"Now, do you understand what I just said?"

Logically speaking, these are two "fathers" one in front and one in the back, but at this moment, the two fathers are looking at Lynch with adoring eyes like students.

Shameless, but exciting.

Even knowing that there are so many twists and turns, Coman is willing to join Lynch's chain plan as a fitness trainer.

Because it is very simple, everyone does not think that they will fail, nor do they think that they are inferior to others.

On the contrary, everyone will think that they are the protagonist, the one who is dancing the waves.

In the past, they lacked an opportunity, but now the opportunity not only came, but also took the initiative to get into their hands, why not give it a try?
Even if it fails, it is nothing more than starting all over again without debt, but what if it succeeds?

After a while, Coman asked, "What's the name of our chain brand?"

Lynch said as a matter of course, "You Ermei!"

(End of this chapter)